The Second Edition of Qualitative Research provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, ranging from photographs to novels and newspaper stories, to demonstrate how getting to grips with qualitative methods means asking ourselves fundamental questions about how we are influenced by contemporary culture. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Undergraduate students who are new to qualitative research and even Postgraduates and Practitioners who want re-assess their current understanding of the field.
No historical event has left as deep an imprint on America's collective memory as the Civil War. In the war's aftermath, Americans had to embrace and cast off a traumatic past. David Blight explores the perilous path of remembering and forgetting, and reveals its tragic costs to race relations and America's national reunion.
Exam Board: SQA Level: National 5 Subject: Modern Studies First Teaching: September 2017 First Exam: Summer 2018 This second edition comprehensively covers the changes made to course content and prepare students to cope with the increased emphasis on knowledge and understanding in the new National 5 exam. - Analyses what it means to live in a democracy - Defines representation in the Scottish and UK Parliaments - Explains voting systems and election campaigns in the UK
Margaret Motes has combed through a microfilm copy of the 1850 census manuscript for the state of South Carolina in order to unearth every reference to a free black or mulatto that can be found there. The end result of her efforts is the new book, Free Blacks and Mulattos in South Carolina 1850 Census, an alphabetically arranged listing of 8,160 free blacks and mulattos between the ages of one month and 112 years of age. The data for free persons of color in South Carolina in 1850, which spans twenty-nine different counties, records the following for each individual named in the census: name, age, sex, occupation, color, place of birth, household and dwelling number, and county.
The human urinary bladder is subject to a unique and extraordinarily diverse array of congenital, inflammatory, metaplastic, and neoplastic abnormalities. This book provides contemporary, comprehensive, and evidence-based practice information for pathologists, urologists, oncologists, and other medical professionals. In Bladder Pathology, a full spectrum of pathologic conditions that afflict the bladder and urothelium are described and lavishly illustrated. With its emphasis on diagnostic criteria and differential diagnoses, this book is of particular value to practicing pathologists—assisting in the pathologist’s recognition, understanding, and accurate interpretation of the light microscopic findings in bladder specimens. Features and benefits of this new volume include: • 1,741 high-quality, color illustrations and 112 tables to illustrate the wide range of pathologic and clinical features in the urinary tract • An evidence-based approach to diagnosis and patient management for infectious, nonneoplastic, and neoplastic conditions • Recent advances in the molecular genetics of the urinary bladder with discussion of their current or potential impact on diagnosis and personalized patient care • With emphasis on the scientific validation of current diagnostic methods and their direct application in clinical practice, Bladder Pathology is a cutting-edge resource that not only offers comprehensive research and clinical information for practicing surgical pathologists, urologists, oncologists, and their clinical colleagues, but also captures a genuine sense of excitement about recent advances in this vital, ever-evolving field.
Donner Prize-winning author Dr. David Gratzer (Code Blue) edits and introduces this collection of twelve essays on health care reform in Canada, advocating an open-minded approach to such concepts as privatization, two-tier health care, and user fees. Gratzer has assembled a stellar list of authors who invite Canadians to question their confidence in government-managed public health. Contributors include Order of Canada member and University of Toronto professor Michael Bliss, who argues that our current problems are the result of increasingly aggressive government measures to control patients and health-care providers.Globe and Mailcolumnist Margaret Wente offers vignettes that address the day-to-day problems of health care: queue jumping, excessive waits, provider burnout, aging equipment, and the politicization of health administration. And, Vancouver-based health analyst Cynthia Ramsey places Canada’s health care system in an international context. Her findings are unsettling. Other contributors include McGill economist andNational Postcontributor William Watson, former Quebec Medical Association president Dr. Edwin Coffey, former Ontario Medical Association president Dr. William Orovan, and Urban Futures Institute executive Director David Baxter. All Canadians concerned about the state of health care in Canada should read this informative and intelligent collection.
