Dan S. Kennedy's Books

The Best of No B.S.

The Ultimate No Holds Barred Anthology

By: Dan S. Kennedy

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The Best of No B.S.

The Ultimate No Holds Barred Anthology

By: Dan S. Kennedy

The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself. Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you're in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

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Page Count

327

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084587

ISBN 13

9781613084588

Make 'Em Laugh & Take Their Money

A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

By: Dan S. Kennedy

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Make 'Em Laugh & Take Their Money

A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

By: Dan S. Kennedy

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

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267

Publisher

Morgan James Publishing

Published Date

ISBN 10

098285904X

ISBN 13

9780982859049

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

By: Dan S. Kennedy

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No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

By: Dan S. Kennedy

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

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306

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Entrepreneur Press

Published Date

ISBN 10

1613084013

ISBN 13

9781613084014

No B.S. Price Strategy

The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

By: Dan S. Kennedy

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No B.S. Price Strategy

The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

By: Dan S. Kennedy

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Kennedy and Marrs disclose little-known revelations about the power of pricing including: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind “FREE” How to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions

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266

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613080247

ISBN 13

9781613080245

No B.S. Trust Based Marketing

The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World

By: Dan S. Kennedy,Matt Zagula

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No B.S. Trust Based Marketing

The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World

By: Dan S. Kennedy,Matt Zagula

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

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290

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613081766

ISBN 13

9781613081761

The Ultimate Marketing Plan

Target Your Audience! Get Out Your Message! Build Your Brand!

By: Dan S. Kennedy

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The Ultimate Marketing Plan

Target Your Audience! Get Out Your Message! Build Your Brand!

By: Dan S. Kennedy

Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

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240

Publisher

Simon and Schuster

Published Date

ISBN 10

1440511845

ISBN 13

9781440511844

No B.s. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

By: Dan S. Kennedy

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No B.s. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

By: Dan S. Kennedy

This new edition of No B.S. Direct Marketing re-affirms the essential fundamentals revealed by Dan S. Kennedy in the original edition and adds six new chapters full of vital updates, incorporating the newest media and marketing methods. Expanding on key direct marketing strategies, new case history examples and samples from new guest contributors--each with extraordinary, current success in this economy--in diverse fields, Kennedy delivers THE NO B.S. to direct marketing for non-direct marketers.

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240

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No B.S.

Published Date

ISBN 10

159918625X

ISBN 13

9781599186252

No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

By: Dan S. Kennedy,Kim Walsh Phillips

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No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

By: Dan S. Kennedy,Kim Walsh Phillips

Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

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292

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084196

ISBN 13

9781613084199

The Ultimate Marketing Plan

Find Your Hook. Communicate Your Message. Make Your Mark.

By: Dan S Kennedy

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The Ultimate Marketing Plan

Find Your Hook. Communicate Your Message. Make Your Mark.

By: Dan S Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

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205

Publisher

Simon and Schuster

Published Date

ISBN 10

1605508349

ISBN 13

9781605508344

No B.S. Sales Success In The New Economy

By: Dan S. Kennedy

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No B.S. Sales Success In The New Economy

By: Dan S. Kennedy

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to STOP PROSPECTING Once And For All—and why you must • Put the awesome power of TAKEAWAY SELLING to work—in any environment • If you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy • The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit • How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool • The 6-Step No BS Sales Process: finally, a reliable system you can stick with! • 6 Ways Sales Professionals Sabotage Themselves • BS that Sales Managers shovel onto salespeople—beware! • How to switch from One-to-One to One-to-Many with Technical Tools • 8 Steps to getting past any “No” • How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

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290

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613080018

ISBN 13

9781613080016

No B.S. Business Success In The New Economy

Seven Core Strategies for Rapid-Fire Business Growth

By: Dan Kennedy

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No B.S. Business Success In The New Economy

Seven Core Strategies for Rapid-Fire Business Growth

By: Dan Kennedy

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.

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306

Publisher

Entrepreneur Press

Published Date

ISBN 10

161308000X

ISBN 13

9781613080009

The Ultimate Sales Letter 3rd Editon E-Book

Attract New Customers. Boost Your Sales

By: Dan S Kennedy

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The Ultimate Sales Letter 3rd Editon E-Book

Attract New Customers. Boost Your Sales

By: Dan S Kennedy

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Page Count

174

Publisher

Simon and Schuster

Published Date

ISBN 10

1605508276

ISBN 13

9781605508276

No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By: Dan S. Kennedy

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No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By: Dan S. Kennedy

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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Page Count

223

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613083858

ISBN 13

9781613083857

No B.S. Marketing to the Affluent

The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

By: Dan S. Kennedy

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No B.S. Marketing to the Affluent

The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

By: Dan S. Kennedy

SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

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Page Count

301

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613083092

ISBN 13

9781613083093

No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

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No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

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Page Count

284

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599184508

ISBN 13

9781599184500

The Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

By: Craig Simpson,Dan S. Kennedy

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The Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

By: Craig Simpson,Dan S. Kennedy

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

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Page Count

250

Publisher

Entrepreneur Press

Published Date

ISBN 10

161308255X

ISBN 13

9781613082553

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By: Dan S. Kennedy

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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By: Dan S. Kennedy

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

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Page Count

282

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613082711

ISBN 13

9781613082713

No B.S. Time Management for Entrepreneurs

The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

By: Dan S. Kennedy,Ben Glass

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No B.S. Time Management for Entrepreneurs

The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

By: Dan S. Kennedy,Ben Glass

Time Is Money and You Are Running Out of It! Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you’ll learn to redefine the saying, "time is money". Learn how to: CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers KICK YOUR SOCIAL MEDIA ADDICTION—and combat time consumption STOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tactics ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10! FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things! WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressly for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who have more great ideas than time and resources to take advantage of them, who run (not walk) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it.

