Provides practical advice on planning a trip to Egypt; describes points of interest in each section of the country; and includes information on restaurants, nightspots, shops, and lodging.
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
The Rough Guide to Egypt is your essential travel guide to this ancient land. Fully revised and updated, the guide provides unparalleled coverage of everything from Egypt’s tombs, temples and pyramids to diving in the Red Sea, desert safaris and cruising the Nile in style. With accurate maps, plans, colour spreads and beautiful colour photography throughout; you'll find informed practical advice on what to see and do in Egypt, plus honest reviews of the best hotels, bars, clubs, shops and restaurants for all budgets. Adventurous, informative and opinionated, The Rough Guide to Egypt puts the facts at your fingertips, introducing you to the country’s best reefs and beaches, the latest discoveries from antiquity, the remotest oases, nightlife only locals know and much, much more. Make the most of your time with The Rough Guide to Egypt
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