Darren Brand's Books

Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

By: Darren Coleman

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Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

By: Darren Coleman

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

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Page Count

297

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749481579

ISBN 13

9780749481575

Living Outside The Cubicle - The Ultimate Success Guide For The Aspiring Entrepreneur

By: Darren Sugiyama

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Living Outside The Cubicle - The Ultimate Success Guide For The Aspiring Entrepreneur

By: Darren Sugiyama

Living Outside The Cubicle truly is The Ultimate Success Guide For The Aspiring Entrepreneur. If you've ever dreamed of accomplishing greatness, and building your own business, this book lays down the blueprint of how to achieve massive success in both business, and life in general.Written by multi-talented entrepreneur Darren Sugiyama, this book clarifies, directs and inspires all who dream of one day becoming a successful entrepreneur. Darren not only shares his secrets on what has made him successful, but also teaches you his step-by-step process of business development, goal setting, marketing, branding, leadership, and confidence building.Never before has there been a book that has fully encompassed each step of becoming a successful entrepreneur, where you can say to yourself, "Now I know EXACTLY what I need to do!" This book will literally change your business life forever"--Amazon.com.

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258

Publisher

Lulu.com

Published Date

ISBN 10

1105169855

ISBN 13

9781105169854

On the Ball

What You Can Learn about Business from America's Sports Leaders

By: David M. Carter,Darren Rovell

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On the Ball

What You Can Learn about Business from America's Sports Leaders

By: David M. Carter,Darren Rovell

Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.

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Page Count

332

Publisher

FT Press

Published Date

ISBN 10

013100963X

ISBN 13

9780131009639

Marketing and Promotional Strategy

By: Darren Gelder,Paul Woodcock

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Marketing and Promotional Strategy

By: Darren Gelder,Paul Woodcock

This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.

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Nelson Thornes

Published Date

ISBN 10

0748771115

ISBN 13

9780748771110

Decoding the Irrational Consumer

How to Commission, Run and Generate Insights from Neuromarketing Research

By: Darren Bridger

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Decoding the Irrational Consumer

How to Commission, Run and Generate Insights from Neuromarketing Research

By: Darren Bridger

Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

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224

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749473851

ISBN 13

9780749473853

Media and Affective Mythologies

Discourse, Archetypes and Ideology in Contemporary Politics

By: Darren Kelsey

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Media and Affective Mythologies

Discourse, Archetypes and Ideology in Contemporary Politics

By: Darren Kelsey

This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s psychodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.

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186

Publisher

Springer

Published Date

ISBN 10

3319607596

ISBN 13

9783319607597

The Musician's Guide to Licensing Music

How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond

By: Darren Wilsey,Daylle Deanna Schwartz

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The Musician's Guide to Licensing Music

How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond

By: Darren Wilsey,Daylle Deanna Schwartz

Plug your music career into the lucrative new income streams of the digital marketplace Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects—providing endless, lucrative opportunities for savvy musicians. Whether you’re an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there’s a place for you in this fast-growing field—as long as you learn to master the game. How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It’s all here: The key players in the music licensing business and the best ways to make contacts and bring your music to their attention Types of licensing agreements and how to understand them An inside look at the licensing selection process and how to get a jump on music requests Negotiating payment and protecting your music in the open marketplace, including international venues Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers From the Trade Paperback edition.

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Page Count

303

Publisher

Billboard Books

Published Date

ISBN 10

0307786374

ISBN 13

9780307786371

Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

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Storyscaping

Stop Creating Ads, Start Creating Worlds

By: Gaston Legorburu,Darren McColl

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

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Page Count

291

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118871235

ISBN 13

9781118871232

Key Concepts in Political Communication

By: Darren G Lilleker

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Key Concepts in Political Communication

By: Darren G Lilleker

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226

Publisher

SAGE

Published Date

ISBN 10

1412918316

ISBN 13

9781412918312

How to Start a Law Firm

By: Darren J. Sylvester

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How to Start a Law Firm

By: Darren J. Sylvester

This friendly and accessible guide is one that you'll want to have on hand at every stage of the journey when starting your own law firm. From initial planning and choosing the right structure, overcoming teething problems, to expansion and beyond, in this book you'll find the practical guidance you need to set up and manage a law firm. Written by experienced practitioners who manage their own firms, How to Start a Law Firm includes guidance and advice on regulations, client care, staffing and managing finances, and new technology including AI. It offers lessons in how to develop the mindset of a business owner and a detailed study of how law firms have responded to the coronavirus pandemic.

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294

Publisher

The Law Society

Published Date

ISBN 10

1784461822

ISBN 13

9781784461829

How I Built a $37 Million Insurance Agency in Less Than 7 Years

By: Darren Sugiyama

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How I Built a $37 Million Insurance Agency in Less Than 7 Years

By: Darren Sugiyama

Darren Sugiyama, nationally known author and business consultant has disclosed the secrets of his insurance industry success. His story will amuse and inspire you to take your company to the next level. Proven results...every time!

