The definitive book on camping in America. . . . A passionate, witty, and deeply engaging examination of why humans venture into the wild."--Cheryl Strayed, author of Wild From the Sierras to the Adirondacks and the Everglades, Dan White travels the nation to experience firsthand--and sometimes face first--how the American wilderness transformed from the devil's playground into a source of adventure, relaxation, and renewal. Whether he's camping nude in cougar country, being attacked by wildlife while "glamping," or crashing a girls-only adventure for urban teens, Dan White seeks to animate the evolution of outdoor recreation. In the process, he demonstrates how the likes of Emerson, Thoreau, Roosevelt, and Muir--along with visionaries such as Adirondack Murray, Horace Kephart, and Juliette Gordon Low--helped blaze a trail from Transcendentalism to Leave No Trace. Wide-ranging in research, enthusiasm, and geography, Under the Stars reveals a vast population of nature seekers, a country still in love with its wild places.
Franklin Township is a picturesque, rural oasis with rich soils and sparkling streams in the heart of Hunterdon County. Settled in the early 1700s by Quakers, it was touched by the Revolutionary War. Although the township was never occupied by British troops, New Jersey deputy quartermaster general Moore Furman's gristmill supplied flour for George Washington's troops. Its beginnings as a farming and milling community remain at the heart of Franklin. Agriculture continues to hold cultural, historic, and scenic importance, and Hiram Deats, who manufactured a cast-iron plow patented by his father, John, in 1828, is still honored. Charming villages and hamlets boast 99 historic stone structures and 183 frame homes built before 1900. This idyllic area stands as proof that nature and bucolic farmland still hold sway in one of the nation's most densely populated states.
The range of Walt Disney's accomplishments is remarkable. He is considered the most successful filmmaker in history. He won 32 Academy Awards, far more than those of any other filmmaker. He revolutionized the amusement park and resort industries, and his theme parks have been praised as among the most outstanding urban designs in the United States. As Ward Kimball, one of Walt Disney's most prominent animators, once said, "At the bottom line Walt was a down-to-earth farmer's son who just happened to be a genius." Walt Disney spent his formative years in Missouri. Some of the direct influences of these years on his career are documented in this book. "Snow White and the Seven Dwarfs," the first feature-length animated film to be produced, was inspired by a black-and-white, live-action silent film version of "Snow White" that he viewed as a teen-ager in Kansas City. A theatrical production of "Peter Pan" that he saw as a child in Marceline, Mo., led to his own animated version of the story. Born in Chicago in December 1901, he moved with his family to a farm near Marceline, where he lived from ages 4 to 9. "To tell the truth," Walt Disney once wrote, "more things of importance happened to me in Marceline than have happened since--or are likely to in the future." The town of Marceline was the inspiration for many features of future Disney theme parks, and the pastoral setting he lived in there is also reflected in many of his films. Except for a couple of years spent in Chicago and France, Disney lived in Kansas City from 1911 to 1923. During his years in Kansas City he learned the discipline that would enable him to persevere and prevail through the many hardships he experienced as a struggling filmmaker. It was in Kansas City that he trained to become a commercial artist and an animator, and Kansas City was the location of his first film production studio, Laugh-O-gram Films. Walt Disney's Missouri not only tells the story of the young Disney growing up, but it also paints a picture of the Kansas City he knew. With the bankruptcy of Laugh-O-gram Films, Disney moved to California, drawing with him many of his Kansas City colleagues, who would eventually win fame in animation themselves. This richly illustrated book describes Disney's Missouri years and chronicles his many connections and returns to the state until his death in 1966. The book also details two little-know projects in Missouri that Disney seriously considered in his later years--theme parks in his "hometown," Marceline, and in St. Louis. As his daughter Diane Disney Miller says in the foreword to the book, Walt Disney was "truly a Missourian.
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Kate McGillacutty coyly agrees to marry a man of her father's standards: a "real" man unafraid of hard work. She's certain she can convince the ruggedly suitable, undeniably charming Peter O'Rourke to play along for a price, but soon Peter has dreams of his own for his beautiful bride, and they don't include letting her out of his sight. Original.
Providing clinicians and patients with the latest developments in research, this new edition is a succinct and practical introduction to the diagnosis, evaluation and management of OCD and other related disorders. Part of the Oxford Psychiatry Library series, this pocketbook includes individual chapters on the phenomenology, pathogenesis, pharmacotherapy and psychotherapy of OCD and other related disorders, and features fully updated content and research. The book also includes a helpful resources chapter, and an Appendix with summaries of the major rating scales used to assess patients with OCD, which will be of use to both clinicians and patients. Obsessive-compulsive disorder (OCD) and Obsessive-compulsive-related disorders (OCRDs) are anxiety disorders characterized by obsessions and compulsions, and varying degrees of anxiety and depression. OCRDs are considered to be one of the most disabling of psychiatric disorders and they present a tremendous economic and social burden, both for the affected individual, their family, and for society at large. In contrast to other psychiatric conditions of a comparable or lesser prevalence and patient burden, relatively little is understood about the aetiology, and cognitive effects of OCRDs.
Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.
Since the 1960s, many artists have incorporated ecological concerns into their work, an endeavor that has required new strategies in art-making. To explore recent American manifestations of these interests, the David and Alfred Smart Museum commissioned new projects from artists Mark Dion, Peter Fend, and Dan Peterman, each focusing on interrelationships between particular organisms—human beings-and a specific group of sites—a museum building, a river landscape, and a university campus. The results, exhibited at the Smart Museum during the summer of 2000, evoke the varied scales, from the microscopic to the global, at which human actions affect the environment. This catalog documents each of the artists' projects through an array of images and words: Smart Museum Associate Curator Stephanie Smith provides an introduction and brief overviews of the three projects, each of the artists contribute statements, and photographers Susan Anderson and Tom van Eynde document—in over 100 images—the processes and projects that comprise the exhibition.
SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself. Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you're in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
In a zany memoir, the author of Loser Goes First chronicles the ups and downs of his career at a major record label, documenting his misadventures dealing with egomaniacs, incompetents, wackos, and know-it-all executive assistants while directing a gangsta rapper's commercial, battling his punk roots, and creating an ad for the love songs of Phil Collins. Original.
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
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