Dave Munn's Books

A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

By: Bev Burgess,Dave Munn

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A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

By: Bev Burgess,Dave Munn

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.

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Page Count

313

Publisher

Kogan Page Publishers

Published Date

ISBN 10

139860089X

ISBN 13

9781398600898

Social Work, Poverty and Social Exclusion

By: Dave Backwith

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Social Work, Poverty and Social Exclusion

By: Dave Backwith

What do we mean by the terms "poverty" and "social exclusion" in 21st century Britain? What impact do continuing austerity measures have on low-income families? How can social workers support and empower service users to escape poverty? An understanding of social division, social exclusion, and poverty is fundamental to the ethos of social work. This book relates poverty and social exclusion to social work practice, offering a fresh approach to the challenges social workers face in helping clients out of poverty.The book begins by examining the challenges posed by growing poverty set against cuts in services and tightening eligibility criteria. The book argues that the impact social exclusion and poverty has on service user's lives requires social workers to gain a greater awareness of both concepts and their relationship to social work practice. Chapters consider topical issues such as the role poverty plays in child protection issues, and the dilemmas social workers face in working with asylum seekers. A theme of the book is inequalities in health: that most service users suffer more illness, disability and premature death, because they are poor and excluded. Focused on what social workers can do in their practice to address social exclusion, the book supports students in developing relationship-based and community-oriented approaches that can actively alleviate poverty. Key features of the book include: Numerous quotations and vignettes give insights into social workers' and service users' real experiences. "What Do You Think?" exercises encourage students to actively engage with the issues and think critically about their understanding of poverty. Reflective questions are included to spark lively debate around ethics, beliefs and values. This book is essential reading for undergraduate and postgraduate social work students at all levels. It will also be a key resource for sociology and social policy students seeking an understanding of poverty. "Dave Backwith's new book should be required reading for every social work student, as well as by managers, policy makers and experienced practitioners." Paul Bywaters, Professor of Social Work, Coventry University "Dave Backwith provides social work with a strong values-based argument for politically engaged practice to address poverty and social exclusion. The book is informed by ecological and health inequalities perspectives and with chapters on children and families, older people and mental health, should be essential reading for all social workers." Kate Karban, Senior Lecturer in Social Work, University of Bradford, Co-convenor, Social Work and Health Inequalities Network, 2010-2014 "This book provides a comprehensive review of theory, research and policy on poverty and social exclusion. It identifies the forces which have narrowed social work's responses to poor people, and how practice could become more generous and imaginative." Bill Jordan, Professor of Social Work, Plymouth University, UK "Dave Backwith has successfully argued that social workers need to practice with a full appreciation of the impact of poverty and social exclusion on the people who need their assistance. This is, as he argues, essential for all areas of social work. His book therefore represents essential reading for all connected to the delivery of social work, students, practitioners and managers alike." Mark Lymbery, University of Nottingham, UK

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Page Count

210

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335245862

ISBN 13

9780335245864

Minnesota-Wisconsin College Football Rivalry

By: Dave Anderson

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Minnesota-Wisconsin College Football Rivalry

By: Dave Anderson

There are many great rivalries in Division I college football, but only one can say it has been played the longest: Minnesota and Wisconsin. Since 1890, the Golden Gophers and Badgers have faced each other in the annual game known as the Border Battle. Early teams competed for the coveted "Slab of Bacon" trophy until 1948, when the winning team would take home Paul Bunyan's Axe, a tradition that continues to this day. Images of Sports: Minnesota-Wisconsin College Football Rivalry features magnificent games through the years, plus stories and images of remarkable players and coaches. Included are the historic national championships, Rose Bowls, All-Americans, and even fantasy teams, plus the involvement of presidents Theodore Roosevelt and John F. Kennedy in this enduring football rivalry.

