David A. McDonald's Books

Strategic Corporate Social Responsibility

Stakeholders in a Global Environment

By: William B. Werther, Jr.,David Chandler

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Strategic Corporate Social Responsibility

Stakeholders in a Global Environment

By: William B. Werther, Jr.,David Chandler

Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

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449

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SAGE

Published Date

ISBN 10

1412974534

ISBN 13

9781412974530

Evolvepreneur (After Hours) Show Volume 1

By: John North,Mechelle McDonald,Richard Wray,Christine Campbell Rapin,David Kitchen (Coach Kitch),Manny Skevofilax,Tamara Pflug,Tony Pisanelli

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Evolvepreneur (After Hours) Show Volume 1

By: John North,Mechelle McDonald,Richard Wray,Christine Campbell Rapin,David Kitchen (Coach Kitch),Manny Skevofilax,Tamara Pflug,Tony Pisanelli

Evolvepreneur (After Hours) Show - Volume 1," curated by John North, is a unique anthology that brings together the insights of seven seasoned entrepreneurs, each an expert in their respective field. John North opens the book with his deep understanding of the entrepreneurial landscape, providing a narrative that connects the diverse wisdom of the authors. Mechelle McDonald shares her journey in "Podcasting The Future," where she discusses her role as a communicator, entrepreneur, and growth coach, emphasizing the power of impactful conversations. Richard Wray in "Don’t Mention The Matrix - How A.I. is Democratising Paranoia and Opportunity," offers a unique perspective on Artificial Intelligence, sharing his journey from a small mining town to collaborations with tech giants. Christine Campbell Rapin, in "Get More Podcast Guest Invitations with These 5 Strategies," provides strategic insights into business growth, drawing from her vast experience in marketing, sales, and operations. David Kitchen (Coach Kitch) shares his expertise in sport psychology and leadership in "Laying Bricks: Building a Business Foundation," focusing on developing leaders and cultivating a success-oriented mindset. Manny Skevofilax in "Profitable Growth Is Achievable," provides essential financial strategies, highlighting the importance of sustainable and profitable growth in business. Tamara Pflug offers practical advice in "Self-Coach for Business Growth," focusing on self-coaching techniques for personal and professional development. Tony Pisanelli explores personal branding and career development in "Career By Design." His insights offer valuable strategies for those looking to craft a successful career path. Each chapter in this book provides a unique perspective on entrepreneurship, covering topics from innovative business strategies to digital marketing, financial management, and leadership. This anthology is not just a collection of strategies; it's an exploration of the experiences and insights of successful entrepreneurs. "Evolvepreneur (After Hours) Show - Volume 1" is a must-read for anyone aspiring to succeed in the entrepreneurial world. It's packed with actionable advice and real-life examples, inviting readers to explore the essence of entrepreneurship and unlock their full potential. This book is an essential guide for budding entrepreneurs and seasoned business owners alike, providing a comprehensive look at the path to success in business.

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153

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Evolve Global Publishing

Published Date

ISBN 10

0648623246

ISBN 13

9780648623243

The Endless Refrain

Memory, Nostalgia, and the Threat to New Music

By: David Rowell

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The Endless Refrain

Memory, Nostalgia, and the Threat to New Music

By: David Rowell

A veteran music journalist argues that the rise of music streaming and the consolidation of digital platforms is decimating the musical landscape, with dire consequences for the future of our culture … In The Endless Refrain, former Washington Post writer and editor David Rowell lays out how commercial and cultural forces have laid waste to the cultural ecosystems that have produced decades of great American music. From the scorched-earth demonetizing of artist revenue accomplished by Spotify and its ilk to the rise of dead artists “touring” via hologram, Rowell examines how a perfect storm of conditions have drained our shared musical landscape of vitality. Combining personal memoir, intimate on-the-ground reporting, industry research, and cultural criticism, Rowell’s book is a powerful indictment of a music culture gone awry, driven by conformity and subverted by the ways the internet and media influence what we listen to and how we listen to it.

