In Game of My Life: 20 Stories of Yankees Baseball, everyone from stars to supersubs offers personal stories revealing the obstacles they had to overcome in order to succeed on sports' biggest stage. Some of the biggest names to ever don the pinstripes are captured in personal portraits here, from Derek Jeter and Mariano Rivera to Don Mattingly, Reggie Jackson, Ron Guidry, and all the way back to Yogi Berra and Tommy Henrich, the first Yankee to grow up dreaming of the big ballpark in the Bronx. Along with taking readers behind the scenes of the greatest moments in Yankees history--from Bucky Dent's home run to David Wells's perfect game--the book offers a glimpse of what helped the stars reach their peak. Jorge Posada made up for the dream his father lost as a political prisoner in Cuba. Ron Guidry hunted from the time he was a boy to help his hard-working father put food on the table. Mel Stottlemyre, who lost a son to leukemia, picked a seemingly meaningless regular-season game because my boys didn't think I could do it. Joe Torre first started organizing games in the park as he took refuge from his bully of a father. Don Mattingly recounts the thrill of proving he could perform on the October stage and the decision to walk away from the game without a World Series ring so he could spend time with his family. Reggie Jackson details his difficulty in adjusting to the Yankees, from his battles with Billy Martin to his eventual triumph in making World Series history. Award-winning writer Dave Buscema, who covers the Yankees on a regular basis, paints a personal picture of the Yankees' biggest stars and captures the joy of those who rose from obscurity to history. The game accountsspark memories of the most exciting moments in Yankees history. The players personal stories show that, for many of them, the Game of My Life was often about more than just a game.
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
A Vehicle City Success Story The history of Flint's food culture has always been largely overshadowed by the stories of its industries. But the origins and rapid expansion of the number of Macedonian Coney shops in Flint paralleled the explosive growth of the city's automotive industry throughout the twentieth century. Born of an immigrant escaping the war-torn Balkans in the early 1900s who combined his idea for one dish with the skills of butchering and meatpacking experts from Wisconsin and Germany, the simple Flint Coney became an institution among the city's autoworkers, tradespeople, and families. Mainstays such as Flint Original Coney Island, Angelo's, and Atlas were frequented by regular patrons for decades, with others such as Capitol and Starlite carrying on those traditions today. Genesee County native Dave Liske explores these global origins and the cultural history of the Flint Coney.
In Baseball Rebels Peter Dreier and Robert Elias examine the key social challenges--racism, sexism and homophobia--that shaped society and worked their way into baseball's culture, economics, and politics. Since baseball emerged in the mid-1800s to become America's pastime, the nation's battles over race, gender, and sexuality have been reflected on the playing field, in the executive suites, in the press box, and in the community. Some of baseball's rebels are widely recognized, but most of them are either little known or known primarily for their baseball achievements--not their political views and activism. Everyone knows the story of Jackie Robinson breaking baseball's color line, but less known is Sam Nahem, who opposed the racial divide in the U.S. military and organized an integrated military team that won a championship in 1945. Or Toni Stone, the first of three women who played for the Indianapolis Clowns in the previously all-male Negro Leagues. Or Dave Pallone, MLB's first gay umpire. Many players, owners, reporters, and other activists challenged both the baseball establishment and society's status quo. Baseball Rebels tells stories of baseball's reformers and radicals who were influenced by, and in turn influenced, America's broader political and social protest movements, making the game--and society--better along the way.
Can River Basin Organisations (RBOs) actually improve water governance? RBOs are frequently layered on top of existing governmental organisations, which are often reluctant to share their power. This, in turn, can affect their performance. The Politics
The process of talent development (TD) is essential to success in any sport. Drawing on the latest evidence and a considerable experience base, the second edition of this book dispels myths about talent development and offers practical advice on the TD pathway from pre-school to elite level. Aimed at practitioners and other stakeholders involved in the TD process – including coaches, scientists, administrators, educators, students, parents, policymakers and senior development athletes – this is an up-to-date practical guide to TD in sport. Written by experts with more than 20 years of experience in TD training, coaching and research, it covers key topics from deliberate practice and fundamental movement skills to designing and managing a TD pathway. It also includes contributions from professionals working in a wide range of sports, providing real-world insights into important topics including: the recruitment process, academy and apprenticeship preparation, the coach-athlete relationship, what to do to stay ahead, and considerations for parents and coaches. Talent Development: A Practitioner and Parents Guide is an indispensable resource for all those interested in talent identification, talent development and coaching practice in elite sport.
