“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
The book BeBranded is a complete and complex personal branding guide, which due to the practical practice, the explanations and the writer’s own experience inspires us to discover the authenticity of values and personal mission, to enlighten and dress them up in the suitable “garments” and in order to communicate them enthusiastically and joyfully. The book is for you if you love books and the feeling that they give you when you hold it. BeBranded is the book where I gatheredall my 18 years expertise related to management, 6 years related to brand experience, spiritual practices and very practical exercises and also a part of my personal journey from being a university professor to building a national NGO brand and also a personal brand. By reading the book and following the exercises, you will understand theoretical concepts and, also, you will use them in order to define a strong and powerful personal brand.
Social enterprises represent a new kind of venture, dedicated to pursuing profits for owners and benefits for society. Social Enterprise Law provides tools that will allow them to raise the capital they need to flourish. Social Enterprise Law weaves innovation in contract and corporate governance into powerful protections against insiders sacrificing goals such as environmental sustainability in the pursuit of short-term profits. Creating a stable balance between financial returns and public benefits will allow social entrepreneurs to team up with impact investors that share their vision of a double bottom line. Brakman Reiser and Dean show how novel legal technologies can allow social enterprises to access capital markets, including unconventional sources such as crowdfunding. With its straightforward insights into complex areas of the law, the book shows how a social mission can even be shielded from the turbulence of an acquisition or bankruptcy. It also shows why, as the metrics available to measure the impact of social missions on individuals and communities become more sophisticated, such legal innovations will continue to become more robust. By providing a comprehensive survey of the U.S. laws and a bold vision for how legal institutions across the globe could be reformed, this book offers new insights and approaches to help social enterprises raise the capital they need to flourish. It offers a rich guide for students, entrepreneurs, investors, and practitioners.
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Take your SketchUp skills to the next level to build complex, captivating 3D designs and presentations for interior spaces that will leave a lasting impression on your clients Key Features Expand your SketchUp toolbox and create a seamless 3D modeling workflow specific to interior designers and architects Learn how extensions can enhance the power of SketchUp and boost your productivity Elevate your design presentations with SketchUp LayOut and create photorealistic renders Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionDesign professionals often find it hard to help their clients visualize their unique concepts and visions. Luckily, SketchUp bridges this communication gap with a powerful set of tools for visualizing and presenting your design ideas. This book teaches the approach perfected by two successful interior designers who have mastered SketchUp Pro/Studio to generate a workflow that produces fascinating designs and enables you to communicate them through vivid illustrations. Starting with a review of the basics of creating 3D models, this book introduces Becca’s Hierarchy of Modeling—a ten-step process that establishes a rhythmic pattern in your workflow. As you progress, you’ll build on your SketchUp Pro knowledge by constructing architectural elements of a commercial building and furnishing a residential room with your own furniture, fixtures, and equipment (FFE) from scratch. From infusing photorealism into models to crafting appealing client presentations using SketchUp LayOut, this book has you covered. Each chapter provides step-by-step explanations of essential concepts and practical examples to reinforce learning. By the end of this book, you’ll have an advanced understanding of SketchUp Pro’s capabilities, ensuring you enjoy working on conceptual or full design projects from start to finish and showing off your design prowess.What you will learn Model accurately with Rebecca's hierarchy of modeling Experiment with colors, materials, and custom textures to enhance design details Explore 3D Warehouse for FFE and build furniture and architectural features using design tools from the Extension Warehouse Model a floor plan from hand drawings, CD sets, AutoCAD files, or Revit files Craft stunning client presentations using SketchUp LayOut Achieve photorealistic rendering using extensions or plugins such as SU Podium Who this book is for If you know how to navigate SketchUp but are new to applying SketchUp Pro/Studio in the world of interior design, this book is for you. Whether you are an architect, interior designer, or aspiring designer, this book will transform the design process for you and your clients. Basic knowledge of SketchUp Pro or Studio’s toolbars and camera views is assumed.
