David Branson's Books

Brand Leadership

By: David A. Aaker,Erich Joachimsthaler

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

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550

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Simon and Schuster

Published Date

ISBN 10

1471104370

ISBN 13

9781471104374

Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

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Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.

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376

Publisher

Simon and Schuster

Published Date

ISBN 10

074320378X

ISBN 13

9780743203784

tricher

By: David L. Birdsall

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tricher

By: David L. Birdsall

play (War Adventure), from "Spheres of Accommodation

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158

Publisher

Lulu.com

Published Date

ISBN 10

0557363861

ISBN 13

9780557363865

Wonder Boy

Tony Hsieh, Zappos, and the Myth of Happiness in Silicon Valley

By: Angel Au-Yeung,David Jeans

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Wonder Boy

Tony Hsieh, Zappos, and the Myth of Happiness in Silicon Valley

By: Angel Au-Yeung,David Jeans

A Financial Times best business book of 2023 In 1998, at the age of 24, Tony Hsieh sold his first company to Microsoft for $265 million. In 2009, at the age of 35, he sold his e-commerce company, Zappos, to Amazon for $1.2 billion. In 2020, at the age of 46, he died. Tony Hsieh revolutionized both the tech world and corporate culture. He was a business visionary. He was also a man in search of happiness. So why did it all go so wrong? Tony Hsieh’s first successful venture was in middle school, selling personalized buttons. At Harvard, he made a profit compiling and selling study guides. From there, he went on to build the billion-dollar online shoe empire of Zappos. The secret to his success? Making his employees happy. At its peak, Zappos’s employee-friendly culture was so famous across the tech industry that it inspired copycats and earned a cult following. Then Hsieh moved the Zappos headquarters to Las Vegas, where he personally funded a nine-figure campaign to revitalize the city’s historic downtown area. But as Hsieh fell deeper into his struggles with mental health and drug addiction, the people making up his inner circle began changing from friends to enablers. Drawing on hundreds of interviews with a wide range of people whose lives Hsieh touched, journalists Angel Au-Yeung and David Jeans craft a rich portrait of a man who was plagued by his eternal search for happiness and ultimately succumbed to his own demons.

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274

Publisher

Henry Holt and Company

Published Date

ISBN 10

1250829089

ISBN 13

9781250829085

Making News

A Straight-Shooting Guide to Media Relations

By: David Henderson

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Making News

A Straight-Shooting Guide to Media Relations

By: David Henderson

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times

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227

Publisher

iUniverse

Published Date

ISBN 10

0595821820

ISBN 13

9780595821822

Future Days

Krautrock and the Birth of a Revolutionary New Music

By: David Stubbs

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Future Days

Krautrock and the Birth of a Revolutionary New Music

By: David Stubbs

First published in Great Britain in 2014 by Faber and Faber Ltd"--Title page verso.

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514

Publisher

Melville House

Published Date

ISBN 10

1612194745

ISBN 13

9781612194745

Inspirational Gamechangers

By: Gerry Thompson,David W. Mellor

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Inspirational Gamechangers

By: Gerry Thompson,David W. Mellor

Contains over 30 interviews with influential business experts including Sir Richard Branson, Arianna Huffington and Jamie Oliver A great leader is often the driving force of a great business. They are inspirational, influential and excellent role models for anyone in business. But how do the best minds in business become astonishingly successful? Featuring interviews from rising entrepreneurs to established professionals, Inspirational Gamechangers answers this question and reveals the journeys of some of the greatest business innovators in the world. Look inside this book to uncover the major challenges they have faced, lift the lid on their impact on the business world and find pioneering practical advice that anyone can use. "Inspirational Gamechangersoffers huge learning for the professional in every field of business ...” Steve Thomas, Professor of Finance and Course Director, Executive MBA, Cass Business School

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237

Publisher

Pearson UK

Published Date

ISBN 10

0273794663

ISBN 13

9780273794660

Good to Green

Managing Business Risks and Opportunities in the Age of Environmental Awareness

By: John-David Phyper,Paul MacLean

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Good to Green

Managing Business Risks and Opportunities in the Age of Environmental Awareness

By: John-David Phyper,Paul MacLean

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.