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273

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Melville House Publishing LLC

Published Date

ISBN 10

168589139X

ISBN 13

9781685891398

Sociology

Exploring the Architecture of Everyday Life

By: David M. Newman

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Sociology

Exploring the Architecture of Everyday Life

By: David M. Newman

The intro textbook that keeps students reading. Continuing his tradition of highly engaging, trade-like writing, best-selling author David Newman once again starts in a familiar place - the everyday world - and then introduces sociological concepts and institutions as they influence students′ daily existence. Full of vivid, real-world examples and touching personal vignettes, this text offers a solid introduction to basic sociological concepts and helps students realize their role in constructing, planning, maintaining, and fixing society. New to the Ninth Edition: * all statistical information and all contemporary illustrative examples have been updated to keep the book as fresh as possible both from the students′ and instructors′ perspectives * micro-macro connections help students better understand the link between individual lives and the structure of society * research features expose students to the importance and functionality of social scientific research * visual essays have been strategically changed to provide a fresh perspective

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633

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Pine Forge Press

Published Date

ISBN 10

1412987296

ISBN 13

9781412987295

Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

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Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.

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553

Publisher

Simon and Schuster

Published Date

ISBN 10

074320378X

ISBN 13

9780743203784

Brand Leadership

By: David A. Aaker,Erich Joachimsthaler

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Brand Leadership

By: David A. Aaker,Erich Joachimsthaler

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

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550

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Simon and Schuster

Published Date

ISBN 10

1471104370

ISBN 13

9781471104374

Service Operations Management

The Total Experience

By: David Parker

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Service Operations Management

The Total Experience

By: David Parker

ïAs the services sector has become the most important sector of many of our economies, this book makes a valued contribution to our greater understanding of what features are critical to operational success in this sector. Based upon sound research and drawing on numerous cases studies, the author has delivered an expose that will be of value to academics and practitioners alike. From a long career in the field, the author has distilled critical content into a well-organised book that is a must for students and practitioners in services operations management. It is welcoming to read of service operations management in the not-for-profit and public sectors.Í _ Peter Liesch, University of Queensland Business School, Brisbane, Australia ïDavid has captured the essentials of service operations within a complete enterprise framework. Based upon case studies from a broad variety of organizations from around the globe, this easy to understand text is a must for students and practitioners alike. Students of service operations and indeed services marketing have been long awaiting a reference such as this.Í _ Derek Lundberg, Metcash Food & Grocery ïThe author recognizes the critical fact that service operations is worlds apart from manufacturing operations management that produces tangible products _ a failing of so many other texts that have drawn on yesteryear manufacturing paradigms to try and explain services. This book succeeds in combining operational analysis with the empirical research to arrive at a comprehensive understanding of the forces that shape and change the service sectors. Drawing on a wealth of information by virtue of his track record of many years researching the service sectors, this book will be invaluable to both students, practitioners and anyone interested in successful service operations _ tourism, hospitality, transport, retailing, utilities, not for profit, public service.Í _ George Downie, Senior Lecturer, Southampton Business School, UK ïThis is an important book for educators, students and professional managers. As the services sector becomes a larger and increasingly pervasive part of our economy and as service operations management becomes the biggest part of most organizations, the opportunity to increase productivity, quality, flexibility and innovation of service provision must be grasped firmly by those who want their organizations to remain competitive and successful. This book very effectively blends conceptual frameworks with new, practical case studies. It is full of valuable and useful insights.Í _ Danny Samson, University of Melbourne, Australia This comprehensive textbook will become required reading for postgraduate students seeking to understand the principles of service operations management and for undergraduate students specializing in hospitality, tourism or the public sector. It will also serve as a handbook for operations managers in service organizations as they seek to develop and implement improved operations strategies. Focusing on service delivery design, capacity, recovery, performance measurement and service strategy, the challenge of delivering exceptional service quality is addressed through a comparison of customersÍ perceptions and expectations. A new approach to quality in services describes the tools and methods for continuous service improvement. This accessible and engaging textbook is the ideal foundation for a course in service operations management. Each chapter: - ' represents a lecture and specific topic _ with specified learning objectives and outcomes ' develops using a ïchunking and scaffoldÍ pedagogical technique _ sub-sections in the chapter develop the chapterÍs theme ' includes examples of organizations and small case-vignettes suitable for class/group discussion and larger cases of international organizations for set-work activity ' draws upon contemporary research with clear citations to show the source _ each chapter has a bibliography and reference list ' includes a series of questions that can be asked of the audience/students _ either to promote discussion or to be set as an assignment See the companion website _ INCLUDE LINK _ for an Instructor Resource Guide and PowerPoint slides, with tips for activities and as a general guide to explore issues raised in the book.

