Practical Branding reveals how to... Make your company the brand of choice for prospective customers! Are you going to continue to wait for customers to walk through your doors? Or are you going to take control of your brand image and build a company that leaves prospective customers no choice but to think, you are the only company to buy the product or service from! Dominate your competition with easy to implement strategies! Many companies send their sales people out into the market with a message of me too, rather than why me. This book teaches you how to dominate your competition by positioning your company with what makes it unique. Put yourself in the customers position, if you see 10 salespeople and they all say their products do the same thing and fill the need in the same way, it then comes down to cost. Don't fall into this trap. Stop using the trial by error method of building business and finally get noticed in your market! These tried and true lessons are best practices used by successful business owners all over the world. This straight-forward information will have you on the right track quickly. Many companies spend years trying to figure out these best practices, skip the learning curve and start enjoying the success you want. Increase your closing ratio by building a company presentation so powerful that customers will only want to do business with you! Learn the secrets of building credibility and closing more sales. What are the components of credibility in the mind of your customers? How do you build social proof? Why is social proof so important? How to package it in a way that your presentation becomes a silent salesperson that answers common industry needs and objections before they ever come up? Customers will pay higher prices for products or services that offer value and peace of mind! This book teaches you how to position your products and services for maximum impact. How to use your website, company presentation and collateral materials in a way to present your company, product and services as a value? Position your offerings in a way that will allow you to compete on value and service rather than bottom line price and instill confidence that your brand is the right choice. Most importantly, you can charge more money and be more profitable. In short, are you ready to become a force in your market? Building a powerful brand image can be more powerful than your best salesperson. If you are looking to increase sales and drive more traffic to your business, you must develop your brand image. - The 4 key components needed to build a dominate brand image - The best ways to connect with customers - How to develop the most impactful brand message Practical Branding will equip you with everything necessary to start creating a brand message that will leave your prospects knowing you're the best company for the job. - Why developing your company presentation is the easiest and most effective way to build credibility - How to develop and use social proof as a silent sales person - Develop a presentation that overcomes objections and pinpoints needs before they come up - Understand consumer purchase triggers - Have your sales force and staff delivering a consistent message Practical Branding is jammed packed with information about building your brand and brand image online. Living in today's social world requires a different approach to marketing and branding. - How to turn your website into a lead generation machine - Have your website found and visited more frequently by prospects - Key components to building credibility online - How to use social media to grow your business - The best ways to get your company viewed as the local industry experts - Money saving tips and tools to optimize your business online Practical Branding shows how to tie your branding message together with collateral materials. Are You Ready To Take Your Business To The Next Level?
TO PUSH OR NOT TO PUSH - is that the question?What is the importance of pushing ourselves?...Why do we push?Pushing implies effort, Effort implies desire, Desire implies emotion, And emotion implies passion.If this is accurate for most of us, Pushing To The Frontassumes a passionate mindset.The Celebrity Authors in this book have one thing incommon - passion for their goals. They have 'blood, sweatand tears' invested to make a success of their pursuits.Now, we all have passion, which is one part of the menufor success - but: Do we have a plan to utilize and direct that passion?The Celebrity Experts in their field in this book havedeveloped multiple methods to succeed in their fields.They started out looking to improve their health, wealthand success in their lives. See how they achieved theirsuccess. They will show you their secrets.With odds not much different to yours, and at timesmuch more difficult, read how these Celebrity Expertshave done it, then copy these methods of "Pushing ToThe Front" to achieve YOUR goals.One finds limits by pushing them. Herbert Simon
In Beyond Reformation? An Essay on William Langland’s Piers Plowman and the End of Constantinian Christianity, David Aers presents a sustained and profound close reading of the final version of William Langland’s Piers Plowman, the most searching Christian poem of the Middle Ages in English. His reading, most unusually, seeks to explore the relations of Langland's poem to both medieval and early modern reformations together with the ending of Constantinian Christianity. Aers concentrates on Langland’s extraordinarily rich ecclesiastic politics and on his account of Christian virtues and the struggles of Conscience to discern how to go on in his often baffling culture. The poem’s complex allegory engages with most institutions and forms of life. In doing so, it explores moral languages and their relations to current practices and social tendencies. Langland’s vision conveys a strange sense that in his historical moment some moral concepts were being transformed and some traditions the author cherished were becoming unintelligible. Beyond Reformation? seeks to show how Langland grasped subtle shifts that were difficult to discern in the fourteenth century but were to become forces with a powerful future in shaping Western Christianity. The essay form that Aers has chosen for his book contributes to the effectiveness of the argument he develops in tandem with the structure of Langland’s poem: he sustains and tests his argument in a series of steps or “passus,” a Langlandian mode of proceeding. His essay unfolds an argument about medieval and early modern forms of Constantinian Christianity and reformation, and the way in which Langland's own vision of a secularizing, de-Christianizing late medieval church draws him toward the idea of a church of “fools,” beyond papacy, priesthood, hierarchy, and institutions. For Aers, Langland opens up serious diachronic issues concerning Christianity and culture. His essay includes a brief summary of the poem and modern translations alongside the original medieval English. It will challenge specialists on Langland's poem and supply valuable resources of thought for anyone who continues to struggle with the church of today.
