Dave Wooldridge's Books

The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

By: Dave Wooldridge,Michael Schneider

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The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

By: Dave Wooldridge,Michael Schneider

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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Page Count

463

Publisher

Apress

Published Date

ISBN 10

143023301X

ISBN 13

9781430233015

The Business of iPhone App Development

Making and Marketing Apps that Succeed

By: Dave Wooldridge,Michael Schneider

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The Business of iPhone App Development

Making and Marketing Apps that Succeed

By: Dave Wooldridge,Michael Schneider

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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Page Count

400

Publisher

Apress

Published Date

ISBN 10

1430227346

ISBN 13

9781430227342

The Business of iOS App Development

For iPhone, iPad and iPod touch

By: Dave Wooldridge,Taylor Pierce

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The Business of iOS App Development

For iPhone, iPad and iPod touch

By: Dave Wooldridge,Taylor Pierce

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

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Page Count

433

Publisher

Apress

Published Date

ISBN 10

1430262397

ISBN 13

9781430262398

Advanced Credit Scoring

By: Dave Sullivan

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Advanced Credit Scoring

By: Dave Sullivan

I have spent the last twenty years selling credit information to banks, credit unions, and mortgage companies. I have heard every credit situation and continue to see something new every day. I will share with you the history of the Three major repositories, from how they started to who owns them now. I will explain what I know about the different scoring models and what strategies I have used for my clients to help build strong credit files that will allow you to live a better life. More than ever we are living in a world that makes snap decisions and the quickest way to be dismissed is with a low credit score. If you are trying to get a job, and you are one of five they are selecting from, you want to be the one with the best credit.

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Page Count

153

Publisher

Lulu.com

Published Date

ISBN 10

1257105515

ISBN 13

9781257105519

Northern Illinoise

Tales of a Territory

By: Dave Wischnowsky

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Northern Illinoise

Tales of a Territory

By: Dave Wischnowsky

Northern IlliNOISE Tales of a Territory Theres noise. And then, theres Northern IlliNOISE the sounds of which are unlike anything else that youll encounter. Anywhere. Take Dave Wischnowskys word for that. Because, from August 2002 to July 2005, the author of the popular Wisch List column for The Daily Times a newspaper located in the picturesque town of Ottawa in the heart of North Central Illinois did nothing but listen to those sounds. And then wrote about every dang story he heard. In Northern IlliNOISE: Tales of a Territory, follow Wischnowsky as he chronicled life and the people who live it in and around La Salle County in north central Illinois. Featured in "Northern IlliNOISE" are 75 of the versatile Wischnowskys award-winning "Wisch List" columns, which cover any and every topic under the sun. From the inspirational to the silly, from the hapless Chicago Cubs to the University of Illinois rollicking basketball program, to the rich history and geography of Northern Illinois, it can all be found along with much, much more in "Northern IlliNOISE." Included among the books scads of terrific tales is the powerful legend of former Ottawa Township High School student Mark Wiebe, a young man diagnosed shortly after birth with the debilitating disease Spinal Muscular Atrophy, which left him for the most part paralyzed and his body weighing only 40 pounds. In spite of his limitations, however, nothing could keep the wheelchair-bound, but utterly-irrepressible Mark and his beloved marbles from carrying more weight in the hearts of others than an entire army of able-bodied men. Marks amazing spirit and story touched thousands both before and after his death at the age of 17 in June 2003. Through "Northern IlliNOISE," youre also invited to follow Wischnowsky, a former award-winning sports writer, as he followed his beloved Chicago Cubs on a wild, wacky, funny and (big surprise) ultimately fruitless cross-country journey through the 2003 and 04 Major League Baseball seasons. From Chicago to Miami to Atlanta to Milwaukee to Denver ... to Despair, Wischnowsky was there for the Cubs entire comitragic playoff run of 2003. And then back again for their high hopes and, of course, ultimate heartbreak during the wild summer of 2004. In addition to Wischnowskys array of "Wisch List" columns, "Northern IlliNOISE" also includes the remarkable tale of "Pilgrim George," a man with a gray, waistlong beard, denim robe and wooden staff who, for the past 34 years, has been walking the earth on a neverending pilgrimage in the name of Jesus Christ. An astounding story of faith, determination and courage, Pilgrim George who has no job, no money, no family and no home relies on the goodwill of others and the grace of God each day as he fulfills the calling he said he received from the Lord more than three decades ago. The 29-year-old Wischnowsky is the winner of a total of 18 editorial awards from 2001-05, including six first-places and one Top 10 National. Through his "Wisch List" columns and now through "Northern IlliNOISE" Wischnowsky has touched lives, moved hearts, and tickled funny bones with a style and passion for writing unlike anything youll find elsewhere. So, cmon ... feel the NOISE.

