Daniel Fesenmaier's Books

Recent Advances in Tourism Marketing Research

By: Kaye Sung Chon,Muzaffer Uysal,Daniel Fesenmaier,Joseph O'Leary

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Recent Advances in Tourism Marketing Research

By: Kaye Sung Chon,Muzaffer Uysal,Daniel Fesenmaier,Joseph O'Leary

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

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294

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Routledge

Published Date

ISBN 10

1135909024

ISBN 13

9781135909024

Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel Fesenmaier

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Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel Fesenmaier

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

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Page Count

265

Publisher

Routledge

Published Date

ISBN 10

1136586970

ISBN 13

9781136586972

Iceland and Images of the North

By: Sumarlidi Isleifsson,Daniel Chartier

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Iceland and Images of the North

By: Sumarlidi Isleifsson,Daniel Chartier

With a radically changing world, cultural identity and images have emerged as one of the most challenging issues in the social and cultural sciences. These changes provide an occasion for a thorough reexamination of cultural, historical, political, and economic aspects of society. The INOR (Iceland and Images of the North) group is an interdisciplinary group of Icelandic and non-Icelandic scholars whose recent research on contemporary and historical images of Iceland and the North seeks to analyze the forms these images assume, as well as their function and dynamics. The 21 articles in this book allow readers to seize the variety and complexity of the issues related to images of Iceland.

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Page Count

628

Publisher

PUQ

Published Date

ISBN 10

2760530876

ISBN 13

9782760530874

Sport Consumer Behaviour

Marketing Strategies

By: Daniel C Funk,Kostas Alexandris,Heath McDonald

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Sport Consumer Behaviour

Marketing Strategies

By: Daniel C Funk,Kostas Alexandris,Heath McDonald

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

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Page Count

377

Publisher

Taylor & Francis

Published Date

ISBN 10

100062045X

ISBN 13

9781000620450

Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

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Sport Consumer Behaviour

Marketing Strategies

By: Kostas Alexandris,Heath McDonald,Daniel C. Funk

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

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Page Count

378

Publisher

Routledge

Published Date

ISBN 10

1317431510

ISBN 13

9781317431510

Open Source Innovation

The Phenomenon, Participant's Behaviour, Business Implications

By: Cornelius Herstatt,Daniel Ehls

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Open Source Innovation

The Phenomenon, Participant's Behaviour, Business Implications

By: Cornelius Herstatt,Daniel Ehls

Open Source Innovation (OSI) has gained considerable momentum within the last years. Academic and management practice interest grows as more and more end-users consider and even participate in Open Source product development like Linux, Android, or Wikipedia. Open Source Innovation: Phenomenon, Participant Behaviour, Impact brings together rigorous academic research and business importance in scrutinizing OCI from three perspectives: The Phenomenon, Participants' Behavior, and Business Implications. The first section introduces OCI artefacts, including who is participating and why, and provides a systematic overview of the literature. The second section stresses the behaviour of participants, highlighting participation progression, community selection, user entrepreneurship and fair behaviour, and answering key questions like how to manage governance rules, openness and community design aspects. The third explores the impact and implications of OSI for firms and economies by evaluating business models, uncovering opportunities for firms to interact with communities, and presenting value capture mechanisms. Open Source Innovation provides a full picture of the movement to help readers understand and engage with OSI from the micro perspective of individuals, to the community, to the macro perspective of firms and economies.

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Page Count

379

Publisher

Routledge

Published Date

ISBN 10

1317624246

ISBN 13

9781317624240

Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel Fesenmaier

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Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel Fesenmaier

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Solve jigsaw puzzle

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Page Count

265

Publisher

Routledge

Published Date

ISBN 10

1136586970

ISBN 13

9781136586972

Recent Advances in Tourism Marketing Research

By: Kaye Sung Chon,Muzaffer Uysal,Daniel Fesenmaier,Joseph O'Leary

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Recent Advances in Tourism Marketing Research

By: Kaye Sung Chon,Muzaffer Uysal,Daniel Fesenmaier,Joseph O'Leary

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Page Count

294

Publisher

Routledge

Published Date

ISBN 10

1135909024

ISBN 13

9781135909024

Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel R. Fesenmaier

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Communication and Channel Systems in Tourism Marketing

By: Muzaffer Uysal,Daniel R. Fesenmaier

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogansThis groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

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Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1560245816

ISBN 13

9781560245810

Book's by Daniel Fesenmaier

Recent Advances in Tourism Marketing Research

Recent Advances in Tourism Marketing Research

Communication and Channel Systems in Tourism Marketing

Communication and Channel Systems in Tourism Marketing

Iceland and Images of the North

Iceland and Images of the North

Sport Consumer Behaviour

Sport Consumer Behaviour

Sport Consumer Behaviour

Sport Consumer Behaviour

Open Source Innovation

Open Source Innovation

Communication and Channel Systems in Tourism Marketing

Communication and Channel Systems in Tourism Marketing

Recent Advances in Tourism Marketing Research

Recent Advances in Tourism Marketing Research

Communication and Channel Systems in Tourism Marketing

Communication and Channel Systems in Tourism Marketing

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