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The Role of Design in International Competitiveness

By: D.O. Ughanwa,M.J. Baker

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The Role of Design in International Competitiveness

By: D.O. Ughanwa,M.J. Baker

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1351248030

ISBN 13

9781351248037

The Role of Design in International Competitiveness

By: D.O. Ughanwa,M.J. Baker

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Role of Design in International Competitiveness

By: D.O. Ughanwa,M.J. Baker

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Write a review

Solve jigsaw puzzle

Age

Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1351248030

ISBN 13

9781351248037

Book's by D.O. Ughanwa

The Role of Design in International Competitiveness

The Role of Design in International Competitiveness

The Role of Design in International Competitiveness

The Role of Design in International Competitiveness

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