Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
The full history of St. Patrick's day is captured here for the first time in The Wearing of the Green. Illustrated with photos, the book spans the medieval origins, steeped in folklore and myth, through its turbulent and troubled times when it acted as fuel for fierce political argument, and tells the fascinating story of how the celebration of 17th March was transformed from a stuffy dinner for Ireland's elite to one of the world's most public festivals. Looking at more general Irish traditions and Irish communities throughout the world, Mike Cronin and Daryl Adair follow the history of this widely celebrated event, examining how the day has been exploited both politically and commercially, and they explore the shared heritage of the Irish through the development of this unique patriotic holiday. Highly informative for students of history, cultural studies and sociology, and an absolute delight for anyone interested in the fascinating and unique culture of Ireland.
Leading analysts have predicted for decades that nuclear weapons would help pacify international politics. The core notion is that countries protected by these fearsome weapons can stop competing so intensely with their adversaries: they can end their arms races, scale back their alliances, and stop jockeying for strategic territory. But rarely have theory and practice been so opposed. Why do international relations in the nuclear age remain so competitive? Indeed, why are today's major geopolitical rivalries intensifying? In The Myth of the Nuclear Revolution, Keir A. Lieber and Daryl G. Press tackle the central puzzle of the nuclear age: the persistence of intense geopolitical competition in the shadow of nuclear weapons. They explain why the Cold War superpowers raced so feverishly against each other; why the creation of "mutual assured destruction" does not ensure peace; and why the rapid technological changes of the 21st century will weaken deterrence in critical hotspots around the world. By explaining how the nuclear revolution falls short, Lieber and Press discover answers to the most pressing questions about deterrence in the coming decades: how much capability is required for a reliable nuclear deterrent, how conventional conflicts may become nuclear wars, and how great care is required now to prevent new technology from ushering in an age of nuclear instability.
Some 600 young Australians served with the British Army’s Royal Flying Corps (RFC) during the Great War, many losing their lives. One young fighter-pilot from Melbourne who gave his life was 2nd Lt Lyle Buntine MC, the son of the Principal of Caulfield Grammar School. Lyle’s tragic accidental death, following gallant service as a fighter pilot during the Battle of the Somme, was notable in that his family preserved every letter, newspaper article, photograph and artefact associated with his life and active service. His extensive correspondence, which has never before been published, provides the basis for this book, which follows his life from his school days to active service in the fledgling RFC and to his untimely death. Lyle’s letters trace his voyage to and travels around England, his life as an officer in the British Army, his training adventures on primitive RFC aircraft and his combat experiences on the Western Front, including surviving being shot down six times! These letters bring to us a forgotten voice from the past resounding with humility and humour, coupled with absolute fear. Also explored in this book is the manner in which his family and school mourned his death and marked his memory. His family’s struggle to come to terms with the loss in war of their ‘Empire’s Noble Son,’ was an echo of the deep grief manifest in the wider Australian society at the end of the Great War. ‘Years May Pass On, But Memory Remains’ (A line from the Caulfield Grammar School song)
This book offers a much needed overview of the neglected notion of responsibility. Instead of offering vague talk about “individual responsibility” or “corporate responsibility,” Daryl Koehn examines in detail four accounts of responsibility, taking care to specify what responsibility does and does not mean in each account. She argues for a return to the ancient concept of Socratic dialogical responsibility, a concept that avoids many of the problems inherent in the other accounts. After examining the Anglo-American criminal legal system’s treatment of responsibility as intentional agency, she critiques Hans Jonas’s concept of responsibility as ontological care and Hannah Arendt’s notion of communicative responsibility. She provides a careful analysis of the strengths and weaknesses of each approach to responsibility. The final chapter makes the case for Socratic dialogical responsibility. Dialogical responsibility has many strengths in its own right and avoids the major pitfalls of the other notions of responsibility examined in the book. It serves as an eminently practical way to hold ourselves responsible for our actions and speech. In addition, dialogical responsibility alone qualifies as a virtue integral to the good life.