“A thorough account of the fighting . . . Not only appealingly written but a worthwhile addition to Maryland Campaign literature.” —Historynet.com In September 1862, Robert E. Lee led the Army of Northern Virginia north of the Potomac River for the time as part of his Northern invasion, seeking a quick end to the war. Lee divided his army in three, sending General James Longstreet north to Hagerstown and Stonewall Jackson south to Harper’s Ferry. It was at three mountain passes, referred to as South Mountain, that Lee’s army met the Federal forces commanded by General George B. McClellan on September 14. In a fierce day-long battle spread out across miles of rugged, mountainous terrain, McClellan defeated Lee but the Confederates did tie up the Federals long enough to allow Jackson’s conquest of Harper’s Ferry. Join historian John Hoptak as he narrates the critical Battle of South Mountain, long overshadowed by the Battle of Antietam. “A remarkable work . . . The marches of both armies to South Mountain are presented with close attention to the men in the ranks. The combat is fully covered at each of the gaps in South Mountain.” —Civil War Librarian “A crisp, concise but comprehensive account of the battles at the four passes or ‘gaps’ across South Mountain on September 14, 1862 . . . A truly scholarly effort that will satisfy both serious Civil War students and the general reading public. For Maryland Campaign aficionados, it is a must have addition to your library and is now the definitive account of the battle.” —South from the North Woods
“A clear and concise telling” of America’s most famous battle. “[Hoptak] has crafted a narrative that is similar to a well led tour of the battlefield” (Civil War Librarian). Fought on the first three days of July 1863, the Battle of Gettysburg was one of the largest and by far the bloodiest of the Civil War. Yet the importance of this great conflagration cannot be measured in numbers alone, for Gettysburg also represented a pivotal moment in the war. The battle ended General Robert E. Lee’s second invasion of Union soil, and never again did a Confederate army reach that far north. Join historian John Hoptak as he narrates the fierce action between the Confederate Army of Northern Virginia and the Union Army of the Potomac at such places as McPherson’s Ridge, the Railroad Cut, the Wheatfield, the Peach Orchard, Devil’s Den, Little Round Top and on Culp’s and Cemetery Hills. “His expertise comes through loud and clear in his energetic prose, combining narrative and analysis in a book that enlightens novices without boring more experienced readers.” —Historynet.com
Writing in an informal and accessible style, David Silverman offers the reader an entry into the broader issues of qualitative research that many textbooks gloss over - the underlying arguments of qualitative research and the key debates about its future direction.
Electronic Inspection Copy available for instructors here "This book wins on two levels: not only is there an extensive range of concepts presented (including some that are unexpected yet clearly relevant), there is also a succinct, thorough and critical dissection of each. Recommended, if not essential, reading for all student mental health professionals." - Dr Steven Pryjmachuk, Head of Mental Health Division, School of Nursing, Midwifery and Social Work, University of Manchester Mental health is an area that new students and trainee practitioners often find bewildering. This book cuts through the stigma associated with this topic. It delivers bite-sized chunks of information that cover the central concepts and debates which shape contemporary views about mental health and illness. As this book shows, these key concepts not only influence our understanding of mental health, but also govern the provision of services for people with mental-health problems. Drawing together perspectives from sociology, psychiatry, psychology and ethics, the vital topics in mental health are examined in three parts: - PART ONE: Mental Health and Mental-Health Problems explores theories and understandings of mental health and illness - PART TWO: Mental Health Services looks at the structure and organization of mental health service delivery, past and present - PART THREE: Mental Health and Society studies the social context. This new edition adds 10 new concepts as well as updating the previous entries. New topics include childhood adversity, recovery, spirituality, well-being, social and cultural capital, quality of mental-health services, evidence-based practice, and work and mental health. This book will be invaluable for trainee health professionals, including clinical psychologists, social workers, nurses, counsellors and psychotherapists.
Introduction to Bioorganic Chemistry and Chemical Biology is the first textbook to blend modern tools of organic chemistry with concepts of biology, physiology, and medicine. With a focus on human cell biology and a problems-driven approach, the text explains the combinatorial architecture of biooligomers (genes, DNA, RNA, proteins, glycans, lipids, and terpenes) as the molecular engine for life. Accentuated by rich illustrations and mechanistic arrow pushing, organic chemistry is used to illuminate the central dogma of molecular biology. Introduction to Bioorganic Chemistry and Chemical Biology is appropriate for advanced undergraduate and graduate students in chemistry and molecular biology, as well as those going into medicine and pharmaceutical science.