In Game of My Life New York Yankees, everyone from stars to supersubs offers personal stories revealing the obstacles they had to overcome in order to succeed on sports’ biggest stage. Some of the biggest names to ever don the pinstripes are captured in personal portraits here, from Derek Jeter and Mariano Rivera to Don Mattingly, Reggie Jackson, Ron Guidry, and all the way back to Yogi Berra and Tommy Henrich. Along with taking readers behind the scenes of the greatest moments in Yankees history—from Bucky Dent’s home run to David Wells’s perfect game—the book offers a glimpse of what helped the stars reach their peak. Jorge Posada made up for the dream his father lost as a political prisoner in Cuba. Ron Guidry hunted from the time he was a boy to help his hard-working father put food on the table. Award-winning writer Dave Buscema, who covers the Yankees on a regular basis, paints a personal picture of the Yankees’ biggest stars, and captures the joy of those who rose from obscurity to history. The game accounts spark memories of the most exciting moments in Yankees history. The players’ personal stories show that, for many of them, the game of their life was often about more than just a game.
Professional dance careers are both highly rewarding and exceptionally challenging, so success as a dancer requires robust preparation. Performance Psychology for Dancers is an accessible and practical guide to talent development, offering dancers and those around them support to navigate the challenges of training and the psychological strategies that underlie success. As coaches, parents and experienced practitioners themselves, the authors share their passion and expertise in talent development from experience working with in-training and professional dancers, athletes, and the military. Additionally, a variety of current industry experts provide key insights and reflections on talent development, mental health and psychological skills for performance.
The Adventures of Cinema Dave is a celebration of films from the turn of the recent century. Dave Montalbano, alias Cinema Dave, wrote over 500 film reviews and interviewed Hollywood Legends such as Fay Wray, Louise Fletcher, Dyan Cannon and new talent like Josh Hutcherson, Jane Lynch and Courtney Ford. With South Florida as his home base, Cinema Dave details his growing involvement with the Fort Lauderdale, Palm Beach and Delray Film Festivals, while covering local interest stories about individuals who contribute to the film culture. Featuring a fun introduction from Cindy Morgan, actress from Caddyshack and Tron fame, and an extensive appendix of Literary Cinema, The Adventures of Cinema Dave is a saga about one mans bibliomania and his pursuit of an entertaining story in the big cave known as cinema.
From the editor-in-chief of Easyriders magazine, One Percenter presents an unprecedented social analysis of American outlaw biker culture. A longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. “Bikers are the last wolves in a land of sheep,” he affirms—but the motivations of today’s biking culture stretch far back into the annals of human history. One Percenter: The Legend of the Outlaw Biker illuminates the origins of rebel mentality, which began far outside of cycling: with groups from the Mongols and Huns to the Vikings, from pirates to the gunslingers of the Old West. In his signature no-nonsense style, Nichols traces his own defiant mindset from ancient times all the way into the modern era, where this one-percenter perspective is best embodied by outlaw bikers. As biographical as it is insightful, One Percenter also touches on the iconic Harley-Davidson motorcycle, gives a brief history of Easyriders magazine, and unapologetically criticizes the U.S. media for what Nichols views as a biased, unfairly negative portrayal of motorcycle clubs. Complete with an exclusive collection of photographs taken by Kim Peterson, editor of In The Wind magazine, this book offers a fascinating and analytical discussion of the rebel ethos that has become a staple of American popular culture.
Milford, Delaware, is a unique town in the heart of southern Delaware with one foot in Kent County and the other in Sussex County. Location is a major thread of success for Milford-it is within 100 miles of Washington, D.C., Philadelphia, and Baltimore and only a short 25-minute drive to the Delaware beaches. Greater Milford offers a rare blend of relaxed rural life and progressive, modern convenience. The historic district, riverfront greenway, and civic-minded residents lend a charm to Milford not found in every small town.Visit Milford of days gone by and glimpse the early English settlers who would shape tracts of land into a promising town. See how the area once called "Saw Mill Range" evolved from primitive woodlands into the commercial center known as Milford. Distinguish all the enterprising leaders who made Milford a thriving town with their innovations like canning and fruit drying and shipbuilding. The Mispillion River, Marshall's Mill, Milford Chronicle, Calvary Church, Slaughter Beach Hotel, Cedar Neck, the Levin Crapper Mansion built in 1763, Purity Row, along with the people, businesses, and events presented in this photographic celebration showcase what makes Milford an exceptional place to live and prosper.
