Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
In addition to winning the 2009 Nobel Prize in Economic Sciences for her path-breaking research on “economic governance, especially the commons,” Elinor (Lin) Ostrom also made important contributions to other fields of political economy and public policy. This four-volume compendium of papers written by Lin (often with coauthors, most notably her husband, Vincent), along with papers by others expanding on her work, brings together the strands of her entire empirical, analytical, theoretical, and methodological research program. Together with Vincent’s important theoretical contributions, they defined a distinctive “Bloomington School” of political-economic thought. Volume 3 collects explores the historical development of the Institutional Analysis and Development (IAD) framework, illustrates its application to a wide range of specific policy problems, and highlights recent extensions that ensure it will remain a vibrant focus of research for years to come. The IAD framework emerged from a long series of interdisciplinary collaborative research projects, but the guiding figure in its development was Elinor Ostrom. Anyone familiar with the full range of her research will recognize common presuppositions and themes for which she used the IAD framework as an organizing device. This book collects examples of policy-relevant applications of IAD to a wide range of policy sectors. In a fundamental sense, the IAD framework helps us understand how Ostrom’s mind worked when she approached a particular problem of policy, and it highlights those factors that she asserted needed to be considered in any complete analysis. Unfortunately, she did not leave us a complete or definitive guidebook on how to apply this framework. This volume collects important components of such a guidebook from a wide range of sources, including previously unpublished papers, and as such it should help anyone seeking to use this framework to analyze a variety of policy areas.
The International Relations and Affairs Group supports research in foreign affairs and global issues among states within the international system, including the roles of states, inter-governmental organizations (IGOs), non-governmental organizations (NGOs), and multinational corporations (MNCs). We focus on geopolitical analysis, globalization, and international policy issues and apply qualitative and quantitative analysis. Our focus is analyzing, as well as formulating solutions to issues with foreign policy, cultural interaction, crisis and other. We have a network of over 72,500 members globally. JIRAG welcomes submissions on the following topics: Geopolitical Analysis, Homeland Security, National Security, Globalization, Conflict Resolution, Commerce, Law, Diplomacy, Intelligence Community, Negotiation, Government, Defense, Warfare, Business, Public Policy, Terrorism, Crime, Economic Trade, NGO's, MNC's, Disaster, Culture, Human Trafficking and other related topics.
Foundations for Sustainability: A Coherent Framework of Life-Environment Relations challenges existing assumptions on environmental issues and lays the groundwork for a new paradigm, bringing a greater understanding of what is needed to help create an environmentally and economically sustainable future, which to date has been an uphill battle and not an obvious choice. The book presents the case for a paradigm based on a multi-model of life as organism, life as ecosystem, and life as biosphere, as opposed to the singular assumption that life can be viewed solely as an organism. All backed with well-cited research from top investigators from around the world, this book is a must-have resource for anyone working in ecology, environmental science or sustainability. - Introduces a holistic, systemic approach and a synthesis of the systemic root cause that underlies many surface symptoms that are part of individual environmental problems (climate, water, energy, etc.) - Complements current piecemeal approaches in order to solve many interconnected environmental problems which share root causes - Provides tests and thought experiments to challenge current views on sustainability, leveraging the power of critical thinking to find new solutions - Gives insights on how to find solutions by blending interdisciplinary and transdisciplinary focuses with disciplinary specialization in ecology and ecosystem science - Bridges concepts and methods from math to ecology to human development
This book provides an in-depth exploration of psychological phenomena affecting language learning within a social learning space. Drawing on the literature from identity in second language learning, communities of practice and learner beliefs, in conjunction with other individual difference factors, it uncovers perceptions and assumptions that language learners have of the space and how they affect their relationship with it and the people within it. Readers will gain a greater understanding of how psychological phenomena shape a space and how a learning space can contribute to a wider learning ecology. This book will appeal to researchers interested in language learning beyond the classroom and psychological aspects of language acquisition, as well as to practitioners and professionals who are supporting learners outside the classroom.
In this book, Daniel K. Miller articulates a new vision of human and animal relationships based on the foundational love ethic within Christianity. Framed around Jesus’ parable of the Good Samaritan, Animal Ethics and Theology thoughtfully examines the shortcomings of utilitarian and rights-based approaches to animal ethics. By considering the question of animals within the Christian concept of neighbourly love, Miller provides an alternative narrative for understanding the complex relationships that humans have with other animals. This book addresses significant theological questions such as: Does being created in the image of God present a meaningful distinction between humans and other animals? What does it mean for humans to have dominion (Gen. 1:28) over animals? Is meat eating a moral problem for Christians? In addition to drawing out the significance of Christian theology for field of animal ethics this book also engages environmental and feminist ethics. Miller brings a theological perspective to such questions as: Should care for animals be distinguished from care for the environment, and what role should human emotions play in our ethical dealings with other animals? As the title suggests, this book provides fresh insight into the theological significance of human relationships with other animals.
