Corinna Reisinger's Books

Epoxidations and Hydroperoxidations of α,β-Unsaturated Ketones

An Approach through Asymmetric Organocatalysis

By: Corinna Reisinger

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Epoxidations and Hydroperoxidations of α,β-Unsaturated Ketones

An Approach through Asymmetric Organocatalysis

By: Corinna Reisinger

Corinna Reisinger has developed a new organocatalytic asymmetric epoxidation of cyclic and acyclic α,β-unsaturated ketones. In this thesis, Corinna documents her methodology, using primary amine salts as catalysts, and hydrogen peroxide as an inexpensive and environmentally benign oxidant. She describes the unprecedented and powerful catalytic asymmetric hydroperoxidation of α,β-enones, a process which produces optically active five-membered cyclic peroxyhemiketals in a single operation. She also proves the versatility and synthetic value of the cyclic peroxyhemiketals by converting them into highly enantioenriched acyclic and cyclic aldol products. Currently, these cyclic aldol products are inaccessible by any other synthetic means. Furthermore, cyclic peroxyhemiketals are precursors to optically active 1,2-dioxolanes which are of biological relevance. This work is a breakthrough in the field of asymmetric epoxidation chemistry and outlines the most efficient method in the literature for generating highly enantioselective cyclic epoxyketones known to date.

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Page Count

266

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Springer Science & Business Media

Published Date

ISBN 10

3642281184

ISBN 13

9783642281181

Cross-Cultural Brand Personality and Brand Desirability

An Empirical Approach to the Role of Culture on this Mediated Interplay

By: Corinna Colette Vellnagel

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Cross-Cultural Brand Personality and Brand Desirability

An Empirical Approach to the Role of Culture on this Mediated Interplay

By: Corinna Colette Vellnagel

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

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Page Count

251

Publisher

Springer Nature

Published Date

ISBN 10

3658311789

ISBN 13

9783658311780

Intercultural Communication Within the Tourism Industry

Cultural Differences, Misunderstandings and how to Reduce Them

By: Corinna Vellnagel

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Intercultural Communication Within the Tourism Industry

Cultural Differences, Misunderstandings and how to Reduce Them

By: Corinna Vellnagel

Bachelor Thesis from the year 2010 in the subject Tourism - Miscellaneous, grade: 2,0, University of Cooperative Education Ravensburg, language: English, abstract: Tourism is the most superficial way of an intercultural encounter1 and one of the biggest industrial sectors in the world. "The WTTC (World Travel and Tourism Council) estimates that over 230 million jobs in world are supported by the tourism industry, which equates to 8.3 per cent of total global employment, or one in every 12 jobs."2 Furthermore, the latest statistics from 2008 show that tourism has not reached its peak yet. Over 80 countries earned more than 642 billion through international tourism in 2008, while in 1990 it had only been 207 billion.3 Another statistic representing and pointing up the booming tendency is the one showing the international tourist arrivals: while there had only been 25 million arrivals in 1950, the number constantly rose to 922 million in 2008 and by 2020 1.6 billion international tourist arrivals are expected.4 With so many tourists spending time abroad every year it is a logical consequence that different culture groups meet. From time to time, people may spend two weeks in Turkey, Dubai, Cancun or on Bali. This unfortunately might happen without the people even getting the local culture rudimentarily. But if they try to get to know the local culture, difficulties may occur. It is not only the language which is different and causes troubles and misunderstandings in communication; attitudes and the way people think vary greatly. Tourists often do not prepare themselves properly for their stays abroad; just reading a travel guide may not be sufficient at all. When going abroad people need to be aware of different behavioural rules and patterns. But not only tourists have to face this problem. In the tourism industry many people work abroad which not only leads to multicultural teams but also to misunderstandings going back to cultural differences. These groups, both

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161

Publisher

GRIN Verlag

Published Date

ISBN 10

3640742680

ISBN 13

9783640742684

Cultural Differences in Job Motivation

A Comparison of German and Turkish Employees in the Tourism Industry

By: Corinna Colette Vellnagel

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Cultural Differences in Job Motivation

A Comparison of German and Turkish Employees in the Tourism Industry

By: Corinna Colette Vellnagel

Master's Thesis from the year 2011 in the subject Leadership and Human Resources - Miscellaneous, grade: Distinction, The University of Surrey (Faculty of Arts and Human Sciences), course: Intercultural Communication with International Business, language: English, abstract: What makes people get up in the morning – is it the simple habit, the routine or the sense of purpose? Why do people make promises to do and decide certain things? “Some people get more done than others" (Riley:1996, p.44); while some drift along, others are goal-setters; and some just cannot get started, whereas others are unstoppable. Why is it so? Why do employees ask themselves if it is worth the reward to make “an effort to achieve a goal” (Van der Wagen, Davies:1998, p.24)? The answer can be found in the realm of motivation. Motivation, something that according to various book titles1 needs to be understood, belongs to leadership studies and organisational behaviour. Consequently, “looking at what motivates people, and to lead them, is essential for every manager” (ibid.), because different things might motivate different staff members. One would not expect people to be as complex as they are, but “culture, although not the only variable of importance contributes significantly to explain key differences in social behaviour” (Treven, Mulej, Lynn:2008, p.33). Factors motivating followers in organisations often differ from culture to culture and do not only diverge from different organisational cultures (ibid.: p.34). There is no proof that motives like need for achievement, intrinsic needs for competence and self-efficacy can be generalised across cultures as the specific factors which drive such motives vary across cultures (Gelfand, Erez, Aycan:2007, p.482). This leads to the area of cross-cultural organisational behaviour, which, as well as culture-specific work motivation, only have a relatively short research history, but they actually date back to the times of Dionysios I. from Syrakus2 and Agathon3. Superscripts by Herodotus, a Greek historian, show that differences in work behaviour already existed throughout the time of the Persian Empire (circa 400 BC) (Herodotus, De Selincourt, Marincola:2003). Trade between the different villages and towns and therefore between the different cultures was “widely widespread along the Silk Road”4 (Gelfand, Erez, Aycan:2007, p.481). However, researchers have started focusing “on cultural differences in career development” (Aycan, Fikret-Pasa:2003, p.129) only three decades ago. This new focus has arisen due to globalisation and the increase of multiculturalism in societies and their organisations (Yang et al.:2002). Silk Road”4 (Gelfand, Erez, Aycan:2007, p.481).

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105

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GRIN Verlag

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ISBN 10

3656096988

ISBN 13

9783656096986

Intercultural Communication Within the Tourism Industry

Cultural Differences, Misunderstandings and how to Reduce Them

By: Corinna Vellnagel

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Intercultural Communication Within the Tourism Industry

Cultural Differences, Misunderstandings and how to Reduce Them

By: Corinna Vellnagel

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Solve jigsaw puzzle

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Page Count

161

Publisher

GRIN Verlag

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ISBN 10

3640742680

ISBN 13

9783640742684

Book's by Corinna Reisinger

Epoxidations and Hydroperoxidations of α,β-Unsaturated Ketones

Epoxidations and Hydroperoxidations of α,β-Unsaturated Ketones

Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability

Intercultural Communication Within the Tourism Industry

Intercultural Communication Within the Tourism Industry

Cultural Differences in Job Motivation

Cultural Differences in Job Motivation

Intercultural Communication Within the Tourism Industry

Intercultural Communication Within the Tourism Industry

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