David Chisnall's Books

EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID

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EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID

EBOOK: Principles and Practice of Marketing

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980

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McGraw Hill

Published Date

ISBN 10

0077139682

ISBN 13

9780077139681

Massacre

The Storming of Bolton

By: David Casserly

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Massacre

The Storming of Bolton

By: David Casserly

A fascinating and highly detailed account of one of the bloodiest conflicts of the English Civil War.

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237

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445612437

ISBN 13

9781445612430

The Definitive Guide to the Xen Hypervisor

By: David Chisnall

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The Definitive Guide to the Xen Hypervisor

By: David Chisnall

The Xen hypervisor has become an incredibly strategic resource for the industry, as the focal point of innovation in cross-platform virtualization technology. David's book will play a key role in helping the Xen community and ecosystem to grow." -Simon Crosby, CTO, XenSource An Under-the-Hood Guide to the Power of Xen Hypervisor Internals The Definitive Guide to the Xen Hypervisor is a comprehensive handbook on the inner workings of XenSource's powerful open source paravirtualization solution. From architecture to kernel internals, author David Chisnall exposes key code components and shows you how the technology works, providing the essential information you need to fully harness and exploit the Xen hypervisor to develop cost-effective, highperformance Linux and Windows virtual environments. Granted exclusive access to the XenSource team, Chisnall lays down a solid framework with overviews of virtualization and the design philosophy behind the Xen hypervisor. Next, Chisnall takes you on an in-depth exploration of the hypervisor's architecture, interfaces, device support, management tools, and internals including key information for developers who want to optimize applications for virtual environments. He reveals the power and pitfalls of Xen in real-world examples and includes hands-on exercises, so you gain valuable experience as you learn. This insightful resource gives you a detailed picture of how all the pieces of the Xen hypervisor fit and work together, setting you on the path to building and implementing a streamlined, cost-efficient virtual enterprise. Coverage includes Understanding the Xen virtual architecture Using shared info pages, grant tables, and the memory management subsystem Interpreting Xen's abstract device interfaces Configuring and managing device support, including event channels, monitoring with XenStore, supporting core devices, and adding new device types Navigating the inner workings of the Xen API and userspace tools Coordinating virtual machines with the Scheduler Interface and API, and adding a new scheduler Securing near-native speed on guest machines using HVM Planning for future needs, including porting, power management, new devices, and unusual architectures

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320

Publisher

Pearson Education

Published Date

ISBN 10

013234971X

ISBN 13

9780132349710

Red or Dead

A Novel

By: David Peace

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Red or Dead

A Novel

By: David Peace

A New York Times Editors' Choice "[T]he stuff of great literature." —The New York Times | "Red or Dead is a winner." —The Washington Post The place where the swinging sixties started – Liverpool, England, birthplace of the Beatles – wasn’t so swinging. Amid industrial blight and a bad economy, the port town’s shipping industry was going bust and there was widespread unemployment, with no assistance from a government tightening its belt. Even the Beatles moved to London. Into these hard times walked Bill Shankly, a former Scottish coal miner who took over the city’s perpetually last-place soccer team. He had a straightforward work ethic and a favorite song – a silly pop song done by a local band, “You’ll Never Walk Alone.” Soon he would have entire stadiums singing along, tens of thousands of people all dressed in the team color red . . . as Liverpool began to win . . . And soon, too, there was something else those thousands of people would chant as one: Shank-lee, Shank-lee . . . In Red or Dead, the acclaimed writer David Peace tells the stirring story of the real-life working-class hero who lifted the spirits of an entire city in turbulent times. But Red or Dead is more than a fictional biography of a real man, and more than a thrilling novel about sports. It is an epic novel that transcends those categories, until there’s nothing left to call it but – as many of the world’s leading newspapers already have – a masterpiece.

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738

Publisher

Melville House

Published Date

ISBN 10

1612193692

ISBN 13

9781612193694

The Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

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The Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

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197

Publisher

Hachette UK

Published Date

ISBN 10

1857884981

ISBN 13

9781857884982

Strategic Management

By: Cliff Bowman,David C. Asch

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Strategic Management

By: Cliff Bowman,David C. Asch

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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417

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

134918702X

ISBN 13

9781349187027

5th Infantry Brigade in the Falklands

By: David Aldea,Nicholas van der Bijl

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5th Infantry Brigade in the Falklands