The Natural History of the Bahamas fills a void in the literature on the avian and terrestrial species found there and is an overall excellent guide.— Sandra D. Buckner, Past President of the Bahamas National Trust Take this book with you on your next trip to the Bahamas or the Turks and Caicos Islands or keep it close to hand in your travel library. The Natural History of the Bahamas offers the most comprehensive coverage of the terrestrial and coastal flora and fauna on the islands of the Bahamas archipelago, as well as of the region's natural history and ecology. Readers will gain an appreciation for the importance of conserving the diverse lifeforms on these special Caribbean islands. A detailed introduction to the history, geology, and climate of the islands. Beautifully illustrated, with more than seven hundred color photographs showcasing the diverse plants, fungi, and animals found on the Bahamian Archipelago.
The purpose of this book is to explore the ways in which the London Underground/ Tube was "mapped" by a number of writers from George Gissing to Virginia Woolf. From late Victorian London to the end of the World War II, "underground writing" created an imaginative world beneath the streets ofLondon. The real subterranean railway was therefore re-enacted in number of ways in writing, including as Dantean Underworld or hell, as gateway to a utopian future, as psychological looking- glass or as place of safety and security. The book is a chronological study from the opening of the first underground in the 1860s to its role in WW2. Each chapter explores perspectives on the underground in a number of writers, starting with George Gissing in the 1880s, moving through the work of H. G. Wells and into the writing of the1920s and 1930s including Virginia Woolf and George Orwell. It concludes with its portrayal in the fiction, poetry and art (including Henry Moore) of WW2. The approach takes a broadly cultural studies perspective, crossing the boundaries of transport history, literature and London/urban studies. It draws mainly on fiction but also uses poetry, art, journals, postcards and posters to illustrate. It links the actual underground trains, tracks andstations to the metaphorical world of "underground writing" and places the writing in a social/political context.
The Child Ballads are a series of over 300 traditional ballads from England and Scotland that, along with their American variants, were anthologized by folklorist Francis James Child in the nineteenth century. An Evolving Tradition is the story of the Child Ballads—the world’s best-known and most highly regarded repository of traditional English folk songs, and the wellspring for approximately 10,000 recordings over the last century, from obscure musicological archives to classic releases from Bob Dylan, Simon & Garfunkel, and Led Zeppelin. Drawing on interviews with numerous scholars and musicians, author Dave Thompson explains what a ballad is, outlines their dominant themes, and recounts how these ballads survived to become a mainstay of field recordings made by Cecil Sharp, Alan Lomax, and others as they traveled the English and American countryside in search of old songs. Thompson traverses the entire spectrum of rock, pop, folk, roots, experimental music, industrial, and goth to reveal the remarkable legacy and incalculable influence of the Child Ballads on all manner of modern music.
During eight seasons of major league baseball, pitcher Dave Dravecky learned more than the importance of getting ahead in the count or wasting a pitch when he had the batter in the hole with an 0-2 count. Baseball taught him lessons he could apply to his life and his relationship with God. That’s what Called Up is about.In this fast-moving and compelling book, Dravecky retells classic baseball stories and introduces readers to some of baseball’s greatest players—and characters. Taking you inside the game, his insights will prompt you to think. You’ll actually feel the tension, for instance, as you relive the final three outs in Sandy Koufax’s electrifying no-hitter against the Chicago Cubs in 1965. And as you consider the huge odds Koufax faced, you’ll be encouraged about your own performance in this pressure-cooker world. In life, unlike baseball, no one pitches a no-hitter—and thanks to God’s grace, you don’t have to. Filled with well-researched stories and spiritual insights, along with hilarious quotes from the players, Called Up also tells you about:• Branch Rickey’s secret ambition to integrate Major League baseball• how Jackie Robinson’s faith sustained him in 1947, the year he broke the color barrier • why freezing Ted Williams’ body so he can one day be resurrected doesn’t make sense• the wit, wisdom, and spiritual truths behind Yogi Berra’s sayings • Dravecky’s all-time, all-century, best-ever All-Star team• the challenges Dravecky faced living out his Christian faith in front of his teammatesGod doesn’t waste any pitches when it comes to teaching you about life from the game of baseball. You’ll love the breezy stories, the quick applications, the timeless thoughts and funny quotes in Called Up. Are you ready for the first pitch? Good—because the umpire is yelling, “Play ball!”