Twenty-one papers on the Olmec were written for this volume in tribute to Matthew W. Stirling, "pioneer archaeologist, ethnologist, and the discoverer of the Olmec civilization.
The Civil War battle in western Maryland that killed 22,000 men—and served no military purpose. For generations of Americans, the word Antietam—the name of a bucolic stream in western Maryland—held the same sense of horror and carnage that the date 9/11 does for Americans today. But Antietam eclipses even this modern tragedy as America’s single bloodiest day, on which 22,000 men became casualties in a war to determine our nation’s future. Antietam is forever burned into the American psyche as a battle bathed in blood that served no military purpose and brought no decisive victory. This much Americans know was true. What they didn’t know was why the battle broke out at all—until now. The Cornfield: Antietam’s Bloody Turning Point tells for the first time the full story of the struggle to control “the Cornfield,” the action on which the costly battle of Antietam turned. Because Federal and Confederate forces repeatedly traded control of the spot, the fight for the Cornfield is a story of human struggle against fearful odds, men seeking to do their duty, and a simple test of survival. Many of the firsthand accounts included in this volume have never before been revealed to modern readers or assembled in such a comprehensive, readable narrative. At the same time, The Cornfield offers fresh views of the battle as a whole, arguing that two central facts doomed thousands of soldiers. This new, provocative perspective is certain to change our modern understanding of how the battle of Antietam was fought and its role in American history.
The first major biography of an iconic war correspondent sheds light on the personal life and fascinating career of a remarkable Canadian figure--and it's now available in paperback. "This is Matthew Halton of the CBC." So began Matthew Halton's war broadcasts. Originally a reporter for the Toronto Star, Matt Halton, as Senior War Correspondent for the CBC during the Second World War, reported from the front lines in Italy and Northwest Europe, and became "the voice of Canada at war." His reports were at times tender and sad and other times shocking and explosive. Covering the flashpoints of his generation--from the war trenches to the coronation of the Queen--Halton filed a series of reports warning that the Third Reich was "becoming a vast laboratory and breeding ground for war." For a decade he chronicled Europe's drift to disaster, covering the breakdown of the League of Nations, the Spanish Civil War, and the Nazi takeover of Austria and Czechoslovakia. Along the way he interviewed Franklin Delano Roosevelt, Herman Goering, Neville Chamberlain, Charles de Gaulle, Mahatma Gandhi, and dozens of others who shaped the history of the last century. Drawing on extensive interviews and archival research, this definitive biography, written by Matthew's son, acclaimed former CBC correspondent David Halton, is a fascinating look at the career of one of the most accomplished journalists Canada has ever known.
No matter how much time you spend in Scripture, there is always something new to discover, be it a fresh take on a favorite verse or a hidden nugget of wisdom you’ve simply never noticed before. That’s the beauty of God’s Word. In Discovering God, New York Times bestselling author Dr. David Jeremiah distills the wisdom of the Bible into 365 beautifully crafted devotional readings that will help ground and guide you every day of the coming year. Featuring specially selected Bible verses and quotations from such respected Christian thinkers and writers as C. S. Lewis, Charles H. Spurgeon, A. W. Tozer, J. I. Packer, D. L. Moody, and countless others, this stunning, pocket-sized devotional is sure to enhance and enrich your daily walk with God.
This volume is both a summation of work that has been carried out over a long period of time and a signpost pointing the way for future studies. Issues regarding gender, social identity, and landscape archaeology are present, as are the analysis of mortuary practices, questions of social hierarchy, and conjunctive studies of art and society that are in the best tradition of scholarship at Dumbarton Oaks.