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505

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470736976

ISBN 13

9780470736975

Death Underground

The Centralia and West Frankfort Mine Disasters

By: Robert E Hartley,David Kenney

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Death Underground

The Centralia and West Frankfort Mine Disasters

By: Robert E Hartley,David Kenney

Death Underground: The Centralia and West Frankfort Mine Disasters examines two of the most devastating coal mine disasters in United States history since 1928. In two southern Illinois towns only forty miles apart, explosions killed 111 men at the Centralia No. 5 mine in 1947 and 119 men at the New Orient No. 2 mine in West Frankfort in 1951. Robert E. Hartley and David Kenney explain the causes of the accidents, identify who was to blame, and detail the emotional impact the disasters had on the survivors, their families, and their communities. Politics at the highest level of Illinois government played a critical role in the conditions that led to the accidents. Hartley and Kenney address how safety was compromised when inspection reports were widely ignored by state mining officials and mine company supervisors. Highlighted is the role of Driscoll Scanlan, a state inspector at Centralia, who warned of an impending disaster but whose political enemies shifted the blame to him, ruining his career. Hartley and Kenney also detail the New Orient No. 2 mine explosion, the attempts at rescue, and the resulting political spin circulated by labor, management, and the state bureaucracy. They outline the investigation, the subsequent hearings, and the efforts in Congress to legislate greater mine safety. Hartley and Kenney include interviews with the survivors, a summary of the investigative records, and an analysis of the causes of both mine accidents. They place responsibility for the disasters on individual mine owners, labor unions, and state officials, providing new interpretations not previously presented in the literature. Augmented by twenty-nine illustrations, the volume also covers the history, culture, and ethnic pluralism of coal mining in Illinois and the United States.

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276

Publisher

SIU Press

Published Date

ISBN 10

0809387999

ISBN 13

9780809387991

How to Lead

Wisdom from the World's Greatest CEOs, Founders, and Game Changers

By: David M. Rubenstein

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How to Lead

Wisdom from the World's Greatest CEOs, Founders, and Game Changers

By: David M. Rubenstein

The New York Times Bestseller #1 Wall Street Journal Bestseller The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein—author of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show—has spoken with the world’s highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook. Gain advice and wisdom from CEOs, presidents, founders, and master performers from the worlds of finance (Warren Buffett, Jamie Dimon, Christine Lagarde, Ken Griffin), tech (Jeff Bezos, Bill Gates, Eric Schmidt, Tim Cook), entertainment (Oprah Winfrey, Lorne Michaels, Renee Fleming, Yo-Yo Ma), sports (Jack Nicklaus, Adam Silver, Coach K, Phil Knight), government (President Bill Clinton, President George W. Bush, Ruth Bader Ginsburg, Nancy Pelosi), and many others. -Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis. -Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field. -Phil Knight views Nike as a marketing company whose product is its most important marketing tool. -Marillyn Hewson, who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar. How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.

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448

Publisher

Simon and Schuster

Published Date

ISBN 10

1982132183

ISBN 13

9781982132187

The Spy who Came in from the Co-op

Melita Norwood and the Ending of Cold War Espionage

By: David Burke

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The Spy who Came in from the Co-op

Melita Norwood and the Ending of Cold War Espionage

By: David Burke

A story of wartime intelligence, super-power relations and spies and their handlers - seen through the experience of Melita Norwood.

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234

Publisher

Boydell & Brewer Ltd

Published Date

ISBN 10

1843834227

ISBN 13

9781843834229

Demystifying Your Business Strategy

By: David Lei,John Slocum

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Demystifying Your Business Strategy

By: David Lei,John Slocum

While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers’ ability to formulate and execute well-thought out strategies. Demystifying Your Business Strategy acknowledges and harnesses those influences, providing practitioners with a helpful new approach to developing and maintaining a competitive advantage. In this book, David Lei and John W. Slocum offer readers a comprehensive overview of the drivers of evolutionary advantage, recognizing that sources of competitive advantage for any organization will necessarily shift and evolve in response to changes in the industry environment. Demystifying Your Business Strategy also offers practical insights on how to spot "inflection points" of strategic transition and identify signals that indicate when an organization needs to develop a new source of competitive advantage. With in-depth discussion of the four different types of business strategies that many firms pursue and the strategic disciplines that support them, this book can provide significant insight and direction to managers at all levels within an organization.