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Page Count

211

Publisher

Xlibris Corporation

Published Date

ISBN 10

1462803156

ISBN 13

9781462803156

Delaware from Freeways to E-Ways

First State, Solid-State

By: Dave Tabler

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Delaware from Freeways to E-Ways

First State, Solid-State

By: Dave Tabler

Delaware from Freeways to E-Ways is a balanced blend of meticulous research and colorful anecdotes. From the first skyscraper in the early 20th century to the present day’s crucial digital medical technology, the evolution of this small-but-pivotal state has played a role in shaping modern society. Tabler’s painstaking work ensures readers will enjoy immersing themselves in the powerful local and national narratives that shape our country’s history.

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Page Count

132

Publisher

Dave Tabler

Published Date

ISBN 13

9798987000687

This is Hinduism

By: Dave Symmons

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This is Hinduism

By: Dave Symmons

Hindu gods - Vishnu - Shiva - Krishna - Ganesha - Festivals - Ways of worship - Birth, death and marriage rituals - Holy people - Swamis and gurus - Gandhi - Hindu beliefs - Holy books - Vedas.

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Page Count

102

Publisher

Nelson Thornes

Published Date

ISBN 10

0748730931

ISBN 13

9780748730933

Arnold

Schwarzenegger and the Movies

By: Dave Saunders

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Arnold

Schwarzenegger and the Movies

By: Dave Saunders

Arnold: Schwarzenegger and the Movies" is the first comprehensive, in-depth book to examine one of modern cinema's most celebrated and divisive screen presences. Tracing Schwarzenegger's entire film career and life from teenage bodybuilder to Governor of California, Saunders blends close textual readings of the major films, including "Pumping Iron", "Conan the Barbarian", The "Terminator" series, "Twins" and "True Lies", with salient historical context and biographical detail, demonstrating continually the importance of broader social and political factors in defining Arnold's unique significance. Representing far more than just a muscular spectacle, Saunders argues, Schwarzenegger found powerful ideological and spiritual relevance to his age by embarking on a quest to restore collective faith in his adopted nation - and, moreover, by exploiting his own, mythic importance to a post-war America struggling to come to terms with its own contemporary narrative.

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Page Count

256

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0857710540

ISBN 13

9780857710543

Memories of Texas Towns and Cities

By: Dave Oliphant

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Memories of Texas Towns and Cities

By: Dave Oliphant

Poetry. Renowned American poet Dave Oliphant celebrates his home state in this unique collection of poetry. Oliphant consciously began this series in the autumn of 1974 and finished it twenty-five years later in the fall of 1999. Containing thirty sections, each devoted to a different town, MEMORIES OF TEXAS TOWNS & CITIES brings together a wide ranging picture of Texas through the places, people, and poetry one man remembers and celebrates. Also featuring glorious full color illustrations by Mary Lou Williams.

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Page Count

304

Publisher

Host Publications, Inc.

Published Date

ISBN 10

0924047194

ISBN 13

9780924047190

Climate-Smart Food

By: Dave Reay

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Climate-Smart Food

By: Dave Reay

This open access book asks just how climate-smart our food really is. It follows an average day's worth of food and drink to see where it comes from, how far it travels, and the carbon price we all pay for it. From our breakfast tea and toast, through breaktime chocolate bar, to take-away supper, Dave Reay explores the weather extremes the world’s farmers are already dealing with, and what new threats climate change will bring. Readers will encounter heat waves and hurricanes, wildfires and deadly toxins, as well as some truly climate-smart solutions. In every case there are responses that could cut emissions while boosting resilience and livelihoods. Ultimately we are all in this together, our decisions on what food we buy and how we consume it send life-changing ripples right through the global web that is our food supply. As we face a future of 10 billion mouths to feed in a rapidly changing climate, it’s time to get to know our farmers and herders, our vintners and fisherfolk, a whole lot better.