Complete Guide to Sport Education, Third Edition, offers a thoroughly updated version of the evidence-based curriculum and instruction model pioneered by Daryl Siedentop, universally acknowledged as the Father of Sport Education. Lead author Siedentop first articulated his Sport Education model back in the late 1970s; it has evolved ever since and has been expressed through three editions of this book. This third edition is backed by substantial research that supports the idea that Sport Education is a valuable and motivating approach to delivering quality physical education experiences for students from the early elementary grades through the university years. New and Revised Material Complete Guide to Sport Education, Third Edition, offers readers a significant amount of revised and new material, including enhanced guidance for Sport Education programming across a year. Also noteworthy is the updated alignment of Sport Education’s goals and objectives with the SHAPE America standards and the national learning objectives from other countries. In addition, the text provides six brand-new chapters on the following topics: Including students with special needs Implementing Sport Education beyond physical education (e.g., school-based after-school programs, intramurals, community-based programs, and university basic instruction programs) Evidence-based research on Sport Education Developing effective program-level policies and procedures Managing equipment, facilities, and supplies Sport Education’s link with international objectives Unique Approach to Sport Education Complete Guide to Sport Education represents a departure from traditional curriculum and instruction (C&I) models because it takes an effective student-centered approach, providing students with opportunities to take ownership and responsibility for various aspects of their class experiences. This approach better prepares students to be lifelong participants in healthy physical activity and sport—and to be more engaged in class. The text targets more in-depth and authentic learning experiences than most C&I models, giving students time to develop the skills they need and to learn to fulfill the team roles required for successful seasons. This latest edition introduces new readers to the idea of Sport Education and gives previous users of the model some fresh ways to expand their seasons and make them even more engaging and attractive to their students. Through Sport Education, students are shown effective and meaningful ways to learn about sport, to take part in sport, and to view sport as something they can connect with and find meaning in. Updated Ancillaries Complete Guide to Sport Education comes with several useful and updated ancillaries: A web resource that provides a wealth of examples to support the book content; this resource includes forms, charts, assessments, and other tools A test package that houses 447 multiple-choice and short-answer questions A presentation package with 225 slides outlining the book’s content, including select tables and illustrations from the book An instructor guide that includes course syllabus templates for instructors of undergraduate and graduate students, and provides core course assignments, optional course assignments, graduate student course assignments, and signature assignments Book Organization The text is organized into three parts, with part I outlining the essential features of the Sport Education model and identifying the key aspects upon which the model is based. The importance of sport as a cultural phenomenon is then introduced to explain why it should be a part of school physical education programs. This part also addresses how to identify and select season outcomes, how to use instructional alignment to gain quality season experiences, and how to promote physical activity beyond physical education. Part II explores all the important considerations in designing and implementing Sport Education seasons. This includes modifying games and activities, designing competition formats, selecting teams and roles, teaching fair play, developing competent players, and more. Part III delves into key program design considerations, showing the links between Sport Education and U.S. content standards as well as learning objectives from a number of other countries, guiding readers through the assessment process, and examining the various aspects involved in managing a physical education program based on Sport Education. It also shows how to integrate classroom content with Sport Education. Authoritative and Affordable This popular text, whose first edition was published in 1994, is very affordable compared to similar texts. But the greatest benefit is the enduring quality of an evidence-based, student-centered text that has proven to be of high value to instructors and students alike. Through the book’s Sport Education model, students develop sport skills, grow in leadership and responsibility, and learn about the nonplaying roles of the sport experience (e.g., coach, trainer, publicist, equipment manager, choreographer). All of this leads to being more engaged in class—and to continuing a healthy physical activity engagement beyond the school years.
First published in 2013. This two-part, eight-volume, reset edition draws together a range of sources from the early modern era through to the industrial age, to show the changes and continuities in responses to the social, political, legal and spiritual problems that self-murder posed. Part II, Volume 8 contains 1800–1850: Medical Writers (continued), Statistical Inquiries, Social Criticism, Poetic and Popular Representations and Cases.