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250

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084811

ISBN 13

9781613084816

How to Make Millions with Your Ideas

An Entrepreneur's Guide

By: Dan S. Kennedy

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How to Make Millions with Your Ideas

An Entrepreneur's Guide

By: Dan S. Kennedy

You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth

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Page Count

273

Publisher

Penguin

Published Date

ISBN 10

0452273161

ISBN 13

9780452273160

The Ultimate Sales Letter

Attract New Customers. Boost Your Sales.

By: Dan S. Kennedy

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The Ultimate Sales Letter

Attract New Customers. Boost Your Sales.

By: Dan S. Kennedy

Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.

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Page Count

240

Publisher

Simon and Schuster

Published Date

ISBN 10

1440511411

ISBN 13

9781440511417

No B.S.Trust-Based Marketing

The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World

By: Dan S. Kennedy,Matt Zagula

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No B.S.Trust-Based Marketing

The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World

By: Dan S. Kennedy,Matt Zagula

My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. No B.S. Trust-Based Marketing covers: 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream "salesman" to prospects Why "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

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Solve jigsaw puzzle

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Page Count

290

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599184400

ISBN 13

9781599184401

No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

By: Dan S. Kennedy,Kim Walsh Phillips

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No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

By: Dan S. Kennedy,Kim Walsh Phillips

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292

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Entrepreneur Press

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ISBN 10

1613084196

ISBN 13

9781613084199

No B. S. Ruthless Management of People and Profits

No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

By: Dan S. Kennedy

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No B. S. Ruthless Management of People and Profits

No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

By: Dan S. Kennedy

Giving a nod to Jeff Bezos, Steve Jobs, Walt Disney and other ruthless, yet highly successful, managers everywhere, Kennedy presents what it really takes to get productivity from people and by doing so, maximum profits. This revision delivers eight new chapters, fresh case history examples and more"--

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402

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Entrepreneur Press

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ISBN 10

1599185407

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9781599185408

No B.S. Guide to Succeeding in Business by Breaking All the Rules

By: Dan S. Kennedy

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No B.S. Guide to Succeeding in Business by Breaking All the Rules

By: Dan S. Kennedy

Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.

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179

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Entrepreneur Press

Published Date

ISBN 10

1613084757

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9781613084755

No B.S. Guide to Maximum Referrals and Customer Retention

The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

By: Dan S. Kennedy,Shaun Buck

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No B.S. Guide to Maximum Referrals and Customer Retention

The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

By: Dan S. Kennedy,Shaun Buck

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

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180

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Entrepreneur Press

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ISBN 10

1613083343

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9781613083345

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

By: Dan S. Kennedy,Jason Marrs

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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

By: Dan S. Kennedy,Jason Marrs

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.

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266

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Entrepreneur Press

Published Date

ISBN 10

1599184001

ISBN 13

9781599184005

Making Them Believe

How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

By: Dan S. Kennedy

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Making Them Believe

How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

By: Dan S. Kennedy

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER...Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success---missing from most businesses; THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to; a most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you. INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.

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307

Publisher

Morgan James Publishing

Published Date

ISBN 10

0982859058

ISBN 13

9780982859056

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

By: Dan S. Kennedy,Jeff Slutsky

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No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

By: Dan S. Kennedy,Jeff Slutsky

Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar

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252

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Entrepreneur Press

Published Date

ISBN 10

1599184397

ISBN 13

9781599184395

No B.S. Guide to Powerful Presentations

The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

By: Dan S. Kennedy,Dustin Mathews

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No B.S. Guide to Powerful Presentations

The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

By: Dan S. Kennedy,Dustin Mathews

Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

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151

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613083645

ISBN 13

9781613083642

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

By: Dan S. Kennedy

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No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

By: Dan S. Kennedy

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306

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084013

ISBN 13

9781613084014

The Best of No B.S.

The Ultimate No Holds Barred Anthology

By: Dan S. Kennedy

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The Best of No B.S.

The Ultimate No Holds Barred Anthology

By: Dan S. Kennedy

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327

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084587

ISBN 13

9781613084588

No B.S. Sales Success in the New Economy

By: Dan S. Kennedy

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No B.S. Sales Success in the New Economy

By: Dan S. Kennedy

Here, Dan Kennedy takes business owners from recession warriors to new economy entrepreneurs. He invites them to push past today's upsets and start moving forward into the new economy by uncovering new opportunities, revealing new requirements, and restoring time-honoured business principles.

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290

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599183579

ISBN 13

9781599183572

No B.S. Time Management for Entrepreneurs

The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

By: Dan S. Kennedy

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No B.S. Time Management for Entrepreneurs

The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

By: Dan S. Kennedy

TURN TIME INTO WEALTH WARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it." Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money. Learn how to: ACCURATELY CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers STOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tactics ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10! FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!

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214

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613083769

ISBN 13

9781613083765

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By: Dan Kennedy

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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By: Dan Kennedy

Millionaire maker Dan S. Kennedy and co-founders of Iron Tribe Fitness, Forest Walden and Jim Cavale, debunk branding lies and myths and reveal the truth behind the power, value, creation, and care and feeding of brand identity for products, services, small businesses, and entrepreneurs"--

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282

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Entrepreneur Press

Published Date

ISBN 10

1599185334

ISBN 13

9781599185330

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

By: Dan S. Kennedy

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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

By: Dan S. Kennedy

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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284

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613081839

ISBN 13

9781613081839

Book's by Dan S. Kennedy

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