Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
A former pageant queen struggles with the realities of life off the runway in a novel “reminiscent of F. Scott Fitzgerald’s The Beautiful and the Damned” (The State News, Lansing). After being crowned Miss America a decade ago, Cathy Forester has been in some glamorous settings—but she has little to show for it. She’s endured a string of failed loves, a divorce, and the death of her parents. Restless by temperament, Cathy thinks she may have found a new life with a younger man, Peter Shaw. Peter is the son of a famous musician and is still battling to come into his own. Smitten by Cathy’s beauty, he jumps at the chance to step out of his father’s shadow. Together, the pair finds solace from the outside world, but have their frailties really disappeared? Ringing with authentic intimacy, Miss America is a powerful study of disenchanted love.
Many historians have attempted to understand the violent religious conflicts of the seventeenth century from viewpoints dominated by concepts of class, gender, and demography. But few studies have explored the cultural process whereby religious symbolism created social cohesion and political allegiance. This book examines religious conflict in the parish communities of early modern England using an interdisciplinary approach that includes all these perspectives. Daniel Beaver studies the urban parish of Tewkesbury and six rural parishes in its hinterland over a period of one hundred years, drawing on local ecclesiastical court records, sermons, parish records, corporate minutes and charity books, and probate documents. He discusses the centrality of religious symbols and ceremonies in the ordering of local societies, particularly in local conceptions of place, personal identity, and the life cycle. Four phases in the transformation of parish communities emerge and are examined in this book. This exploration of the interrelationship of religion, politics, and society, and the transformation of local communities in civil war, has a value beyond the particular history of early modern England, contributing to a broader understanding of religious revivals, fundamentalisms, and the persistent link between religion, nationalism, and ethnic identity in the modern world. Table of Contents: Introduction: Church History as a Cultural System Part I: Social Form, 1590-1690 Reverend Histories: Geography and Landscape Parts, Persons, and Participants in the Commonwealth: Social Relations, Institutions, and Authority Under the Hand of God: Parish Communities and Rites of Mortality Part II: Social Process, 1590-1690 Circumcisions of the Heart: Church Courts, Social Relations, and Religious Conflict, 1591-1620 A Circle of Order: The Politics of Religious Symbolism, 1631-1640 To Unchurch a Church: Civil War and Revolution, 1642-1660 Astraea Redux: Religious Conflict, Restoration, and the Parish, 1660-1689 Bloody Stratagems and Busy Heads: Persecution, Avoidance, and the Structure of Religion, 1666-1689 Conclusion. Symbol and Boundary: Relgious Belief, Ceremony, and Social Order Appendix 1. Tables Appendix 2. Accusations of Witchcraft in Tewkesbury Notes Manuscript Sources Index Reviews of this book: "In an intriguing argument, Beaver suggests that the reception of the Reformation into the Vale of Gloucester, where it lacked broad support, enabled dissenting religious groups to reject the territorial parish, in favour of the 'imagined communities' of the like-minded...His work is an important one. It translates the conflict of the seventeenth century into a local study that has a wider theoretical application...Beaver has written a perceptive and incisive study of religious and communal conflict in Stuart England, and one that is central to our understanding of seventeenth century society." DD--William Gibson, Albion [UK] "A significant historical study...This is not simply a work of local history, as it throws considerable light on wider aspects of the great conflict that convulsed Stuart England...The discussions are confident, sensible, and well grounded in the evidence...No other book that I know of covers the experience of a region (as distinct from a town) throughout the entire troubled history of seventeenth-century England in anything like this depth...It is original in the systematic way it applies anthropological concepts to English political and religious conflicts." DD--David E. Underdown, Yale University "He turns a local study into something that has theoretical force, as well as taking issue with other historians of Tudor-Stuart England on matters like the impact of the Civil War, 'revolution,' 'Restoration,' Laudianism and the like." DD--David D. Hall, Harvard Divinity School "Parish Communities and Religious Conflict in the Vale of Gloucester examines the belief and activities of ordinary men and women in the Vale of Gloucestershire during the last years of Elizabeth's reign and throughout most of the seventeenth century. It goes beyond most regional studies, however, in emphasizing the effect of religious change and conflict on local communities. Class and gender as well as religious convictions are seen as important factors determining social cohesion and political allegiance...this is a valuable study that should interest historians as well as students of religion in England." DD--History Reviews of this book: Daniel Beaver has written a volume grounded in extensive manuscript sources and combining the methodologies of social and cultural history with the theories of cultural anthropology. His geographical focus is the single-parish town of Tewkesbury and its environs (an area of approximately twelve square miles) in the county of Gloucester. Chronologically and thematically, however, his range is much broader, encompassing a wide range of topics relating to parish communities and religious conflict in the tumultuous seventeenth century...Beaver's reliance on rich local manuscript sources, complemented by his anthropological approach, provides useful insights into the particular local manifestations of dramatic shifts in the policies of the nation state during that time of unprecedented religious and political change. --Caroline Litzenberger, Journal of Ecclesiastical History
Janet Giltrow's Academic Writing: Writing and Reading in the Disciplines has been widely acclaimed in all its editions as a superb textbook—and an important contribution to the pedagogy of introducing university and college students to the conventions of writing in an academic milieu. Giltrow draws meaningfully on theory, especially genre theory, while using specific texts to keep the discussion grounded in the particular. Exercises throughout help students to interpret, summarize, analyze, and compare examples of academic and scholarly writing. The book is intended to demystify scholarly genres, shedding light on their discursive conventions and on academic readers' expectations and values. Academic Writing: An Introduction is a concise version of the full work, designed to be more compact and accessible for use in one-term writing courses. This new edition has been revised throughout and contains many new exercises, updated examples, an expanded discussion of research writing in the sciences, new glossary entries, and a new section on research ethics and the moral compass of the disciplines.