In 1948, in Mitchell, Missouri, a small town of ornate garden gates, bearded iris and harmless gossip, bad things shouldn’t happen. But too soon and too painfully, eight-year-old Roscoe Hammer learns that they do. His baby sister is stricken with a sudden, life-altering illness and as her condition worsens, his family is overcome with despair. While his mother drifts into depression, his father struggles to fill the void. When Roscoe embarks on a plan to help the family heal, he finds himself in the middle of a series of interconnected mysteries. Who killed Crazy George Mabry’s little dog? Who beat George with a tree branch and left him for dead in Harmony Park? Who — or what — lives in the abandoned shed behind Gertie Paulson’s grocery store? And who shot and killed the town’s bully? Roscoe’s search for the answers — often in the companionship of his best friend, Fatty Gilchrist — is at times frightening, laughable, heart-rending and heart-warming. When all the “facts” are in, when he fears that he alone is in possession of the whole truth, he runs headlong into a lesson that will affect his life forever: There is no such thing as the whole truth and the part of realty we cannot see is often more important than that which we can. Walk the streets of Mitchell, Missouri with Roscoe and his dog Ranger and his friend Fatty, and make their hometown your own. Listen as they try to decide what is right and just and then reflect on your own sense of the same. And then learn again — because you have always known it but have only forgotten — nothing shapes us like the things that happen to us, the people we meet, and the secrets we keep when we are children.
The History and Mythology of the World's Most Famous Rock 'n Roll Song; Including the Full Details of Its Torture and Persecution at the Hands of the Kingsmen, J. Edgar Hoover's FBI, and a Cast of Millions; and Introducing for the First Time Anywhere, the
The History and Mythology of the World's Most Famous Rock 'n Roll Song; Including the Full Details of Its Torture and Persecution at the Hands of the Kingsmen, J. Edgar Hoover's FBI, and a Cast of Millions; and Introducing for the First Time Anywhere, the
A new edition of Dave Marsh's classic work on the three-chord song that rocked the world "A tale as compelling as any John Grisham thriller." -Rolling Stone "Dave Marsh's Louie Louie is part rant, part rock criticism and part cultural analysis, with a good dose of Ripley's Believe It or Not! thrown in." -The New York Times Book Review "Marsh keeps the story of one trashy song interesting by revealing how 'three chords and a cloud of dust' contains within it the history and future of rock 'n' roll." -Booklist "What you don't know about 'Louie Louie' probably won't hurt you. But everything you need to know is in Marsh's book, including the lyrics-the real ones and the ones people thought they heard. If there is a better measure of your pop-cultural IQ, I don't know where to find it." -USA Today Since his days as the original editor of Creem, Dave Marsh has been revered as one of rock's greatest critics. During the 70s he was record editor at Rolling Stone, and in 1983 he founded Rock & Roll Confidential. His other books include Glory Days: Bruce Springsteen in the 1980s (1987), and Before I Get Old: The Story of the Who (1983).
Hide in Plain Sight completes Buhle and Wagner's trilogy on the Hollywood blacklist. When the blacklistees were hounded out of Hollywood, some left for television where many worked on children's shows like "Rocky and Bullwinkle." A number wrote adult sitcoms such as The Donna Reed Show, and M*A*S*H while some of them ultimately returned to Hollywood and made great films such as Norma Rae, and Midnight Cowboy. This is a thoughtful look at the rising fear of communism in America and the aftermath of the horror that was the McCarthy period, from two expert historians of the blacklist period.
