There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Valuation and Sale of Residential Property is aimed at all those studying for a qualification or already practising as residential valuers, surveyors and estate agents. It provides valuable information on all elements of the home sales process, enabling professionals to give advice on market value, the best means for sale, condition and financial arrangements. Topics covered include: determinants of value and provision of the valuation agency, auction and taking instructions mortgage valuation and survey legal process and types of tenure investment and return. The author considers these topics against a background of wide legislative change and draws on the standard guidelines set down by the RICS and NAEA. This third edition, written at a time of rapid change in the home-selling market, details the processes and procedures for dealing with this ever-evolving market. Whatever your level of seniority, this book will help you stay ahead of the game and present sound advice to clients at any stage of the process.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
The right to demonstrate is considered fundamental to any democratic system of government, yet in recent years it has received little academic attention. However, events following the recent G20 protests in April 2009 make this a particularly timely work. Setting out and explaining in detail the domestic legal framework that surrounds the right of peaceful protest, the book provides the first extensive analysis of the Strasbourg jurisprudence under Articles 10 and 11 of the European Convention on Human Rights, offering a critical look at recent cases such as Öllinger, Vajnai, Bukta, Oya Ataman, Patyi and Ziliberberg, as well as the older cases that form its bedrock. The principles drawn from this case-law are then synthesised into the remainder of the book to see how the right of protest enshrined in the Human Rights Act 1998 now operates. The five central chapters show how the right is defined: the restrictions on the choice of location of a protest; the constraints imposed on peaceful, persuasive protest; the near total intolerance of any form of obstructive or disruptive protest; the scope of preventive action by the police; and the extent to which commercial targets can avail themselves of private law remedies. This contemporary landscape is highlighted by critical analysis of the principles and case law -- including the leading decisions in Laporte, Austin, Jones and Lloyd and Kay. The book also highlights and develops themes that are currently under-theorised or ignored, including the interplay of the public and the private in regulating protest; the pivotal role played by land ownership rules; and the disjuncture between the law in the books and the law in action. While the book will appeal primarily to scholars, students and practitioners of law – as well as to campaigners and interest groups – it also offers political and socio-legal insights, which will be of interest equally to non-specialists.
How Calvinist theology helps us read characters in the early British novel, shedding new light on the origins of modern secularism The strangeness of fictional characters in the eighteenth-century novel has been well documented. They are two-dimensional yet complex; they suggest unstable correspondences between the external and the internal. In Reading Character after Calvin, David Mark Diamond traces the religious genealogy of such figures, arguing that two-dimensionality reproduces through form a model of interpretation that originates in Calvinist Protestant theology. In Calvin’s teachings, every person possessed a spiritual status as saved or damned, and their external features ostensibly reflected this inward condition. This belief, however, was always haunted by the possibility of a discrepancy between the two. Diamond shows how Calvinism survives in the pages of early novels as a guide to discerning religious hypocrisy and, eventually, distinctions related to imperial race-making. He tracks the migration of Calvinist character detection from its original, sectarian contexts to the worlds of eighteenth-century fiction, revealing the process by which religion came unbound from doctrinal orthodoxy and was grafted onto the ambition of racialized global dominion. Analyzing a diverse set of texts, Diamond offers a fresh account of both how literary character worked and how it works to naturalize, question, or critique the violence of empire.
Markets and Ideology in the City of London is the first fieldwork-based sociological study of how participants in City of London financial markets view the markets in which they work and the market mechanism in general. But it is more than a narrow study of financial market participants because it is also an empirical investigation into how ideologies function and it develops a critique of pro-market ideologies such as 'Thatcherism'. Finally, it is one of a small number of sociological studies into the privileged world of high earners and the wealthy - sociologists too frequently study the powerless and the 'deviant' or 'marginal' groups.