In this first comprehensive reading of Juvenal’s satires in more than fifty years, David H. J. Larmour deftly revises and sharpens our understanding of the second-century Roman writer who stands as the archetype for all later practitioners of the satirist’s art. The enduring attraction of Juvenal’s satires is twofold: they not only introduce the character of the “angry satirist” but also offer vivid descriptions of everyday life in Rome at the height of the Empire. In Larmour’s interpretation, these two elements are inextricably linked. The Arena of Satire presents the satirist as flaneur traversing the streets of Rome in search of its authentic core—those distinctly Roman virtues that have disappeared amid the corruption of the age. What the vengeful, punishing satirist does to his victims, as Larmour shows, echoes what the Roman state did to outcasts and criminals in the arena of the Colosseum. The fact that the arena was the most prominent building in the city and is mentioned frequently by Juvenal makes it an ideal lens through which to examine the spectacular and punishing characteristics of Roman satire. And the fact that Juvenal undertakes his search for the uncorrupted, authentic Rome within the very buildings and landmarks that make up the actual, corrupt Rome of his day gives his sixteen satires their uniquely paradoxical and contradictory nature. Larmour’s exploration of “the arena of satire” guides us through Juvenal’s search for the true Rome, winding from one poem to the next. He combines close readings of passages from individual satires with discussions of Juvenal’s representation of Roman space and topography, the nature of the “arena” experience, and the network of connections among the satirist, the gladiator, and the editor—or producer—of Colosseum entertainments. The Arena of Satire also offers a new definition of “Juvenalian satire” as a particular form arising from the intersection of the body and the urban landscape—a form whose defining features survive in the works of several later satirists, from Jonathan Swift and Evelyn Waugh to contemporary writers such as Russian novelist Victor Pelevin and Irish dramatist Martin McDonagh.
There are a variety of people, practices, and celebrations in the Catholic Church. At times some of these can be dismissed too easily as extreme, superstitious, or uninformed. Such is the case with the Penitentes of New Mexico. In I Was and I Am Dust, David M. Mellott shares his experiences of the Penitentes as an outsider. He explains their struggles with the institutional church, and some of the seemingly extreme rituals they facilitate during Holy Week. Through the voice of Larry Torres, one of the senior members of the Penitentes, Mellott poignantly provides readers with a more intimate picture of this community of practitioners. Yet so much more than an analysis written by an outsider, this work attempts to understand the experience of those within a group whose practices are considered outside the mainstream. With Mellott and Torres, readers may be surprised to discover a depth of meaning in these practices and to realize the beauty of being dust. David M. Mellott is assistant professor of practical theology and director of ministerial formation at Lancaster Theological Seminary, where he teaches courses in philosophy, ethnography, and theology of ministry. He is committed to supporting and nurturing Christian communities that empower people to live more authentically as they seek to love God, neighbor, and self more deeply.
This work is a richly detailed study of the nature and development of the 139 Attic demes, the local units that made up the city-state of Athens during the classical and early Hellenistic periods. Originally published in 1986. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
December, AD39. While enjoying the Winter Festival holiday at his adopted daughter’s home in the Alban Hills, Marcus Corvinus discovers that an outwardly respectable pillar of the community, local politician Quintus Caesius has been discovered beaten to death at the rear entrance of the town brothel. Questioning those who knew the victim, Corvinus is dismayed to find Bovillae a place of small town secrets, bitter feuds, malicious gossip and deadly rivalry: a world away from the sophistication of Rome. As he is to discover, there are several suspects with reason to bear Caesius a grudge. But who would hate him enough to kill him? And what would a supposedly solid citizen be doing visiting the local brothel?
The surprise suicide of a young man with – apparently – everything to live for, prompts his family to ask Marcus Corvinus to investigate. All they really want is an explanation. But Marcus’s sleuthing uncovers many contradictory elements in the tale, and he is forced to conclude that this wasn’t suicide at all, but murder. As usual, he needs Perilla’s agile brain to untangle the complexities of the case and the pair come to realise that the suicide scenario has a political, as well as a personal, dimension. As if that’s not enough, Corvinus finds his investigations hampered by his new role as reluctant dog-sitter to the seriously misnamed Placida, a Gallic boarhound with a gargantuan appetite and minimal personal hygiene.
It's a funny thing about holidays in the country, but after only a few days away you feel as if you've been out of circulation for a month' Marcus Corvinus' break in the Alban Hills is interrupted by the sudden and messy death of a candidate for the local censorship post. Can Corvinus find his murderer before the Latin Festival raises its stakes? How do the Latin Nationalists fit into the picture? And what exactly is Meton the chef up to in the kitchen with Dassa the sheep? Corvinus doesn't know the answers either.
Leon Battista Alberti (1404-1472) was the most versatile humanist of the fifteenth century: author of numerous compositions in both Latin and Italian, and a groundbreaking theorist of painting, sculpture, and architecture. His Latin writings owe much to the model of Petrarch (1304-1374), the famed poet of the Italian Canzoniere, but also a prolific author of Latin epistles, biographies, and poems that sparked the revival of classical culture in the early Italian Renaissance. The essays collected here reflect some thirty years of research into these pioneers of Humanism, and offer important insights into forms of Renaissance 'self-fashioning' such as allegory and autobiography.
The Ruin of the Eternal City provides the first systematic analysis of the preservation practices of the popes, civic magistrates, and ordinary citizens of Renaissance Rome. This study offers a new understanding of historic preservation as it occurred during the extraordinary rebuilding of a great European capital city.
The B-version of 'Piers Plowman', perhaps the only version authorised by Langland, is the one most frequently read today, and the most influential form of the poem. This catalogue of the extant medieval manuscripts, now locaed in Cambridge, London, Oxford, Tokyo, and San Marino, California, offers both individual manuscript descriptions and a record of the annotations. The new and detailed codicological descriptions include information on provenance and ownership, a full list of the contents, and a description of the physical make-up and the presentation of each manuscript. The first published accounts of the various textual annotations on each manuscript (whether produced by the original scribes or later readers) provides the best record available of how 'piers plowman' was understoon by its earliest audience. Professor C. DAVID BENSON teaches in the English Department at the University of Connecticut; Dr LYNNE BLANCHFIELD is an Associate Lecturer at the Open University.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.