By: David Aldea,Nicholas van der Bijl

For many people it was 3 Commando Brigade, commanded by Major General Julian Thompson, and made up of Royal Marines and Para's that recaptured the Falklands. Yet 5th Infantry Brigade played a key and until now little acknowledged role in this extraordinary saga. Cobbled together in haste (having been stripped of its assets to bring 3 Commando Brigade up to strength), it comprised principally of two Guards battalions (2nd Scots and 1st Welsh) and the Gurkhas. Many felt it was inadequately trained when it sailed from Southampton on the QE 2 and this view was given substance by early disasters such as the tragedy at Bluff Cove. Yet by the end, its contribution, of which Tumbledown is the best known, could not be denied. Why then was its commander (Brigadier Tony Wilson) so conspicuously ignored when the medals and decorations were handed out?

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317

Publisher

Pen and Sword

Published Date

ISBN 10

1783379685

ISBN 13

9781783379682

Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

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Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

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197

Publisher

Nicholas Brealey

Published Date

ISBN 10

1473644925

ISBN 13

9781473644922

Objective-C Phrasebook

By: David Chisnall

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Objective-C Phrasebook

By: David Chisnall

Objective-C Phrasebook gives you the code phrases you need to quickly and effectively complete your programming projects with Objective-C, on systems including iOS and Mac OS X. Concise and Accessible Easy to carry and easy to use–lets you ditch all those bulky books for one portable pocket guide Flexible and Functional Packed with more than 100 customizable code snippets–so you can readily code elegant Objective-C in just about any situation

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305

Publisher

Pearson Education

Published Date

ISBN 10

0132486547

ISBN 13

9780132486545

Designing and Managing a Research Project

A Business Student's Guide

By: Michael Jay Polonsky,David S. Waller

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Designing and Managing a Research Project

A Business Student's Guide

By: Michael Jay Polonsky,David S. Waller

Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.

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Page Count

361

Publisher

SAGE Publications

Published Date

ISBN 10

1544316488

ISBN 13

9781544316482

SELinux by Example

Using Security Enhanced Linux

By: Frank Mayer,David Caplan,Karl MacMillan

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SELinux by Example

Using Security Enhanced Linux

By: Frank Mayer,David Caplan,Karl MacMillan

SELinux: Bring World-Class Security to Any Linux Environment! SELinux offers Linux/UNIX integrators, administrators, and developers a state-of-the-art platform for building and maintaining highly secure solutions. Now that SELinux is included in the Linux 2.6 kernel—and delivered by default in Fedora Core, Red Hat Enterprise Linux, and other major distributions—it’s easier than ever to take advantage of its benefits. SELinux by Example is the first complete, hands-on guide to using SELinux in production environments. Authored by three leading SELinux researchers and developers, it illuminates every facet of working with SELinux, from its architecture and security object model to its policy language. The book thoroughly explains SELinux sample policies— including the powerful new Reference Policy—showing how to quickly adapt them to your unique environment. It also contains a comprehensive SELinux policy language reference and covers exciting new features in Fedora Core 5 and the upcoming Red Hat Enterprise Linux version 5. • Thoroughly understand SELinux’s access control and security mechanisms • Use SELinux to construct secure systems from the ground up • Gain fine-grained control over kernel resources • Write policy statements for type enforcement, roles, users, and constraints • Use optional multilevel security to enforce information classification and manage users with diverse clearances • Create conditional policies that can be changed on-the-fly • Define, manage, and maintain SELinux security policies • Develop and write new SELinux security policy modules • Leverage emerging SELinux technologies to gain even greater flexibility • Effectively administer any SELinux system

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Page Count

476

Publisher

Pearson Education

Published Date

ISBN 10

0132704587

ISBN 13

9780132704588

A Youth Wasted Climbing

By: David Chaundy-Smart

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A Youth Wasted Climbing

By: David Chaundy-Smart

David Chaundy-Smart took it as a compliment when his high school vice-principal told him he was wasting his youth by climbing. Here, he tells the story of how he and his brother, Reg, spent the last years of the 1970s fighting suburban boredom to become, in the words of renowned climbing historian Chic Scott, “one of the leading figures in Ontario rock climbing throughout the 1980s.” With its vivid accounts of short and nasty climbs, dubious mentors, hapless climbing partners, teenage crushes, bad cars, underage drinking and questionable climbing techniques, this is a memoir of coming of age in a simpler era of climbing, told with compassion, humour and insight.