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132

Publisher

Lulu.com

Published Date

ISBN 10

0557948819

ISBN 13

9780557948819

The Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

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The Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

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197

Publisher

Hachette UK

Published Date

ISBN 10

1857884981

ISBN 13

9781857884982

Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

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Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

By: David Lewis,Darren Bridger

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

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197

Publisher

Nicholas Brealey

Published Date

ISBN 10

1473644925

ISBN 13

9781473644922

First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

By: Darren Rovell

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First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

By: Darren Rovell

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sportsâ¬”from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bathâ¬ and its near-universal appeal to athletes, coaches and sports fans everywhere.

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Page Count

266

Publisher

Amacom Books

Published Date

ISBN 10

0814472990

ISBN 13

9780814472996

Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

By: Darren Bridger

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Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

By: Darren Bridger

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

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Page Count

265

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749478896

ISBN 13

9780749478896

Before I Let Go

A Novel

By: Darren Coleman

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Before I Let Go

A Novel

By: Darren Coleman

An Essence bestseller, Before I Let Go is the sexy story of three male best friends' dramatic search for love, intimacy, and the perfect relationship. Nate is a D-O-G with an obsession for conquering as many women as possible. But when he breaks his own rules and falls for two women at the same time, all hell breaks loose. Brendan is the type of man every woman claims to want -- at least until she gets one. Will he ever find a woman as sweet as he is, or is he doomed to be the poster child for "Good Guys Who Love Bad Girls"? Cory is successful, smart, and handsome. He's never gotten over his first love, and when he moves back to his hometown, he has to face secrets and make decisions that will change his life forever. Before I Let Go is a sizzling, entertaining tale of how men come to terms -- in the most startling ways -- with lust, love, and life.

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Page Count

336

Publisher

Harper Collins

Published Date

ISBN 10

0060594845

ISBN 13

9780060594848

The Fountain

By: Darren Aronofsky,Kent Williams

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The Fountain

By: Darren Aronofsky,Kent Williams

A companion to the forthcoming movie by the director of Pi traces a man's multiple-lifetime struggle to save a woman he loves and describes the concepts and visuals of the film as discussed by creators Ari Handel and Darren Aronofsky, in a volume complemented by production stills and original art.

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Page Count

180

Publisher

Vertigo

Published Date

ISBN 10

1401253245

ISBN 13

9781401253240

Zom-B: Volume 2 Underground

ZOM-B Series, Book Two

By: Darren Shan

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Zom-B: Volume 2 Underground

ZOM-B Series, Book Two

By: Darren Shan

As the undead continue their rampage across the U.K., teenage hero B awakens in an underground bunker, held prisoner by scientists and soldiers and surrounded by zombies that are unlike those annihilating humans above ground. B is trapped but secure—until the complex is attacked by a pack of mutants and their sinister leader, Mr. Dowling. Is there any safe place left in the world? The second instalment in Darren Shan’s thrilling new series will leave readers trembling in terror and clamouring for more.

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Page Count

157

Publisher

Harper Collins

Published Date

ISBN 10

1443415138

ISBN 13

9781443415132

Easy Luxury

An expert guide to creating your perfect home

By: Darren Palmer

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Easy Luxury

An expert guide to creating your perfect home

By: Darren Palmer

Insider tips on creating a luxuriously comfortable home from Darren Palmer. Easy Luxury is a sourcebook of stylish and achievable ways to create a luxury look in your home. Lavishly illustrated with photographs of Darren's own interior design projects, ranging from apartments to larger family homes, it provides key styling ideas that will help you get the most out of a space and create a big impact for a realistic investment of time, energy and money. Whether you are styling a new home, getting a property ready to sell, or simply redecorating, Easy Luxury provides expert design tips and solutions for creating a home that encompasses a luxe, designer aesthetic while still embodying comfort. The book moves from large-scale practicalities and planning through to the elements of design, and takes a detailed look at styling room by room (and the goals, opportunities and potential pitfalls involved).