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585

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781006237

ISBN 13

9781781006238

Selling 'em by the Sack

White Castle and the Creation of American Food

By: David G. Hogan

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Selling 'em by the Sack

White Castle and the Creation of American Food

By: David G. Hogan

This history of the White Castle chain tells a "truly American success story (of) luck and hard work working behind one man to create an industry so pervasive that today it's an integral part of American pop culture" ("Publishers Weekly"). 23 illustrations.

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235

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NYU Press

Published Date

ISBN 10

0814735673

ISBN 13

9780814735671

The Fifties

By: David Halberstam

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The Fifties

By: David Halberstam

This vivid New York Times bestseller about 1950s America from a Pulitzer Prize–winning journalist is “an engrossing sail across a pivotal decade” (Time). Joe McCarthy. Marilyn Monroe. The H-bomb. Ozzie and Harriet. Elvis. Civil rights. It’s undeniable: The fifties were a defining decade for America, complete with sweeping cultural change and political upheaval. This decade is also the focus of David Halberstam’s triumphant The Fifties, which stands as an enduring classic and was an instant New York Times bestseller upon its publication. More than a survey of the decade, it is a masterfully woven examination of far-reaching change, from the unexpected popularity of Holiday Inn to the marketing savvy behind McDonald’s expansion. A meditation on the staggering influence of image and rhetoric, The Fifties is vintage Halberstam, who was hailed by the Denver Post as “a lively, graceful writer who makes you . . . understand how much of our time was born in those years.” This ebook features an extended biography of David Halberstam.

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1216

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Open Road Media

Published Date

ISBN 10

1453286071

ISBN 13

9781453286074

Animal Rights/Human Rights

Entanglements of Oppression and Liberation

By: David Nibert

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Animal Rights/Human Rights

Entanglements of Oppression and Liberation

By: David Nibert

This accessible and cutting-edge work offers a new look at the history of western 'civilization,' one that brings into focus the interrelated suffering of oppressed humans and other animals. Nibert argues persuasively that throughout history the exploitation of other animals has gone hand in hand with the oppression of women, people of color, and other oppressed groups. He maintains that the oppression both of humans and of other species of animals is inextricably tangled within the structure of social arrangements. Nibert asserts that human use and mistreatment of other animals are not natural and do little to further the human condition. Nibert's analysis emphasizes the economic and elite-driven character of prejudice, discrimination, and institutionalized repression of humans and other animals. His examination of the economic entanglements of the oppression of human and other animals is supplemented with an analysis of ideological forces and the use of state power in this sociological expose of the grotesque uses of the oppressed, past and present. Nibert suggests that the liberation of devalued groups of humans is unlikely in a world that uses other animals as fodder for the continual growth and expansion of transnational corporations and, conversely, that animal liberation cannot take place when humans continue to be exploited and oppressed.

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290

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Rowman & Littlefield Publishers

Published Date

ISBN 10

074259937X

ISBN 13

9780742599376

Buffettology

Warren Buffett's Investing Techniques

By: Mary Buffett,David Clark

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Buffettology

Warren Buffett's Investing Techniques

By: Mary Buffett,David Clark

At last, here is a book that reveals what the public really wants to know about this legendary investor: how he determines where he puts his money. From a team with privileged insight, Mary Buffett, a savvy CEO and Warren Buffett's former daughter-in-law, and David Clarke, a successful portfolio analyst, comes BUFFETTOLOGY, the most detailed explanation ever of the billionaire's unique investment techniques. Using Warren Buffett's system to access a company's potential economic excellence and the right price to pay for its stock, BUFFETTOLOGY demonstrates the actual mathematical models and equations, revolving around three variables: the yearly per share earnings figure, its predictability, and the market price of security. With BUFFETTOLOGY, individual investors will come to truly understand, and emulate, Warren Buffett's masterful insight, and see that investment is most intelligent when it is most businesslike.

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282

Publisher

Simon and Schuster

Published Date

ISBN 10

1471104451

ISBN 13

9781471104459

Buffettology

By: David Clark,Mary Buffett

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Buffettology

By: David Clark,Mary Buffett

In the world of investing, the name Warren Buffett is synonymous with success and prosperity—now you can learn how Warren Buffett did it and how you can, too. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master. -Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man -Use Buffett's proven method of investing in stocks that will continue to grow over time -Master the straightforward mathematical equipments that assist Buffett in making investments -Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future Complete with profiles of fifty-four "Buffett companies"—companies in which Buffett has invested and which the authors believe he continues to follow—Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.