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Page Count

128

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439654476

ISBN 13

9781439654477

College Football Awards

All National and Conference Winners Through 2010

By: Dave Blevins

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College Football Awards

All National and Conference Winners Through 2010

By: Dave Blevins

Each year, more than 575 awards and trophies are presented to college football players and coaches around the country. This comprehensive reference offers detailed descriptions of each of these awards followed by a full list of winners through 2010. All levels of competition are covered, including the NCAA Football Bowl Subdivision, NCAA Football Championship Subdivision, NCAA Division II, NCAA Division III, NAIA, NCCAA and community and junior college championships. From major honors like the Heisman Trophy, to level-specific awards such as the NCAA Division I Lou Groza Award, to conference prizes like SEC Offensive Player of the Year, this work celebrates the highest accolades of college football and the talented men upon whom they have been bestowed.

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Page Count

521

Publisher

McFarland

Published Date

ISBN 10

0786490802

ISBN 13

9780786490806

Greater Carpinteria

Summerland and La Conchita

By: Bonnie Kelm,Dave Moore,Carpinteria Valley Museum of History,Tom Moore

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Greater Carpinteria

Summerland and La Conchita

By: Bonnie Kelm,Dave Moore,Carpinteria Valley Museum of History,Tom Moore

Carpinteria once featured a racetrack at one end of town and a gargantuan statue of Santa Claus at the other--"anchor" operations highlighting this unique southern corner of coastal Santa Barbara County. A few miles south, in the northern corner of Ventura County, nestles La Conchita, where an early seaside stagecoach route and a famous banana plantation helped shape the local flavor. The historical characteristics of Summerland, on the coast north of "Carp," as Carpinteria is known, have included a J. Paul Getty oil operation and youth baseball played on fields lighted by piped-in natural gas. The three distinct communities of Greater Carpinteria are tied together by both the spectacular coastal landscapes-- beautiful beaches and majestic mountain ranges--as well as the area's intrinsically linked schools and businesses. It is an eclectic paradise between Ventura and Santa Barbara that draws a million visitors a year.

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Page Count

132

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738570982

ISBN 13

9780738570983

Empowerment in Action

Self-Directed Groupwork

By: Audrey Mullender,Dave Ward,Jennie Fleming

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Empowerment in Action

Self-Directed Groupwork

By: Audrey Mullender,Dave Ward,Jennie Fleming

From three leading authorities in the field, this re-visit to a classic text demonstrates how groupwork can be used as a flexible tool for service user empowerment and participation across a range of contexts. Walking the reader through each stage in group formation and evolution, it is an essential text for health and social care professionals.

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Page Count

232

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137368489

ISBN 13

9781137368485

Therapeutic Modalities

The Art and Science

By: Dave Draper,Lisa Jutte

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Therapeutic Modalities

The Art and Science

By: Dave Draper,Lisa Jutte

Ideal for exercise science, athletic training, and physical therapy students, this updated edition of Knight and Draper’sTherapeutic Modalities: The Art and Science covers the knowledge and skills needed to select the best therapeutic modality for each client injury. This edition helps students hone their clinical decision-making skills by teaching both the how and the why of each therapeutic modality, offering the application that today’s student craves. Retaining the accessible student-friendly writing style and focus on kinesthetic learning that made the book so successful, the third edition is enhanced by new chapters, new photos, and significant updates throughout that reflect the latest research and advances in the field.

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Page Count

1457

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975159373

ISBN 13

9781975159375

Delaware from Railways to Freeways

By: Dave Tabler

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Delaware from Railways to Freeways

By: Dave Tabler

Delaware from Railways to Freeways covers eye-opening information about the region and its residents from 1800 to 1907. Laying out a captivating journey through pictures and offering up little-known anecdotes, entertainingly educational stories, and a comprehensive deep dive, Tabler gives insightful commentary on inventions, contributors to society, and transformative technology. History lovers of all ages will immensely enjoy this trove of 19th-century lore.