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238

Publisher

Routledge

Published Date

ISBN 10

1136268022

ISBN 13

9781136268021

Good Night and Good Riddance

How Thirty-Five Years of John Peel Helped to Shape Modern Life

By: David Cavanagh

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Good Night and Good Riddance

How Thirty-Five Years of John Peel Helped to Shape Modern Life

By: David Cavanagh

Goodnight and Good Riddance: How Thirty-Five Years of John Peel Helped to Shape Modern Britain is a social history, a diary of a nation's changing culture, and an in-depth appraisal of one of our greatest broadcasters, a man who can legitimately be called the most influential figure in post-war British popular music. Without the support of John Peel, it's unlikely that innumerable artists - from David Bowie to Dizzee Rascal, Jethro Tull to Joy Division - would have received national radio exposure. But Peel's influence goes much deeper than this. Whether he was championing punk, reggae, jungle or grime, he had a unique relationship with his audience that was part taste-maker, part trusted friend. The book focuses on some 300 shows between 1967 and 2004, giving a thorough overview of Peel's broadcasting career and placing it in its cultural and social contexts. Peel comes alive for the reader, as do the key developments that kept him at the cutting edge - the changes in his tastes; the changes in his thinking. Just like a Peel show, Goodnight and Good Riddance is warm, informative and insightful, and wears its enthusiasm proudly.

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734

Publisher

Faber & Faber

Published Date

ISBN 10

0571302483

ISBN 13

9780571302482

Contemporary Business

By: Louis E. Boone,David L. Kurtz,Michael H. Khan,Brahm Canzer

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Contemporary Business

By: Louis E. Boone,David L. Kurtz,Michael H. Khan,Brahm Canzer

Contemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.

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656

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119501334

ISBN 13

9781119501336

Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

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Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: Entrepreneurial profiles of small business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments, which put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.

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Page Count

709

Publisher

Routledge

Published Date

ISBN 10

1135955972

ISBN 13

9781135955977

Strategic Market Management

By: David A. Aaker,Christine Moorman

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Strategic Market Management

By: David A. Aaker,Christine Moorman

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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406

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119392209

ISBN 13

9781119392200

Leadership Matters

7 skills of very successful leaders

By: David Pich,Ann Messenger

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Leadership Matters

7 skills of very successful leaders

By: David Pich,Ann Messenger

Leadership Matters is packed with ideas, research and practical advice for aspiring leaders in Australia and worldwide. It will keep you thinking long after you have finished reading.Authors David Pich and Ann Messenger, together with a team of experts, believe that you need to master 7 skills to become a successful leader in today's complex and challenging organisations. They researched locally and globally to find out why and how these 7 skills are so important.As part of this research, David Pich interviewed several inspiring global leaders - including human rights activist and Nobel Prize recipient, Kailash Satyarthi; Qantas CEO Alan Joyce AC; and Gloria Ai, China's leading independent business host, whose daily talk show attracts an astonishing 8 million listeners and watchers. Their invaluable insights and much, much more are shared in this book, which concludes that leadership really does matter!

