Daniel Markus Jueterbock's Books

The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

By: Daniel Markus Jueterbock

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The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

By: Daniel Markus Jueterbock

Inhaltsangabe:Introduction: Overview: This chapter will introduce the reader to ambush marketing together with identification of gaps in the current research. Further, this chapter will formulate resulting problems for managerial decisions and consequently propose research objectives. Finally, a brief overview of the methodology together with delimitations will be detailed. Background to the Research: The increased use of ambush marketing in the last decade as a form of communication is widely acknowledged (Brewer 1993; McKelvey 1994; Meenaghan 1994, 1996 and 1998; O Sullivan and Murphy 1998; Sandler and Shani 1989; Shani and Sandler 1998 and 1999). The reason for the increased activity relates to clutter in the marketing communications environment and increased prices for sponsorship. Ambush marketing can be defined as the practice whereby another company, often a competitor, intrudes upon public attention surrounding the event, thereby deflecting attention toward themselves and away from the sponsor (Meenaghan 1994, 1996 and 1998). To date, most literature on ambush marketing relates to whether ambush marketing is ethical or not (Brewer 1993; Ettorre 1993; Meenaghan 1994 and 1996; O Sullivan and Murphy 1998). A clear answer cannot be given, as there is still a dispute between opponents (Brewer 1993; Ettorre 1993), supporters (Schmitz 2005; Welsh in Brewer 1993; Welsh 2007) and opinions that lie in between (Doust 1997; Meenhagan 1994 and 1996; O Sullivan and Murphy 1998; Shani and Sandler 1998). In general, there is an agreement that the term ambush marketing was coined by Jerry Welsh in the 1970s (Brewer 1993; Welsh n.d.). In a marketing framework, ambush marketing is commonly placed among non-traditional marketing communication as opposed to traditional marketing communication (Meenaghan 1994, 1996 and 1998). A commonly acknowledged framework of these new marketing tools is not yet established, and the effects of ambush marketing have received limited attention. To date, the most reliable research relates to effectiveness of ambush marketing, as well as recall and recognition tests on sponsors and ambushing competitors (Sandler and Shani 1989). These tests compare official sponsors with the equivalent ambush companies of an industry. Research on image and sales has not yet been undertaken in relation to ambush marketing (Meenaghan 1998). However, there have been attempts to investigate the effects of ambush marketing on consumer [...]

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Diplomarbeiten Agentur

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ISBN 10

3842839413

ISBN 13

9783842839410

An Explanation on Why Training Is Important to an Organization

By: Daniel Markus Jueterbock

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An Explanation on Why Training Is Important to an Organization

By: Daniel Markus Jueterbock

Essay from the year 2009 in the subject Business economics - Personnel and Organisation, grade: 72, Curtin University of Technology (Curtin Business School), course: Human Resource Management 200, language: English, abstract: To achieve its objectives a company needs a business strategy. It can choose between innovative prospector, quality enhancer or cost-defender strategy. According to that the firm has to apply an appropriate employment strategy. This can be the economic or the relational approach. The economic approach relies on hard skills whereas the relational approach focuses on behavioural skills. Depending on the employment strategy different ways of training and development come to mind for workers and managers. This report will explain the mentioned business strategies as well as the resulting employment strategies. Furthermore, means for training and development for non-managerial employees and for managers are explained. This report aims at giving recommendations for the automobile industry. Therefore, the successful automotive companies BMW, Daimler, Volkswagen, Chrysler and Toyota are examined according to their training and development opportunities. Further, it will be proven that the automobile industry applies the innovative prospector strategy and has the possibilities to invest heavily in human resources. This report shows that beside traditional training and development measures, corporate universities and e-learning support the innovative prospector strategy. The size of automobile companies enables them to invest in these costly measures. In the end, they will be critically evaluated and finally recommended.

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GRIN Verlag

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ISBN 10

3656181942

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9783656181941

Exists a linkage between the exploitation of children, as a source of labour, and globalisation in both developing and industrialised countries?

By: Daniel Markus Jueterbock

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Exists a linkage between the exploitation of children, as a source of labour, and globalisation in both developing and industrialised countries?

