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Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

By: Daniela Wiehenbrauk

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Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

By: Daniela Wiehenbrauk

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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Page Count

172

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642133932

ISBN 13

9783642133930

Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

By: Daniela Wiehenbrauk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

By: Daniela Wiehenbrauk

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

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Age

Page Count

153

Publisher

Springer

Published Date

ISBN 10

3642133940

ISBN 13

9783642133947