Poets are makers, etymologically speaking. In practice, they are also thieves. Over a long career, from the early 1690s to the late 1730s, Jonathan Swift thrived on a creative tension between original poetry-making and the filching of familiar material from the poetic archive. The most extensive study of Swift's verse to appear in more than thirty years, Reading Swift's Poetry offers detailed readings of dozens of major poems, as well as neglected and recently recovered pieces. This book reaffirms Swift's prominence in competing literary traditions as diverse as the pastoral and the political, the metaphysical and the satirical, and demonstrates the persistence of unlikely literary tropes across his multifaceted career. Daniel Cook also considers the audacious ways in which Swift engages with Juvenal's satires, Horace's epistles, Milton's epics, Cowley's odes, and an astonishing array of other canonical and forgotten writers.
Societies and entire nations draw their identities from certain founding documents, whether charters, declarations, or manifestos. The Book of Common Prayer figures as one of the most crucial in the history of the English-speaking peoples. First published in 1549 to make accessible the devotional language of the late Henry the VIII's new church, the prayer book was a work of monumental religious, political, and cultural importance. Within its rituals, prescriptions, proscriptions, and expressions were fought the religious wars of the age of Shakespeare. This diminutive book--continuously reformed and revised--was how that age defined itself. In Shakespeare's Common Prayers, Daniel Swift makes dazzling and original use of this foundational text, employing it as an entry-point into the works of England's most celebrated writer. Though commonly neglected as a source for Shakespeare's work, Swift persuasively and conclusively argues that the Book of Common Prayer was absolutely essential to the playwright. It was in the Book's ambiguities and its fierce contestations that Shakespeare found the ready elements of drama: dispute over words and their practical consequences, hope for sanctification tempered by fear of simple meaninglessness, and the demand for improvised performance as compensation for the failure of language to fulfill its promises. What emerges is nothing less than a portrait of Shakespeare at work: absorbing, manipulating, reforming, and struggling with the explosive chemistry of word and action that comprised early modern liturgy. Swift argues that the Book of Common Prayer mediates between the secular and the devotional, producing a tension that makes Shakespeare's plays so powerful and exceptional. Tracing the prayer book's lines and motions through As You Like It, Hamlet, Twelfth Night, Measure for Measure, Othello, and particularly Macbeth, Swift reveals how the greatest writer of the age--of perhaps any age--was influenced and guided by its most important book.
In 1945, the American poet Ezra Pound was due to stand trial for treason for his broadcasts in Fascist Italy during the Second World War. Before the trial could take place, however, he was pronounced insane. Escaping a possible death sentence, he was sent to St. Elizabeths Hospital near Washington, D.C., where he was held for more than a decade. At the hospital, Pound was at his most infamous, and most contradictory. He was a genius and a traitor, a great poet and a madman. He was also an irresistible figure and, in his cell on Chestnut Ward and on the elegant hospital grounds, he was visited by the major poets and writers of his time. T. S. Eliot, Elizabeth Bishop, Robert Lowell, John Berryman, Charles Olson, and Frederick Seidel all went to sit with him. They listened to him speak and wrote of what they had seen. This was perhaps the world’s most unorthodox literary salon: convened by a fascist, held in a lunatic asylum, with chocolate brownies and mayonnaise sandwiches served for tea. Pound continues to divide all who read and think of him. At the hospital, the doctors who studied him and the poets who learned from him each had a different understanding of this wild and most difficult man. Tracing Pound through the eyes of his visitors, Daniel Swift’s The Bughouse tells a story of politics, madness, and modern art in the twentieth century.
In early June 1943, James Eric Swift, a pilot with the 83rd Squadron of the Royal Air Force, boarded his Lancaster bomber for a night raid on Münster and disappeared. Widespread aerial bombardment was to the Second World War what the trenches were to the First: a shocking and new form of warfare, wretched and unexpected, and carried out at a terrible scale of loss. Just as the trenches produced the most remarkable poetry of the First World War, so too did the bombing campaigns foster a haunting set of poems during the Second. In researching the life of his grandfather, Daniel Swift became engrossed with the connections between air war and poetry. Ostensibly a narrative of the author's search for his lost grandfather through military and civilian archives and in interviews conducted in the Netherlands, Germany, and England, Bomber County is also an examination of the relationship between the bombing campaigns of World War II and poetry, an investigation into the experience of bombing and being bombed, and a powerful reckoning with the morals and literature of a vanished moment.
An understanding of the linguistic, political, and moral ramifications of Private Spirit (the parochialism and partiality typical of clubs, parties, and cabals) provides insights into the logic behind Swiftian polemic and satire. Swiftian satire, an essentially private joke offering exclusive satisfaction to an elite fraternity of insiders, is shown to be a creative rhetorical adaption of private spirit.
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn’t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field’s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
In his honest, humorous, revealing and reader-friendly Diary of A Former Fat Man: My Real-World, Year-Long Journey From Obesity to A Healthier Weight And Lifestyle, Daniel Swift shares what it was to be thirty-seven, over 300 pounds, and fearful for his survival. Swift provides a rare 360 degree view of the effects of weight and weight loss, sharing the physical, mental and emotional effects this year had on him. Men and women of all ages will learn how they can reverse decades of poor decisions and make life-saving changes to their daily routine. Unlike most weight-loss books, Swift offers no quick-fix solutions, no expensive spa-driven plans, no promises of a wonder machine to do the work. Instead, he lays out in journal format how a trip to the emergency room drove him to evaluate his physical condition and his nutritional needs, and how he managed to succeed despite the distractions and obstacles everyday life provides. In the first year, the author dropped over seventy pounds...and more importantly kept it off. Energized, and now a certified personal trainer, with a positive outlook and a full life ahead, he now offers his experience and expertise offering this book and the fitnessforus.com community as helpful resources to those looking to take control of their weight and health.
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