Fully updated and revised, this new edition of a highly successful text provides students, clinicians, and academics with a thorough introduction to aging and mental health. The third edition of Aging and Mental Health is filled with new updates and features, including the impact of the DSM-5 on diagnosis and treatment of older adults. Like its predecessors, it uses case examples to introduce readers to the field of aging and mental health. It also provides both a synopsis of basic gerontology needed for clinical work with older adults and an analysis of several facets of aging well. Introductory chapters are followed by a series of chapters that describe the major theoretical models used to understand mental health and mental disorders among older adults. Following entries are devoted to the major forms of mental disorders in later life, with a focus on diagnosis, assessment, and treatment issues. Finally, the book focuses on the settings and contexts of professional mental health practice and on emerging policy issues that affect research and practice. This combination of theory and practice helps readers conceptualize mental health problems in later life and negotiate the complex decisions involved with the assessment and treatment of those problems. Features new material on important topics including positive mental health, hoarding disorder, chronic pain, housing, caregiving, and ethical and legal concerns Substantially revised and updated throughout, including reference to the DSM-5 Offers chapter-end recommendations of websites for further information Includes discussion questions and critical thinking questions at the end of each chapter Aging and Mental Health, Third Edition is an ideal text for advanced undergraduate and graduate students in psychology, for service providers in psychology, psychiatry, social work, and counseling, and for clinicians who are experienced mental health service providers but who have not had much experience working specifically with older adults and their families.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
The latest in Lippincott’s new Illustrated Tips and Tricks series features hard-to-find nuggets of wisdom from surgeons and residents at the world-renowned Boston Children’s Hospital. Covering the upper extremity, hip, foot, and ankle, the book focuses on how attending surgeons approach treatment and management with specific patient types in specific situations, and is ideal as a complementary resource to comprehensive technical manuals.
Long before Wordsworth etherealized him as 'the marvellous Boy / The sleepless Soul that perished in its pride', Thomas Chatterton was touted as the 'second Shakespeare' by eighteenth-century Shakespeareans, ranked among the leading British poets by prominent literary critics, and likened to the fashionable modern prose stylists Macpherson, Sterne, and Smollett. His pseudo-medieval Rowley poems, in particular, engendered a renewed fascination with ancient English literature. With Chatterton as its case study, this book offers new insights into the formation and development of literary scholarship in the period, from the periodical press to the public lecture, from the review to the anthology, from textual to biographical criticism. Cook demonstrates that, while major scholars found Chatterton to be a pertinent subject for multiple literary debates in the eighteenth century, by the end of the Romantic period he had become, and still remains, an unsettling model of hubristic genius.
Or, Compend of American Agriculture; Being a Practical Treatise on Soils, Manures, Draining, Irrigation, Grasses, Grain, Roots, Fruits, Cotton, Tobacco, Sugar Cane, Rice, and Every Staple Product of the United States with the Best Methods of Planting, Cu
Or, Compend of American Agriculture; Being a Practical Treatise on Soils, Manures, Draining, Irrigation, Grasses, Grain, Roots, Fruits, Cotton, Tobacco, Sugar Cane, Rice, and Every Staple Product of the United States with the Best Methods of Planting, Cu
Richard Allen's 1850 work is a comprehensive introduction to American agriculture for the practical farmer. This volume is bound together with Joel Barlow's famous agricultural poem "The Hasty-Pudding, a poem in Three Cantos" and with "A Memoir on Maize or Indian Corn," compiled by D.J. Browne.
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