Do you want to become a million-dollar financial advisor, boost client satisfaction, and dramatically expand your business? This book provides all the answers and strategies you need to do just that. Complete with proven techniques, expert insights, and practical tips to maximize your profitability, The Financial Advisor’s Success Manual will show you how to break the cycle of moderate growth by teaching you how to: Develop a differentiation strategy Define and implement your six core client-facing processes Balance the cost of services with the value delivered Enhance client loyalty Perfect your personal marketing and sales approach You didn’t start your financial services firm with a goal of modest gains. So don’t settle for that! By implementing the methodologies and strategies in this manual, you can grow your business beyond your wildest expectations--all while serving your clients better.
Do you want to become a million-dollar financial advisor, boost client satisfaction, and dramatically expand your business? This book provides all the answers and strategies you need to do just that. Complete with proven techniques, expert insights, and practical tips to maximize your profitability, The Financial Advisor’s Success Manual will show you how to break the cycle of moderate growth by teaching you how to: Develop a differentiation strategy Define and implement your six core client-facing processes Balance the cost of services with the value delivered Enhance client loyalty Perfect your personal marketing and sales approach You didn’t start your financial services firm with a goal of modest gains. So don’t settle for that! By implementing the methodologies and strategies in this manual, you can grow your business beyond your wildest expectations--all while serving your clients better.
Annotation Daniel Webster (1782-1852) embodied the golden age of oratory in America by mastering each of the major genres of public speaking of the time. Even today, many of his victories before the Supreme Court remain as precedents. Webster served in the House, the Senate, and twice as secretary of state. He was so famous as a political orator that his reply "Liberty and Union, now and forever, one and inseparable!" to Senator Robert Hayne in a debate in 1830 was memorized by schoolboys and was on the lips of Northern soldiers as they charged forward in the Civil War. There would have been no 1850 Compromise without Webster, and without the Compromise, the Civil War might well have come earlier to an unprepared North. Webster was also the consummate ceremonial speaker. He advanced Whig virtues and solidified support for the Union through civil religion, creating a transcendent symbol for the nation that became a metaphor for the working constitutional framework. While several biographies have been written about Webster, none has focused on his oratorical talent. This study examines Webster's incredible career from the perspective of his great speeches and how they created a civil religion that moved citizens beyond loyalty and civic virtue to true romantic patriotism. Craig R. Smith places Webster's speeches in their historical context and then uses the tools of rhetorical criticism to analyze them. He demonstrates that Webster understood not only how rhetorical genres function to meet the expectations of the moment but also how they could be braided to produce long-lasting and literate discourse
Relying on the author’s established expertise in rhetorical theory and political communication, this book re-contextualizes Romantic rhetorical theory in the late 18th and early 19th centuries to provide a foundation for a Neo-Romantic rhetorical theory for our own time. In the process, it uses a unique methodology to correct misconceptions about many Romantic writers. The methodology of the early chapters uses a dialectical approach to trace Romanticism and its opposition, the Enlightenment, back through Humanism and its opposition, Scholasticism, to St. Augustine. These chapters include a revisionist analysis of the church’s treatment of Galileo in the course of showing how difficult it was for scientific study to be accepted in the academic world. The study also re-conceptualizes Jean-Jacques Rousseau, David Hume, and Edmund Burke as bridge figures to the Romantic Era instead of as Enlightenment figures. This move throws new light on the major artists of the Romantic Era, who are examined in chapters seven and eight. Chapter nine focuses on Percy Bysshe Shelley and his development of the rhetorical poem, and thereby provides a new genre in the Romantic catalogue. Chapter ten uses the foregoing to analyse and reconceptualize the rhetorical theories of Hugh Blair and Thomas De Quincey. The concluding chapter then synthesizes their theories with relevant contemporary rhetorical theories thereby constructing a Neo-Romantic theory for our own time. In the process, this book links the Romantics’ love of nature to the current environmental crisis.
For two decades, students and instructors have relied on award-winning author Craig Smith’s detailed description and analysis of rhetorical theories and the historical contexts for major thinkers who advanced them. He employs key themes from important philosophical schools in this well-researched chronicle of rhetoric and human consciousness. One is that rhetoric is a response to uncertainty. The modern philosophers, like the naturalists of ancient Greece and the Scholastics who preceded them, tried to end uncertainty by combining the discoveries of science and psychology with rationalism. Their aim was progress and a consensus among experts as to what truth is. However, where modernism proved ineffective, rhetoric was revived to fill the breach. Another significant theme is that different conceptions of human consciousness lead to different theories of rhetoric, and for every major school of thought, another school of thought forms in reaction. Classic and contemporary examples demonstrate the usefulness of rhetorical theory, especially its ability to inform and guide. By providing probes for rhetorical criticism, discussions also demonstrate that rhetorical criticism illustrates, verifies, and refines rhetorical theory. Thus, the synergistic relationship between theory and criticism in rhetoric is no different than in other arts: Theory informs practice; analysis of successful practice refines theory. Smith’s absorbing study has been expanded to include thorough treatments of rhetoric in the Romantic Era, feminist and queer theory, and historical context for the creation of rhetorical theory and its use in public address.
Relying on the author’s established expertise in rhetoric and political communication, this book re-contextualizes Romantic rhetorical theory from the late 18th and early 19th centuries to provide a foundation for a Neo-Romantic rhetorical theory for our own time. In the process, it uses a unique methodology to correct misconceptions about the rhetorical theories of many writers. Using a dialectical approach, the early chapters trace Romanticism through its opposition to the industrial revolution and the Enlightenment, back through Humanism and its opposition to Scholasticism, to its roots in St. Augustine’s writing. These chapters include a revisionist analysis of the church’s treatment of Galileo in the course of showing how difficult it was for scientific study to be accepted in Scholastic circles. The study goes on to argue that Jean-Jacques Rousseau, David Hume, and Edmund Burke were bridge figures to the Romantic Era. This move throws new light on exemplary painters, composers, writers and orators of the Romantic Era, who are examined in chapters eight and nine. Chapter ten focuses on Percy Bysshe Shelley and his development of the rhetorical poem, and thereby provides a new genre in the Romantic catalogue. Chapter Eleven turns to the Romantic rhetorical theories of Hugh Blair and Thomas De Quincey to empower those seeking to save the environment. The concluding chapter then synthesizes their theories with relevant contemporary rhetorical theories thereby constructing a Neo-Romantic theory for our own time. In the process, the book links the Romantics’ love of nature to the current environmental crisis.
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