Exam Board: Pearson Edexcel Level: GCSE Subject: History First teaching: September 2016 First exams: June 2018 Endorsed for Edexcel Enable students to achieve their full potential while ensuring pace, enjoyment and motivation with this popular series from the leading History publisher for secondary schools. br” Blends in-depth coverage of topics with activities and strategies to help students to acquire, retain and revise core subject knowledge brbr” Uses an exciting mix of clear narrative, visual stimulus materials and a rich collection of contemporary sources to capture students' interestbrbr” Helps students to maximise their grade potential and develop their exam skills through structured guidance on answering every question type successfullybrbr” Builds on our experience publishing popular GCSE History resources, providing you with accurate, authoritative content written by experienced teachers who understand the content and assessment requirementsbr
Whether termed the 'network society', the 'knowledge society' or the 'information society', it is widely accepted that a new age has dawned, unveiled by powerful computer and communication technologies. Yet for millennia humans have been recording knowledge and culture, engaging in the dissemination and preservation of information. In `The Early Information Society', the authors argue for an earlier incarnation of the information age, focusing upon the period 1900-1960. In support of this they examine the history and traditions in Britain of two separate but related information-rich occupations - information management and information science - repositioning their origins before the age of the computer and identifying the forces driving their early development. `The Early Information Society' offers an historical account which questions the novelty of the current information society. It will be essential reading for students, researchers and practitioners in the library and information science field, and for sociologists and historians interested in the information society.
In Ryan Seacrest is Famous, Dave Housley lovingly skewers pop culture?and our obsession with it?in all its benign yet bizarre, addictive and addled glory. With a keen wit and knowing eye for detail, he depicts a small town clown in the midst of an alcoholic tailspin, a still-living Jack Kerouac as an infomercial fitness icon, a man literally driven crazy by the fact that Ryan Seacrest is famous, a young Nepali woman stuck between a massive lie and reality TV stardom, an aging professional wrestling announcer pulled into the ring by unscrupulous scriptwriters, and a young obsessive-compulsive whose roommates start a movement based around the movie Fight Club. Serious fiction with pop sensibility, Ryan Seacrest is Famous will delight fans of Road House and On the Road alike.
For the first time since Jeff Buckley’s untimely death on May 29, 1997, Dave Lory reveals what it was like to work alongside one of rock’s most celebrated and influential artists. Go on the road and behind the scenes with Buckley, from his electrifying first solo shows in New York to the difficult sessions for the second album he never completed. Lory opens up about their struggles with the record label and trouble with the band, shares previously untold stories and describes fascinating scenes that only he witnessed, including what went down in the days immediately after getting that fateful call, “Jeff is missing.”
Self-deprecating, revelatory and told with real heart, this is an unmissable book not only for Dave's legions of fans, but also for aficionados of comedy and the North of England alike.
Veteran journalists Casey Sherman and Dave Wedge have written the definitive inside look at the Boston Marathon bombings with a unique, Boston-based account of the events that riveted the world. From the Tsarnaev brothers' years leading up to the act of terror to the bomb scene itself (which both authors witnessed first-hand within minutes of the blast), from the terrifying police shootout with the suspects to the ultimate capture of the younger brother, Boston Strong: A City's Triumph over Tragedy reports all the facts-and so much more. Based on months of intensive interviews, this is the first book to tell the entire story through the eyes of those who experienced it. From the cop first on the scene, to the detectives assigned to the manhunt, the authors provide a behind-the-scenes look at the investigation. More than a true-crime book, Boston Strong also tells the tragic but ultimately life-affirming story of the victims and their recoveries and gives voice to those who lost loved ones. With their extensive reporting, writing experience, and deep ties to the Boston area, Sherman and Wedge create the perfect match of story, place, and authors. If you're only going to read one book on this tragic but uplifting story, this is it.
A shocking biological discovery. A previously unknown predatory species. Evolving just like the dinosaurs. Now. Today. Being forced out of its world and into man's for a violent first encounter. Weaving science and thriller in a way not seen since Jurassic Park, Natural Selection introduces a phenomenally dangerous new species that is rapidly adapting in a way never before seen. A mystery. A chase. A vast expansive puzzle. A team of marine scientists is on the verge of making the most stunning discovery in the history of man. In their quest for answers, they engage a host of fascinating characters. The world's premier neurology expert. A specialist on animal teeth. Flight simulation wizards, evolution historians, deep sea geologists, and so many more. Along the way, the team of six men and women experience love, friendship, loyalty and betrayal. Together, they set off to exotic locales. Literally to the bottom of the ocean. To a vast and mysterious redwood forest. To an unknown complex of massive caves. When people start dying, the stakes are upped even further. Then the real hunt begins. . . . Loaded with astonishing action sequences, Natural Selection is that rare breed of thriller, filled with intricately layered research, real three-dimensional characters, and tornado pacing.
