In 20 Jazz Funk Greats Drew Daniel (of the experimental band Matmos) creates-through both his own insights and exclusive interviews with the band-an exploded view of the album's multiple agendas: a series of close readings of each song, shot through with a sequence of thematic entries on key concepts, strategies, and contexts (noise, leisure, process, the abject, information, and repetition). This is a smart and unusual book about a pioneering band.
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
WELCOME TO THE HOTEL POETRY. Ein Hotel, viele Fenster. In jedem Zimmer eine persönliche Geschichte, verborgen oder durchs Fenster zu beobachten. Flüchtige Begegnungen oder bleibende Eindrücke. Hinter jeder Tür ein Mensch mit seinem Leben, seinen Gefühlen, seinen Nöten. Einiges wird sichtbar, aber so manches bleibt geheimnisvoll im Dunkeln. Menschen, so unterschiedlich wie die Autorinnen und Autoren dieser Anthologie, und doch vereint unter dem Dach eines Hotels, versinnbildlicht in diesem Buch. Eine Anthologie zeitgenössischer Poesie. Gedichte, Erzählungen und Gedanken. Mit Robert Seethaler, Daniel Glattauer, Ronja von Rönne, Charles Lewinsky, Clara Maria Bagus, Friedrich Ani, Mirna Funk, Max Küng, Hatice Akyün, Jo Schück, Monika Rinck, Ilma Rakusa, Claas Engels, Katharina Höftmann Ciobo taru, Thomas Friedmann, Robert Prosser, Simone Lappert, Dan Shambicco, Elisa Shua Dusapin, Michael Fehr, Yari Bernasconi, Fritz Hendrick Melle, Finn Holitzka, Alexander Broicher und Ariadne von Schirach. *Die beiden vorliegenden Editionen sind inhaltsgleich*
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
www.thecrimefactory.com Crime Factory - Your noir journal. Featuring exclusive content from Tom Piccirilli (The Shadow Season; The Cold Spot); Scott Phillips (The Ice Harvest; Cottonwood); Johnny Shaw (Dove Season); Daniel B. O'Shea (Old School); Ray Banks (Dead Money; Beast of Burden); Benjamin Whitmer (Pike; Satan Is Real); Paul D. Brazill (13 Shots Of Noir, Guns Of Brixton); exclusive fiction from Kenneth Loosli; Chris Benton and Chris Deal; features by Matthew C. Funk; Peter "Nerd of Noir" Dragovich; Andrew Nette and Noel King.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.