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Page Count

218

Publisher

Allen & Unwin

Published Date

ISBN 10

1743438702

ISBN 13

9781743438701

Awakened

A Novel

By: James S. Murray,Darren Wearmouth

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Awakened

A Novel

By: James S. Murray,Darren Wearmouth

*** #1 The Sunday Times bestseller *** Publishers Weekly bestseller "This book is no joke. Get ready to not sleep tonight. Awakened does exactly what it advertises. Scary amazing fun." -- Brad Meltzer, bestselling author of The Escape Artist. “Awakened hits the high notes of Douglas Preston & Lincoln Child’s Relic and Scott Snyder’s The Wake [...] but its scope actually extends much further.” -- Kirkus *** The star of truTV’s hit show Impractical Jokers—alongside veteran sci-fi and horror writer Darren Wearmouth—delivers a chilling and wickedly fun supernatural novel in the vein of The Strain, in which a beautiful new subway line in New York City unearths an ancient dark horror that threatens the city’s utter destruction and the balance of civilization itself. After years of waiting, New York's newest subway line is finally ready, an express train that connects the city with the burgeoning communities across the Hudson River. The shining jewel of this state-of-the-art line is a breathtaking visitors’ pavilion beneath the river. Major dignitaries, including New York City’s Mayor and the President of the United States, are in attendance for the inaugural run, as the first train slowly pulls in. Under the station’s bright ceiling lights, the shiny silver cars gleam. But as the train comes closer into view, a far different scene becomes visible. All the train’s cars are empty. All the cars’ interiors are drenched in blood. As chaos descends, all those in the pavilion scramble to get out. But the horror is only beginning. High levels of deadly methane fill the tunnels. The structure begins to flood. For those who don’t drown, choke or spark an explosion, another terrifying danger awaits—the thing that killed all those people on the train. It’s out there…and it’s coming. There's something living beneath New York City, and it's not happy we've woken it up.

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Page Count

317

Publisher

HarperCollins

Published Date

ISBN 10

0062687905

ISBN 13

9780062687906

Monster Club

By: Darren Aronofsky,Ari Handel

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Monster Club

By: Darren Aronofsky,Ari Handel

From the award-winning screenwriter-director Darren Aronofsky and his screenwriting partner, Ari Handel, comes Monster Club. Their debut novel is the first book in a thrilling, new adventure series about growing up, letting go, and facing down your monsters. Like almost everything in eleven-year-old Eric “Doodles” King’s life, King’s Wonderland—the amusement park his great-great grandfather founded—was seriously damaged when a hurricane hit his beloved Coney Island neighborhood. Now hungry property developers are circling the wreckage of the once-awesome King’s Wonderland, and Eric’s family is falling apart from the threat of losing it all. If it weren’t for Monster Club—the epic roleplaying game that Eric and his friends created—Eric’s life would be pretty terrible. Drawing his favorite monster battling with his best friends’ creations is the one thing that still gets Eric excited. So when his friends start to think of Monster Club as a kid’s game and get more interested in other things, Eric just can’t deal. But then Eric happens across a long-lost vial of magic ink that brings their monster drawings to life, and suddenly, Monster Club isn’t just for fun anymore. The monsters Eric and his friends created are wreaking havoc across Coney, and it’s on the Monster Club to save their city, the amusement park, and maybe, just maybe, Eric’s family, too. It’s a hilarious, heartfelt adventure from the creative minds of Darren Aronofsky and Ari Handel that fans of Last Kids on Earth and Spy School are sure to love.

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Page Count

283

Publisher

HarperCollins

Published Date

ISBN 10

0063136651

ISBN 13

9780063136656

Instant VBScript

By: Alex Homer,Darren Gill

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Instant VBScript

By: Alex Homer,Darren Gill

A fast-paced tutorial for programmers who seek to harness the real power of VB Script, this book teaches users to create real applications instead of reading a language description. It includes deep coverage of the Internet Explorer Object Model and lots of example code.

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344

Published Date

ISBN 10

1861000448

ISBN 13

9781861000446

The Eyes of Light and Darkness

A Science Fiction Thriller

By: Ivan Cat,Darren Sarvari

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The Eyes of Light and Darkness

A Science Fiction Thriller

By: Ivan Cat,Darren Sarvari

In the shadow of an asteroid field drifts an abandoned spacecraft. Aboard the wreck, a small party of humans find that the ship is abandoned--but not empty. And now its cold metallic halls echo with the unholy sound of an awakening terror. This is a SF psycho-thriller which will appeal to anyone who enjoyed the movie Alien.

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Page Count

500

Publisher

D A W Books, Incorporated

Published Date

ISBN 10

0886777267

ISBN 13

9780886777265

Mastering Dreamweaver MX Databases

By: Susan Sales Harkins,Bryan Chamberlain,Darren McGee

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Mastering Dreamweaver MX Databases

By: Susan Sales Harkins,Bryan Chamberlain,Darren McGee

Master the Techniques for Creating Data-Driven Websites with Dreamweaver MX Harness the power of Dreamweaver MX to build dynamic, database-driven websites. Mastering Dreamweaver MX Databases equips you with all the coding and database skills you need. You'll find focused coverage of key Dreamweaver MX features, plus highly practical instruction relating to the most important scripting languages and databases supported by Dreamweaver MX. Topics include: Creating ASP, JSP, ColdFusion, ASP.NET, and PHP pages Connecting to SQL Server, MySQL, Oracle, Access, and other ODBC databases Capturing, storing, retrieving, and updating data Choosing the language and database combination that's right for your purpose Mastering the Dreamweaver MX data view, insert, and update features Creating recordsets and queries in Dreamweaver MX-supported languages and databases Securing your site and database using Dreamweaver MX features and best practices Designing pages using live data from your database with Dreamweaver's Live Data view Saving time using master/detail forms and templates Creating search pages for your database Using the extensions available to Dreamweaver MX to aid database development Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Page Count

742

Publisher

Sybex

Published Date

ISBN 10

078214148X

ISBN 13

9780782141481

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