Celebrating Ourselves demonstrates how baseball is intricately woven in the fabric ofAfrican-American family, social and political life. Beyond the significant accomplishments on the diamond, well-recounted here, baseball knitted generations, taught perseverance, demonstrated economic independence and been a forum for civil rights and equality. From Moses FleetwoodWalker in 1884 to the founding of the Negro National League in 1920; from Jackie Robinson in 1947 to today's Reviving Baseball in the Inner Cities (RBI); the game is connected with personal achievement, community advancement, economic independence and social equality. This book discusses baseball from three perspectives; from the player, the fan and the family.Alongside statistics and accomplishments on the field, we read of the perseverance and dedication of the African-American baseball fan.Much has been made of the decline in baseball's popularity among black Americans. When observers ask, 'Where is the African- American fan?' this book boldly responds, 'Right here
The south-east Queensland region is currently experiencing the most rapid urbanisation in Australia. This growth in human population, industry and infrastructure puts pressure on the unique and diverse natural environment of Moreton Bay. Much loved by locals and holiday-goers, Moreton Bay is also an important biogeographic region because its coral reefs, seagrass beds, mangroves and saltmarshes provide a supportive environment for both tropical and temperate species. The bay supports a large number of species of global conservation significance, including marine turtles, dugongs, dolphins, whales and migratory shorebirds, which use the area for feeding or breeding. Environmental History and Ecology of Moreton Bay provides an interdisciplinary examination of Moreton Bay, increasing understanding of existing and emerging pressures on the region and how these may be mitigated and managed. With chapters on the bay's human uses by Aboriginal peoples and later settlers, its geology, water quality, marine habitats and animal communities, and commercial and recreational fisheries, this book will be of value to students in the marine sciences, environmental consultants, policy-makers and recreational fishers.
With a line-up that included future Hall of Famers Johnny Bench, Joe Morgan, Tony Perez and Pete Rose, Cincinnati's "Big Red Machine" powered its way in the 1970s to six division titles, four pennants, and two World Series. Three other times in that decade they finished second in their division to the eventual pennant winner. While much has been written about the players and manager Sparky Anderson, no book until now has given adequate attention to the man behind the Machine, general manager Bob Howsam. From his hire in 1967 through the end of his first stint with the Reds in 1978, Howsam brought about a remarkable change in fortune for the Reds, who had claimed only one pennant in the 26 years before his arrival. This detailed history of baseball's last dynasty shows not only how the team performed but why, delving into the off-field strategy and moves behind the Reds' success.
While Darwinian and Freudian theories of vision and sexuality have represented women as lacking visual agency, Daryl Ogden's The Language of the Eyes argues that "the gaze" is not merely a masculine phenomenon, and that women have powerfully desiring eyes as well. Ogden offers a comprehensive cultural history of female visuality in England by analyzing scientific writings, conduct books, illustrated periodicals, poetry, painting, and novels, and he makes important and hitherto unrecognized connections between literary history, cultural studies, and science studies. In so doing, Ogden accomplishes what numerous feminist critics—especially film theorists—have not: the recovery of the modern female spectator from historical obscurity.
The Pulitzer Prize-winning columnist reveals the inside story behind events that shaped America: how he uncovered the truth about the Kennedy assassination; searched for Nazis in South America; broke the savings and loan scandal; discovered the Iran "arms for hostages" scandal; and uncovered the mystery of Howard Hughes' death.
This two-part, eight-volume, reset edition draws together a range of sources from the early modern era through to the industrial age, to show the changes and continuities in responses to the social, political, legal and spiritual problems that self-murder posed.
First published in 2013. This two-part, eight-volume, reset edition draws together a range of sources from the early modern era through to the industrial age, to show the changes and continuities in responses to the social, political, legal and spiritual problems that self-murder posed. Part II, Volume 7 contains 1800–1850: Legal Contexts, Religious Writings and Medical Writers.