Talent Management in Small Advanced Economies explores ideas of talent and talent management, and why it matters in the context of small advanced economies. Snejina Michailova and Dana L. Ott incorporate practitioner and consultant’s views to examine attracting, developing and retaining talent in small developed economies, globally.
Most Anticipated by Foreign Policy • Globe and Mail • Publishers Weekly • Next Big Idea Club Must Read April Books “Will stand as a classic.” – Christopher Leonard "Riveting, shocking, and full of revelations." - Bryan Burrough From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary. In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design. The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.
Accepting the responsibility of being held accountable for one’s soul is not something that should be taken lightly. The call and office of pastorship must be entered into with careful thought and consideration. Jesus himself paid a high price as a ransom for many, likewise, one serving within the ministerial role must also count the cost. All things considered, saving a lost soul from the pits of hell is priceless. In this text, you will understand the roles of pastors, their social, and emotional needs, the purpose of the church, and the importance of twenty-first century church leadership. Whether you are a novice pastor or veteran, this text will provide useful nuggets of information that will guide pastors as they continue to labor in the vineyard.
In this book, Leo-Paul Dana makes it clear that much can be learnt about the nature of entrepreneurial activity when we delve into the unique characteristics of different nations of South Asia, South-east Asia and East Asia. Through in-depth analyses and comprehensive reviews of many Asian countries, the profound differences both among and within countries of the region become vividly apparent. Dana juxtaposes the explosion in entrepreneurial growth within China against the struggles to build an entrepreneurial community in Japan, or the enlightened public policy leadership in Singapore against the crisis-driven developments in Korea. The range of factors identified within each of the 15 countries examined by Dana is not an example of random influences on the entrepreneurial process, because they can be construed in more systematic and logical ways. Thus, the book uncovers the Chinese model of gradual transition, the Royal Cambodian model, and the Doi-Moi model, among many others. The reader is challenged to grasp these different models, and identify their commonalities and differences.
With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character. Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine whatrole integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. Helives in Morgan, Utah. Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.
Today Yahoo! is a top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource. Yahoo! has changed the way products and services are purchased all over the world. In recent years Yahoo! sellers posted an estimated $60 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational. Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo! This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Lawyerand’s Desk Book is an extraordinary guide that you canand’t afford to be without. Used by over 150,000 attorneys and legal professionals, this must-have reference supplies you with instant, authoritative legal answers, without exorbitant research fees. Packed with current, critical information, Lawyerand’s Desk Book includes: Practical guidance on virtually any legal matter you might encounter: real estate transactions, trusts, divorce law, securities, mergers and acquisitions, computer law, tax planning, credit and collections, employer-employee relations, personal injury, and more - over 75 key legal areas in all! Quick answers to your legal questions, without having to search stacks of material, or wade through pages of verbiage. Key citations of crucial court cases, rulings, references, code sections, and more. More than 1500 pages of concise, practical, insightful information. No fluff, no filler. Just the facts you need to know. The Lawyer's Desk Book, 2016 Edition incorporates recent court decisions, legislation, and administrative rulings. Federal statutes and revised sentencing guides covered in this edition reflect a growing interest in preventing terrorism, punishing terror-related crimes, and promoting greater uniformity of sentencing. There is also new material on intellectual property law, on legislation stemming from corporate scandals, such as the Sarbanes- Oxley Act, and on legislation to cut individual and corporate tax rates, such as the Jobs and Growth Tax Relief Reconciliation Act. Chapters are in sections on areas including business planning and litigation, contract and property law, and law office issues.