Bumblebees are familiar and charismatic insects, occurring throughout much of the world. They are increasingly being used as a model organism for studying a wide range of ecological and behavioural concepts, such as social organization, optimal foraging theories, host-parasite interactions, and pollination. Recently they have become a focus for conservationists due to mounting evidence of range coBIOL15ANIB and catastrophic extinctions with some species disappearing from entire continents (e.g. in North America). Only by improving our understanding of their ecology can we devise sensible plans to conserve them. The role of bumblebees as invasive species (e.g. Bombus terrestris in Japan) has also become topical with the growing trade in commercial bumblebee nests for tomato pollination leading to establishment of non-native bumblebees in a number of countries. Since the publication of the first edition of the book, there have been hundreds of research papers published on bumblebees. There is clearly a continuing need for an affordable, well-illustrated, and appealing text that makes accessible all of the major advances in understanding of the behaviour and ecology of bumblebees that have been made in the last 30 years.
Not since the publication of "Ball Four" has a book captured the reality of baseball like this one. "If They Don't Win It's a Shame" takes readers behind the scenes, into the clubhouse, onto the field, and into the grandstands to explore the attitudes and behaviors, trials and tribulations, of the players, fans, managers, and front office personnel caught in the heat of a pennant race. Photos.
If you think you know Delaware, think again. Pirates? Quakers fighting with Pennsylvania? Towns so ugly no one would settle there? With stunning pictures and straightforward storytelling, Dave Tabler opens hidden passages and describes defining moments in this founding American colony. Telling this small state’s story gives you a sense of the big picture in American history.
With over 600 gorgeous color photographs, this book highlights what makes the outdoors so wonderful. Activities highlighted include horseback riding, fishing, hiking, white-water rafting, canoeing, wildlife viewing, and much more.
Everything fans need ever want to know about professional baseball in 1996 can be found in the "Baseball Guide", including previews of the 1997 season, plus baseball's history with all-time award winners, team-by-team data, and a Hall of Fame list. 28 charts & diagrams.
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.
More than 20 well-known writers and celebrities share the travel experiences that shaped their personalities and changed their lives. Contributors include Dave Eggers, Richard Ford, Pico Iyer, John Berendt, Alexander McCall Smith and Jane Smiley. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
A Wall Street Insider's Guide to getting ahead in any highly competitive industry "Dave learned how to win in investment banking the hard way. Now he is able to share tools that make it easier for budding bankers and other professionals to succeed." —Frank Baxter, Former CEO of Jefferies and U.S. Ambassador to Uruguay "A must-read for anyone starting their career in Corporate America. Dave's book shares witty and valuable insights that would take a lifetime to learn otherwise. I highly recommend that anyone interested in advancing their career read this book." —Harry Nelis, Partner of Accel and former Goldman Sachs banker In The Way of the Wall Street Warrior, 25-year veteran investment banker and finance professional, Dave Liu, delivers a humorous and irreverent insider’s guide to thriving on Wall Street or Main Street. Liu offers hilarious and insightful advice on everything from landing an interview to self-promotion to getting paid. In this book, you’ll discover: How to get that job you always wanted Why career longevity and “success” comes from doing the least amount of work for the most pay How mastering cognitive biases and understanding human nature can help you win the rat race How to make people think you’re the smartest person in the room without actually being the smartest person in the room How to make sure you do everything in your power to get paid well (or at least not get screwed too badly) How to turn any weakness or liability into an asset to further your career
In 1936, the Baseball Hall of Fame was established to honor the legends of the sport. The first inductees were some of the greatest names of the dugout, including Ty Cobb and Babe Ruth. Less than ten years later, in 1945, the Hockey Hall of Fame inducted its first members. The Soccer Hall of Fame was established in 1950, followed by the Basketball Hall of Fame in 1959, and the Football Hall of Fame in 1963. In all, more than 1,400 inductees—players, teams, and behind the scenes personnel—have been enshrined in these five halls of fame. The Sports Hall of Fame Encyclopedia is a comprehensive listing of each inductee elected into one or more of these major sports halls of fame. From Hank Aaron to Fred Zollner, this book contains biographical information, sport and position(s) played, and career statistics (when applicable) of each of the more than 1,400 honorees. The book also includes specific appendixes for each shrine, in which inductees are listed alphabetically and by year of induction. Also included are appendixes briefly describing the history of each hall of fame.
More than 3,000 parts suppliers, salvage yards, restoration shops, dealers, and appraisers. Includes listings arranged by make and model; state-by-state listings; and an updated rundown of web sites and e-mail addresses.
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