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264

Publisher

Rocky Mountain Books Ltd

Published Date

ISBN 10

1771600691

ISBN 13

9781771600699

Business Studies

By: David Needham,Robert Dransfield

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Business Studies

By: David Needham,Robert Dransfield

A textbook for A-Level Business Studies and equivalent examinations. It emphasizes the interrelation of a number of business-skills areas, and encourages students to apply theoretical principles through the provision of practical activities, including case studies and fieldwork suggestions.

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Page Count

772

Publisher

Nelson Thornes

Published Date

ISBN 10

0748718761

ISBN 13

9780748718764

The History of Wigan

Vol. I

By: David Sinclair

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The History of Wigan

Vol. I

By: David Sinclair

Reprint of the original, first published in 1882.

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254

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385433215

ISBN 13

9783385433212

Bank Politics

Structural Reform in Comparative Perspective

By: David Howarth,Scott James

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Bank Politics

Structural Reform in Comparative Perspective

By: David Howarth,Scott James

The problem of banks being 'too big to fail' was the defining regulatory issue of the global financial crisis. However, attempts to tackle the problem by separating retail banking from higher risk trading activities - known as structural reform - proved to be highly divisive and contributed to significant regulatory divergence. In this book, David Howarth and Scott James explain this variation by examining the politics of bank structural reform across six key jurisdictions: the United States, the European Union, the United Kingdom, France, Germany, and the Netherlands. Integrating political economy and public policy approaches, they develop a novel 'comparative financial power' framework to analyse how financial industry influence is mediated by two factors: first, whether bank lobbying is unified and centralized (cooperative financial power) or divided and fragmented (competitive financial power); and second, policy makers' use of venue shifting to depoliticize contentious policy issues. The book explains that the US and UK governments implemented major reforms because the banking industry was divided and faced significant opposition. However, venue shifting to an independent committee led to durable reform in the UK, while political polarization in the US contributed to contested reform. By contrast, the French and German governments balanced unified bank lobbying and political pressures to act by pursuing limited symbolic reforms; the Dutch government deflected the issue through delegation to multiple commissions (no reform); while political stalemate at the EU level resulted from early venue shifting and concerted pan-European bank lobbying. The book makes a major contribution to scholarship on the political economy of finance and business power.

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Page Count

385

Publisher

Oxford University Press

Published Date

ISBN 10

0192653776

ISBN 13

9780192653772

Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

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Qualitative Marketing Research

By: David Carson,Audrey Gilmore,Chad Perry,Kjell Gronhaug

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

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255

Publisher

SAGE

Published Date

ISBN 10

1446234983

ISBN 13

9781446234983

EBOOK: Principles and Practice of Marketing, 9e

By: David Jobber,Fiona Ellis-Chadwick

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EBOOK: Principles and Practice of Marketing, 9e

By: David Jobber,Fiona Ellis-Chadwick

EBOOK: Principles and Practice of Marketing, 9e

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864

Publisher

McGraw Hill

Published Date

ISBN 10

1526847248

ISBN 13

9781526847249

Fundamentals of Business Marketing Research

By: Richard E Plank,David A Reid,J David Lichtenthal

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Fundamentals of Business Marketing Research

By: Richard E Plank,David A Reid,J David Lichtenthal

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

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Page Count

314

Publisher

Routledge

Published Date

ISBN 10

1000156826

ISBN 13

9781000156829

EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

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EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

EBOOK: Principles and Practice of Marketing

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845

Publisher

McGraw Hill

Published Date

ISBN 10

0077174151

ISBN 13

9780077174156

The Handbook to Building a Circular Economy

By: David Cheshire

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The Handbook to Building a Circular Economy

By: David Cheshire

This book is a call to arms to all architects, designers and built environment professionals. To avoid a climate catastrophe and achieve a regenerative built environment, the use of new materials and any excess waste in resources need to be cut out from the very beginning of the design process. This requires far-reaching change in established industry processes. How might this begin? What are the key fundamentals you need to know? How can a more effective model be applied? This book, a much-updated second edition of the author’s previous work Building Revolutions, answers all your questions. Inspiring, but never overwhelming, the Handbook to Building a Circular Economy is your must-have companion to helping create a more sustainable future. It explains in simple and practical terms how the principles of a circular economy can be applied to the built environment, thereby reducing the resources required to construct, fit-out, maintain and refurbish buildings. Case studies include: The Forge, UK, by Landsec The Bath School of Art, UK, by Grimshaw Urban Mining and Recycling Experimental Unit, Switzerland, by Werner Sobek NASA Sustainability Base, USA, by William McDonough + Partners University of East Anglia Enterprise Centre, UK, by Architype Park 20|20, The Netherlands, by William McDonough + Partners.