How the humanitarian act of saving one foal, a by-product of a Premarin producing Pregnant Mare Urine Line (PMU), from slaughter evolves into a life changing odyssey. The unforeseen trail leads a woman from the California Wine Country through the PMU farms in Canada to the National Champion Draft Horse Driving Shows of two countries. Along the way, while learning to drive and show her Percheron Draft Horses, many emotional experiences, from comical to tear-producing are encountered. Her amusing thought-provoking story is brilliantly delivered, as she candidly reveals behind-the-scene secrets about driving, training and showing horses, with the turn of every page. Embark upon the spirited adventure of this inspiring literary work that will intrigue all. Those who have read this uplifting book find it impossible to put down, cover to cover.
From an award-winning food writer and chef--the breakthrough cookbook that identifies 12 micronutrient-rich foods that can help protect you against major disease and shows you how to turn them into mouthwatering dishes. A diet rich in nutrients, including protein, carbohydrates, fat, fiber, and vitamins, is not enough for our health. For optimum protection against heart disease, cancer, diabetes, and other chronic diseases, we also need an abundance of micronutrients. How to make sure we get enough of these vital micronutrients--and how to prepare them easily and deliciously--is what Dana Jacobi shows us in 12 Best Foods Cookbook. After identifying the 12 foods containing the most potent micronutrients--broccoli, black beans, tomatoes, salmon, soy, sweet potatoes, oats, onions, blueberries, walnuts, spinach, and chocolate--Jacobi provides over 200 fabulous, remarkably varied recipes starring these ingredients. From appetizers and sandwiches to sides and smoothies, from Salmon and Creamed Corn Chowder to a stir-fry of Asparagus, Red Pepper and Curried Tofu, the recipes in this book prove that a diet rich in all the micronutrients science has shown to be indispensable to our well-being can be a parade of delectable dishes. And, since chocolate is the most powerful antioxidant food, The Ultimate Bittersweet Brownies is one of the sweet treats that will satisfy the yearnings of health-conscious eaters and passionate chocoholics alike.
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.
500 Ketogenic Recipes is a massive collection of 500 easy-to-prepare ketogenic recipes by best-selling low-carb author Dana Carpender. Get healthy, get muscular, get on a keto diet today!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
Business Planning: Financing the Start-Up Business and Venture Capital Financing, Third Edition uses a simulated deal format that is drawn from the “deal-files” of real world practicing lawyers. It integrates the teaching of transactional lawyering skills with the presentation of new substantive law that is critical to the success of a junior corporate lawyer practicing in a transactional setting. The book gives students an overview of the range of substantive law that lawyers representing new businesses need to be versed in. To bridge the gap between law school and practice, the authors integrate excerpts from sources authored by experienced practitioners, thus bringing practical and real-world insights to students. Shannon Treviño joins as co-author on the new edition. Key Features: Integrated teaching of transactional lawyering skills with the presentation of substantive law that is critical to the success of a junior corporate lawyer practicing in a transactional setting. Analysis of both the legal issues and the business considerations that must be taken in to account in planning the structure and negotiating the terms of a capital raising transaction for an early stage company. A simulated deal format to provide a real-world appreciation of the “life cycle of a deal,” with a new simulated client whose business is focused on addressing a need in the autonomous vehicle industry, which presents a timely topic for faculty to engage with students on at every juncture of the course. Graded memo assignments that are representative of the work assignments expected of a junior corporate lawyer practicing in a transactional setting and that relate directly to the substantive material that is part of the casebook reading assignments. A thoroughly revised Chapter 4 regarding federal securities laws, incorporating numerous legislative changes that have been adopted or have become effective since the publication of the second edition. Significant additions to Chapter 8, including an updated overview of venture capital and a broader discussion of the capital formation process prior to venture capital financing.
Family Plots traces the fault lines of the Freudian family romance and holds that the "family plot" is very much alive in post-World War II American culture. It cuts across all genres, insinuating, criticizing, reinforcing, and reinventing itself in all forms of cultural production and consumption. The family romance is everywhere because the family itself is nowhere.
