This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Student engagement is a catch-all term, irresistible to educators and policy makers, and serving many agendas and purposes. This ground-breaking book provides a powerful theory of student engagement, rooted in critical theory and social justice. It sets out a compelling argument for student engagement to promote social justice and to repel neoliberalism in, and through, higher education, addressing three key questions: Student engagement in what? Student engagement for what? Student engagement for whom? The answers draw on Habermas, Honneth, Gramsci, Foucault, and Giroux in examining ideology, power, recognition, resistance, and student engagement, with examples drawn from across the world. It sets out key features, limitations, and failures of neoliberalism in higher education, and indicates how student engagement can resist it. Student engagement calls for higher education institutions to be sites for challenge, debate on values and power, action for social justice, and for students to engage in the struggle to resist neoliberalism, taking action to promote social justice, democracy, and the public good. This book is essential reading for educators, researchers, managers and students in higher education, social scientists, and social theorists. It is a call to reawaken higher education for social justice, human rights, democracy, and freedoms.
From the theme parks to the Everglades, this guide cover the entire state of Florida, while offering special encouragement for travelers to get off the beaten track. Includes comprehensive accommodation and restaurant recommendations, advice on getting around, suggestions for traveling families, even information for cruise ship passengers. 70+ maps. of color photos.
The global shift towards overweight and obese populations has ledto a significant rise in diet-related chronic illness. This bookexamines the role global food trade has played in that shift,looking carefully at how the trade of food across national borders,international and regional trade agreements, the process of tradeand investment liberalization, and the growth of transnational foodcorporations affects what people eat and, by implication, theirhealth. An international team of editors has brought together aprestigious group of contributors who present a critical analysisof the linkages between trade, food and diet in different domains.Between them, the multidisciplinary group present a balancedperspective on the opportunities and risks trade poses for dietarytrends and offer a practical analysis of the policy optionsavailable to address this growing global concern. An international multidisciplinary team of authors Detailed look at the issues followed by practical policyanalysis A comprehensive review of an important global issue Academics, researchers and practitioners in the field of publichealth, especially those concerned with nutrition, obesity andchronic disease, will find this book an enlightening andfascinating read. Social scientists, policy makers, trade analystsand food industry professionals will equally gain much from thisinnovative approach to the subject.
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
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