Crawford Hollingworth's Books

How Your Brain Is Wired

An Owner's Manual

By: Crawford Hollingworth,Cathy Tomlinson

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How Your Brain Is Wired

An Owner's Manual

By: Crawford Hollingworth,Cathy Tomlinson

Written by an award-winning behavioral change expert, this practical guide shows how recent discoveries in the behavioural sciences can help you lead a more positive and rewarding life. As 95 per cent of our brain activity carries on at a subconscious level, we’re not always aware of why we think what we think and do the things we do. Sometimes these subconscious wirings can make us think or act in ways that are not optimal for our happiness – they can bring out the illogical in us all. How Your Brain Is Wired draws on recent breakthroughs in our understanding of how the brain really works, empowering the reader to take control over their own behavior. Full of insight and practical advice, it equips you with a toolkit of simple changes you can put into action to: reduce conflict and anxiety, achieve a positive mindset, make better decisions, have more fun and reach new goals. This book is about rewiring your attitudes; re-seeing yourself and your choices. It reveals something rather magical: how tiny tweaks to your behavior can be all you need to deliver a big, sometimes thrilling, reboot to your life.

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Page Count

274

Publisher

Unbound Publishing

Published Date

ISBN 10

1800181876

ISBN 13

9781800181878

How Your Brain Is Wired

An Owner's Manual

By: Crawford Hollingworth,Cathy Tomlinson

Write a review Read reviews Take a Quiz Solve Book Puzzle

How Your Brain Is Wired

An Owner's Manual

By: Crawford Hollingworth,Cathy Tomlinson

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

274

Publisher

Unbound Publishing

Published Date

ISBN 10

1800181876

ISBN 13

9781800181878

Scenarios in Marketing

From Vision to Decision

By: Gill Ringland,Laurie Young

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Scenarios in Marketing

From Vision to Decision

By: Gill Ringland,Laurie Young

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

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Page Count

244

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470058587

ISBN 13

9780470058589

The Novels of F. Marion Crawford

By: Francis Marion Crawford

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The Novels of F. Marion Crawford

By: Francis Marion Crawford

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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Age

Page Count

410

Publisher

Wentworth Press

Published Date

ISBN 10

053023775X

ISBN 13

9780530237756

Book's by Crawford Hollingworth

How Your Brain Is Wired

How Your Brain Is Wired

How Your Brain Is Wired

How Your Brain Is Wired

Scenarios in Marketing

Scenarios in Marketing

The Novels of F. Marion Crawford

The Novels of F. Marion Crawford

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