A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
How to win at poker. The power of a business's mission statement. If you can dial a telephone, you can do anything. These are the lessons to be learned from "Star Trek." First a hit television show, and then a pop culture phenomenon, "Star Trek" is now the basis for inspiration and guidance in our daily lives. ALL I REALLY NEED TO KNOW I LEARNED FROM WATCHING STAR TREK is an anthology of valuable lessons that can be found within the episodes of "Star Trek." Discover why its dangerous to wear a plain red shirt, why Captain Kirk was such a superb leader, and why you should always help people in need.
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
How to win at poker. The power of a business's mission statement. If you can dial a telephone, you can do anything. These are the lessons to be learned from "Star Trek." First a hit television show, and then a pop culture phenomenon, "Star Trek" is now the basis for inspiration and guidance in our daily lives. ALL I REALLY NEED TO KNOW I LEARNED FROM WATCHING STAR TREK is an anthology of valuable lessons that can be found within the episodes of "Star Trek." Discover why its dangerous to wear a plain red shirt, why Captain Kirk was such a superb leader, and why you should always help people in need.
(FAQ). There are few modern animated television shows that could survive over a decade and a half and remain as funny... or as stupid... or as sick... or as depraved... today as when they started. Even fewer can claim to cater to "mature" audiences, while their critics complain that everything about the show is immature. And fewer still where, for the first decade or so, one of the main characters was killed off every week. Then returned, no worse for wear, seven days later. That, however, is the world of South Park , and this is a book about that world. A journey through the lives, times, and catastrophes that have established the tiny mountain town of South Park, Colorado, as America's favorite dysfunctional community. A voyage into a universe where Barbra Streisand is reborn as a Japanese monster movie; where Kentucky Fried Chicken is a registered drug; where Canada is forever on a footing for war; and where we discover that even feces love Christmas. From Zebulon Pike to Chef, from Brian Boitano to Mel Gibson, from "Super Best Friends" to South Park: Bigger, Longer & Uncut , it's all covered in South Park FAQ . Featuring A-Z coverage of the all the characters readers have come to know and the stories behind the episodes, it also includes an episode guide and an appendix of all of the songs featured in South Park . Nothing is sacred and nobody is safe. Even physical and emotional disabilities are just another banana skin for someone to slip on, and the term "politically correct" has been translated into "oh good, you're getting annoyed." It is a place where ... you get the picture. This is not Bambi !
Dave Madden, the comedian and actor perhaps best known as Reuben Kincaid in The Partridge Family television series tells all. Raised by his aunt in a small midwest town, Dave went on to success as a stand-up comic and actor in Hollywood. Regarded as one of the nicest men in Hollywood, his memoir includes behind the scenes accounts of his experiences, plus never before published photos of the popular Partridge Family "boys," David Cassidy and Danny Bonaduce.
Dave Dion's brand new autobiography proves conclusively why he is considered the most popular Late Model driver in the Northeast. Working with long time announcer and journalist, Dave Moody, Dion talks passionately about his racing career and his family's personal struggle with alcoholism, the Vietnam War, and the pressures of decades on the road. Loaded with photography, it is the classic story of a rugged individualist who pieces together a moral code far more precious that the silver in his hundreds of trophies.
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