D. Drake's Books

Optimal Database Marketing

Strategy, Development, and Data Mining

By: Ronald G Drozdenko,Perry D Drake

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Optimal Database Marketing

Strategy, Development, and Data Mining

By: Ronald G Drozdenko,Perry D Drake

Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

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Page Count

425

Publisher

SAGE Publications

Published Date

ISBN 10

145226404X

ISBN 13

9781452264042

Downshifting

How to Work Less and Enjoy Life More

By: John D. Drake

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Downshifting

How to Work Less and Enjoy Life More

By: John D. Drake

Drake, who successfully downshifted his own work life, gives timely advice to help people move from the "fast track" to a more satisfying, less-focused lifestyle.

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Page Count

153

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1576759903

ISBN 13

9781576759905

The Nation's Nature

How Continental Presumptions Gave Rise to the United States of America

By: James D. Drake

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The Nation's Nature

How Continental Presumptions Gave Rise to the United States of America

By: James D. Drake

In one of Common Sense’s most ringing phrases, Thomas Paine declared it "absurd" for "a continent to be perpetually governed by an island." Such powerful words, coupled with powerful ideas, helped spur the United States to independence. In The Nation's Nature, James D. Drake examines how a relatively small number of inhabitants of the Americas, huddled along North America’s east coast, came to mentally appropriate the entire continent and to think of their nation as America. Drake demonstrates how British North American colonists’ participation in scientific debates and imperial contests shaped their notions of global geography. These ideas, in turn, solidified American nationalism, spurred a revolution, and shaped the ratification of the Constitution. Winner of the Walker Cowen Memorial Prize for an outstanding work of scholarship in eighteenth–century studies

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567

Publisher

University of Virginia Press

Published Date

ISBN 10

0813931398

ISBN 13

9780813931395

French Intellectuals and Politics from the Dreyfus Affair to the Occupation

By: D. Drake

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French Intellectuals and Politics from the Dreyfus Affair to the Occupation

By: D. Drake

A companion volume to Drake's Intellectuals and Politics in Post-War France (2002), French Intellectuals from the Dreyfus Affair to the Occupation traces the political positions adopted by French writers and artists from the end of the 19th century to the Liberation. Drawing on a wide range of primary and secondary sources, it offers a clear and accessible analysis of the intellectuals' engagement with nationalism, pacifism, communism, anti-communism, surrealism, fascism and anti-fascism, which is located within the evolving national and international context of the period.

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Page Count

225

Publisher

Springer

Published Date

ISBN 10

0230006094

ISBN 13

9780230006096

Is Anyone Out There?

The Scientific Search for Extraterrestrial Intelligence

By: Frank D. Drake,Dava Sobel

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Is Anyone Out There?

The Scientific Search for Extraterrestrial Intelligence

By: Frank D. Drake,Dava Sobel

Internationally known astronomer, Professor Frank Drake, has been scanning deepest space for more than 30 years, hoping to tune into an alien radio signal that could only come from an extraterrestrial intelligence. This book chronicles his work and discoveries.

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272

Published Date

ISBN 10

067185299X

ISBN 13

9780671852993

States' Rights and American Federalism

A Documentary History

By: Frederick D. Drake,Lynn Nelson

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States' Rights and American Federalism

A Documentary History

By: Frederick D. Drake,Lynn Nelson

The debate over states' rights versus federalism in America is one that has raged since our country's founding. Arguments over the interpretation of the Constitution and the meaning of power and its distribution among the states' governments echoes in governmental chambers even today. Students can trace the history and development of issues surrounding this debate, as well as the reactions to them, through this unique and comprehensive collection of over 65 primary documents. Court cases, opinion pieces, speeches and many other documents bring to life the controversies surrounding the debate. Explanatory introductions to documents aid users in understanding the various arguments put forth in deliberations over different governmental matters, while illuminating the significance of each document. Drake and Nelson trace the origins and changes in the nature of states' rights and American federalism using carefully chosen documents to reflect the fact that the tension and interaction between the states' governments and the national government define the ideals and provide the means for realistic achievement of these ideals. Documents can be easily accessed through five different sections, each section exploring a specific period in history and contributing to the understanding of the debate. The introductory and explanatory text help readers understand the nature of the conflicts, the issues being contested, the social and cultural pressures that shaped each debate, and the manner in which the passions of individual government officials, justices, and our presidents affected the development of policies concerning states' rights and federalism.

