Best practices and step-by-step instructions for using the Tableau Software toolset Although the Tableau Desktop interface is relatively intuitive, this book goes beyond the simple mechanics of the interface to show best practices for creating effective visualizations for specific business intelligence objectives. It illustrates little-known features and techniques for getting the most from the Tableau toolset, supporting the needs of the business analysts who use the product as well as the data and IT managers who support it. This comprehensive guide covers the core feature set for data analytics, illustrating best practices for creating and sharing specific types of dynamic data visualizations. Featuring a helpful full-color layout, the book covers analyzing data with Tableau Desktop, sharing information with Tableau Server, understanding Tableau functions and calculations, and Use Cases for Tableau Software. Includes little-known, as well as more advanced features and techniques, using detailed, real-world case studies that the author has developed as part of his consulting and training practice Explains why and how Tableau differs from traditional business information analysis tools Shows you how to deploy dashboards and visualizations throughout the enterprise Provides a detailed reference resource that is aimed at users of all skill levels Depicts ways to leverage Tableau across the value chain in the enterprise through case studies that target common business requirements Endorsed by Tableau Software Tableau Your Data shows you how to build dynamic, best-of-breed visualizations using the Tableau Software toolset.
When re-imagining, re-thinking, and re-writing entrepreneurship in this book, the authors have come to the conclusion that the concept that describes it most precisely is one that signifies a process that includes imagining, seductively describing, playfully organizing, political agility in navigating common sense, and business sensibility before possible commerce. This book develops a process theory of entrepreneurship by exploring how key concepts in such a theory – affect, desire, assemblage – allow us to think about entrepreneurship differently. This makes a significant contribution to bridging the fields of entrepreneurship and organization studies. Using literature and literary characters and their stories as main sources, entrepreneurship research is here revitalized, and the result provides students of entrepreneurship processes with new conceptual opportunities. The book is also a contribution to a multi-disciplinary research tradition in social sciences more broadly where humanities is a key “conversation partner”. Undergraduates in entrepreneurship, PhD students, and entrepreneurship and organization scholars will find this to be a refreshing renewal of research into entrepreneurship and the creation of organization.
Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today’s global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.
In 1865, Gregor Mendel presented "Experiments in Plant-Hybridization," the results of his eight-year study of the principles of inheritance through experimentation with pea plants. Overlooked in its day, Mendel's work would later become the foundation of modern genetics. Did his pioneering research follow the rigors of real scientific inquiry, or was Mendel's data too good to be true—the product of doctored statistics? In Ending the Mendel-Fisher Controversy, leading experts present their conclusions on the legendary controversy surrounding the challenge to Mendel's findings by British statistician and biologist R. A. Fisher. In his 1936 paper "Has Mendel's Work Been Rediscovered?" Fisher suggested that Mendel's data could have been falsified in order to support his expectations. Fisher attributed the falsification to an unknown assistant of Mendel's. At the time, Fisher's criticism did not receive wide attention. Yet beginning in 1964, about the time of the centenary of Mendel's paper, scholars began to publicly discuss whether Fisher had successfully proven that Mendel's data was falsified. Since that time, numerous articles, letters, and comments have been published on the controversy.This self-contained volume includes everything the reader will need to know about the subject: an overview of the controversy; the original papers of Mendel and Fisher; four of the most important papers on the debate; and new updates, by the authors, of the latter four papers. Taken together, the authors contend, these voices argue for an end to the controversy-making this book the definitive last word on the subject.
While skeptics once saw the concept of business ethics as an oxymoron, modern businesses are proving them wrong. Success depends not only on educating young professionals about ethical practices, but on the implementation of these practices in all aspects of a company. The Handbook of Research on Business Ethics and Corporate Responsibilities explores the fundamental concepts that keep companies successful in the era of globalization and the internet. Investigating the implementation of best practices and how ethics can be taught to the next generation of business experts, this handbook is an essential reference source for students, academics, business managers, or anyone interested in the increasingly interdisciplinary field of business ethics and its applications in the world today.
This book provides a practice-oriented overview of the necessary prerequisites, the mode of operation, and the individual steps for the successful introduction of Robotic Process Automation (RPA). In addition to theoretical basics, practical examples from controlling and accounting illustrate the enormous potential of this technology....