Discover a comprehensive and up-to-date reference resource for bone marrow pathology, complete with an extensive list of references The diagnosis and treatment of bone marrow pathologies is one of the most critical areas of medical research and care. For years, Bone Marrow Pathology has served as the essential reference and teaching tool in the field of haematology, with an authoritative treatment of the subject written by acknowledged leaders in the field. Now fully updated to reflect urgent new changes to the theory and practice of haematology, it promises to serve a new generation of practitioners. In the book, the characteristics and function of normal bone marrow are extensively discussed. Bone marrow pathology, including both aspirate films and trephine biopsy sections, is examined in a clinical context. The content is augmented by discussion of the peripheral blood findings and supplementary bone marrow tests. Readers of the sixth edition of Bone Marrow Pathology will also find: Lavish illustrations with high-quality images of bone marrow and other associated images Incorporation of new classifications including the WHO and International Consensus classifications, as well as new and expanded research areas Emphasis on practical tools including differential diagnosis and common problems and pitfalls A practical, integrated approach to diagnosis Perfect for trainee and consultant haematologists and haematopathologists, Bone Marrow Pathology will also prove itself invaluable for cytogeneticists, molecular geneticists and anyone working in immunophenotyping.
From medical disorders to toxicology to infectious disease, Kirk's Current Veterinary Therapy XIV includes the most up-to-date information from leading experts in the veterinary field with over 260 new chapters. The user-friendly format presents content clearly to help you easily find the information you need and put it in practice. Selective lists of references and suggested readings provide opportunities for further research, and the Companion CD includes helpful information from the previous volume that still applies to current practice. - Authoritative, reliable information on diagnosis includes details on the latest therapies. - An organ-system organization makes it easy to find solutions for specific disorders. - Concise chapters are only 2-5 pages in length, saving you time in finding essential information. - Well-known writers and editors provide accurate, up-to-date coverage of important topics. - A convenient Table of Common Drugs, updated by Dr. Mark Papich, offers a quick reference to dosage information. - Cross-references to the previous edition make it easy to find related information that remains valid and current. - A list of references and suggested readings is included at the end of most chapters. - A fully searchable companion Evolve website adds chapters from Kirk's Current Veterinary Therapy XIII, with information that has not changed significantly since its publication. It also includes an image collection with over 300 images, and references linked to PubMed. Useful appendices on the website provide a virtual library of valuable clinical references on laboratory test procedures and interpretation, normal reference ranges, body fluid analyses, conversion tables, nutritional profiles, a drug formulary, and more. - More than 260 new chapters keep you at the leading edge of veterinary therapy.
Perhaps no other public policy issue has greater potential to affect some of the most significant economic, political, social, and ethical changes of the 21st century than global health. In this book, a scholar/physician team authors a comprehensive introduction to global health issues and emphasises the potential of public health intervention to improve the longevity and quality of human life across the globe. The authors have lived and worked in Africa as well as in medically underserved areas of the United States, so they write with firsthand experience and authority. Using themes of interconnectedness, globalisation, and united concern from citizens, this book encourages readers to consider the role that they might play as engaged citizens in taking on the global public health challenges of the 21st century including everything from AIDs and flu to tobacco, obesity, and threats in conflict zones.
Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as: - What circumstances prompt people to help, or not to help? - What factors influence the ups and downs of our close relationships? - Why do some people behave differently when on their own compared to in a group? - What leads individuals sometimes to hurt, and other times to help one another? - Why are we attracted to certain types of people? - How do some persuade others to do what they want? This new edition of Social Psychology has been revised to introduce a more flexible structure for teaching and studying. It includes up-to-date, international research with an emphasis throughout on its critical evaluation. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: - Research Close-Up: Following a brand-new style, this feature matches the layout used in research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. - Focus On: Fully revised, these boxes look at opposing viewpoints, controversial research or alternative approaches to the topics. This offers a more critical outlook and prompts the questioning of the validity of published research - Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topics. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You receive immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – Connect gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details. Professor David N. Myers holds the Sady and Ludwig Kahn Chair in Jewish History. As of fall 2017, he serves as the director of the Luskin Center for History and Policy. He previously served as chair of the UCLA History Department (2010-2015) and as director of the UCLA Center for Jewish Studies (1996-2000 and 2004-2010). Dr Jackie Abell is a Reader in Social Psychology with the Research Centre for Agroecology, Water and Resilience, based at Coventry University, UK. Her current areas of research interest include the application of social psychology to wildlife conservation and environmental issues to facilitate resilience and sustainable development, place attachment and identity, social cohesion and inclusion. Professor Fabio Sani holds a Chair in Social and Health Psychology at the University of Dundee. His general research interest concerns the mental and physical health implications of group processes, social identity and sense of belonging. He has been an associate editor of the European Journal of Social Psychology.