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200

Publisher

Major Street Publishing

Published Date

ISBN 10

1925282767

ISBN 13

9781925282764

The Path to Perspective

Rethinking Practices and Priorities in 21st Century Business

By: Neil David Martin

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The Path to Perspective

Rethinking Practices and Priorities in 21st Century Business

By: Neil David Martin

The Path to Perspective is nothing short of a manifesto for business in the new millennium, a classic account of why challenging assumptions is the starting point for successful companies in the 21st Century. In his first book Neil David Martin offers fresh and innovative thinking on the struggle to maximise performance in today's challenging business environment. "Experience is what you get when you don't get what you want. Fix the roof while the sun shines. Short statements make us think. Reality is often very different from how we might first perceive it. Neil's new book explains exactly why perspective is so important to business. Sharpen your thinking tools with "The Path to Perspective". (Richard Grace, Serial Entrepreneur and former Senior Manager at Xerox) Together with a compelling vision of what our organisations could be, The Path to Perspective outlines a convincing case for people-first, values-driven, free thinking business, which begins with rethinking your company's practices and priorities. It is packed with over 40 powerful concepts and a step-by-step plan to help you translate the ideas in this book into meaningful practices for your business. The author also offers us several important and eye-opening insights, including: - Why most companies still struggle to differentiate, to attract and retain employees and customers, to maximise productivity, and to innovate successfully. - Why focusing on profit as the ultimate goal of your business is actually NOT the best way of maximising profits. - Why a focus on behaviours is NOT enough to bring about a shift in attitudes within your business.

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379

Publisher

AuthorHouse

Published Date

ISBN 10

1449031919

ISBN 13

9781449031916

Egonomics

What Makes Ego Our Greatest Asset (or Most Expensive Liability)

By: David Marcum,Steven B. Smith

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Egonomics

What Makes Ego Our Greatest Asset (or Most Expensive Liability)

By: David Marcum,Steven B. Smith

Two of big business's most dynamic consultants explain how ego undermines or accelerates the growth and productivity of business--and they instruct readers on how to strike the balance between too much ego and not enough.

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274

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Simon and Schuster

Published Date

ISBN 10

1416533273

ISBN 13

9781416533276

Entrepreneurship Skills for New Ventures

By: David C. Kimball,Robert N. Lussier

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Entrepreneurship Skills for New Ventures

By: David C. Kimball,Robert N. Lussier

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurship Skills for New Ventures continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the fourth edition of Entrepreneurship Skills for New Ventures takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: New exercise on analyzing the lean entrepreneurship option Entrepreneurial profiles of small-business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments that put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, as well as online materials that expand upon skill development and offer instructor resources, the fourth edition of Entrepreneurship Skills for New Ventures is the perfect resource for instructors and students of entrepreneurship.

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470

Publisher

Routledge

Published Date

ISBN 10

1000767299

ISBN 13

9781000767292

The Creation Records Story

My Magpie Eyes are Hungry for the Prize

By: David Cavanagh

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The Creation Records Story

My Magpie Eyes are Hungry for the Prize

By: David Cavanagh

The greatest book ever written on British independent music' Guardian 'One of the best British music books of the last ten years' Mojo Founded by Alan McGee in 1983, Creation Records achieved notoriety as the home of Primal Scream, the Jesus and Mary Chain and other anti-Establishment acts. During the Britpop boom of the mid-90s, the astonishing success of Oasis brought Creation fame on the world stage. In 1999, however, McGee announced his shock departure as his label's influence over a generation of British music came to a confusing and disappointing end. Containing interviews with Creation musicians, employees, supporters and detractors, this is the inside story of Creation Records - and of British music since the 1980s.

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596

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Faber & Faber

Published Date

ISBN 10

0571362540

ISBN 13

9780571362547

Family Betrayal

Agent Sonya, MI5 and the Kuczynski Network

By: David Burke

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Family Betrayal

Agent Sonya, MI5 and the Kuczynski Network

By: David Burke

In 1933, the celebrated German economist Robert Kuczynski and his wife Berta arrived in Britain as refugees from Nazism, followed shortly afterwards by their six children. Jürgen, known to be a leading Communist, was an object of considerable concern to MI5. Ursula, codenamed Sonya, was a colonel in Russia's Red Army who had spied on the Japanese in Manchuria, while MI5 also kept extensive files on her four sisters, Brigitte, Barbara, Sabine and Renate. In Britain, Ursula controlled the spies Klaus Fuchs and Melita Norwood, without whom the Soviet atomic bomb would have been delayed for at least five years. Drawing on newly released files, Family Betrayal reveals the operations of a network at the heart of Soviet intelligence in Britain. Over seventy years of espionage activity the Kuczynskis and their associates gained access to high-ranking officials in the government, civil service and justice system. For the first time, acclaimed historian David Burke tells the whole story of one of the most accomplished spy rings in history.