The wide variety of landsmanshaftn - from politically radical and secular to Orthodox and from fraternal order to congregation - illustrates the diversity of influences on immigrant culture. But nearly all of these societies adopted the democratic benefits and practices that were seen as the most positive aspects of American civic culture.
Concrete instructions for digital transformation in business Supply Chain Management is without question deeply affected by the disruptive forces of a modern organization, positively as well as negatively. Between Advanced Analytics and AI, agile role models and autonomous warehouses a senior executive is often in danger of losing track in the digital jungle. In these exciting times, with their many turning points, h&z aims to share insights around digital supply chains, their application in business and the so vital transformation to successfully prepare organizations for this challenge. This book provides insights into best practices current supply chain and how CSOs apply technologies and advancements. It also makes daring forecasts about how processes and leadership must be designed so that the digital transformation does not fail in its infancy, but leads to a truly agile organization.
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Exploring Management supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management is the perfect balance between what students need and what instructors want.
This book provides a roadmap for implementing a powerful technique will reduce waste and accelerate flow within a process -- The TLS Continuum methodology. The letters TLS stand for the three components of the continuum. The letter T stands for the Theory of Constraints. Created by Dr. Eliyahu Goldratt in his book The Goal, it is a critically thinking-based system for determining where the obstacles lie within your organization. Through the use of various tools, it asks you to determine where the obstacles are in the process. The purpose of the Theory of Constraints (TOC) involvement in the continuum is to determine what needs to be changed, how to change it and how to accomplish the change. TOC operates at the level of the chain looking for the weakest link. It is in essence the hypothesis of the problem-solving method overall. The letter L stands for Lean. Most organizations are familiar with the concept of Lean. It is centered around removing waste from the organizational processes so that the customer receives their orders faster. Understand that faster may not mean cheaper or better quality, it means only that we expedite the process. The final letter is S and it represents the concepts of Six Sigma. The primary goal here is remove variation from the processes. If we combine the three letters of the acronym what we find that the TLS continuum is organized around a process in itself. We use the Theory of Constraints to locate and identify the obstacles within the system. What is holding up the process? Where is the weakest link in the process? With the introduction of TOC, the system asks you to elevate the obstacles and determine how to remove them. We use Lean to do what it is meant to do and that is to remove the obstacles. We have identified the obstacle and determined through the critical thinking tools how to remove that obstacle and then use the Lean tools to actually remove the waste. Finally, the system utilizes the Six Sigma tools to create the standard of work and remove any variation from the process. When we do this, we have completed the improvement process by creating a progressive system for resolving the problems that occur within many organizations. It is an evidence-based effort to identify, remove and improve the system so the problem does not recur.
The scope of Erika Fromm's profound contributions to the clinical and research literature in hypnosis and related areas is reflected in this volume, which consists of chapters written by those who have worked closely with the noted psychologist and/or have been significantly influenced by her. The subject matter presented here ranges from detailed accounts and personal observations relating to Fromm's distinguished career, to some very new and valuable data on the psychophysiological correlates of hypnosis, the phenomenology of self-hypnosis, and an integrative model for short-term therapy. Several extensions of clinical technique for the treatment of trauma and severe psychopathology are also discussed. Professional therapists with an interest in personal growth, self-awareness, and creative mastery, whether or not they already have an interest in hypnosis, will derive significant benefits from this book. Readers who have previously eschewed hypnosis may find that this volume stimulates an interest that enriches their clinical practice and/or research.