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208

Publisher

Routledge

Published Date

ISBN 10

1000450945

ISBN 13

9781000450941

Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

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Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

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1658

Publisher

Pearson UK

Published Date

ISBN 10

1292308761

ISBN 13

9781292308760

The Go Programming Language Phrasebook

By: David Chisnall

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The Go Programming Language Phrasebook

By: David Chisnall

The Go Programming Language Phrasebook Essential Go code and idioms for all facets of the development process This guide gives you the code "phrases" you need to quickly and effectively complete a wide variety of projects with Go, today's most exciting new programming language. Tested, easy-to-adapt code examples illuminate every step of Go development, helping you write highly scalable, concurrent software. You'll master Go-specific idioms for working with strings, collections, arrays, error handling, goroutines, slices, maps, channels, numbers, dates, times, files, networking, web apps, the runtime, and more. Concise and Accessible Easy to carry and easy to use: Ditch all those bulky books for one portable pocket guide Flexible and Functional Packed with more than 100 customizable code snippets: Quickly create solid Go code to solve just about any problem Register your book at informit.com/register for convenient access to downloads, updates, and corrections as they become available.

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279

Publisher

Pearson Education

Published Date

ISBN 10

0321817141

ISBN 13

9780321817143

Cocoa Programming Developer's Handbook

By: David Chisnall

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Cocoa Programming Developer's Handbook

By: David Chisnall

The Cocoa programming environment—Apple’s powerful set of clean, object-oriented APIs—is increasingly becoming the basis of almost all contemporary Mac OS X development. With its long history of constant refinement and improvement, Cocoa has matured into a sophisticated programming environment that can make Mac OS X application development quick, efficient, and even fun. Yet for all its refined elegance and ease of use, the staggering size of the Cocoa family of APIs and the vast magnitude of the official documentation can be intimidating to even seasoned programmers. To help Mac OS X developers sort through and begin to put to practical use Cocoa’s vast array of tools and technologies, Cocoa Programming Developer’s Handbook provides a guided tour of the Cocoa APIs found on Mac OS X, thoroughly discussing—and showing in action—Cocoa’s core frameworks and other vital components, as well as calling attention to some of the more interesting but often overlooked parts of the APIs and tools. This book provides expert insight into a wide range of key topics, from user interface design to network programming and performance tuning.

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Page Count

1024

Publisher

Addison-Wesley Professional

Published Date

ISBN 10

0321647947

ISBN 13

9780321647948

British Industrial Steam Locomotives

A Pictorial Survey

By: David Mather

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British Industrial Steam Locomotives

A Pictorial Survey

By: David Mather

A pictorial history of the many producers of industrial steam locomotives in Great Britain, from the early nineteenth century to the mid-twentieth century. The first steam locomotives used on any British railway worked in industry. The use of new and second hand former main line locomotives was once a widespread aspect of the railways of Britain. This volume covers many of the once numerous manufacturers who constructed steam locomotives for industry and contractors from the nineteenth to the mid-twentieth centuries. David Mather has spent many years researching and collecting photographs across Britain, of most of the different locomotive types that once worked in industry. This book is designed to be both a record of these various manufacturers and a useful guide to those researching and modelling industrial steam. Praise for British Industrial Steam Locomotives “A good introduction, hopefully it will encourage some of those who have only been involved during the preservation period to take a wider interest in the historical aspects of the subject.” —Industrial Locomotive Society

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Page Count

510

Publisher

Pen and Sword Transport

Published Date

ISBN 10

1526770180

ISBN 13

9781526770189

The Go Programming Language Phrasebook

By: David Chisnall

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The Go Programming Language Phrasebook

By: David Chisnall

The Go Programming Language Phrasebook Essential Go code and idioms for all facets of the development process This guide gives you the code “phrases” you need to quickly and effectively complete a wide variety of projects with Go, today’s most exciting new programming language. Tested, easy-to-adapt code examples illuminate every step of Go development, helping you write highly scalable, concurrent software. You’ll master Go-specific idioms for working with strings, collections, arrays, error handling, goroutines, slices, maps, channels, numbers, dates, times, files, networking, web apps, the runtime, and more. Concise and Accessible Easy to carry and easy to use: Ditch all those bulky books for one portable pocket guide Flexible and Functional Packed with more than 100 customizable code snippets: Quickly create solid Go code to solve just about any problem Register your book at informit.com/register for convenient access to downloads, updates, and corrections as they become available.

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