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Page Count

200

Publisher

Springer

Published Date

ISBN 10

3030182061

ISBN 13

9783030182069

Backtracking

Poems

By: Dave Oliphant

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Backtracking

Poems

By: Dave Oliphant

Poetry. Dave Oliphant's BACKTRACKING explores the influences and inspirations that shaped the work of this prolific American poet. The impact of Spanish culture on the poet is featured at the beginning of the collection, while his wife serves as the inspiration for an ongoing series of poems that celebrates the passion and mystery of their 37-year love affair. Oliphant also pays tribute to his forbearers and remembers literary and musical figures important to his life and those of his kinsmen. An eclectic gathering of poems on Texas landscapes and people, a Chinese film, the Connecticut composer Charles Ives, a Van Gogh painting and an elegy of Princess Diana are also included in this diverse and powerful collection of contemporary American poetry.

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Page Count

184

Publisher

Host Publications, Inc.

Published Date

ISBN 10

0924047240

ISBN 13

9780924047244

No Surrender

The Life and Times of Ian Botham

By: Dave Bowler

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No Surrender

The Life and Times of Ian Botham

By: Dave Bowler

The unauthorised biography of the world's most entertaining - and Britain's most successful - cricketing all-rounder In his prime, year in, year out, Ian Botham provided the most memorable moments of the cricketing season. Yet there has always been more to Botham than just cricket, and this biography examines why he inspires both admiration and fury in his fans. Primarily a celebration of Botham and cricket, NO SURRENDER explores the life and times of the most important cricketer of the past quarter century.

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Page Count

209

Publisher

Orion

Published Date

ISBN 10

1409146804

ISBN 13

9781409146803

The Pressure Principle

Handle Stress, Harness Energy, and Perform When It Counts

By: Dave Alred

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The Pressure Principle

Handle Stress, Harness Energy, and Perform When It Counts

By: Dave Alred

If you are struggling with exams, vivers, job interviews, work presentations, with performing in a team or individual sport - or find it difficult to interact in social situations - then this is for you' - Amazon review The book on how to handle pressure from the performance coach to Francesco Molinari and Jonny Wilkinson Whether it's the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere. So how can we turn this into our advantage? Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby's most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage. He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life's work into an accessible and practical book with examples from the world of business, sport and the classroom. From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on. 'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson CBE 'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, author of bestselling Black Box Thinking

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Page Count

271

Publisher

Penguin UK

Published Date

ISBN 10

0241975107

ISBN 13

9780241975107

Beginning iPad Development for iPhone Developers

Mastering the iPad SDK

By: Jack Nutting,David Mark,Dave Wooldridge

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Beginning iPad Development for iPhone Developers

Mastering the iPad SDK

By: Jack Nutting,David Mark,Dave Wooldridge

It's in magazines and newspapers, it's on television and radio, it's on buses and billboards and pretty much everywhere you look. The iPad is the touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover. Beginning iPad Development for iPhone Developers: Mastering the iPad SDK has all the answers, and you'll find them presented with the same easy-to-follow style and thorough coverage you've come to expect from titles like Beginning iPhone 3 Development—everything an aspiring iPad developer needs to know to create great apps. Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide. You'll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store.

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Page Count

265

Publisher

Apress

Published Date

ISBN 10

1430230223

ISBN 13

9781430230229

Around the World in Eighteen Holes

By: Tom Callahan,Dave Kindred

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Around the World in Eighteen Holes

By: Tom Callahan,Dave Kindred

In June 1993, after months of absurdly complex planning, two "fiftysomething" sports writers set off on their own incredible journey. Their mission: to play 18 holes of golf in 21 countries on four continents in just 69 days. In a work that's a cross between Blue Highways and City Slickers, they tell their bizarre but true story - this a book that no fun-loving golfer will want to miss.

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