The book presents a comprehensive discussion on software quality issues and software quality assurance (SQA) principles and practices, and lays special emphasis on implementing and managing SQA. Primarily designed to serve three audiences; universities and college students, vocational training participants, and software engineers and software development managers, the book may be applicable to all personnel engaged in a software projects Features: A broad view of SQA. The book delves into SQA issues, going beyond the classic boundaries of custom-made software development to also cover in-house software development, subcontractors, and readymade software. An up-to-date wide-range coverage of SQA and SQA related topics. Providing comprehensive coverage on multifarious SQA subjects, including topics, hardly explored till in SQA texts. A systematic presentation of the SQA function and its tasks: establishing the SQA processes, planning, coordinating, follow-up, review and evaluation of SQA processes. Focus on SQA implementation issues. Specialized chapter sections, examples, implementation tips, and topics for discussion. Pedagogical support: Each chapter includes a real-life mini case study, examples, a summary, selected bibliography, review questions and topics for discussion. The book is also supported by an Instructor’s Guide.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Leadership for Evidence-Based Innovation in Nursing and Health Professions addresses the current emerging issues facing healthcare leaders and practitioners who spearhead evidence-based innovation. This text is truly unique in that it systematically addresses innovation and evidence from the perspective of both a leader and a practitioner within the context of healthcare. Leadership for Evidence-Based Innovation in Nursing and Health Professions was written by healthcare leaders for current and future innovation leaders. The content is organized to walk the learner through the foundations of evidence, innovation, and leadership. The text is divided into four sections covering evidence and innovation leadership, sources of new evidence, how to lead and measure, and synthesis between theory and practice. This text seeks to be a catalyst for disruptive innovation in healthcare in terms of content as well as how we educate the next generation of healthcare leaders." -- from back cover.
Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.
A study of the Victorian Anglo-Jewish ruling elite, the 'Cousinhood', and of its economic, political, and Jewish interests. Daniel Gutwein challenges the current monolithic image of the Cousinhood.
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism research Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Master's Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 2,5, Maastricht University, course: International Business Entrepreneurship, language: English, abstract: ABSTRACT This study seeks to identify the relationship between founder motivation, vision statements, and venture growth at small internet firms. Based on a review of small firm growth, motivation, and vision theory, five hypotheses are developed. To empirically test these hypotheses, data was collected with a self-administrated online survey from 75 founders of small internet firms and 56 unique vision statements. The main findings from hierarchical multiple regression analysis reveal that Venture growth, measured by employment, is positively related to founder Growth aspiration and Vision attributes. Merely having a vision statement or including growth-related content is not associated with higher growth. However, the quality of a vision statement, as measured by several effectiveness attributes is positively related to venture growth. The perception of vision statements is very firm-specific, and perception gaps caused by founder and objective key-word evaluation are not significantly related to venture growth. The challenge for future research lies in developing more over-arching conceptualizations for the phenomenon of firm growth, but also in capturing the frequency and extent to which vision communication takes place at small firms. For more information visit: http: //www.danielzaleski.de
Master's Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 2,5, Maastricht University, course: International Business Entrepreneurship, language: English, abstract: ABSTRACT This study seeks to identify the relationship between founder motivation, vision statements, and venture growth at small internet firms. Based on a review of small firm growth, motivation, and vision theory, five hypotheses are developed. To empirically test these hypotheses, data was collected with a self-administrated online survey from 75 founders of small internet firms and 56 unique vision statements. The main findings from hierarchical multiple regression analysis reveal that Venture growth, measured by employment, is positively related to founder Growth aspiration and Vision attributes. Merely having a vision statement or including growth-related content is not associated with higher growth. However, the quality of a vision statement, as measured by several effectiveness attributes is positively related to venture growth. The perception of vision statements is very firm-specific, and perception gaps caused by founder and objective key-word evaluation are not significantly related to venture growth. The challenge for future research lies in developing more over-arching conceptualizations for the phenomenon of firm growth, but also in capturing the frequency and extent to which vision communication takes place at small firms. For more information visit: http://www.danielzaleski.de
This thesis makes a significant contribution to the development of cheaper Si-based Infrared detectors, operating at room temperature. In particular, the work is focused in the integration of the Ti supersaturated Si material into a CMOS Image Sensor route, the technology of choice for imaging nowadays due to its low-cost and high resolution. First, the material is fabricated using ion implantation of Ti atoms at high concentrations. Afterwards, the crystallinity is recovered by means of a pulsed laser process. The material is used to fabricate planar photodiodes, which are later characterized using current-voltage and quantum efficiency measurements. The prototypes showed improved sub-bandgap responsivity up to 0.45 eV at room temperature. The work is further supported by a collaboration with STMicroelectronics, where the supersaturated material was integrated into CMOS-based sensors at industry level. The results show that Ti supersaturated Si is compatible in terms of contamination, process integration and uniformity. The devices showed similar performance to non-implanted devices in the visible region. This fact leaves the door open for further integration of supersaturated materials into CMOS Image Sensors.
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