Let's face it, there is only one Ponty. Pontypridd: birthplace of Tom Jones and the Welsh National Anthem, and home to what was once the most famous bridge in the world. With their penchant for gossip and addiction to frothy coffee and chips, Ponty people have acted, played, swum, worked, and written their way into the history books, and always with their unique brand of humour. In Ponty Is It? Daryl Leeworthy journeys from the isolation of Llanwonno to the unmarked border between the true metropolis of Wales and that southern pretender, Cardiff, and on the way learns what brings him back to his hometown every time he tries to leave and what now really keeps him there. Whether perfecting the art of eating a custard slice, braving the bus up and down car infested valleys, or trying not to lose his shoe in hilltop mud, Leeworthy takes in the sights, the sounds, and the smells of this strangely compelling but universal place.
Featuring twin hooks that cozy readers can’t get enough of—classic books and delicious food—this new series from the Agatha Award-winning, nationally bestselling author of several much loved series, including the Fairy Garden Mysteries and the French Bistro Mysteries, is a delicious treat for mystery lovers, especially fans of Ellery Adams, Krista Davis, and Lauren Elliott. It’s a truth universally acknowledged that a genuinely top-notch party must be in want of a theme. Allie Catt, caterer and personal chef in the beautiful mountain community of Asheville, North Carolina, has devised a winning formula by using her clients’ favorite books as inspiration. Her first themed event is based on Pride and Prejudice (Allie’s cat, Darcy, approves), and it’s so popular that soon she has grand ideas for future parties based on Rebecca, The Great Gatsby, Babette’s Feast and more. Business is booming, and a rival catering company is fuming. But there’s a sting in the tale when the aunt of one of Allie’s clients and best friends, Tegan, is murdered. Tegan is the victim’s sole heir, and quickly becomes the main suspect. Allie has no doubts about her friend’s innocence, but how to prove it? Once again, her love of literature comes to the rescue, and with some guidance from her favorite fictional detectives, including Hercule Poirot and Sherlock Holmes, Allie sifts through the clues. With a little luck—and the kind of pluck that would make Elizabeth Bennett proud—she may be able to stop a killer from serving up a second course of murder . . .
Bruce Lee embodies the intermixture of cultures that results from transnational flows of people, ideas, and capital. Born in San Francisco and raised in Hong Kong, his life was one of constant shuttling across the Pacific. Rather than being a product of California or China, he was produced by transpacific currents impelled by colonialism, capitalism, and militarism. In his life, career, and films he faced and addressed racism and colonialism. He shattered national, racial, and cultural boundaries in his martial arts practice, personal life, and films. His philosophy of intermixture can be tracked by studying how his fighting style evolved, driven by his ethos of absorbing influences from around the globe. He defied US discrimination against interracial marriage by marrying a white woman and embraced cultural hybridity in raising their children. In Hollywood, he broke ground as an Asian American on television and when racism stymied his career, he revolutionized filmmaking by combining aesthetics and influences drawn from both Hong Kong and Hollywood. Nearly half a century after his tragic death at the age of 32, Bruce Lee continues to inspire people around the globe as a symbol of innovation, determination, and pursuit of justice"--
With guidance from America's most-experienced foundation development consultants, Creating Foundations for American Schools provides the know-how and tools K-12 schools and districts need to build the types of foundations colleges and universities use so successfully to raise money-and standards! Includes ready-to-adapt models and materials for: Presenting the concept to the community Developing alumni associations Leveraging Parent-Teacher organizations Maintaining and expanding success Incorporating and creating bylaws, plus much more!
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
This work provides concise, authoritative coverage of the priciples and latest advances in biochemisty and molecular biology as the relate to medicine. This edition incorporates coverage of molecular implications and major diseases including cystic fibrosis, cancer and sickle cell anaemia. Additional features include a strong genetic role throughout the text, detailed discussion of molecular biology as it relates to biochemisty and clinical case studies covering key biochemical topics. This edition has been revised and developed, and includes a modern art programme with many figures now in colour. It can be used as both a textbook and a review for medical students.
