Cristina Ziliani's Books

Loyalty Management

From Loyalty Programs to Omnichannel Customer Experiences

By: Cristina Ziliani,Marco Ieva

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Loyalty Management

From Loyalty Programs to Omnichannel Customer Experiences

By: Cristina Ziliani,Marco Ieva

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

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Page Count

246

Publisher

Routledge

Published Date

ISBN 10

0429663420

ISBN 13

9780429663420

Loyalty Management

From Loyalty Programs to Omnichannel Customer Experiences

By: Cristina Ziliani,Marco Ieva

Write a review Read reviews Take a Quiz Solve Book Puzzle

Loyalty Management

From Loyalty Programs to Omnichannel Customer Experiences

By: Cristina Ziliani,Marco Ieva

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

246

Publisher

Routledge

Published Date

ISBN 10

0429663420

ISBN 13

9780429663420

Milano 1816: Carlotta e Ludovico

By: Cristina Contilli

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Milano 1816: Carlotta e Ludovico

By: Cristina Contilli

La storia d'amore tra lo scrittore Ludovico Di Breme e l'attrice Carlotta Marchionni presenta tutte le caratteristiche dell'amore "romantico" passione, contrasti, lontananza e, in conclusione, morte di uno dei due innamorati, ancora relativamente giovane, a causa della tisi. Ludovico Di Breme era stato ordinato sacerdote nel 1806, ma aveva un cuore "amante" che gli rendeva difficile rispettare gli obblighi della sua condizione. La fonte principale per ricostruire la storia d'amore tra lo scrittore torinese Ludovico Di Breme e l'attrice Carlotta Marchionni, sono le lettere di Silvio Pellico, amico di Ludovico, ma anche di Carlotta, che il Pellico ammira per la sua capacità di dare un anima ed uno spessore ai personaggi che interpreta sul palcoscenico

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Age

Page Count

215

Publisher

Lulu.com

Published Date

ISBN 10

1471097773

ISBN 13

9781471097775

Book's by Cristina Ziliani

Loyalty Management

Loyalty Management

Loyalty Management

Loyalty Management

Milano 1816: Carlotta e Ludovico

Milano 1816: Carlotta e Ludovico

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