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351

Publisher

The History Press

Published Date

ISBN 10

0750997702

ISBN 13

9780750997706

Contemporary Business

By: Louis E. Boone,David L. Kurtz,Michael H. Khan,Brahm Canzer,Rosalie Harms,Peter M. Moreira

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Contemporary Business

By: Louis E. Boone,David L. Kurtz,Michael H. Khan,Brahm Canzer,Rosalie Harms,Peter M. Moreira

Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.

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658

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119905818

ISBN 13

9781119905813

Philadelphia Freedom

Memoir of a Civil Rights Lawyer

By: David Kairys

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Philadelphia Freedom

Memoir of a Civil Rights Lawyer

By: David Kairys

David Kairys is one of the grand long-distance runners in the struggle for justice in America. His brilliant legal mind and superb lawyerly skills are legendary. This marvelous book is his gift to us!" ---Cornel West, Professor of Religion and African American Studies, Princeton University, and award-winning author of Race Matters Philadelphia Freedom is the spellbinding tale of an idealistic young lawyer coming of age in the political cauldron of the 1960s and 1970s. From his immersion in the civil rights movement to his determined court battles to quell criminal violence by Philadelphia police, Kairys recounts how he helped make history in the city of brotherly love." ---William K. Marimow, Editor and Executive Vice President, Philadelphia Inquirer, and recipient of two Pulitzer Prizes "In the current climate of political deception and the trampling of our civil rights, Kairys's compelling book is a clenched fist, a prayer for social justice and a call to conscience." ---Steve Lopez, Los Angeles Times columnist and former Philadelphia Inquirer columnist "With engaging, insider stories of innovative legal strategies of a truly creative lawyer, this book evokes the ebullient spirit of progressive social change launched in the 1960s and should be read by aspiring and practicing lawyers as well as anyone interested in American social history. Philadelphia Freedom reads like a suspense novel and reveals how novel legal and political thinking can and does make a real difference to individuals and to the quality of justice." ---Martha L. Minow, Jeremiah Smith, Jr. Professor of Law, Harvard University "David Kairys's compelling book properly explains the vital role that civil rights attorneys play in our system of justice." ---Judge John E. Jones III, United States District Court for the Middle District of Pennsylvania, and presiding judge in the landmark Kitzmiller v. Dover Area School District case A memoir that is also a compelling page-turner, Philadelphia Freedom is the poignant, informative, often inspiring account of renowned civil-rights lawyer David Kairys's personal quest for achieving social justice during the turbulent 1960s and 70s. Philadelphia Freedom brings us intimately and directly into Kairys's burgeoning law career and the struggles of the 60s as his professional and private life navigated the turmoil and promise of the civil rights and antiwar movements. Many of the cases Kairys took on involved discrimination and equal protection, freedom of speech, and government malfeasance. Kairys is perhaps most well known for his victory in the Camden 28 draft board case, in which the FBI set up a sting of the Catholic anti-war left at the behest of the highest levels of government. The stories and cases range from nationally important and recognizable---the family of the scientist the CIA unwittingly gave LSD in the 1950s; the leading race discrimination case against the FBI; Dr. Benjamin Spock's First Amendment case before the Supreme Court; the city handgun lawsuits Kairys conceived---to those he encountered in his early work as a public defender. The characters include public figures such as FBI Directors J. Edgar Hoover and Louis Freeh; CIA Director William Colby; Pennsylvania Senator Arlen Specter; New York Attorney General Eliot Spitzer; U.S. Attorneys General Edward Levi and John Mitchell; Georgia Governor Lester Maddox; Pennsylvania Governor, former Philadelphia Mayor, and Democratic National Committee chair Ed Rendell; Philadelphia Mayor and Police Commissioner Frank Rizzo. But some of the most memorable are not well known, involving regular people caught up in the often heartless machinery of the courts and legal system. Though it reads like a novel, with all the elements of character, plot, and suspense, Philadelphia Freedom also has historical significance as a firsthand account of the 1960s and 70s and contains social commentary about race as well as insights and major perspectives on the nature and social role of law. David Kairys is Professor of Law at Beasley School of Law, Temple University. He was a full-time civil rights lawyer from 1968 to 1990.