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264

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313032297

ISBN 13

9780313032295

How to Drop Five Strokes Without Having One

Finding More Enjoyment in Senior Golf

By: John D. Drake

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How to Drop Five Strokes Without Having One

Finding More Enjoyment in Senior Golf

By: John D. Drake

Ten years ago I could easily have cleared that pond. Im okay until about the fourteenth hole; then I can feel myself getting tired. Ive had to shorten my backswing; otherwise, my old back will keep me up all night. Sound familiar? As much as we may hate to admit it, at sixty-plus were different from younger golfers both physically and mentally. While this isnt necessarily bad, it does impact how we play. In How to Drop Five Strokes without Having One, author Dr. John D. Drake explains how awareness of these changes can allow us to adapt; we can still lower our scores and get more fun from our favorite pastime. Drake offers specific techniques and strategies geared toward seniors that can be readily adapted to every facet of your golf gametee box, fairway, bunker, and green. How to Drop Five Strokes without Having One provides not only easy-to-apply suggestions for lower golf scores, but also tips on how to reduce anxiety and tension. With photos included, How to Drop Five Strokes without Having One helps solve the unique problems encountered by aging golfers and helps you lower your handicap while enjoying the game.

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Page Count

136

Publisher

iUniverse

Published Date

ISBN 10

1462060390

ISBN 13

9781462060399

Practical PostgreSQL

By: Joshua D. Drake,John C. Worsley

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Practical PostgreSQL

By: Joshua D. Drake,John C. Worsley

Arguably the most capable of all the open source databases, PostgreSQL is an object-relational database management system first developed in 1977 by the University of California at Berkeley. In spite of its long history, this robust database suffers from a lack of easy-to-use documentation. Practical PostgreSQL fills that void with a fast-paced guide to installation, configuration, and usage. This comprehensive new volume shows you how to compile PostgreSQL from source, create a database, and configure PostgreSQL to accept client-server connections. It also covers the many advanced features, such as transactions, versioning, replication, and referential integrity that enable developers and DBAs to use PostgreSQL for serious business applications. The thorough introduction to PostgreSQL's PL/pgSQL programming language explains how you can use this very useful but under-documented feature to develop stored procedures and triggers. The book includes a complete command reference, and database administrators will appreciate the chapters on user management, database maintenance, and backup & recovery. With Practical PostgreSQL, you will discover quickly why this open source database is such a great open source alternative to proprietary products from Oracle, IBM, and Microsoft.

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639

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1449310109

ISBN 13

9781449310103

Intellectuals and Politics in Post-War France

By: D. Drake

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Intellectuals and Politics in Post-War France

By: D. Drake

What did French intellectuals have to say about Gaullism, the Cold War colonialism, the women's movement, and the events of May '68? David Drake examines the political commitment of intellectuals in France from Sartre and Camus to Bernard-Henri Lévy and Bourdieu. In this accessible study, he explores why there was a radical reassessment of the intellectual's role in the mid 1970s-80s and how a new generation engaged with Islam, racism, the Balkan Wars and the strikes of 1995.

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264

Publisher

Springer

Published Date

ISBN 10

0230509630

ISBN 13

9780230509634

Prisons, Punishment and the Pursuit of Security

By: D. Drake

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Prisons, Punishment and the Pursuit of Security

By: D. Drake

Drawing on research in men's long-term, maximum-security prisons, this book examines three interconnected problems: the tendency of the prison to obscure other social problems and conceal its own failings, the pursuit of greater levels of human security through repressive and violent means and the persistence of the belief in the problem of 'evil'.

