Indiana Jones. Lara Croft. Archaeologist as folk hero, detective, treasure hunter. The meaning of things below the surface. The life history of Stonehenge. Las Vegas' Luxor Hotel. Copies of artifacts as contemporary kitch. The connections between archaeology and contemporary culture are endless. Cornelius Holtorf merges archaeological and cultural theory to take readers on an erudite tour of these intersections, using wide-ranging examples and compelling images to support his often controversial theses. Deliberately blurring the borders between past people and present meanings, this ambitious project seeks no less than the redefinition of the term "archaeology." Equal parts amusing, infuriating, and provocative, this work will interest students and teachers in archaeology, anthropology, cultural studies and human geography, as well as professionals in heritage management and museums.
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
Indiana Jones. Lara Croft. Archaeologist as folk hero, detective, treasure hunter. The meaning of things below the surface. The life history of Stonehenge. Las Vegas' Luxor Hotel. Copies of artifacts as contemporary kitch. The connections between archaeology and contemporary culture are endless. Cornelius Holtorf merges archaeological and cultural theory to take readers on an erudite tour of these intersections, using wide-ranging examples and compelling images to support his often controversial theses. Deliberately blurring the borders between past people and present meanings, this ambitious project seeks no less than the redefinition of the term "archaeology." Equal parts amusing, infuriating, and provocative, this work will interest students and teachers in archaeology, anthropology, cultural studies and human geography, as well as professionals in heritage management and museums.
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