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Page Count

110

Publisher

Dave Tabler

Published Date

ISBN 13

9798987000656

Cages

By: Dave McKean

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Cages

By: Dave McKean

Filled with complex characters, intriguing flights of fancy and all the beautiful visuals you'd expect from the director of MirrorMask (Sony, 2005), Cages is McKean's magnum opus. It chronicles the intersecting lives of a painter, a writer and a musician living in the same apartment building, and is a profound rumination on art, God, cats and the cages we build for ourselves.

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Page Count

508

Publisher

Dark Horse Comics

Published Date

ISBN 10

1506700845

ISBN 13

9781506700847

Design & Make It!

Electronic Products

By: Dave Mawson

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Design & Make It!

Electronic Products

By: Dave Mawson

This volume was written by a team to classroom teachers and examiners to support pupils as they work through their GCSE course in design and technology. It is intended to guide them through the important stages of their coursework and to prepare for the final examination paper. It contains a mixture of extended projects, focused tasks and activities which together with the key points and sample examination questions support the AQA syllabus. The Channel 4 television programme associated with this series provides an introduction to the whole course and there is a range of specific opportunities to view and integrate the content throughout the extended projects.

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Page Count

156

Publisher

Nelson Thornes

Published Date

ISBN 10

0748760792

ISBN 13

9780748760794

Ragtime

An Encyclopedia, Discography, and Sheetography

By: Dave Jasen

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Ragtime

An Encyclopedia, Discography, and Sheetography

By: Dave Jasen

Ragtime: An Encyclopedia, Discography, and Sheetography is the definitive reference work for this important popular form of music that flourished from the 1890s through the 1920s, and was one of the key predecessors of jazz. It collects for the first time entries on all the important composers and performers, and descriptions of their works; a complete listing of all known published ragtime compositions, even those self-published and known only in single copies; and a complete discography from the cylinder era to today. It also represents the culmination of a lifetime’s research for its author, considered to be the foremost scholar of ragtime and early twentiethh-century popular music. Rare photographs accompany most entries, taken from the original sheets, newspapers, and other archival sources.

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Page Count

572

Publisher

Routledge

Published Date

ISBN 10

1000143848

ISBN 13

9781000143843

Marketing Plans

Profitable Strategies in the Digital Age

By: Malcolm McDonald,Hugh Wilson,Dave Chaffey

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Marketing Plans

Profitable Strategies in the Digital Age

By: Malcolm McDonald,Hugh Wilson,Dave Chaffey

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

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Page Count

661

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394177100

ISBN 13

9781394177103

Ramblings

A Piece of My Mind

By: Dave Adkins

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Ramblings

A Piece of My Mind

By: Dave Adkins

I like the idea of a sentimental-historical approach to articles about Grinnell and other topics. Maybe there is no past or no future, only the present. I have a good memory, which is my main research tool. Share ideas and establish contact with old friends and others. Somehow, I believe the blogs on aging are of some value to others. Feedback confirms that. It gives me something worthwhile to do. Too much leisure can be the booby prize of retirement, as can be too much activity. This is a collection of essays which I have written and arranged in a reverse chronological order, starting with the most recent and moving back in time with the others. The main topic of the articles is Grinnell, Iowa, my hometown, but there are also other subjects discussed. They are a historic, nostalgic treatment of many facets of life there in the 1940s and 1950s including Grinnell College and Grinnell High School sporting events, customs in the neighborhoods back then, and the inevitable topic of aging and life as a septuagenarian. The articles on aging are written with my GHS class of 1957 classmates in mind.

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Page Count

245

Publisher

Xlibris Corporation

Published Date

ISBN 10

1503564568

ISBN 13

9781503564565

Beyond the Sales Process

12 Proven Strategies for a Customer-Driven World

By: Steve Andersen,Dave Stein

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Beyond the Sales Process

12 Proven Strategies for a Customer-Driven World

By: Steve Andersen,Dave Stein

If you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle. Your job may be all about sales, but not your customers. Did you know that the average executive spends less than 5 percent of their time engaged in the buying of products and services? Therefore, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation in understanding their customers. Beyond the Sales Process provides you with a proven methodology for driving success before, during, and after every sale. Featuring instructional case studies from companies such as Hilton Worldwide, Merck, and Siemens, this resource reveals 12 essential strategies for salespeople wanting to take their performance to a whole new level, including: Research your customer Build a vision with them for their own success Understand your customer’s drivers, objectives, and challenges Create and realize value together Leverage your results to forge lasting--and mutually beneficial—relationships If you want to successfully sell to your customers, you need to know your customers…beyond the sales process!

