In nontechnical language and engaging style, 10 Don’ts on Your Digital Devices explains to non-techie users of PCs and handheld devices exactly what to do and what not to do to protect their digital data from security and privacy threats at home, at work, and on the road. These include chronic threats such as malware and phishing attacks and emerging threats that exploit cloud‐based storage and mobile apps. It’s a wonderful thing to be able to use any of your cloud-synced assortment of desktop, portable, mobile, and wearable computing devices to work from home, shop at work, pay in a store, do your banking from a coffee shop, submit your tax returns from the airport, or post your selfies from the Oscars. But with this new world of connectivity and convenience comes a host of new perils for the lazy, the greedy, the unwary, and the ignorant. The 10 Don’ts can’t do much for the lazy and the greedy, but they can save the unwary and the ignorant a world of trouble. 10 Don’ts employs personal anecdotes and major news stories to illustrate what can—and all too often does—happen when users are careless with their devices and data. Each chapter describes a common type of blunder (one of the 10 Don’ts), reveals how it opens a particular port of entry to predatory incursions and privacy invasions, and details all the unpleasant consequences that may come from doing a Don’t. The chapter then shows you how to diagnose and fix the resulting problems, how to undo or mitigate their costs, and how to protect against repetitions with specific software defenses and behavioral changes. Through ten vignettes told in accessible language and illustrated with helpful screenshots, 10 Don’ts teaches non-technical readers ten key lessons for protecting your digital security and privacy with the same care you reflexively give to your physical security and privacy, so that you don’t get phished, give up your password, get lost in the cloud, look for a free lunch, do secure things from insecure places, let the snoops in, be careless when going mobile, use dinosaurs, or forget the physical—in short, so that you don’t trust anyone over…anything. Non-techie readers are not unsophisticated readers. They spend much of their waking lives on their devices and are bombarded with and alarmed by news stories of unimaginably huge data breaches, unimaginably sophisticated "advanced persistent threat" activities by criminal organizations and hostile nation-states, and unimaginably intrusive clandestine mass electronic surveillance and data mining sweeps by corporations, data brokers, and the various intelligence and law enforcement arms of our own governments. The authors lift the veil on these shadowy realms, show how the little guy is affected, and what individuals can do to shield themselves from big predators and snoops.
Introducing a comprehensive approach to invigorate project leadership, this book provides a framework – the OUtCoMES Cycle – for developing, managing, advancing, and optimizing engineering and analytics projects. All too often, issues of moral hazard and completion bias prevent engineering and analytics managers and team leaders from asking the critical question 'What’s the problem?', before committing time, energy, and resources to solve it. This book draws attention to the definition, structuring, option consideration and ultimately the addressing of the right problems, exploring the OUtCoMES Cycle framework that facilitates and energizes systematic thinking, knowledge sharing, and on-the-fly adjustment with an explicit focus on the maximization of value and ROI. Each chapter includes discussions and lessons in analytical and engineering problem identification, problem structuring, iterative problem development (mental and computational) and problem resolution, at least three embedded real-world case studies, and a closing 'Practitioner’s Recap' to contextualize key chapter takeaways. Written by a team of established academic scholars and practicing analysts and engineers, this is an accessible and culture-shifting action guide for instructors interested in training the next generation of project and analytics leaders, students of analytics and engineering, as well as practicing project leaders and principals.
Inspire students to be responsible and self-aware decision-makers. Management, 15th Edition supports active and engaged course environments while centralizing new topics such as diversity, equity, inclusion and social impact. With a refocus on career application, the underlying goal is to translate foundational theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales. Offering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.
Exploring Management, 7th Edition supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management, 7th Edition is the perfect balance between what students need and what instructors want. Organized by study objectives and broken up into more manageable sections of material, the Seventh Edition supports better student comprehension and mastery of concepts. And features like skill builders, active learning activities, and team projects give students frequent opportunities to apply management concepts. Class activities provide opportunities for discussion and debate. Students can build solid management skills with self-assessments, class exercises, and team projects.
Today’s students are tomorrow’s leaders and managers. The Management, Fifth Canadian Edition WileyPLUS course helps students discover their true potential and accept personal responsibility for developing career skills to become future leaders in the workplace. New content on topics like disruption, Big Data, AI, machine learning, and sustainability, plus thought-provoking exercises give students a fundamental understanding of today’s world of management while urging them to reflect on their own behavior and decision-making processes. Management provides exciting new student engagement features on key themes of Analysis, Ethics, Choices, Insight, and Wisdom to attract learners’ attention and prompt additional reflection, while fresh author videos, updated video cases accompanying each chapter, and other digital assets bring managerial theory to life. By the end of the course, students will be able to understand and apply management principles, have developed concrete skills for career readiness, gained confidence in critical thinking, and embraced lifelong learning to ensure professional success.
We've got you covered for your Principles of Management course with Schermerhorn/Bachrach, Management 13th Edition Binder Ready Version. With new cases, more opportunities for self-assessment and the Management Weekly Updates news blog, the text and its comprehensive suite of resources promote critical thinking and active learning. Thoroughly updated while maintaining its trusted balance of concepts and applications, Management 13th Edition Binder Ready Version presents the most current material to apply theory and show relevance of management concepts in the real world–for students to succeed in your management course and beyond. This text is an unbound, binder-ready version.
As much as selling has changed, in many ways the fundamental aspects of selling have remained the same. Sellers still need to engage in a systematic process to find prospects, collect research, get prospects' attention, ask questions, deliver solutions, and close sales. What has changed is the rate at which these events occur and the amount of knowledge and insight necessary from the very first prospect interaction. With the availability of information today, customers have considerably more power than they did just a few years ago. This power demands a better understanding of customer needs prior to the sales call. Customer power also imposes more demands on their time and more complicated decision-making processes. It is no longer possible to sell to one person. Rather, an entire buying center in a matrix-form environment requires a range of versatile value propositions. In light of increased time pressures, questioning can no longer be initiated with broad inquiries like: "Tell me about your business"; or "What keeps you up at night." Salespeople are the experts in the sales process and, to be successful, must behave like experts. Sales organizations have increasingly introduced more complicated products and solutions that come with higher internal expectations. These demands require smarter sales and customer goals and team-selling approaches. Salespeople must understand how to navigate not only the customer organization, but also their own sales organization. Sales professionals must become knowledge managers, knowledge brokers, and information dealers. In Transforming Selling you will learn how to become a Resource Manager, Knowledge Manager, and Account Manager. These three sets of skills are the critical triumvirate for becoming a successful seller.
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