Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.
Successful fundraising begins with a plan! Connie Pheiff, speaker, coach and author wrote this book in a series of The Art of the Ask to help nonprofit staff and experienced fundraising professionals excel in today's tough fundraising environment. The nonprofit sector continues to be ravaged by changes-everything from scandals to the realignment of borders of national organizations. No matter what level you are in the organization, the information in this book will help you understand that Attitude + Passion = Results (A+P=R), and determine if you have the right attitude to be working in the nonprofit sector. The Art of the Ask is actually quite simple: -You make your ask. -You make your case. -You show the benefits. -Then you stop talking. The teachings and stories in this book can be read from different perspectives: current executive directors, aspiring executive directors, development officers, board members, and community stakeholders. Philanthropy giving is not disappearing. Giving simply looks different these days, and we need to be open to the ways of work. With change come new opportunities. The big change we're realizing is that the world is much more flat and connected than we ever thought possible. This means you have greater opportunities to increase your fundraising efforts. Do you have the tools necessary to fundraise in your toolbox? I have been fundraising for years and have written telephone scripts and a letter or two or three... The telephone scripts and letters include getting the appointment, annual giving, special events, volunteer recruitment, sustainability, overdue pledges, and commitment. The letters in this book is just another element for your fundraising war chest.
I wrote this book to help nonprofit staff and experienced fundraising professionals excel in today's tough fundraising environment. The nonprofit sector continues to be ravaged by changes-everything from scandals to the realignment of borders of national organizations. No matter what level you are in the organization, the information in this book will help you understand that Attitude + Passion = Results (A+P=R), and determine if you have the right attitude to be working in the nonprofit sector. The Art of the Ask is actually quite simple: - You make your ask. - You make your case. - You show the benefits. - Then you stop talking. The teachings and stories in this book can be read from different perspectives: current executive directors, aspiring executive directors, development officers, board members, and community stakeholders. Whether the organization you work for is large or small, this book gives you the tools to determine if you are in the right place in your career. "Large" is the equivalent of state and national NPOs. "Small" is the equivalent of an organization that does not carry a charter from big brother. In the end, all NPOs need to have a local presence with grassroots efforts. Donors need to know, like, and respect you. Unfortunately, organizations are looking at the economies of scale and closing local offices. This, in my opinion, negatively affects the organization's fundraising efforts. Philanthropy giving is not disappearing. Giving simply looks different these days and we need to be open to the ways of work. With change come new opportunities. The big change we're realizing is that the world is much more flat and connected than we ever thought possible. This means you have greater opportunities to increase your fundraising efforts. Are you in the right position? You may have a passion for your organization's mission and cause, but do you have what it takes to "ask" for the dollars? My coach has taught me that 85 percent of success is having the confidence from looking within. it's time for you to take that look within for yourself.
Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.
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