Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
As a new manager, how do you construct a performance review that will give your employees balanced, encouraging feedback, yet provide them with the critiquing they may need? This book answers that question. It explains the importance of employee appraisals to your staff's future performance, and details what you need to do before evaluation time comes around. You can learn how to write the review, how to handle the face-to-face part of the review, and how to deal with the aftermath of a bad review. It also gives ideas for establishing goals and priorities that employees can work toward, and suggests tools for helping them improve on their weaknesses and run with their strengths.
Dale Carnegie was born on November 24, 1888 in Meryville, Missouri, USA. He spent his childhood living and working on the family farm while attending school. After Graduating from the state teachers college in Warrensburg, Missouri, Carnegie worked as a Travelling Salesman untill 1911, when he quit his Job and moved to New York City where he attented the famed American Academy of Dramatic Arts.
In "The leader in you," coauthors Stuart R. Levine and Michael A. Crom apply the famed organization's time-tested human relations principles to demonstrate how anyone, regardless of his or her job, can harness creativity and enthusiasm to work more productively. With insights from leading figures in the corporate, entertainment, sports, academic, and political arenas, and encompassing interviews and advice from such eminent authorities as Ford Motor Company's Lee lacocca and former prime minister Margaret Thatcher, this comprehensive step-by-step guide includes strategies to help you succeed in all aspects of your life.
For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success—a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the mega-bestseller How to Win Friends and Influence People, totaling over thirty million copies. Now, in The Leader In You, coauthors Stuart R. Levine and Michael A. Crom apply the famed organization’s time-tested human relations principles to demonstrate how anyone, regardless of his or her job, can harness creativity and enthusiasm to work more productively. With insights from leading figures in the corporate, entertainment, sports, academic, and political arenas—and encompassing interviews and advice from such eminent authorities as Lee Iacocca and Margaret Thatcher—this comprehensive, step-by-step guide includes strategies to help you: identify your leadership strengths; achieve your goals and increase your self-confidence; eliminate an “us vs. them” mentality; become a team player and strengthen cooperation among associates; balance work and leisure; control your worries and energize your life; and much more! The most important investment you will ever make is in yourself—once you discover the key that unlocks The Leader In You.
Worry changes the light in our lives to darkness. The only way to overcome darkness is to turn on the light. The light dissipates the darkness like the sun dissipates the mist. All of us worry. Many of these worries are of short duration and go away with little effort. But when worry persists, it can rob us of vitality, enthusiasm and energy and can lead to physical and mental breakdowns. Doctors point out that chronic worry is behind numerous diseases such as asthma, allergies, cardiac trouble, high blood pressure and a host of other illnesses too numerous to mention. The worried mind is confused, divided and is thinking aimlessly about a lot of things that are not true. We can push worry out by training our minds to focus on harmony, peace, beauty, right action, love and understanding by supplanting negative thoughts with constructive thoughts. This book looks at many things that induces worry. We will examine the worries that are initiated in our home life as well as in our jobs. We will discuss how to deal with stress, avoid burnout and develop and maintain a positive mental attitude that will enable us to replace our worries with affirmative thoughts and actions. To get the most out of this book, read all of it first to absorb the overall concept of dealing with worry and stress. Then reread each chapter and start applying the guidelines for achieving each of the areas covered.
Drawing on Dale Carnegie's years of experience as a business trainer this book will show you how to overcome the natural fear of public speaking, to become a successful speaker and even learn to enjoy it.
With Dale Carnegie's timeless advice in hand, millions of people have learned how to eliminate debilitating fear and worry from their lives and to embrace a worry-free future. In this classic work, Carnegie offers a set of practical formulas that you can put to work today. It includes lessons in how to eliminate business and financial worries, avoid fatigue, add more time to your waking life, and find your true self. Fascinating to read and easy to apply, How to Stop Worrying and Start Living deals with fundamental emotions and life-changing ideas. There's no need to live with worry and anxiety that keep you from enjoying a full, active life! Penguin Random House Canada is proud to bring you classic works of literature and nonfiction in e-book form, with the highest quality production values. Find more today and rediscover books you never knew you loved.
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