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282

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Simon and Schuster

Published Date

ISBN 10

0684867788

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9780684867786

Learning to Be You

How Our True Identity in Christ Sets Us Free

By: David D. Swanson

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Learning to Be You

How Our True Identity in Christ Sets Us Free

By: David D. Swanson

We all want the confidence that comes from living out of our true identity, but how do we get there? We don't magically discover our true selves when we reach our twenties. And some of us spend our entire lives feeling like we are living a lie. We can be torn apart by our duplicity or we can become so comfortable with putting on various personas to suit our situation that we don't even realize we're doing it. But if we are followers and disciples of Christ, our identity is already decided. What we need to learn is how to understand and embrace it. In this honest and penetrating book, David D. Swanson calls readers to take off their masks, discover the true source of their identities, and enjoy the peace and satisfaction that comes from being authentic and transparent to ourselves, our God, and the people who surround us. He gently leads readers from their hiding places to a life of conviction and courage.

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217

Publisher

Baker Books

Published Date

ISBN 10

1441238492

ISBN 13

9781441238498

Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

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Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

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1468

Publisher

FT Press

Published Date

ISBN 10

0132617609

ISBN 13

9780132617604

Gentle Action

Bringing Creative Change to a Turbulent World

By: F. David Peat

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Gentle Action

Bringing Creative Change to a Turbulent World

By: F. David Peat

How can we build a kinder world for our families, businesses, society and ourselves? Gentle Action explores ways in which we can exercise more effective, creative and non-invasive action from the local to the international level. By using 'gentle actions' businesses can respond more effectively to a changing marketplace, and organizations, policy groups and communities grow more flexible, responsive and sensitive to the world around them." "An invaluable resource for everyone from CEOs, policy makers, community leaders, opinion makers, aid organizations, business groups, consultants and politicians - indeed anyone who is trying to make a difference. Each chapter of Gentle Action concludes with a series of questions and challenges that encourage the reader to enter a period of 'creative suspension' from which truly compassionate action can emerge."--BOOK JACKET.

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179

Publisher

Pari Publishing (USA)

Published Date

ISBN 10

8895604032

ISBN 13

9788895604039

All Roads Lead to Rome

By: David Ward

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All Roads Lead to Rome

By: David Ward

The book is about a sponsored cycle ride undertaken in May 1998, with the objective of cycling from Sheffield to Rome in the space of a fortnight. The story describes the obstacles and hazards involved in trying to complete such a challenging feat.

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338

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AuthorHouse

Published Date

ISBN 10

1504990110

ISBN 13

9781504990110

A Question Of Intent

A Great American Battle With A Deadly Industry

By: David Kessler

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A Question Of Intent

A Great American Battle With A Deadly Industry

By: David Kessler

Tobacco companies had been protecting their turf for decades. They had congressmen in their pocket. They had corrupt scientists who made excuses about nicotine, cancer and addiction. They had hordes of lawyers to threaten anyone -- inside the industry or out -- who posed a problem. They had a whole lot of money to spend. And they were good at getting people to do what they wanted them to do. After all, they had already convinced millions of Americans to take up an addictive, unhealthy, and potentially deadly habit. David Kessler didn't care about all that. In this book he tells for the first time the thrilling detective story of how the underdog FDA -- while safeguarding the nation's food, drugs, and blood supply -- finally decided to take on one of the world's most powerful opponents, and how it won. Like A Civil Action or And the Band Played On, A Question of Intent weaves together science, law, and fascinating characters to tell an important and often unexpectedly moving story. We follow Kessler's team of investigators as they race to find the clues that will allow the FDA to assert jurisdiction over cigarettes, while the tobacco companies and their lawyers fight back -- hard. Full of insider information and drama, told with wit, and animated by its author's moral passion, A Question of Intent reads like a Grisham thriller, with one exception -- everything in it is true.

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569

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PublicAffairs

Published Date

ISBN 10

0786731028

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9780786731022

What's in a Name?

Advertising and the Concept of Brands

By: David M Jones,Jan S. Slater

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What's in a Name?

Advertising and the Concept of Brands

By: David M Jones,Jan S. Slater

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

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343

Publisher

Routledge

Published Date

ISBN 10

1317452143

ISBN 13

9781317452140

Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

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Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: Entrepreneurial profiles of small business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments, which put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.