David Beatty draws on more than twenty years' teaching experience to produce a comprehensive introduction to the basic rules in constitutional law, accessible to law and non-law students alike. He reviews the leading cases handed down by the Supreme Court of Canada and the Privy Council concerning the original BNA Act of 1867 and the Canadian Charter of Rights enacted in 1982. As well, Beatty reviews many of the most important decisions made by other courts around the world and analyses the function judges and courts perform in liberal democratic societies when they enforce written constitutions including bills of rights. The initial chapter introduces the reader to the subject of constitutional law – what it is all about, what its function is, and how it interacts with the constitutional text. The book goes on to examine Canadian federalism law and the Supreme Court of Canada's experience in the first decade in the life of the Charter of Rights. Beatty also examines significant human rights cases decided by the major courts around the world, in order to illustrate how the same principles and methods of reasoning are used to resolve disputes about the validity of laws no matter what the issue is or where it arises. The book concludes by showing how a theory of constitutional law which emphasizes the social duties which politicians must respect rather than individual rights should be responsive to the concerns of those who are more sceptical about the virtues of law and the courts as well as those who fear the cultural imperialism of western legal concepts. Beatty proposes a radically new way to think about the idea of ‘rights,’ one which emphasizes the social duties that are inherent in every conception of rights. The book argues that by reorienting our thinking about what rights and the rule of law are all about, it is easier to see that rather than being in conflict or tension with each other, democratic decision making and judicial review are supportive of a common set of values and ideals.
Mathilde Carré, notoriously known as La Chatte, was remarkable for all the wrong reasons. Like most spies she was temperamental, scheming and manipulative – but she was also treacherous. A dangerous mix, especially when combined with her infamous history of love affairs – on both sides. Her acts of treachery were almost unprecedented in the history of intelligence, yet her involvement in the 'Interallié affair' has only warranted a brief mention in the accounts of special operations in France during the Second World War. But what motivated her to betray more than 100 members of the Interallié network, the largest spy network in France? Was she the only guilty party, or were others equally as culpable? Using previously unpublished material from MI5 files, Double Agent Victoire explores the events that led to her betrayal, who may have 'cast the first stone', and their motivations, as well as how the lives and careers of those involved were affected. It reveals a story full of intrigue, sex, betrayal and double-dealing, involving a rich cast including members of the French Resistance, German Abwehr and British Intelligence.
Following repeated visits to the Crimea over a number of years, Dr David Jones, with the help of local guides, was able to identify and photograph every important location related to one of the nineteenth centurys most deadliest conflicts. These have been set besides original paintings and photographs to produce a collection of the most fascinating images ever seen of the Crimean War. The locations of the great battles of the Alma, Balaklava, Inkerman and the Allied batteries and encampments of the siege lines in front of Sevastopol are all presented in glorious full colour.With detailed explanations of the significance of each set of images, placed within the context of the war, The Crimean War Then and Now provides the reader with an unprecedented visual record. Dr Jones major work is certain to be regarded as the definitive pictorial study of the war in the Crimea.
Today truly useful and interactive graphics are available on affordable computers. While hardware progress has been impressive, widespread gains in software expertise have come more slowly. Information about advanced techniques—beyond those learned in introductory computer graphics texts—is not as easy to come by as inexpensive hardware. This book brings the graphics programmer beyond the basics and introduces them to advanced knowledge that is hard to obtain outside of an intensive CG work environment. The book is about graphics techniques—those that don't require esoteric hardware or custom graphics libraries—that are written in a comprehensive style and do useful things. It covers graphics that are not covered well in your old graphics textbook. But it also goes further, teaching you how to apply those techniques in real world applications, filling real world needs. - Emphasizes the algorithmic side of computer graphics, with a practical application focus, and provides usable techniques for real world problems. - Serves as an introduction to the techniques that are hard to obtain outside of an intensive computer graphics work environment. - Sophisticated and novel programming techniques are implemented in C using the OpenGL library, including coverage of color and lighting; texture mapping; blending and compositing; antialiasing; image processing; special effects; natural phenomena; artistic and non-photorealistic techniques, and many others.
Thoroughly updated since the first edition of 1994, this volume contains a comprehensive account of Strasbourg case law and the underlying principles of the European Convention on Human Rights.
The Pittsburgh Pirates have one of the most storied histories in the annuals of baseball. The Pittsburgh Pirates Encyclopedia captures these fabulous times through the stories of the individuals and the collective teams that have thrilled the Steel City for 125 years. The book breaks down the team with a year-by-year synopsis of the club, biographies of over 180 of the most memorable Pirates through the ages as well as a look at each manager, owner, general manager and announcer that has served the club proudly. Now updated through the 2014 season, The Pittsburgh Pirates Encyclopedia will provide Pirates fans as well as baseball fans in general a complete look into the team's history, sparking memories of glories past and hopes for the future. Highlights include: • Single-season and career records • Player and manager profiles • Pirates award winners • Synopses of key games in Pirates history Now fully updated, this is one of the most comprehensive books ever written about the Pirates, and a resource that no Bucs fan should be without. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
A biography of the British Army officer and his role in the Crimean War at the Charge at Balaklava. Captain Louis Nolan delivered the order that produced one of the most famous blunders in all military history—the Charge of the Light Brigade. Nolan’s conduct and the Charge itself have been the subject of intense, sometimes bitter debate ever since. Yet there has been no recent biography of Nolan. He remains an ambiguous, controversial figure to this day. In this fresh and perceptive study, David Buttery attempts to set the record straight. He reassesses the man and looks at his military career, for there was much more to Louis Nolan than his fatal role in the Charge. This sympathetic account of his life throws new light on the Victorian army and its officer class, and on the conduct of the war in the Crimea. It also offers the reader an inside view of the most notorious episode of that war, the Charge at Balaklava on 25 October 1854.
