Daniel M. Ennis's Books

Readings in Advertising Claims Substantiation

By: Daniel M. Ennis,John M. Ennis

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Readings in Advertising Claims Substantiation

By: Daniel M. Ennis,John M. Ennis

Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.

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204

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Institute for Perception

Published Date

ISBN 10

0990644618

ISBN 13

9780990644613

Tools and Applications of Sensory and Consumer Science

59 Technical Report Scenarios Based on Real-life Problems

By: Daniel M. Ennis,Benoit Rousseau,John M. Ennis

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Tools and Applications of Sensory and Consumer Science

59 Technical Report Scenarios Based on Real-life Problems

By: Daniel M. Ennis,Benoit Rousseau,John M. Ennis

Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.

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197

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Institute for Perception

Published Date

ISBN 10

0615857744

ISBN 13

9780615857749

Thurstonian Models

Categorical Decision Making in the Presence of Noise

By: Daniel M. Ennis

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Thurstonian Models

Categorical Decision Making in the Presence of Noise

By: Daniel M. Ennis

Is it possible to develop a unifying theoretical framework for behavioral disciplines? Categorical decision making arises in numerous disciplines such as economics, psychology, political science,sensory and consumer science, marketing, and survey research. This book will provide you with a comprehensive account of the derivation of Thurstonian models for a wide variety of behavioral tasks including preferential choice, ratings, triads, tetrads, dual pair, same-different and degree of difference, ranks, first-last choice, and applicability scoring. Dr. Daniel Ennis presents the derivation of an interconnected theoretical structure based on Thurstonian ideas that link behavioral tasks together. This book is an essential reference for senior undergraduates and graduate students, academics and industrial professionals whose work and scientific curiosity lead them to consider how the outcome of choice tasks can be modeled. 104 pages, $95, plus shipping and 5.3% VA sales tax, where applicable.

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112

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Institute for Perception

Published Date

ISBN 10

099064460X

ISBN 13

9780990644606

Thurstonian Models

Categorical Decision Making in the Presence of Noise

By: Daniel M. Ennis

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Thurstonian Models

Categorical Decision Making in the Presence of Noise

By: Daniel M. Ennis

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112

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Institute for Perception

Published Date

ISBN 10

099064460X

ISBN 13

9780990644606

Short Stories in Sensory and Consumer Science

By: Benoit Rousseau,John M. Ennis

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Short Stories in Sensory and Consumer Science

By: Benoit Rousseau,John M. Ennis

This book contains a collection of fiction - short stories - written for the purpose of explaining concepts in sensory and consumer science. Each brief account of a concept is built around the story of a main character -- you. You have either led a very eclectic career or your skills have been in high demand because we find you working on foods, beverages, pharmaceuticals, air care, packaging, fragrances, and energy bars among others. You are interested in difference testing, rating methods, ranking, category appraisals, motivations for product consumption, product and concept mapping, portfolio optimization, and numerous choice methods. As in any typical short story our character faces a dilemma that requires an attempted resolution and you always seem to have a new approach that is novel and interesting. The stories are recounted under seven main themes: Difference tests, Rating and rankings, Claims support, Drivers of liking® and LSA, Portfolio optimization, Probabilistic multidimensional scaling, and Combinatorial tools "--Page v.

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136

Published Date

ISBN 10

0615433510

ISBN 13

9780615433516

Tools and Applications of Sensory and Consumer Science

59 Technical Report Scenarios Based on Real-life Problems

By: Daniel M. Ennis,Benoit Rousseau,John M. Ennis

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Tools and Applications of Sensory and Consumer Science

59 Technical Report Scenarios Based on Real-life Problems

By: Daniel M. Ennis,Benoit Rousseau,John M. Ennis

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Solve jigsaw puzzle

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Page Count

197

Publisher

Institute for Perception

Published Date

ISBN 10

0615857744

ISBN 13

9780615857749

Readings in Advertising Claims Substantiation

By: Daniel M. Ennis,John M. Ennis

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Readings in Advertising Claims Substantiation

By: Daniel M. Ennis,John M. Ennis

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Solve jigsaw puzzle

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Page Count

204

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Institute for Perception

Published Date

ISBN 10

0990644618

ISBN 13

9780990644613

Book's by Daniel M. Ennis

Readings in Advertising Claims Substantiation

Readings in Advertising Claims Substantiation

Tools and Applications of Sensory and Consumer Science

Tools and Applications of Sensory and Consumer Science

Thurstonian Models

Thurstonian Models

Thurstonian Models

Thurstonian Models

Short Stories in Sensory and Consumer Science

Short Stories in Sensory and Consumer Science

Tools and Applications of Sensory and Consumer Science

Tools and Applications of Sensory and Consumer Science

Readings in Advertising Claims Substantiation

Readings in Advertising Claims Substantiation

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