In most non-democratic countries, today governing forty-four percent of the world population, the power of the regime rests upon a ruling party. Contrasting with conventional notions that authoritarian regime parties serve to contain elite conflict and manipulate electoral-legislative processes, this book presents the case of China and shows that rank and-file members of the Communist Party allow the state to penetrate local communities. Subnational comparative analysis demonstrates that in 'red areas' with high party saturation, the state is most effectively enforcing policy and collecting taxes. Because party membership patterns are extremely enduring, they must be explained by events prior to the Communist takeover in 1949. Frontlines during the anti-colonial Sino-Japanese War (1937–1945) continue to shape China's political map even today. Newly available evidence from the Great Leap Forward (1958–1961) and the Cultural Revolution (1966–1976) shows how a strong local party basis sustained the regime in times of existential crisis.
This Element is a guide to task-based language teaching (TBLT), for language instructors, teacher educators, and other interested parties. The work first provides clear definitions and principles related to communication task design. It then explains how tasks can inform all stages of curriculum development. Diverse, localized cases demonstrate the scope of task-based approaches. Recent research illustrates the impact of task design (complexity, mode) and task implementation (preparation, interaction, repetition) on various second language outcomes. The Element also describes particular challenges and opportunities for teachers using tasks. The epilogue considers the potential of TBLT to transform classrooms, institutions, and society.
This book provides one of the most detailed and comprehensive examinations of the Moroccan argan tree, the products derived from it and its cultural significance. The Moroccan argan trade is booming, but as the tree provides important ecological functions and plays an important role, both financially and culturally, for the Amazigh (Berber) people it has become a key topic of debate. This book thoroughly examines the production stories, benefits and impacts and provides a value-chain analysis which compares different cooperatives and approaches to production. It assesses the fair-trade approaches and attempts at sustainable production of the bio-trade resource. While being a vital source of income, the argan tree has a significant cultural importance to the Indigenous people and the book assesses the impact of the argan trade on their well-being, community and livelihoods. It examines Indigenous knowledge and intellectual property issues relating to the trade, as well as Berber-state law and politics. Assessing factors relating to legal and economic geography international trade, socio-cultural and human-nature relationships, the book provides a comprehensive analysis of the argan tree which will appeal to students, scholars and practitioners.
The publication of this fourth edition, more than ten years on from the publication of Radiation Therapy Physics third edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s tradition, Hendee’s Radiation Therapy Physics offers a succinctly written, fully modernised update. Radiation physics has undergone many changes in the past ten years: intensity-modulated radiation therapy (IMRT) has become a routine method of radiation treatment delivery, digital imaging has replaced film-screen imaging for localization and verification, image-guided radiation therapy (IGRT) is frequently used, in many centers proton therapy has become a viable mode of radiation therapy, new approaches have been introduced to radiation therapy quality assurance and safety that focus more on process analysis rather than specific performance testing, and the explosion in patient-and machine-related data has necessitated an increased awareness of the role of informatics in radiation therapy. As such, this edition reflects the huge advances made over the last ten years. This book: Provides state of the art content throughout Contains four brand new chapters; image-guided therapy, proton radiation therapy, radiation therapy informatics, and quality and safety improvement Fully revised and expanded imaging chapter discusses the increased role of digital imaging and computed tomography (CT) simulation The chapter on quality and safety contains content in support of new residency training requirements Includes problem and answer sets for self-test This edition is essential reading for radiation oncologists in training, students of medical physics, medical dosimetry, and anyone interested in radiation therapy physics, quality, and safety.
TOPICS IN THE BOOK How Communicative Language Teaching Method Activate Students Learning Processes in Secondary Schools in Tanzania The Morphosyntactic Features and Tense Aspect Marking in Samor of Baringo County, Kenya. A Morpho- Phonosyntactic Study Identifying and Overcoming Challenges in Teaching and Learning Pronunciation in an Efl Class: An Experience from Cameroon
Crustacean Farming: Ranching and Culture, Second edition. John F. Wickins and Daniel O'C Lee. The second edition of an extremely well-received book, Crustacean Farming, deals with all cultivated crustaceans of commercial significance, shrimp, prawns, crayfish, lobsters, crabs, and spiny lobsters, and examines the criteria by which both the feasibility and desirability of farming proposals are assessed. The characteristics and production methods of farmed and candidate crustacean species are described in sufficient detail to enable areas of profitable involvement to be distinguished form other opportunities presenting only very high risks and possibilities for serious loss. Coverage extends right from broodstock acquisition and management through to the operation of hatcheries, nurseries and on-growing units to key aspects of processing and marketing. New to this second edition are ranching and re-stocking operations together with the culture of ornamental shrimp and small crustaceans used as live food in fish and shellfish hatcheries. The sections on crustacean diseases, genetics and nutrition have been extended in the light of recent research advances. Examples of investment and operating costs of the different culture options are compared and an analysis of current trends in world crustacean markets is presented to assist in economic and financial appraisal. Special consideration is given to the place of crustacean farming within the economics of developing nations in relation to social and environmental impact in order to promote awareness of the wider implications of global developments. The consequences of recent research and technical developments are considered, together with concerns over genetic and animal welfare issues. Specific areas where further advances in technology are needed to improve the reliability or productivity of farming systems are highlighted. This important book is a vital tool and reference work for all those involved with crustacean farming worldwide.