Reflective Teaching in Higher Education is the definitive textbook for those wanting to excel at teaching in the sector. Informed by the latest research in this area, the book offers extensive support for those at the start of an academic career and career-long professionalism for those teaching in higher education. Written by an international collaborative author team of experts led by Paul Ashwin, Reflective Teaching in Higher Education offers two levels of support: - practical guidance for day-to-day teaching, covering key issues such as strategies for improving learning, teaching and assessment, curriculum design, relationships, communication, and inclusion - evidence-informed 'principle's to aid understanding of how theories can effectively inform teaching practices, offering ways to develop a deeper understanding of teaching and learning in higher education In addition to new case studies from a wider variety of countries than ever before, this new edition includes discussion of: - What is meant by 'agency' - Gender, ethnicity, disability and university teaching - Digital learning spaces and social media - Teaching career development for academics - Decolonising the curriculum - Assessment and feedback practices - Teaching excellence and 'learning gain' - 2015 UN General Assembly 2030 Agenda for Sustainable Development reflectiveteaching.co.uk provides a treasure trove of additional support. It includes supplementary sector specific material to support for considering questions around society's educational aims, and much more besides.
Washington State is a place of political mavericks. Split tickets are a source of pride and independent voters outnumber Democrats and Republicans. Washington was first to have a voter-approved state Equal Rights Amendment, first to elect a woman as governor, and first to elect a Chinese-American to the position. Today, Washington’s open primary election system and voter registration process demonstrate it has not drifted far from its populist roots. Governing the Evergreen State provides an absorbing look at an ever-evolving state political and judicial system and presents intriguing case studies. With chapters on interest groups, the constitution, the environment, media coverage, the court system, the legislature, political parties, changing demographics, and more, this volume updates the popular Governing Washington. Fresh discussions and analysis written by academics from universities across the state, a senator, a pollster, a newspaper reporter/blogger, a former chief justice of the state Supreme Court, and a court administrator offer a springboard for further examination and discussion.
Techniques of Vacuum Ultraviolet Spectroscopy was first published in 1967. In the three decades since, the techniques associated with vacuum ultraviolet spectroscopy have been greatly expanded. Originally published as two volumes in the serial "Experimental Methods in the Physical Sciences," Vacuum Ultraviolet Spectroscopy combines in one paperback volume information on the many advances in vacuum ultraviolet (VUV) research. In addition, the book provides students and researchers with concise reviews of the important aspects of designing experiments in the VUV region.This is the only comprehensive treatise describing the use of synchrotron and other light sources for research, along with the new technologies in optical elements, multilayers, mirror coatings, soft x-ray zone plates, VUV detectors, interferometric spectrometers, and subjects such as spectromicroscopy, lithography, and photon-induced fluorescence. Vacuum Ultraviolet Spectroscopy is an ideal handbook both for the beginner and for the experienced researcher in any field requiring the use of VUV radiation. Key Features* Detailed review of synchrotron radiation sources including undulators and wigglers* Comprehensive outline of monochromator design* Concise review of optics theory for multilayers, spectrometers, and zone plates* Information about other important VUV sources such as laser produced plasmas and Electron Beam Ion Trap (EBIT) sources* Applications such as spectromicroscopy, lithography, and fluorescence
The third edition of this classic tutorial and reference on procedural texturing and modeling is thoroughly updated to meet the needs of today's 3D graphics professionals and students. New for this edition are chapters devoted to real-time issues, cellular texturing, geometric instancing, hardware acceleration, futuristic environments, and virtual universes. In addition, the familiar authoritative chapters on which readers have come to rely contain all-new material covering L-systems, particle systems, scene graphs, spot geometry, bump mapping, cloud modeling, and noise improvements. There are many new spectacular color images to enjoy, especially in this edition's full-color format. As in the previous editions, the authors, who are the creators of the methods they discuss, provide extensive, practical explanations of widely accepted techniques as well as insights into designing new ones. New to the third edition are chapters by two well-known contributors: Bill Mark of NVIDIA and John Hart of the University of Illinois at Urbana-Champaign on state-of-the-art topics not covered in former editions. An accompanying Web site (www.texturingandmodeling.com) contains all of the book's sample code in C code segments (all updated to the ANSI C Standard) or in RenderMan shading language, plus files of many magnificent full-color illustrations. No other book on the market contains the breadth of theoretical and practical information necessary for applying procedural methods. More than ever, Texturing & Modeling remains the chosen resource for professionals and advanced students in computer graphics and animation. *New chapters on: procedural real-time shading by Bill Mark, procedural geometric instancing and real-time solid texturing by John Hart, hardware acceleration strategies by David Ebert, cellular texturing by Steven Worley, and procedural planets and virtual universes by Ken Musgrave. *New material on Perlin Noise by Ken Perlin. *Printed in full color throughout. *Companion Web site contains revised sample code and dozens of images.