In this spell-binding novel, A Taint in the Blood, Kate's confrontation with thirty years of secrets and regret-and murder-in one of Alaska's most powerful families shows award-winning crime writer Dana Stabenow at the top of her game. Thirty-one years ago in Anchorage, Alaska, Victoria Pilz Bannister Muravieff was convicted of murdering her seventeen-year-old son William. The jury returned a quick verdict of guilty, believing the prosecutor's claims that she had set fire to her own home with both her sons inside; William died and the other, Oliver, narrowly escaped. Victoria was sentenced to life in prison without parole, and though she pled not guilty at the trial, she never again denied her guilt. Now her daughter, Charlotte Muravieff, has hired Kate Shugak to clear her mother's name. Her daughter has always believed in her innocence, and now that Victoria has been diagnosed with terminal cancer, Charlotte wants her free. Kate is the only p.i. Charlotte can find who's willing to take such a long-shot case. Kate, on the other hand, is only willing because she's suddenly a single parent to a teenager, a teenager she hopes will decide to go to college. Besides, it can't be bad to do a favor for the Bannister family, one of the wealthiest and most prominent families in Alaska's short history. As Kate begins an investigation, Victoria protests, refusing to cooperate. But soon it seems she isn't the only one who wants to leave the past in the past.
The Insulin Resistance Solution: Reverse Pre-Diabetes, Repair Your Metabolism, Shed Belly Fat, and Prevent Diabetes offers a step-by-step plan and 75 recipes for reversing insulin resistance.
Lawyer's Desk Book is an extraordinary guide that youcan't afford to be without. Used by over 150,000 attorneys and legalprofessionals, this must-have reference supplies you with instant,authoritative legal answers, without exorbitant research fees. Packed withcurrent, critical information, Lawyer's Desk Book includes:Practical guidance on virtually any legal matter you might encounter:real estate transactions, trusts, divorce law, securities, mergers andacquisitions, computer law, tax planning, credit and collections,employer-employee relations, personal injury, and more - over 75 key legalareas in all!Quick answers to your legal questions, without having to search stacksof material, or wade through pages of verbiage.Key citations of crucial court cases, rulings, references, codesections, and more.More than 1500 pages of concise, practical, insightful information . Nofluff, no filler. Just the facts you need to know.The Lawyer's Desk Book, 2013 Edition incorporates recent courtdecisions, legislation, and administrative rulings. Federal statutes andrevised sentencing guides covered in this edition reflect a growing interestin preventing terrorism, punishing terror-related crimes, and promotinggreater uniformity of sentencing. There is also new material on intellectualproperty law, on legislation stemming from corporate scandals, such as theSarbanes- Oxley Act, and on legislation to cut individual and corporatetax rates, such as the Jobs and Growth Tax Relief Reconciliation Act .Chapters are in sections on areas including business planning and litigation,contract and property law, and law office issues.
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition. "This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner." —Robert Goldscheider, Chairman, The International Licensing Network "Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball,' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche." —Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP The Wiley Essentials Series-because the business world is always changing...and so should you.
On the necessity of boundary-crossing friendships for Christian discipleship Friendship isn’t always given a lot of thought—and lately, it doesn’t get a lot of time and effort, either. But in a world of busy and isolated lives, in which friendships can too easily become shallow, tenuous, and homogeneous, Dana Robert insists that good friendships are a vital and transformative part of the Christian life—a mustard seed of the kingdom of God. She believes Christians have the responsibility—and opportunity—to be countercultural by making friends across cultural, racial, socioeconomic, and religious lines that separate people from each other. In this book Robert tells the stories of Christians who, despite or even because of difficult circumstances, experienced friendship with people unlike themselves as “God with us,” as exile, as testimony, and as celebration. Jesus was a friend to his disciples. Through Jesus’s life and the lives of his followers down through the ages, Faithful Friendships shows readers how friendship can become life-changing—and even worldchanging.
