Corinna Nefzger's Books

Cultural Intelligence

A Review and Synthesis of its Antecedents, Impacts and Implications for International Human Resource Management

By: Corinna Nefzger

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Cultural Intelligence

A Review and Synthesis of its Antecedents, Impacts and Implications for International Human Resource Management

By: Corinna Nefzger

Bachelorarbeit aus dem Jahr 2010 im Fachbereich Führung und Personal - Sonstiges, Otto-von-Guericke-Universität Magdeburg (Faculty of Economics and Management), Sprache: Deutsch, Abstract: The purpose of this thesis is therefore to analyse CQ in order to apply this concept to international human resource management (hereafter HRM) practices by discussing theoretical and empirical research on its nature, impacts and implications. The first part of this thesis introduces the concept of CQ by emphasising CQ as a multidimensional construct that is built on Sternberg and Dettermann’s foci of multiple intelligences. Moreover, the concept of CQ will be differentiated from personality traits, other forms of intelligence, such as general mental ability (hereafter IQ) and emotional intelligence (hereafter EI), and other cross-cultural competencies. In order to understand how CQ can be measured the cultural intelligence scale (hereafter CQS), developed by Van Dyne, Ang und Koh, will be explained. In the second part, the question of what actually determines CQ will be answered by examining a nomological framework and the relation between personality and CQ. Moreover, impacts of CQ on interpersonal outcomes will be assessed by analysing existing studies and the influence of CQ on experiential learning will be highlighted. In the third part, implications for theory and practice will be discussed with a special emphasis on international HRM practices. Finally, the results of this thesis will be summarised and a conclusion will be drawn by giving rise to still unanswered questions for future research.

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GRIN Verlag

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ISBN 10

3640911644

ISBN 13

9783640911646

Country-Of-Origin Effects and Competitive Advantage

By: Philip Sipos,Corinna Nefzger

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Country-Of-Origin Effects and Competitive Advantage

By: Philip Sipos,Corinna Nefzger

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (Lehrstuhl für Unternehmensführung), course: Seminar Marketing und Management-Insights, language: English, abstract: Im Rahmen dieser Arbeit werden Country-of-Origin und Country Image Effekte mit der Zielsetzung, Implikationen für internationale Marketingstrategien abzuleiten, untersucht. Hierfür werden zunächst Konzeptualisierung und Operationalsierung der betreffenden Konstrukte auf Basis einer fundierten Literaturanalyse die vorgenom-men. Im Weiteren wird der Einfluss des Country-of-Origin wie auch des Coun-try Image auf das Konsumentenverhalten untersucht. Dazu wird neben konventionellen Ansätzen wie Kategorisierung und Ethnozentrismus eine neue, ergänzende Sicht-weise beleuchtet. Insofern lässt sich abschließend die Relevanz des Länderimage für internationale Marketingstrategien aufzeigen, da es sich weiterhin um ein breit diskutiertes Konstrukt handelt, welches künftiger Forschungsaktivitäten bedarf. This paper analyses the concept of Country-of-Origin and Country Image with the purpose of highlighting implications for international marketing strategies. This is done by presenting an overview of the conceptual background of the two concepts, their influence on consumer behaviour as well as by discussing an integrative framework for their conceptualisation and operationalisation. After emphasising that these concepts indeed have an impact on product evaluations, their relevance for international marketing strategies is assessed. Conventional approaches such as categorisation and ethnocentrism that tend to bias Country-of-Origin effects will be complemented by a brand-new one. Thus, it is argued that Country Image is still a disputed issue and that there is need for further research on this construct.

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3656009090

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9783656009092

Country-of-Origin Effects and Competitive Advantage

The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies

By: Philip Sipos,Corinna Nefzger

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Country-of-Origin Effects and Competitive Advantage

The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies

By: Philip Sipos,Corinna Nefzger

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3656009244

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9783656009245

Book's by Corinna Nefzger

Cultural Intelligence

Cultural Intelligence

Country-Of-Origin Effects and Competitive Advantage

Country-Of-Origin Effects and Competitive Advantage

Country-of-Origin Effects and Competitive Advantage

Country-of-Origin Effects and Competitive Advantage

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