First published in 2013. This two-part, eight-volume, reset edition draws together a range of sources from the early modern era through to the industrial age, to show the changes and continuities in responses to the social, political, legal and spiritual problems that self-murder posed. Part II, Volume 6 contains the period of 1750–1799: Legal, Medical, Literary and Miscellaneous Texts, and Newspapers and Magazines.
First published in 2013. This two-part, eight-volume, reset edition draws together a range of sources from the early modern era through to the industrial age, to show the changes and continuities in responses to the social, political, legal and spiritual problems that self-murder posed. Part II, Volume 5 contains the period of 1750–1799: Sermons, Discourses, Essays and Treatises.
The ninth edition of Introduction to Physical Education, Fitness, and Sport is as robust and instrumental as ever for students preparing for careers in the various physical activity fields. And the latest version of this long-running and seminal text is chock-full of new material for budding teachers, coaches, fitness professionals, recreation leaders, and program leaders. This book covers a broad spectrum of careers and professions, including those in physical education, health, dance, fitness, sport, recreation, athletic training, and athletic administration. The authors provide an overview of the respective professions and offer a deep dive into individual careers. In addition, the text explores the role of public policy across local, state, and federal levels, noting how various physical activity professions are affected by regulations. New content in this edition includes the following: Five new chapters cover dance education, recreational leadership, health education, contemporary physical education curriculum models, and exemplary physical education programs. Updated content on how economic, racial, and ethnic disparities affect physical activity and physical activity professions will help students anticipate real-life issues. New evidence, data, and information throughout the text will help students understand the issues, problems, and programmatic solutions in the various fields as they prepare to meet and solve those problems. The expanded and updated physical education chapters reflect current trends and developments. The new chapters on dance education, recreational leadership, and health education broaden the book’s scope as they show the role these allied physical activity professions play in the larger efforts to promote and support physical activity as a way to create a healthy citizenry. All chapters throughout the text have been updated to reflect the most current information on the topics. And the book’s web-based ancillaries, which include a range of instructor tools, have also been revised and expanded. Introduction to Physical Education, Fitness, and Sport is organized into six parts: Part I provides a thorough understanding of the health issues related to physical inactivity and of the evolution of physical activity programs. Parts II, III, and IV focus on concepts, programs, professions, and barriers to overcome in physical education, fitness, and sport, respectively. Part V delves into the allied physical activity professions of dance and dance education, recreation, and health education, exploring the concepts, professions, and issues in each area. Part VI tackles the subdisciplines of kinesiology that support physical activity, such as exercise physiology, sport pedagogy, sport and exercise psychology, sport philosophy, biomechanics, and more. Introduction to Physical Education, Fitness, and Sport will help students make more informed career choices, understand the professional issues they will face, and be in a better position to develop high-quality programs and make those programs widely available. Ultimately, this book will help new generations of physical activity professionals provide positive solutions to the problems that exist in their fields and to make lifelong impacts on their students.
A dissident scientist, a disrupted media ... On 5 February 2014, world-renowned scientist Tim Noakes fired off a tweet into a highly volatile media space; the fallout threatened to destroy his career. This is the untold backstory. Veteran journalist and writer Daryl Ilbury unveils, layer by layer, a combustible mix of ignorance, suspicion and academic wrong-doing, played out in a highly disrupted media space, where consumers demand snappy answers to highly complex questions. It’s the story of society’s historical distrust of science, the fractious relationship between science and mainstream media, the intricacies of human nutrition, and the brutal fallout when a soft-spoken scientist with a taste for social media and a flair for challenging convention voiced his maverick opinion. Featuring exclusive interviews with Noakes, as well as with people who have worked closely with him, including former Springbok coach Jake White and polar swimmer Lewis Gordon Pugh, as well as award-winning journalists and fellow scientists and academics, some of whom now consider Noakes dangerous and out of control, this book promises to be as controversial as the man himself.
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