FULL DESCRIPTION This tasty collection draws on the best 1,001 recipes from Dana Carpender's bestselling books including 500 Low-Carb Recipes, 15-Minute Low-Carb Recipes, 500 More Low-Carb Recipes, 200 Low-Carb Slow Cooker Recipes, The Low-Carb Barbeque Book, and Low-Carb Smoothies. You'll find delicious and varied options including recipes for "high-carb" foods you thought you had to give up forever such as Cinnamon Raisin Bread and Mocha Chocolate Cheesecake. Staying the low-carb course will be easy with choices from barbecue to slow-cooker to internationally-inspired dishes.
This book offers a series of interviews with Canadian ranchers that highlight the innovative and effective ways that they manage vast swaths of grassland for two complementary goals: commercial viability and sustainable habitats. The book’s author is an academic who grew up among ranchers in the grasslands of Canada, and the expertise and viewpoints she has distilled from these interviews complement the academic literature in accessible and surprising ways . As these productive landscapes face increasingly perilous threats such as development, economic pressures, and extreme weather events, it is the ranchers who live on and manage these native grasslands who are passionate about conserving them. This book is about them, their experiences and the realities of their lives, their view of the world, sharing their knowledge to assist younger ranchers, and their contributions to Canada’s species at risk conservation goals, food security and economy. The book offers practical advice for ranchers, but also reveals the depth of attachment and dedication these ranchers have for the grasslands. They are conservationists at heart, as they not only understand that their livelihood is dependent on the health of the ecosystem they manage, but they also have a deep connection to the land, nurtured oftentimes for many generations. Academics and ranchers have much to learn here, but the book – most of which is the words of the ranchers themselves - is written to give the general public an understanding of this vocation and its role in the conservation of our last remaining grasslands.
Provides the skills and information needed to successfully prepare children for enjoyable and rewarding science fair experiences. It can be used at home and in the classroom as a valuable resource for students, teachers, and parents. The models, ideas, and practice exercises presented in this book will help each child build confidence in his or her ability to solve problems. Features a problem-solving model and a completed science fair project; science project ideas; activity sheets for practice in mastering problem-solving steps; activities to help children plan, develop, display, and present their projects; and five practice projects adaptable to an inquiry approach.
Make dieting fit into your life—not take it over—with these simple and delicious low-carb recipes that you will want to make again and again. Reducing carbohydrates in your diet can help you lose weight, manage health concerns like heart disease and diabetes, and just feel better overall. Whether your diet of choice is paleo, keto, or low-carb, Quick and Easy Low Carb Recipes for Beginners gives your diet a jump start. Find an abundance of flavorful recipes that will make you love your new low-carb life, including low-carb options for favorites like pizza, pasta, bread, desserts, and snacks. With carb counts for every ingredient and recipe, you will learn everything from how to transform classic spaghetti and meatballs into a low-carb delight to ways to spice up salads and add flavor to typically boring low-carb choices. Your non-dieting friends and family will love these recipes just as much as you do, and as many become family favorites, your path to weight loss is made easier. Quick, easy, affordable, and tasty recipes make this starter guide your key to sticking with a low-carb life, and the perfect first stop on your personal journey to eating for health.
This book offers comprehensive, easy to understand guidance for medical device technology innovators on how to work through the United States FDA regulatory review process, while also providing insight on the various intellectual property concerns that many medical device innovators face. In the first portion of this book, readers are introduced to important concepts concerning FDA compliance for medical devices, as well as strategies for successfully navigating the FDA regulatory review process. Specifically, the first portion discusses the expansive range of medical devices and then walks through the most common routes to market: the PMA and 510(k) application processes. In the second portion of this book, readers are introduced to the various types of intellectual property rights that are available for medical device technology inventions and innovations, and can explore ways to overcome unique intellectual property challenges faced by many medical device technology innovators. In the third portion of the book, specific strategies are discussed to navigate the interface between the FDA regulatory process and the process of obtaining intellectual property protection. This book also includes a number of descriptive examples, case studies and scenarios to illustrate the topics discussed, and is intended for use by medical device designers, developers and innovators.
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