Many homes across America have designs based on plans taken from pattern books or mail-order catalogs. In Houses from Books, Daniel D. Reiff traces the history of published plans and offers the first comprehensive survey of their influence on the structure and the style of American houses from 1738 to 1950. Houses from Books shows that architectural publications, from Palladio&’s I Quattro Libri to Aladdin's Readi-Cut Homes, played a decisive role in every aspect of American domestic building. Reiff discusses the people and the firms who produced the books as well as the ways in which builders and architects adapted the designs in communities throughout the country. His book also offers a wide-ranging analysis of the economic and social conditions shaping American building practices. As architectural publication developed and grew more sophisticated, it played an increasingly prominent part in the design and the construction of domestic buildings. In villages and small towns, which often did not have professional architects, the publications became basic resources for carpenters and builders at all levels of expertise. Through the use of published designs, they were able to choose among a variety of plans, styles, and individual motifs and engage in a fruitful dialogue with past and present architects. Houses from Books reconstructs this dialogue by examining the links between the published designs and the houses themselves. Reiff&’s book will be indispensable to architectural historians, architects, preservationists, and regional historians. Realtors and homeowners will also find it of great interest. A catalog at the end of the book can function as a guide for those attempting to locate a model and a date for a particular design. Houses from Books contains a wealth of photographs, many by the author, that enhance its importance as a history and guide.
This book applies a psycholinguistic perspective to instructed second language acquisition, seeking to bridge the gap between second language acquisition research and language teaching practices. It challenges the traditional divide between conscious and unconscious processes, or explicit and implicit learning, and re-envisions this as a continuum of the varying levels of consciousness which can be applied by learners to different language behaviors in the second language classroom. It applies this model to learner development and the classroom context, discussing pedagogical applications for instructors at all levels. This book will be of interest to researchers and graduate students in second language acquisition, psycholinguistics and language pedagogy. The accessible discussion of research findings, pedagogical approaches and classroom tasks and activities make this book particularly relevant for language teachers, providing the tools needed to apply second language acquisition research in their classroom.
The Comprehensive Sourcebook of Bacterial Protein Toxins, Fourth Edition, contains chapters written by internationally known and well-respected specialists. This book contains chapters devoted to individual toxins, as well as chapters that consider the different applications of these toxins. Considerable progress has been made in understanding the structure, function, interaction and trafficking into cells, as well as mechanism of action of toxins. Bacterial toxins are involved in the pathogenesis of many bacteria, some of which are responsible for severe diseases in human and animals, but can also be used as tools in cell biology to dissect cellular processes or used as therapeutic agents. Novel recombinant toxins are already proposed in the treatment of some diseases, as well as new vaccines. Alternatively, certain toxins are also considered as biological weapons or bioterrorism threats. Given the multifaceted aspects of toxin research and the multidisciplinary approaches adopted, toxins are of great interest in many scientific areas from microbiology, virology, cell biology to biochemistry and protein structure. This new edition is written with a multidisciplinary audience in mind and contains 5 new chapters that reflect the latest research in this area. Other chapters have been combined, deleted and fully revised as necessary to deliver relevant and valuable content. - Descriptions of relevant toxins as well as representative toxins of the main bacterial toxin families to allow for a better comparison between them - Focused chapters on toxin applications and common properties or general features of toxins
This book will be useful for all physicians involved in cardiac imaging, whether they are in radiology, nuclear medicine, or cardiology, and should be mandatory for physicians engaged in gated cardiac SPECT. It is recommended without reservation." – from a review of the first edition in Radiology With gated cardiac SPECT now firmly established for the management of the cardiac patient, Drs. Germano and Berman bring you completely up to date with the multiple clinical applications as well as the recent technical developments of the modality. Clinical Gated Cardiac SPECT, Second Edition: covers all the available protocols describes a systematic approach for interpretation and reporting provides guidance for the recognition of artifacts includes flowcharts on the management of patients The relationship of gated cardiac SPECT to PET, MRI and CT is explored in separate chapters devoted to each modality. This book is essential reading for all clinicians involved in cardiac imaging.
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