Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company Profile In terms of both revenue and brand value, McDonald’s founded in California in 1940 with its headquarters in Oak Brook, Illinois is arguably the most well-known fast food chain in the world. The company serves a locally relevant-menu of various food items, soft drinks and other beverages. The corporation is so globalized that the Big Mac Index is a standard indicator for measuring the purchasing power parity between countries.[1] To obtain operational growth, McDonald’s works aggressively on becoming a 95% franchise entity by 2018. Approximately 235.000 people were employed as of year-end 2017 in the 36.000 stores in 120 different countries. With its franchise model, the corporation is similar to a large real estate company which is structured into four segments: the largest market is the United States; international lead markets including France, UK, Canada, Australia and Germany; the high growth markets including China, Italy, Poland, Russia, South Korea, Spain, Switzerland, Netherlands and the foundational markets, including 100+ countries are also relevant.[2] Although the annual revenues are decreasing from year to year, the company’s profitability shows a positive development. In the restaurant industry, McDonald’s generates a significant part of the company’s operating income outside the United States. With a regard for volatility risks in connection with foreign currency changes, the effective income tax rate for 2018 is expected to be in the 25-27%. Nevertheless, there are no significant capital investments required through the gains in franchisee royalties[3] to attempt benefits for McDonald’s shareholders for the long term.[4]
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company Profile In terms of both revenue and brand value, McDonald’s founded in California in 1940 with its headquarters in Oak Brook, Illinois is arguably the most well-known fast food chain in the world. The company serves a locally relevant-menu of various food items, soft drinks and other beverages. The corporation is so globalized that the Big Mac Index is a standard indicator for measuring the purchasing power parity between countries.[1] To obtain operational growth, McDonald’s works aggressively on becoming a 95% franchise entity by 2018. Approximately 235.000 people were employed as of year-end 2017 in the 36.000 stores in 120 different countries. With its franchise model, the corporation is similar to a large real estate company which is structured into four segments: the largest market is the United States; international lead markets including France, UK, Canada, Australia and Germany; the high growth markets including China, Italy, Poland, Russia, South Korea, Spain, Switzerland, Netherlands and the foundational markets, including 100+ countries are also relevant.[2] Although the annual revenues are decreasing from year to year, the company’s profitability shows a positive development. In the restaurant industry, McDonald’s generates a significant part of the company’s operating income outside the United States. With a regard for volatility risks in connection with foreign currency changes, the effective income tax rate for 2018 is expected to be in the 25-27%. Nevertheless, there are no significant capital investments required through the gains in franchisee royalties[3] to attempt benefits for McDonald’s shareholders for the long term.[4]
Having received such lavish praise for the first volume of his definitive taxonomic handbook, Daniel Otte now turns his attention to the bandwing grasshoppers. As before, the book includes: - Highly detailed, full-color drawings of all species, including more than one color phase when appropriate; - Illustrated keys and lists of principal recognition features; - Information on distributional limits, habitat preferences, ecology, behavior, and life cycle; - Excellent point-distribution maps; - Pertinent references, taxonomic index, history of name changes, and an explanation of the characters used to derive phylogenies. Like its predecessor, this volume will be useful to scientists in agriculture, environmental assessment, biogeography, grassland ecology, and insect taxonomy. It will also appeal to amateur naturalists.
The aim of this book is to familiarise the reader with the rich collection of ideas, methods and results available in the theory of critical phenomena in systems with confined geometry. The existence of universal features of the finite-size effects arising due to highly correlated classical or quantum fluctuations is explained by the finite-size scaling theory. This theory (1) offers an interpretation of experimental results on finite-size effects in real systems; (2) gives the most reliable tool for extrapolation to the thermodynamic limit of data obtained by computer simulations; (3) reveals the intimate mechanism of how the critical singularities build up in the thermodynamic limit; and (4) can be fruitfully used to explain the low-temperature behaviour of quantum critical systems. The exposition is given in a self-contained form which presumes the reader's knowledge only in the framework of standard courses on the theory of phase transitions and critical phenomena. The instructive role of simple models, both classical and quantum, is demonstrated by putting the accent on the derivation of rigorous and exact analytical results.
The most complete reference work on mosquitoes ever produced, Mosquitoes of the World is an unmatched resource for entomologists, public health professionals, epidemiologists, and reference libraries.
...the most useful, practical book I have seen on the management of turfgrass insect pests...mandatory reading for turfgrass managers in golf, lawns, and sports..." --Dr. James B. Beard, International Sports Turf Institute, Inc. Written in clear, everyday language, Destructive Turfgrass Insects covers the biology, diagnosis, and control of virtually all the insects and mites that attack warm- and cool-season turfgrasses. No other source gives you as many practical and comprehensive management guidelines for use on golf courses, lawns, and sports fields.
For more than 50 years, Dubois’ Lupus Erythematosus and Related Syndromes has been recognized internationally as the go-to clinical reference on lupus and other connective tissue diseases. From basic scientific principles to practical points of clinical management, the updated 9th Edition provides extensive, authoritative coverage of systemic lupus erythematosus (SLE) and its related diseases in a logical, clearly written, user-friendly manner. It’s an ideal resource for rheumatologists and internal medicine practitioners who need a comprehensive clinical reference on all aspects of SLE, connective tissue diseases, and the antiphospholipid syndromes. Provides complete clinical coverage of every aspect of cutaneous and systemic lupus erythematosus, including definitions, pathogenesis, autoantibodies, clinical and laboratory features, management, prognosis, and patient education. Contains an up-to-date overview of significant advances in cellular, molecular, and genetic technologies, including genetic advancements in identifying at-risk patients. Offers an increased focus on the clinical management of related disorders such as Sjogren’s syndrome, scleroderma, polymyositis, and antiphospholipid syndrome (APS). Presents the knowledge and expertise of more international contributors to provide new global perspectives on manifestations, diagnosis, and treatment. Features a vibrant, full-color format, with graphs, algorithms, differential diagnosis comparisons, and more schematic diagrams throughout.
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