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709

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Routledge

Published Date

ISBN 10

1135955972

ISBN 13

9781135955977

Cruise Confidential

A Hit Below the Waterline: Where the Crew Lives, Eats, Wars, and Parties -- One Crazy Year Working on

By: Brian David Bruns

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Cruise Confidential

A Hit Below the Waterline: Where the Crew Lives, Eats, Wars, and Parties -- One Crazy Year Working on

By: Brian David Bruns

In Cruise Confidential, Brian David Bruns spills the dirt — or in this case, the dirty water — on those romantic, fun-filled vacations at sea. His hilarious chronicle of the year he spent working for Carnival Cruise Lines takes readers down into the areas where the crew works and lives, leaving readers gasping with laughter as they’re assaulted nonstop with events that range from the absurd to the utterly bizarre. Stewards fighting over food. Cutlery allowances and other nonsensical rules. What the crew calls those onboard (no, it’s not “passengers”). And of course, the sex. An abundance of ready, willing, and able bodies eager for action on a vessel replete with nooks and crannies leads to love in some mighty strange, and seemingly impossible, places. Breezy, entertaining, and informative, Cruise Confidential is essential reading for those planning a cruise or for anyone who just needs a good laugh.

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386

Publisher

Travelers' Tales

Published Date

ISBN 10

1932361707

ISBN 13

9781932361704

Contagious Optimism

Uplifting Stories and Motivational Advice for Positive Forward Thinking

By: David Mezzapelle

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Contagious Optimism

Uplifting Stories and Motivational Advice for Positive Forward Thinking

By: David Mezzapelle

David Mezzapelle was inspired to write this uplifting book based on his life's experiences and his own contagious optimism. He has influenced many people with his outlook and this book offers optimism to others around the globe. Contagious Optimism includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism also includes advice and guidance from business leaders, visionaries and professionals. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud. Developed by the team that brought you Random Acts of Kindness, this book is like Chicken Soup for the Soul meets Pay It Forward, on steroids! Contagious Optimism is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness. Featured stories and endorsements from "contagious optimists" such as: Michael Beckwith - Founder of the single largest interfaith church in America: LA's Agape. Nancy Ferrari - The "Oprah of AM Radio" Daniel Tully - Chairman Emeritus of Merrill Lynch and one of the top executives to ever grace Wall Street.

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307

Publisher

Simon and Schuster

Published Date

ISBN 10

1936740451

ISBN 13

9781936740451

Faithful Presence

Seven Disciplines That Shape the Church for Mission

By: David E. Fitch

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Faithful Presence

Seven Disciplines That Shape the Church for Mission

By: David E. Fitch

How can the church engage the world, not by judgment nor accommodation but by becoming the good news in our culture? Offering seven distinct spiritual practices, David Fitch helps you re-envision church, what you do in the name of church, and the way you lead a church. Reimagine the church as the living embodiment of Christ, reflecting God's faithful presence to a desperate world.

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235

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InterVarsity Press

Published Date

ISBN 10

0830899413

ISBN 13

9780830899418

Translating Cultures

An Introduction for Translators, Interpreters and Mediators

By: David Katan

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Translating Cultures

An Introduction for Translators, Interpreters and Mediators

By: David Katan

As the 21st century gets into stride so does the call for a discipline combining culture and translation. This second edition of Translating Cultures retains its original aim of putting some rigour and coherence into these fashionable words and lays the foundation for such a discipline. This edition has not only been thoroughly revised, but it has also been expanded. In particular, a new chapter has been added which focuses specifically on training translators for translational and intercultural competencies. The core of the book provides a model for teaching culture to translators, interpreters and other mediators. It introduces the reader to current understanding about culture and aims to raise awareness of the fundamental role of culture in constructing, perceiving and translating reality. Culture is perceived throughout as a system for orienting experience, and a basic presupposition is that the organization of experience is not 'reality', but rather a simplified model and a 'distortion' which varies from culture to culture. Each culture acts as a frame within which external signs or 'reality' are interpreted. The approach is interdisciplinary, taking ideas from contemporary translation theory, anthropology, Bateson's logical typing and metamessage theories, Bandler and Grinder's NLP meta-model theory, and Hallidayan functional grammar. Authentic texts and translations are offered to illustrate the various strategies that a cultural mediator can adopt in order to make the different cultural frames he or she is mediating between more explicit.

