Cohen Ivan K's Books

Economics for Business

A Guide to Decision Making in a Complex Global Macroeconomy

By: Ivan K. Cohen

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Economics for Business

A Guide to Decision Making in a Complex Global Macroeconomy

By: Ivan K. Cohen

Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business. Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.

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Page Count

360

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749470208

ISBN 13

9780749470203

Focus On Financial Management

By: Ivan K Cohen

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Focus On Financial Management

By: Ivan K Cohen

Focus on Financial Management by Ivan Cohen offers a concise, enthusiastic and highly focused approach to introducing finance to both undergraduates and MBAs. It closely integrates practical applications and the underlying financial concepts so that the reader gets a clear picture of theory and how it can be applied in practice.The book has been carefully crafted and classroom-tested to provide an easy-to-read textbook that will engage the student and instructor alike. It has been designed to be used by students of business, finance and economics, and is equally accessible to students in other areas, such as engineering. It requires no preliminary knowledge of finance./a

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Page Count

243

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

1911299077

ISBN 13

9781911299073

Building a new New World

Amerikanizm in Russian Architecture

By: Jean-Louis Cohen

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Building a new New World

Amerikanizm in Russian Architecture

By: Jean-Louis Cohen

An essential exploration of how Russian ideas about the United States shaped architecture and urban design from the czarist era to the fall of the U.S.S.R. Idealized representations of America, as both an aspiration and a menace, played an important role in shaping Russian architecture and urban design from the American Revolution until the fall of the Soviet Union. Jean-Louis Cohen traces the powerful concept of “Amerikanizm” and its impact on Russia’s built environment from early czarist interest in Revolutionary America, through the spectacular World’s Fairs of the 19th century, to department stores, skyscrapers, and factories built in Russia using American methods during the 20th century. Visions of America also captivated the Russian avant-garde, from El Lissitzky to Moisei Ginzburg, and Cohen explores the ongoing artistic dialogue maintained between the two countries at the mid-century and in the late Soviet era, following a period of strategic competition. This first major study of Amerikanizm in the architecture of Russia makes a timely contribution to our understanding of modern architecture and its broader geopolitics.

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Page Count

545

Publisher

Yale University Press

Published Date

ISBN 10

0300248156

ISBN 13

9780300248159

The Encyclopedia of Monsters

By: Daniel Cohen

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The Encyclopedia of Monsters

By: Daniel Cohen

Describes popular myths about land and sea monsters, phantoms, monstrous birds and bats, extraterrestrials, and weird creatures.

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Page Count

304

Published Date

ISBN 10

0880294426

ISBN 13

9780880294423

Book's by Cohen Ivan K

Economics for Business

Economics for Business

Focus On Financial Management

Focus On Financial Management

Building a new New World

Building a new New World

The Encyclopedia of Monsters

The Encyclopedia of Monsters

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