Darren McColl's Books

Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

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Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

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Page Count

291

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118871235

ISBN 13

9781118871232

Clinical Reasoning in Musculoskeletal Practice - E-Book

By: Mark A Jones,Darren A Rivett

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Clinical Reasoning in Musculoskeletal Practice - E-Book

By: Mark A Jones,Darren A Rivett

Clinical reasoning is a key skill underpinning clinical expertise. Clinical Reasoning in Musculoskeletal Practice is essential reading for the musculoskeletal practitioner to gain the contemporary knowledge and thinking capacity necessary to advance their reasoning skills. Now in its 2nd edition, it is the only all-in-one volume of up-to-date clinical reasoning knowledge with real-world case examples illustrating expert clinical reasoning. This new edition includes: • Comprehensively updated material and brand new chapters on pain science, psychosocial factors, and clinical prediction rules. • The latest clinical reasoning theory and practical strategies for learning and facilitating clinical reasoning skills. • Cutting-edge pain research and relevant psychosocial clinical considerations made accessible for the musculoskeletal practitioner. • The role of clinical prediction rules in musculoskeletal clinical reasoning. • 25 all new real-world, clinical cases by internationally renowned expert clinicians allowing you to compare your reasoning to that of the best.

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Page Count

637

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702059773

ISBN 13

9780702059773

Contemporary Australian Tort Law

By: Joanna Kyriakakis,Tina Popa,Francine Rochford,Natalia Szablewska,Xiaobo Zhao,Jason Taliadoros,Darren O'Donovan,Lowell Bautista

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Contemporary Australian Tort Law

By: Joanna Kyriakakis,Tina Popa,Francine Rochford,Natalia Szablewska,Xiaobo Zhao,Jason Taliadoros,Darren O'Donovan,Lowell Bautista

Tort law is a dynamic area of Australian law, offering individuals the opportunity to seek legal remedies when their interests are infringed. Contemporary Australian Tort Law introduces the fundamentals of tort law in Australia today in an accessible, student-friendly way.

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Page Count

1476

Publisher

Cambridge University Press

Published Date

ISBN 10

1009348817

ISBN 13

9781009348812

Awakening to the Secret Code of Your Mind

Your Mind's Journey to Inner Peace

By: Darren R. Weissman

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Awakening to the Secret Code of Your Mind

Your Mind's Journey to Inner Peace

By: Darren R. Weissman

What if you could, like a diamond forged through heat and pressure, transform every painful, scary, and stressful experience in your life into one that is meaningful, courageous, and inspiring? What if you were provided with the tools that allow you to tap and manifest the true power that exists within you-the power to shine? Are you ready to discover your path to peace? In this fascinating book, Dr. Darren Weissman shares ancient spiritual wisdom fused with a modern-day understanding of the mind's relationship to biology and behavior that has implications not only for your health, but for the well-being of the entire planet. You'll learn how to use The LifeLine Technique -a philosophy and technology for awakening your infinite potential for healing and wholeness-and share the experiences of scores of people whose lives have been forever changed as a result. Conscious visionaries pronounced more than 40 years ago that the road to peace is paved with the power of love. Dr. Weissman's book provides the steps you can use to learn to walk that path, and it will help you understand why it is your moral imperative to choose love over fear.

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Page Count

394

Publisher

ReadHowYouWant.com

Published Date

ISBN 10

1458731812

ISBN 13

9781458731814

The Heart of the Matter

A Simple Guide to Discovering Gifts in Strange Wrapping Paper

By: Dr. Darren R. Weissman,Cate Montana

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The Heart of the Matter

A Simple Guide to Discovering Gifts in Strange Wrapping Paper

By: Dr. Darren R. Weissman,Cate Montana

How do we access the authentic self in order to live fulfilling, meaningful lives? In straightforward terms, The Heart of the Matter: Gifts in Strange Wrapping Paper explains a simple but extraordinarily powerful technique called the See, Feel, Hear Challenge that enables people to easily gain entry into the storehouse of their subconscious core beliefs. In the process, it cracks the coded messages that those beliefs release in the form of disease, suffering, addictions, unhappy relationships, and victimized circumstances. Based in the latest findings in neuroscience and neurocardiology, this book guides readers to an uncomplicated understanding of the astounding power of our emotions and how life automatically delivers experiences that trigger negative reactions that subconsciously impact us. These emotions form the foundation of core beliefs that create unhealthy attitudes and dis-ease patterns that keep us from experiencing the authentic, satisfying lives we desire. Using clear examples and true stories from clients, Dr. Weissman’s latest work demonstrates how we can release these stored emotions and their wisdom via the See, Feel, Hear Challenge. It then explains how to use this simple method to evoke feelings that positively impact the quantum field, remolding our bodies, minds, and everyday lives into purposeful expressions of inner joy and radiant well-being. Whether you’re dealing with addictions, dysfunctional relationships, or illness, or are focused on becoming an Olympic champion, The Heart of the Matter gives you a potent tool for positive change and transformation that you can use for the rest of your life.

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Page Count

289

Publisher

Hay House, Inc

Published Date

ISBN 10

1401940730

ISBN 13

9781401940737

The Challenges of Health Disparities

By: Darren Liu,Betty Burston,Shartriya C. Stewart,Heidi H. Mulligan

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The Challenges of Health Disparities

By: Darren Liu,Betty Burston,Shartriya C. Stewart,Heidi H. Mulligan

This unique text explores health disparities in the United States and their implications from the perspective of a health care administration The book begins with a broad overview of health disparities including definitions from local, state, and federal legislation, as well as alternative definitions. The authors examine current and past frameworks of analysis regarding the causes of disparities and provide a statistical overview of death rates and their implications for health care administrators. In the final section of the book, each chapter looks at health disparities within each type of health care environment such as physician practices, hospitals, pharmaceutical products, Medicare/Medicaid, long-term care, insurance markets, and more.

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Page Count

348

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

128418031X

ISBN 13

9781284180312

Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

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Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

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Solve jigsaw puzzle

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Page Count

291

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118871235

ISBN 13

9781118871232

Book's by Darren McColl

Storyscaping

Storyscaping

Clinical Reasoning in Musculoskeletal Practice - E-Book

Clinical Reasoning in Musculoskeletal Practice - E-Book

Contemporary Australian Tort Law

Contemporary Australian Tort Law

Awakening to the Secret Code of Your Mind

Awakening to the Secret Code of Your Mind

The Heart of the Matter

The Heart of the Matter

The Challenges of Health Disparities

The Challenges of Health Disparities

Storyscaping

Storyscaping

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