Constantino Stavros's Books

Performance and Image Enhancing Drugs and Substances

Issues, Influences and Impacts

By: Aaron Smith,Bob Stewart,Kate Westberg,Constantino Stavros

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Performance and Image Enhancing Drugs and Substances

Issues, Influences and Impacts

By: Aaron Smith,Bob Stewart,Kate Westberg,Constantino Stavros

In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts and body-conscious gym-users are turning to performance and image enhancing drugs and substances (PIEDS). In many instances, such use occurs with little regard for the health, social and economic consequences. This book presents a nuanced, evidence-based examination of PIEDS. It provides a classification of PIEDS types, physical impacts, rates of use, user profiles, legal and sporting status, and remedial program interventions, covering both elite and recreational use. It offers the perfect guide to assist students, government policy makers and sport managers in understanding the complex issues surrounding PIEDS consumption.

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Page Count

168

Publisher

Routledge

Published Date

ISBN 10

1351029320

ISBN 13

9781351029322

Introduction to Sport Marketing

By: Aaron C.T. Smith,Constantino Stavros,James Skinner,Andrea N. Geurin,Lauren M. Burch

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Introduction to Sport Marketing

By: Aaron C.T. Smith,Constantino Stavros,James Skinner,Andrea N. Geurin,Lauren M. Burch

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

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Page Count

418

Publisher

Taylor & Francis

Published Date

ISBN 10

1040000479

ISBN 13

9781040000472

Brand Fans

Lessons from the World's Greatest Sporting Brands

By: Aaron C.T. Smith,Constantino Stavros,Kate Westberg

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Brand Fans

Lessons from the World's Greatest Sporting Brands

By: Aaron C.T. Smith,Constantino Stavros,Kate Westberg

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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Page Count

254

Publisher

Springer

Published Date

ISBN 10

3319488546

ISBN 13

9783319488547

Sport Branding Insights

By: Constantino Stavros,Aaron C.T. Smith

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Sport Branding Insights

By: Constantino Stavros,Aaron C.T. Smith

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

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