Louisville is one of the overlooked gems of American architecture, a city of southern charm and grace with a catalog of buildings by such masters as D. H. Burnham, Carrere and Hastings, Bruce Goff, Mies van der Rohe, Mockbee Coker, and Michael Graves." "This guide captures Louisville's abundant architecture, showcasing the city's very best offerings from its founding to the recent rehabilitation of its riverfront. Tours of historic homes, Olmsted parks, Carnegie libraries, museums, university campuses, and modern homes are all illustrated with clear and easy-to-follow maps. In addition, over 200 buildings have comprehensive descriptions accompanied by black-and-white photographs. This book includes everything you need to know about Louisville's rich architectural heritage."--BOOK JACKET.
Fun and learning come together in North Carolina's Amazing Coast, an inviting collection of one hundred short, self-contained features about the flora, fauna, and natural history of that fascinating place where land meets sea. Each page includes a full-color illustration and breezy, fact-filled commentary on coastal wildlife from fifty-foot-long northern right whales to single-cell plankton, from shy red wolves to overbearingly sociable sand gnats. Readers will learn about the super-sized fox squirrel, the acting talents of the hognose snake, the health benefits of eating pawpaws, the importance of tidal fluctuations, and much more. North Carolina's Amazing Coast will spark a sense of wonder and inspire readers to learn more about their natural heritage and what they can do to preserve it. Used in the "Our Amazing Coast" elementary curriculum developed by the Center for Ocean Sciences Education Excellence-Southeast, this book makes an excellent educational tool, as well as an inspiring gift for coastal enthusiasts of all ages. Published in association with North Carolina Sea Grant.
Maritime navigation has rapidly developed since the publication of the last edition of the title with methods of global position fixing for shipping becoming standardized. As in the previous two editions, this edition will provide a sound basis for the understanding of modern navigation systems and brings the student or professional up-to-date with the latest developments in technology and the growing standardization of maritime navigation techniques. Developed with close scrutiny from the US Merchant Marine Academy and the major maritime navigation centres in the UK, out-dated techniques have been replaced by an expanded section on the now standard Navstar GPS systems and the Integrated Nav. In addition, a new chapter on the application of electronic charts will also be included, as well as problems at the end of each chapter with worked solutions.
Evolution of self-replicating macromolecules through natural selection is a dynamically ordered process. Two concepts are introduced to describe the physical regularity of macromolecular evolution: sequence space and quasi-species. Natural selection means localization of a mutant distribution in sequence space. This localized distribution, called the quasi-species, is centered around a master sequence (or a degenerate set), that the biologist would call the wild-type. The self-ordering of such a system is an essential consequence of its formation through self-reproduction of its macromolecular consti tuents, a process that in the dynamical equations expresses itself by positive diagonal coefficients called selective values. The theory describes how population numbers of wild type and mutants are related to the distribution of selective values, that is to say, how value topography maps into population topography. For selectively (nearly) neutral mutants appearing in the quasi- species distribution, population numbers are greatly enhanced as compared to those of disadvantageous mutants, even more so in continuous domains of such selectively valuable mutants. As a consequence, mutants far distant from the wild type may occur because they are produced with the help of highly populated, less distant precursors. Since values are cohesively distributed, like mountains on earth, and since their positions are multiply connected in the high-dimensional sequence space, the overpopulation of (nearly) neural mutants provides guidance for the evolutionary process. Localization in sequence space, subject to a threshold in the fidelity of reproduction, is steadily challenged until an optimal state is reached. The model has been designed according to experimentally determined properties of self-replicating molecules. The conclusions reached from the theoretical models can be used to construct machines that provide optimal conditions for the evolution of functional macromolecules.