There have been many remarkable women who served British Intelligence during the Second World War. One whose dubious claim to have worked for them is a fascinating tale involving three marriages – the first, to a spurious White Russian prince; the second to a playboy-turned-criminal involved in a major jewellery robbery in the heart of London’s Mayfair in the late 1930s. After the war she became romantically involved with a well-known British Fascist, but finally married another notorious criminal whom she had met earlier during the war. The descriptions variously ascribed to her ranged from ‘remarkable’ and ‘quite ravishing’ to ‘...a woman whose loose living would make her an object of shame on any farm-yard’. Until now, very little has been recorded about Stella Lonsdale’s life. She doesn’t even merit a mention in the two official histories of MI5, even though she managed to tie them up in knots for years. This book will explore the role this strange woman may or may not have played in working for British Intelligence, the French Deuxième Bureau, or the Abwehr – German military intelligence – during the Second World War, using her MI5 files as a primary source.
David Harvie tells the story of Gustave Eiffel and of the conception, and controversial construction of the tower that bears his name, perhaps the most famous tall building in the world.
Retelling the most spectacular cock-ups in military history, this graphic account has a great deal to say about the psychology of military incompetence and the reasons even the most well-oiled military machines inflict disaster upon themselves. Beginning in AD9 with the massacre of Varus and his legions in the Black Forest all the way up to present day conflict in Afghanistan it analyses why things go wrong on the battlefield and who is to blame.
It is widely acknowledged that transport is a necessary condition for development to occur. Transport issues have become highly contentious and politicised. This volume presents a balanced review of transport provision and the development process in the Third World. Providing a comprehensive survey of the range of transport modes and forms utilised in rural, urban and international contexts, the book examines the development implications of such choices, together with appropriate policies to address transport problems in the Developing World. This is a stimulating and provocative text. Its distinctive structure and logic challenge conventional wisdoms, and raise key issues seldom addressed in transport courses.
This Element focuses on English-Medium instruction (EMI), an educational approach that is spreading widely and rapidly in higher education institutions throughout the world because it is regarded as a lynchpin of the internationalisation process. The main aim of the Element is to provide critical insights into EMI implementation and the results obtained so far in diverse university contexts. After defining EMI and analysing the rapid extension it has experienced, the volume tackles issues such as stakeholders' views on how EMI programmes are being implemented, the impact of teaching and learning both content and language in a foreign language, translanguaging practices in English-medium lectures, and how assessment has hitherto been addressed. Each section aims to bring to light new avenues for research. The Element wraps up with a description of the many challenges ahead.
You need no specialised knowledge of science to find interest and value in this unique book. The author's grasp of all spheres of science is so firm that he can explain complex ideas with startling clarity. Each chapter covers a half-century, and the pithy 200-300 word stories are arranged chronologically.
The most complete owner's manual for keeping all types of freshwater and saltwater fish in indoor tropical and coldwater aquariums and outdoor ponds. Choose the right fish for any water temperature--tropical or coldwater--and for all types of environments, including indoor aquariums or outdoor ponds. Know the difference between keeping saltwater fish and freshwater fish, including differences in aquarium setups, and feeding and caring for your pet fish. Learn to tell whether your fish are healthy and find out everything you need to breed them successfully. The Encyclopedia of Aquarium and Pond Fish contains a huge photographic color reference directory of more than 800 of the most popular fish, not only showing you what they look like, but also giving you key information you need, such as how big they will grow, whether they integrate with different fish, what food they eat, and what water type and temperature they prefer.
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