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Page Count

304

Publisher

AMACOM

Published Date

ISBN 10

0814437168

ISBN 13

9780814437162

Passage from India to El Dorado

Guyana and the Great Migration

By: Dave Hollett

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Passage from India to El Dorado

Guyana and the Great Migration

By: Dave Hollett

At the instigation of William Gladstone, this challenge was met by implementing a controversial plan he had conceived, namely, the recruitment and importation of indentured workers from various places, but primarily from India, then the "jewel in the Crown" of the British Empire. This book is the story of these immigrants, who were transported from one side of the globe to another, almost exclusively in sailing ships."--BOOK JACKET.

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Page Count

338

Publisher

Fairleigh Dickinson Univ Press

Published Date

ISBN 10

0838638198

ISBN 13

9780838638194

Dave Barry Is from Mars and Venus

By: Dave Barry

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Dave Barry Is from Mars and Venus

By: Dave Barry

Pulitzer Prize-winning journalist, bestselling author, and Wheel of Fortune contestant Dave Barry exposes the shattering truth. Whether he's splashing with the U.S. sychronized swim team ("Picture a bunch of elegant swans swimming with a flailing sea cow") or reliving the Pilgrims' first Thanksgiving ("We've decided to obliterate your culture, but first may we try the stuffing?"), Dave Barry proves that one man can make a difference--by having the guts to answer the questions few people bother to ask: ¸ What makes people want to eat animals they would never consider petting? ¸ Where do the World's Three Most Boring People meet? ¸ Why is Colorado freezing so many human gonads? ¸ And just how does Oprah have the power to turn a 1957 Hotpoint toaster manual into a #1 bestseller?

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Page Count

274

Publisher

Ballantine Books

Published Date

ISBN 10

0307419754

ISBN 13

9780307419750

A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

By: Bev Burgess,Dave Munn

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A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

By: Bev Burgess,Dave Munn

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Page Count

313

Publisher

Kogan Page Publishers

Published Date

ISBN 10

139860089X

ISBN 13

9781398600898

Life Wide Open

Dave Dion : No Holds Barred

By: Dave Dion

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Life Wide Open

Dave Dion : No Holds Barred

By: Dave Dion

Dave Dion's brand new autobiography proves conclusively why he is considered the most popular Late Model driver in the Northeast. Working with long time announcer and journalist, Dave Moody, Dion talks passionately about his racing career and his family's personal struggle with alcoholism, the Vietnam War, and the pressures of decades on the road. Loaded with photography, it is the classic story of a rugged individualist who pieces together a moral code far more precious that the silver in his hundreds of trophies.

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Page Count

242

Published Date

ISBN 10

0970985479

ISBN 13

9780970985477

Reuben Kincaid Remembered

The Memoir of Dave Madden

By: Dave Madden

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Reuben Kincaid Remembered

The Memoir of Dave Madden

By: Dave Madden

Dave Madden, the comedian and actor perhaps best known as Reuben Kincaid in The Partridge Family television series tells all. Raised by his aunt in a small midwest town, Dave went on to success as a stand-up comic and actor in Hollywood. Regarded as one of the nicest men in Hollywood, his memoir includes behind the scenes accounts of his experiences, plus never before published photos of the popular Partridge Family "boys," David Cassidy and Danny Bonaduce.

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Page Count

196

Publisher

Createspace Independent Publishing Platform

Published Date

ISBN 10

1517676223

ISBN 13

9781517676223

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