Knowledge in the field of urologic pathology is growing at an explosive pace. Today’s pathologists, specialists, and residents require a comprehensive and authoritative text that examines the full range of urological diseases and their diagnosis. Written by recognized leaders and educators in the field, the text provides readers with a detailed understanding of all diagnostic aspects of urological disease. Inside this unique resource, readers will explore a broad spectrum of practical information—including etiology, diagnostic criteria, molecular markers, differential diagnosis, ancillary tests, and clinical management. This is sure to be the new definitive text for urological pathology!
Comprehensive concise and easily accessible this is the first health economics dictionary of its kind and is an essential reference tool for everyone involved or interested in healthcare. The modern terminology of health economics and relevant terms used by economists working in the fields of epidemiology public health decision management and policy studies are all clearly explained. Combined with hundreds of key terms the skilful use of examples figures tables and a simple cross-referencing system between definitions allows the often complex language of health economics to be demystified.
Trade, shipping, military conquest, migration and settlement in the eastern Mediterranean of the 10th-15th centuries generated multiple encounters between states, social and 'national' groups, and individuals belonging to Latin Christianity, Byzantium and the Islamic world. The nature of these encounters varied widely, depending on whether they were the result of cooperation, rivalry or clashes between states, the outcome of Latin conquest, which altered the social and legal status of indigenous subjects, or the result of economic activity. They had wide-ranging social and economic repercussions, and shaped both individual and collective perceptions and attitudes. These often differed, depending upon 'nationality', standing within the dominant or subject social strata, or purely economic considerations. In any event, at the individual level common economic interests transcended collective 'national' and cultural boundaries, except in times of crisis. The studies in this latest collection by David Jacoby explore the multiple facets of these eastern Mediterranean encounters and their impact upon individual economic activities, with special attention to the 'other', outsiders in foreign environments, foreign privileged versus indigenous traders, the link between governmental intervention, 'naturalization', and fiscal status, as well as the interaction between markets and peasants.
A new view of the economy as an evolving, complex system has been pioneered at the Santa Fe Institute over the last ten years, This volume is a collection of articles that shape and define this view?a view of the economy as emerging from the interactions of individual agents whose behavior constantly evolves, whose strategies and actions are always adapting.The traditional framework in economics portrays activity within an equilibrium steady state. The interacting agents in the economy are typically homogenous, solve well-defined problems using perfect rationality, and act within given legal and social structures. The complexity approach, by contrast, sees economic activity as continually changing?continually in process. The interacting agents are typically heterogeneous, they must cognitively interpret the problems they face, and together they create the structures?markets, legal and social institutions, price patters, expectations?to which they individually react. Such structures may never settle down. Agents may forever adapt and explore and evolve their behaviors within structures that continually emerge and change and disappear?structures these behaviors co-create. This complexity approach does not replace the equilibrium one?it complements it.The papers here collected originated at a recent conference at the Santa Fe Institute, which was called to follow up the well-known 1987 SFI conference organized by Philip Anderson, Kenneth Arrow, and David Pines. They survey the new study of complexity and the economy. They apply this approach to real economic problems and they show the extent to which the initial vision of the 1987 conference has come to fruition.
lt is a tremendous achievement to have provided this highly comprehensive but readable text, which informs such a large group of researchers and clinicians." Christopher Kennard, PhD, FRCP, FMedSci, Professor of Clinical Neurology, Head, Nuffield Department of Clinical Neurosciences, University of Oxford, John Radcliffe Hospital, Oxford, United Kingdom. "A monograph written with deep knowledge, understanding, wisdom, clarity, intelligibility - the superlatives could go on and on... A remarkable achievement and a great gift to all of us from the two modern giants of eye movement disorders." Michael Halmagyi, MD, Eye and Ear Research Unit, Neurology Department, Royal Prince Alfred Hospital, The University of Sydney, Australia. "The fifth edition of The Neurology of Eye Movements is a must for all neurologists and neuroscientists interested in how the human vestibular and oculomotor systems adapt to movement in space and to optimally viewing the world and its contents." Louis R. Caplan, MD, Department of Neurology, Beth Israel Deaconess Medical Center, Harvard Medical School, Boston, Massachusetts.
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
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