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Page Count

220

Publisher

Palgrave Macmillan

Published Date

ISBN 10

1349328723

ISBN 13

9781349328727

The Perfect Interview

By: John D. Drake

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The Perfect Interview

By: John D. Drake

The most central event determining whether you get a job is the interview. And in interviews, as in most things, practice makes perfect. The Perfect Interview, by human resources expert John Drake, shows you how to practice. It gives you the ideas, the tools and the techniques you need to prepare for every type of interview. Having interviewed hundreds of job applicants, from hourly workers to top level managers, Drake knows that every employment interview ultimately seeks the answers to just two questions: Can you do the job? Will you work well with your colleagues and fit into this company? The Perfect Interview follows the chronological order of the interview process itself; it explains what to do before, during and after an interview. It begins by discussing how to get an interview, including how to answer employment ads, how to write succinct but effective cover letters, how to work with employment agencies and executive search firms, and the advantages and disadvantages of networking.

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207

Publisher

Mjf Books

Published Date

ISBN 10

1567315046

ISBN 13

9781567315042

The Perfect Interview

How to Get the Job You Really Want

By: John D. Drake

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The Perfect Interview

How to Get the Job You Really Want

By: John D. Drake

John Drake has updated his classic bestseller to help job-seekers further sharpen their skills and control each step of the interview in a job market that's more competitive than ever. This new edition details 20 of the toughest questions interviewers ask and shares real-life stories of both good and bad interviewing situations.

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Page Count

189

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814477429

ISBN 13

9780814477427

Effective Interviewing

A Guide for Managers

By: John D. Drake

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Effective Interviewing

A Guide for Managers

By: John D. Drake

An industrial psychologist offers a step-by-step guide to the techniques and procedures for evaluating a job candidate

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275

Publisher

Amacom Books

Published Date

ISBN 10

0814476007

ISBN 13

9780814476000

CHRISTIANITY THE FRIEND OF THE

By: Charles D. Drake

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CHRISTIANITY THE FRIEND OF THE

By: Charles D. Drake

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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Wentworth Press

Published Date

ISBN 10

1359982493

ISBN 13

9781359982490

The Effective Interviewer

A Guide for Managers

By: John D. Drake

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The Effective Interviewer

A Guide for Managers

By: John D. Drake

An industrial psychologist offers a step-by-step guide to the techniques and procedures for evaluating a job candidate.

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Page Count

387

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

081445920X

ISBN 13

9780814459201

Performance Appraisal

One More Time

By: John D. Drake

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Performance Appraisal

One More Time

By: John D. Drake

John Drake, founder of Drake-Beam-Morrin explains why even the most well-intentioned systems fail to improve employee performance and seem to leave everyone frustrated. Every few years managers try to improve the system only to find the cycle repeats itself. Drake argues for an approach that allows for a performance discussion based on honest views of goals and achievements.

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Crisp Pub Incorporated

Published Date

ISBN 10

1560524421

ISBN 13

9781560524427

Book's by D. Drake

Optimal Database Marketing

Optimal Database Marketing

Downshifting

Downshifting

The Nation's Nature

The Nation's Nature

French Intellectuals and Politics from the Dreyfus Affair to the Occupation

French Intellectuals and Politics from the Dreyfus Affair to the Occupation

Is Anyone Out There?

Is Anyone Out There?

States' Rights and American Federalism

States' Rights and American Federalism

How to Drop Five Strokes Without Having One

How to Drop Five Strokes Without Having One

Practical PostgreSQL

Practical PostgreSQL

Intellectuals and Politics in Post-War France

Intellectuals and Politics in Post-War France

Prisons, Punishment and the Pursuit of Security

Prisons, Punishment and the Pursuit of Security

The Perfect Interview

The Perfect Interview

The Perfect Interview

The Perfect Interview

Effective Interviewing

Effective Interviewing

CHRISTIANITY THE FRIEND OF THE

CHRISTIANITY THE FRIEND OF THE

The Effective Interviewer

The Effective Interviewer

Performance Appraisal

Performance Appraisal

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