As you read this book, keep this IMPAX Maxim in mind: It's not enough to understand your customer's need. You have to understand your customer's business. This requires a combination of art and science. Art is experience and skill, and science is process and tools. The IMPAX Process focuses on key elements of the research effort: gathering and utilizing data; obtaining information; determining the fit; developing coach relationships and networks; and conducting effective research meetings. Together, art and science help us do efficient and effective research, which allows us to: determine the right solution, solution fit and business fit; identify the key players, the decision maker and the decision process; and optimize our chances for success.
As you read this book, keep this IMPAX Maxim in mind: It's not enough to understand your customer's need. You have to understand your customer's business. This requires a combination of art and science. Art is experience and skill, and science is process and tools. The IMPAX Process focuses on key elements of the research effort: gathering and utilizing data; obtaining information; determining the fit; developing coach relationships and networks; and conducting effective research meetings. Together, art and science help us do efficient and effective research, which allows us to: determine the right solution, solution fit and business fit; identify the key players, the decision maker and the decision process; and optimize our chances for success.
1920, central Russia. The Red Terror tightens its hold. Kolya has deserted his Red Army unit and returns home to bury his brother and reunite with his wife and sons. But he finds the village silent and empty. The men have been massacred in the forest. The women and children have disappeared.In this remote, rural Russian community the folk tales that mothers tell their children by candlelight take on powerful significance, and the terrifying legend of Koschei, The Deathless One, begins to feel very real. Kolya sets out on a journey through dense, haunting forests and across vast plains against the bitter winter, in the desperate hope he will find his wife and two boys—and find them alive. But there are very dark things in Kolya's past. And, as he strives to find his family, there's someone—or something—following his trail . . .
Dr. Spitzer has created an issue devoted to the evidence-based pharmacologic care of the neonate. The issue opens with an important article on A Quality Improvement Approach to Modifying Medication Use in the NICU. The expert authors he has secured have contributed articles in the areas of therapeutic drug monitoring, off-label use of medications in the NICU, antenatal and post-natal corticosteroids, antibiotics, antifungals, and antivirals, as well as bronchodilators and nitric oxide. Other articles also present evidence-based use of oxygen, dopamine, anesthetics and analgesics, and erythropoetin.
YouTube sensations Dan Howell (danisnotonfire) and Phil Lester (AmazingPhil) were just two awkward guys who shared their lives on the Internet…until now. Dan Howell and Phil Lester, avoiders of human contact and direct sunlight, actually went outside. Traveling around the world on tour, they have collected hundreds of exclusive, intimate, and funny photos, as well as revealing and candid side notes, to show the behind-the-scenes story of their adventure. Fans of Dan and Phil’s #1 New York Times bestseller, The Amazing Book Is Not on Fire, and their more than 10 million YouTube subscribers will love this full-color book featuring never-before-seen photos and stories from Dan and Phil.
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