By: Daniel Markus Jueterbock

Essay from the year 2008 in the subject Economics - Job market economics, grade: 78, Curtin University of Technology (Curtin Business School), course: Industrial Relations (Asia Pacific) 302, language: English, abstract: This report tries to evaluate the question whether there is a linkage between globalisation and child labour in developing and industrialised countries. It takes India and Germany as examples and analyses their situation due to this issue. Globalisation is a process enforced by companies. Therefore, child labour is defined by the ILO as the exploitation by companies. In this context it is not in its worst form of slavery, prostitution or as soldier in an armed conflict. This report shows that society in India accepts child labour, whereas Germans prohibit it. Historically, Germany’s laws regarding child labour were initiated in the 19th century, a time of industrialisation. Laws protecting children in India were set in place approx. 100 years later. Economically, both countries differ as well. Germany is a service economy. But India is changing. The majority is occupied in the agricultural sector. But most of the GDP is generated by the service sector. Historically, child labour in Germany took place in the 19th century during the industrialisation. There, we have seen that child labour occurred together with two factors, poverty and productivity. Industrialisation reduces the traditional fields of occupation and results in poverty. People are forced to let their children work. Machines make children as unskilled workers possible. Only if machines become more complex, educated workers are necessary. The more complex they get, the more productive they will be. Only then, children are not productive if not educated. This event can be applied to India’s recent situation. It changes from an agricultural to a service economy. It skips industrialisation. Technology shoots India to another level, but leaves the under-educated population in poverty. In globalisation, capital flows faster to the places best in use. Unsophisticated goods are produced where the price is lowest. Indians generate a GDP per capita of USD 2,700 per year. In Germany it is USD 34,200. On the other hand 80% of all Indians live on USD/day 2 or less. In Germany the welfare grants a minimum of USD/day 16. Capital flows to India as its labour is cheap. The people need the jobs to survive. The process of globalisation cannot be directly blamed to result in child labour. But it enforces poverty. Child labour is a symptom of sincere poverty. Finally, we can say that there is a link between globalisation and child labour.

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GRIN Verlag

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ISBN 10

3656181403

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9783656181408

Immigration in Singapore and the USA

A Presentation Report

By: Daniel Markus Jueterbock,Peter Torre

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Immigration in Singapore and the USA

A Presentation Report

By: Daniel Markus Jueterbock,Peter Torre

Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 78, Curtin University of Technology (Curtin Business School), language: English, abstract: The aim of this report is to outline the key features of our presentation and write a summary of the class discussion that we initiated. The aim of the presentation was to critically analyse two countries of our choice, then choose a topic relating to industrial relations and then compare the two countries. Singapore and USA were chosen for the presentation and the topic chosen was immigration. The body of this report is divided into seven main sections. The first section of the report gives an overview of each country, stating information such as the size and population of both countries. In the second section the economy of both countries is discussed and some demographic data is given. The third section explains the immigration laws within both countries while section four compares the ways both countries try to attract or discourage immigrants. The fifth section identifies the target groups of policies within both of the countries. The types of jobs immigrants are usually used for within both counties is discussed in section six. The seventh and final section explains what was discussed within the presentation amongst the class and shows ideas and opinions that students gave to us from discussing our topic.

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GRIN Verlag

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ISBN 10

3656273928

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9783656273929

An Explanation on Why Training Is Important to an Organization

By: Daniel Markus Jueterbock

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An Explanation on Why Training Is Important to an Organization

By: Daniel Markus Jueterbock

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Write a review

Solve jigsaw puzzle

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Publisher

GRIN Verlag

Published Date

ISBN 10

3656181942

ISBN 13

9783656181941

Book's by Daniel Markus Jueterbock

The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

An Explanation on Why Training Is Important to an Organization

An Explanation on Why Training Is Important to an Organization

Exists a linkage between the exploitation of children, as a source of labour, and globalisation in both developing and industrialised countries?

Exists a linkage between the exploitation of children, as a source of labour, and globalisation in both developing and industrialised countries?

Immigration in Singapore and the USA

Immigration in Singapore and the USA

An Explanation on Why Training Is Important to an Organization

An Explanation on Why Training Is Important to an Organization

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