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438

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University of Michigan Press

Published Date

ISBN 10

0472021362

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9780472021369

Working Class Heroes

Rock Music and British Society in the 1960s and 1970s

By: David Simonelli

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Working Class Heroes

Rock Music and British Society in the 1960s and 1970s

By: David Simonelli

In Working Class Heroes, David Simonelli explores the influence of rock and roll on British society in the 1960s and '70s. At a time when social distinctions were becoming harder to measure, rock musicians appeared to embody the mythical qualities of the idealized working class by perpetuating the image of rebellious, irreverent, and authentic musicians.

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310

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Rowman & Littlefield

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ISBN 10

0739170511

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9780739170519

Honor Killing

Race, Rape, and Clarence Darrow's Spectacular Last Case

By: David E. Stannard

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Honor Killing

Race, Rape, and Clarence Darrow's Spectacular Last Case

By: David E. Stannard

In the fall of 1931, Thalia Massie, the bored, aristocratic wife of a young naval officer stationed in Honolulu, accused six nonwhite islanders of gang rape. The ensuing trial let loose a storm of racial and sexual hysteria, but the case against the suspects was scant and the trial ended in a hung jury. Outraged, Thalia’s socialite mother arranged the kidnapping and murder of one of the suspects. In the spectacularly publicized trial that followed, Clarence Darrow came to Hawai’i to defend Thalia’s mother, a sorry epitaph to a noble career. It is one of the most sensational criminal cases in American history, Stannard has rendered more than a lurid tale. One hundred and fifty years of oppression came to a head in those sweltering courtrooms. In the face of overwhelming intimidation from a cabal of corrupt military leaders and businessmen, various people involved with the case—the judge, the defense team, the jurors, a newspaper editor, and the accused themselves—refused to be cowed. Their moral courage united the disparate elements of the non-white community and galvanized Hawai’i’s rapid transformation from an oppressive white-run oligarchy to the harmonic, multicultural American state it became. Honor Killing is a great true crime story worthy of Dominick Dunne—both a sensational read and an important work of social history

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497

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Penguin

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ISBN 10

1440649219

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9781440649219

The Show That Never Ends: The Rise and Fall of Prog Rock

By: David Weigel

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The Show That Never Ends: The Rise and Fall of Prog Rock

By: David Weigel

The wildly entertaining story of progressive rock, the music that ruled the 1970s charts—and has divided listeners ever since. The Show That Never Ends is the definitive story of the extraordinary rise and fall of progressive (“prog”) rock. Epitomized by such classic, chart-topping bands as Yes, Genesis, Pink Floyd, Jethro Tull, and Emerson Lake & Palmer, along with such successors as Rush, Marillion, Asia, Styx, and Porcupine Tree, prog sold hundreds of millions of records. It brought into the mainstream concept albums, spaced-out cover art, crazy time signatures, multitrack recording, and stagecraft so bombastic it was spoofed in the classic movie This Is Spinal Tap. With a vast knowledge of what Rolling Stone has called “the deliciously decadent genre that the punks failed to kill,” access to key people who made the music, and the passion of a true enthusiast, Washington Post national reporter David Weigel tells the story of prog in all its pomp, creativity, and excess. Weigel explains exactly what was “progressive” about prog rock and how its complexity and experimentalism arose from such precursors as the Beach Boys’ Pet Sounds and the Beatles’ Sgt. Pepper. He traces prog’s popularity from the massive success of Procol Harum’s “Whiter Shade of Pale” and the Moody Blues’ “Nights in White Satin” in 1967. He reveals how prog’s best-selling, epochal albums were made, including The Dark Side of the Moon, Thick as a Brick, and Tubular Bells. And he explores the rise of new instruments into the prog mix, such as the synthesizer, flute, mellotron, and—famously—the double-neck guitar. The Show That Never Ends is filled with the candid reminiscences of prog’s celebrated musicians. It also features memorable portraits of the vital contributions of producers, empresarios, and technicians such as Richard Branson, Brian Eno, Ahmet Ertegun, and Bob Moog. Ultimately, Weigel defends prog from the enormous derision it has received for a generation, and he reveals the new critical respect and popularity it has achieved in its contemporary resurgence.