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432

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Routledge

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ISBN 10

1317639936

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9781317639930

Eat a Peach

A Memoir

By: David Chang,Gabe Ulla

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Eat a Peach

A Memoir

By: David Chang,Gabe Ulla

NEW YORK TIMES BESTSELLER • From the chef behind Momofuku and star of Netflix’s Ugly Delicious—an intimate account of the making of a chef, the story of the modern restaurant world that he helped shape, and how he discovered that success can be much harder to understand than failure. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • Fortune • Parade • The New York Public Library • Garden & Gun In 2004, Momofuku Noodle Bar opened in a tiny, stark space in Manhattan’s East Village. Its young chef-owner, David Chang, worked the line, serving ramen and pork buns to a mix of fellow restaurant cooks and confused diners whose idea of ramen was instant noodles in Styrofoam cups. It would have been impossible to know it at the time—and certainly Chang would have bet against himself—but he, who had failed at almost every endeavor in his life, was about to become one of the most influential chefs of his generation, driven by the question, “What if the underground could become the mainstream?” Chang grew up the youngest son of a deeply religious Korean American family in Virginia. Graduating college aimless and depressed, he fled the States for Japan, hoping to find some sense of belonging. While teaching English in a backwater town, he experienced the highs of his first full-blown manic episode, and began to think that the cooking and sharing of food could give him both purpose and agency in his life. Full of grace, candor, grit, and humor, Eat a Peach chronicles Chang’s switchback path. He lays bare his mistakes and wonders about his extraordinary luck as he recounts the improbable series of events that led him to the top of his profession. He wrestles with his lifelong feelings of otherness and inadequacy, explores the mental illness that almost killed him, and finds hope in the shared value of deliciousness. Along the way, Chang gives us a penetrating look at restaurant life, in which he balances his deep love for the kitchen with unflinching honesty about the industry’s history of brutishness and its uncertain future.

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304

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Clarkson Potter

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ISBN 10

1524759228

ISBN 13

9781524759223

Encyclopedia of Community

From the Village to the Virtual World

By: DAVID LEVINSON,KAREN CHRISTENSEN

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Encyclopedia of Community

From the Village to the Virtual World

By: DAVID LEVINSON,KAREN CHRISTENSEN

The Encyclopedia of Community is a major four volume reference work that seeks to define one of the most widely researched topics in the behavioural and social sciences. Community itself is a concept, an experience, and a central part of being human. This pioneering major reference work seeks to provide the necessary definitions of community far beyond the traditional views.

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2045

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SAGE

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0761925988

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9780761925989

Judge and Jury

The Life and Times of Judge Kenesaw Mountain Landis

By: David Pietrusza

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Judge and Jury

The Life and Times of Judge Kenesaw Mountain Landis

By: David Pietrusza

This book strips away the myths and facile explanations to reaveal the real Kenesaw Mountain Landis—with all the subtleties and contradictions that made him not only czar of baseball, but also the most famous, popular, and controversial federal judge in America.

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598

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Taylor Trade Publications

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1888698098

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9781888698091

Successful Management in Foodservice Operations

An Overview

By: David K. Hayes,Jack D. Ninemeier

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Successful Management in Foodservice Operations

An Overview

By: David K. Hayes,Jack D. Ninemeier

Comprehensive resource covering key 'need-to-know' aspects of how to run a food service operation, with unique perspective from restaurant managers Successful Management in Foodservice Operations is a single volume textbook addressing the overall operation of a successful food service business, including planning for success, ensuring excellence in production and service, and generating optimal levels of operating profits. The purpose of this book is to teach foodservice operators what they must know, and do, in order to achieve their own definitions of success. The book covers the major changes to food delivery processes and systems forced by the COVID pandemic, changes to the system of accounts for restaurants, flexibility of employee management due to COVID-enforced changes, and more. Each chapter ends with features to enable reader comprehension and practical application of concepts. These include: 'A Manager's 10-Point Effectiveness Checklist' offering ideas for management actions, and mini-case studies entitled 'What Would You Do?' with suggested answers. Successful Management in Foodservice Operations also discusses: Reading a Uniform Systems of Accounts for Restaurants (USAR) income statement, identifying a target market, and creating an effective proprietary website Managing marketing on third-party operated websites and labor costs and preparing and monitoring an operating budget Creating a profitable menu, successfully pricing menu items, recruiting, selecting, and training team members, and controlling food and beverage production costs Running food trucks and 'ghost' restaurants, where no customers actually visit the 'restaurant' in person other than to pick-up pre-ordered food Successful Management in Foodservice Operations is an authoritative, accessible, up-to-date, and easy-to-understand reference for introductory students in programs of study related to hospitality management and food service operations. It also appeals to individuals interested in running their own restaurant or food service operation. Part of Wiley's Foodservice Operations: The Essentials series.

