Dana M. Schmidt's Books

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

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Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Page Count

231

Publisher

Business Expert Press

Published Date

ISBN 10

1637422652

ISBN 13

9781637422656

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

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Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

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Page Count

130

Publisher

Business Expert Press

Published Date

ISBN 10

1637422636

ISBN 13

9781637422632

SCHWARTZ'S PRINCIPLES OF SURGERY 2-volume set 11th edition

By: F. Charles Brunicardi,Dana K. Andersen,Timothy R. Billiar,David L. Dunn,John G. Hunter,Lillian Kao,Jeffrey B. Matthews,Raphael E. Pollock

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SCHWARTZ'S PRINCIPLES OF SURGERY 2-volume set 11th edition

By: F. Charles Brunicardi,Dana K. Andersen,Timothy R. Billiar,David L. Dunn,John G. Hunter,Lillian Kao,Jeffrey B. Matthews,Raphael E. Pollock

The BEST EDITION yet of the #1 text for surgical practice and education A Doody's Core Title for 2024 & 2022! For half-a-century, no other text has provided such a solid grounding in basic science, anatomy, operative techniques, and more recently, professional development and leadership training, as Schwartz’s Principles of Surgery. Written by the world’s foremost surgeons, this landmark reference offers distinctly modern and all-encompassing coverage of every important topic in general surgery. Enhanced by a new two volume presentation, the Eleventh Edition has been completely updated and refreshed with an emphasis on state-of-the-art, evidence-based surgical care. You will find an exciting array of new contributors from around the world, new chapters on cutting-edge topics, plus the acclaimed learning aids that make the material easier to understand and memorize. This outstanding content is bolstered by more than 800 photographs and 1,300 line drawings, most in full color, as well as online videos demonstrating key operations. Here’s why the Eleventh Edition is the best edition yet: Six timely new chapters on important topics such as enhanced recovery after surgery (ERAS), ambulatory/outpatient surgery, evidence for surgery practice, skills and simulation, and web-based education and social media High-quality full-color design showcases an unsurpassed illustration program Emphasis on high-yield discussion of diagnosis and treatment of surgical disease, arranged by organ system and surgical specialty Acclaimed learning aids (many new to this edition), including an abundance of completely up-to-date tables that summarize the most current evidence, boxed key points, detailed anatomical figures, diagnostic and management algorithms, and an abundance of completely up-to-date tables, and key references More than the field’s cornerstone textbook, Schwartz’s Principles of Surgery is an international compendium of the knowledge and technique of the world’s leading surgeons.

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Page Count

2319

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1259835375

ISBN 13

9781259835377

Animal Models for the Study of Human Disease

Chapter 3. The Advent of the Golden Era of Animal Alternatives

By: Daniel Butzke,Barbara Grune,Josephine Kugler,Michael Oelgeschläger,Andrea Seiler,Dana Sittner,Manfred Liebsch,Andreas Luch

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Animal Models for the Study of Human Disease

Chapter 3. The Advent of the Golden Era of Animal Alternatives

By: Daniel Butzke,Barbara Grune,Josephine Kugler,Michael Oelgeschläger,Andrea Seiler,Dana Sittner,Manfred Liebsch,Andreas Luch

The first years of the 21st century have seen an unparalleled progress in biomedical sciences. Several dogmata that haunted scientific debate for decades were easily abandoned, and there is a fundamental shift away from eminence-based toward evidence-based assessment of preclinical models, probing their true value in predicting clinical outcomes of human diseases. Likewise, several new approaches, e.g., stem cell-based, diseases-in-a-dish and organs-on-a-chip and lab-on-a-chip technologies have revitalized the domain of alternatives to animal experimentation. In our review, we portray these and other efforts to bring forth relevant and ethically inoffensive models of human diseases.

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Publisher

Elsevier Inc. Chapters

Published Date

ISBN 10

0128071931

ISBN 13

9780128071939

The American Journal of Science and Arts

Vol. XXXIV

By: James D. Dana

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The American Journal of Science and Arts

Vol. XXXIV

By: James D. Dana

Reprint of the original, first published in 1862.

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Page Count

474

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3375033923

ISBN 13

9783375033927

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Write a review Read reviews Take a Quiz Solve Book Puzzle

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Solve jigsaw puzzle

Age

Page Count

190

Published Date

ISBN 10

1637422644

ISBN 13

9781637422649

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

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Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

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Solve jigsaw puzzle

Age

Page Count

130

Publisher

Business Expert Press

Published Date

ISBN 10

1637422636

ISBN 13

9781637422632

Book's by Dana M. Schmidt

Pay Attention!

Pay Attention!

Social Media Is About People

Social Media Is About People

SCHWARTZ'S PRINCIPLES OF SURGERY 2-volume set 11th edition

SCHWARTZ'S PRINCIPLES OF SURGERY 2-volume set 11th edition

Animal Models for the Study of Human Disease

Animal Models for the Study of Human Disease

The American Journal of Science and Arts

The American Journal of Science and Arts

Pay Attention!

Pay Attention!

Social Media Is About People

Social Media Is About People

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