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432

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W. W. Norton & Company

Published Date

ISBN 10

0393242269

ISBN 13

9780393242263

Capitalizing on Knowledge

By: David Skyrme

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Capitalizing on Knowledge

By: David Skyrme

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

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354

Publisher

Routledge

Published Date

ISBN 10

1136422927

ISBN 13

9781136422928

Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

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Your Guide To Entertainment Marketing and Performance (Collection)

By: Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip E. Pfeifer,David Reibstein

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

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774

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FT Press

Published Date

ISBN 10

0133742857

ISBN 13

9780133742855

Everything I Needed to Know About Business ... I Learned from a Canadian

By: Leonard Brody,David Raffa

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Everything I Needed to Know About Business ... I Learned from a Canadian

By: Leonard Brody,David Raffa

If you want to read about...fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the book. Open it up and get acquainted with a bevy of compelling characters who reveal how they've don it and get their tips on how you can do it, too." —Edward Greenspon, Editor-in-Chief, The Globe and Mail "I am neither a businessman an entrepreneur, but this book gave me practical ideas on how to better cope in an industry that, like so many others, is changing at the speed of light. Brody and Raffa chronicle some amazing and inspirational Canadian success stories and in doing so offer valuable lessons on how to harness teamwork, creativity and - above all - passion into any workplace." —Scott White, Editor-in-Chief, The Canadian Press LEARN THE FINE ART OF MANAGEMENT FROM LEADERS ADN ENTREPRENEURS AROUND THE WORLD... ...ALL OF WHOM HAPPEN TO BE CANADIAN. Lessons on teamwork from Homer Simpson? World-renowned architect, Moshe Safdie, on organizational design? Joe Boxer, guerilla marketer? How can vision turn a single Toronto motel into the global luxury Four Seasons chain? Isadore Sharp shares his insights. How can anybody sell a multimillion-dollar pharmaceutical company in just one week? Leslie Dan Tells you how he did it. Everything I Needed to Know About Business...I Learned From a Canadian offers first-hand insights, experience, and best practices from twenty-four business and culture leaders, all of whom have achieved excellence in a particular area of business,at home and on the world stage. Some are household names, others are barely known outside their own industry, but they all share the secrets of their amazing success. New to this Second Edition are four brand new chapters on luminaries such as Stewart Butterfield, the mind behind Flickr; and Graydon Carter, Editor-in-Chief of Vanity Fair. With additional mini-profiles of four entrepreneurial up-and comers, this new edition offers more advice and inspiration than ever. Each chapter features "5 Things You Need to Know" - the essential lessons from the leaders and entrepreneurs who have been there and done it all. You'll learn the best of business wisdom, get practical advice on company building, and discover how to prosper in one of the most challenging market environments in history. This book offers management lessons that are as entertaining as they are instructive, all built around the deep thoughts and insights of leaders who are the best in business. The authors are graciously donating all of their profits from the sale of this book in Canada to young Canadian entrepreneurs who are trying to make our world a better place.

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387

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470738650

ISBN 13

9780470738658

Marine C SBS

The Florida Run

By: David Monnery

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Marine C SBS

The Florida Run

By: David Monnery

Summer 1994, the Bahamas: an English doctor working at a clinic in the Turks and Caicos Islands suddenly disappeared, leaving only one trace – a fast-fading smell of chloroform in his bedroom. A week later, in nearby Florida, another man was found shot dead in his car, apparently the latest in a long line of European tourists murdered on the highways of the Sunshine State. US police found one link – Cuban gangster and British citizen Fidel Arcilla. At once the British government was invited by Washington to put its Caribbean house in order, and they in turn called on the Marines of the legendary Special Boat Service. Battling South American drug lords, Haitian generals, Cuban exiles and the Miami underworld, these elite soldiers would stop at nothing to achieve their objectives. This is classic military fiction at its best.

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267

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472816501

ISBN 13

9781472816504

Book's by David Branson

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