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373

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John Wiley & Sons

Published Date

ISBN 10

1394208499

ISBN 13

9781394208494

Bear With Me, My Deer: Tails of a Virginia Wildlife Biologist

By: David Kocka

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Bear With Me, My Deer: Tails of a Virginia Wildlife Biologist

By: David Kocka

What exactly does a wildlife biologist for a state agency do? Contrary to many of his relative's perceptions, David Kocka is not a park ranger, a forest ranger, or even a game warden. Bear With Me, My Deer: Tails of a Virginia Wildlife Biologist is a glimpse into one man's adventures while working for an agency, which is responsible for managing the wildlife resources within its boundaries. The sometimes-humorous accounts have taken David to the top of a parking garage while chasing a black bear and to the middle of a college campus to extract a hormone-driven deer from a building. Although he has avoided news agencies as much as possible, one of his adventures was summarized in People Magazine. Most biologists have similar stories to share, but David in Bear With Me, My Deer: Tails of a Virginia Wildlife Biologist gives an account of his adventures in the field, documenting how they can occur any time, day or night. Humor is an important tool, which he yields almost as often as he uses his dart pistol. Through his thirty years as a wildlife biologist, David has met many interesting people too-and some have become lifelong friends. Set in the beautiful Shenandoah Valley of Virginia, these true stories enable the reader to enjoy each wildlife encounter and hopefully allow them to connect with the outdoors like never before.

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Christian Faith Publishing, Inc.

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1635752051

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9781635752052

Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

By: Neville Isdell,David Beasley

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Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

By: Neville Isdell,David Beasley

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

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271

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Macmillan + ORM

Published Date

ISBN 10

1429988894

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9781429988896

Marketing in Foodservice Operations

By: David K. Hayes,Jack D. Ninemeier

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Marketing in Foodservice Operations

By: David K. Hayes,Jack D. Ninemeier

A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organization’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: A complete introduction to the development, implementation, and evaluation of a foodservice marketing plan Comprehensive explorations of traditional and contemporary foodservice marketing strategies Practical discussions of digital foodservice marketing techniques, including social media plans Insightful treatments of mobile-friendly marketing strategies Perfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more.

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338

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John Wiley & Sons

Published Date

ISBN 10

1394208332

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9781394208333

Strategic Management

Concepts and Cases

By: Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce

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Strategic Management

Concepts and Cases

By: Jeffrey H. Dyer,Paul C. Godfrey,Robert J. Jensen,David J. Bryce

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.

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512

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John Wiley & Sons

Published Date

ISBN 10

1119563135

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9781119563136

Building Strong Brands

By: David A. Aaker

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Building Strong Brands

By: David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

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365

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Simon and Schuster

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ISBN 10

1471104389

ISBN 13

9781471104381

The Naked Corporation

How the Age of Transparency Will Revolutionize Business

By: Don Tapscott,David Ticoll

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The Naked Corporation

How the Age of Transparency Will Revolutionize Business

By: Don Tapscott,David Ticoll

Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.

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369

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Simon and Schuster

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ISBN 10

0743253507

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9780743253505

Aesthetics

A Reader in Philosophy of the Arts

By: David Goldblatt,Lee B. Brown,Stephanie Patridge

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Aesthetics

A Reader in Philosophy of the Arts

By: David Goldblatt,Lee B. Brown,Stephanie Patridge

Aesthetics: A Reader in Philosophy of the Arts, fourth edition, contains a selection of ninety-six readings organized by individual art forms as well as a final section of readings in philosophical aesthetics that cover multiple art forms. Sections include topics that are familiar to students such as painting, photography and movies, architecture, music, literature, and performance, as well as contemporary subjects such as mass art, popular arts, the aesthetics of the everyday, and the natural environment. Essays are drawn from both the analytic and continental traditions, and multiple others that bridge this divide between these traditions. Throughout, readings are brief, accessible for undergraduates, and conceptually focused, allowing instructors many different syllabi possibilities using only this single volume. Key Additions to the Fourth Edition The fourth edition is expanded to include a total of ninety-six essays with nineteen new essays (nine of them written exclusively for this volume), updated organization into new sections, revised introductions to each section, an increased emphasis on contemporary topics, such as stand-up comedy, the architecture of museums, interactivity and video games, the ethics of sexiness, trans/gendered beauty, the aesthetics of junkyards and street art, pornography, and the inclusion of more diverse philosophical voices. Nevertheless, this edition does not neglect classic writers in the traditional aesthetics: Plato, Aristotle, Hume, Kant, Hegel, Heidegger, Collingwood, Bell, and writers of similar status in aesthetics. The philosophers writing new chapters exclusively for this fourth edition are: • Sondra Bacharach on street art • Aili Bresnahan on appreciating dance • Hina Jamelle on digital architecture • Jason Leddington on magic • Sheila Lintott on stand-up comedy • Yuriko Saito on everyday aesthetics • Larry Shiner on art spectacle museums in the twenty-first century • Peg Brand Weiser on how beauty matters • Edward Winters on the feeling of being at home in vernacular architecture, as in such urban places as bars.

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1159

Publisher

Routledge

Published Date

ISBN 10

1315303655

ISBN 13

9781315303659

The Rhythm of Business

By: David Rottenberg,Jeffrey C. Shuman

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The Rhythm of Business

By: David Rottenberg,Jeffrey C. Shuman

The Rhythm of Business identifies and describes the natural development process which all successful business people use intuitively when starting and running a business. Once you understand The Rhythm of Business, you will never feel lost or out of sync, no matter what business you are in, because The Rhythm of Business incorporates a process with concrete steps to attain business success applicable for any business. A lot of business books deal in `tips.' This book deals with the most fundamental principles in business. Fundamental principles might not sound interesting to someone who is trained to think in terms of the practicalities of daily business life, but, in fact, The Rhythm of Business is the most practical, down-to-earth business book you will ever read! Jeffrey C. Shuman has crafted a unique career as an entrepreneur, consultant, business professor, and author. He is considered a leading expert in the emerging field of entrepreneurial studies. His courses in entrepreneurship at Bentley College tap state-of-the-art knowledge about business creation. His writings include dozens of articles and a book on entrepreneurs and the business creation process.

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258

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Routledge

Published Date

ISBN 10

1136013059

ISBN 13

9781136013058

The Children

By: David Halberstam

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The Children

By: David Halberstam

From the Pulitzer Prize–winning author of The Fifties: An “intimate and monumental” account of the people at the core of the civil rights movement (Publishers Weekly). The young men and women at the heart of David Halberstam’s brilliant and poignant The Children came together through Reverend James Lawson’s workshops on nonviolence. Idealistic and determined, they showed unwavering bravery during the sit-ins at the Nashville lunch counters and on the Freedom Rides across the South—all chronicled here with Halberstam’s characteristic clarity and insight. The Children exhibits the incredible strength of generations of black Americans, who sacrificed greatly to improve the world for their children. Following Diane Nash, John Lewis, Gloria Johnson, Bernard Lafayette, Marion Barry, Curtis Murphy, James Bevel, and Rodney Powell, among others, The Children is rooted in Halberstam’s coverage of the civil rights movement for Nashville’s Tennessean. A New York Times Notable Book, this volume garnered extraordinary acclaim for David Halberstam, the #1 New York Times–bestselling author of The Best and the Brightest. Upon its publication, the Philadelphia Inquirer called it “utterly absorbing . . . The civil rights movement already has produced superb works of history, books such as David J. Garrow’s Bearing the Cross and Taylor Branch’s recently published Pillar of Fire. . . . Halberstam adds another with The Children.” This ebook features an extended biography of David Halberstam.

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1098

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Open Road Media

Published Date

ISBN 10

1453286136

ISBN 13

9781453286135

Elder Care Catastrophe

Rituals of Abuse in Nursing Homes and What You Can Do About it

By: Jason Ulsperger,J. David Knottnerus

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Elder Care Catastrophe

Rituals of Abuse in Nursing Homes and What You Can Do About it

By: Jason Ulsperger,J. David Knottnerus

Portraying people who have lived and worked in long-term nursing home facilities, Elder Care Catastrophe reveals how organizational dynamics and everyday rituals have unintentionally led to resident neglect and abuse. Backed up by research and grounded in sociological theory, this book offers alternative models for lessening the maltreatment of people living in nursing homes. It provides critical information for family members struggling with nursing home issues, nursing home employees, policy-makers, students and researchers concerned with elder care issues.

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161

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Routledge

Published Date

ISBN 10

1317260635

ISBN 13

9781317260639

Book's by David A. McDonald

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