Those who have wondered whatever “happened” to the Black press will find answers in this informative and entertaining book that addresses the various issues that contributed to the decline of African American newspapers and examines whether new media platforms of the 21st century can fill the void. Written by a recognized Black press scholar and professional journalist, the book explores the historic development of African American newspapers from their African roots to the founding of their first weekly journal and into the glory years as the communication foundation for the Civil Rights Movement. In the process the author reveals little known facts about the ways in which the Black press wove itself into the fabric of American culture among the White and Black populations. Along the way this easy-to-read volume brings to life interesting historical facts including: -- The early development of literary and publishing endeavors among Black people in colonial America and what Thomas Jefferson wrote about them. -- The ironic consequences that visited White publications following the U.S. Supreme Court’s racial segregation decision in Plessy vs. Ferguson. -- The roles played by aviation pioneers Wilbur and Orville Wright in the launch of a Black newspaper published by Paul Laurence Dunbar. -- How the Black press reacted to the controversial success of the Amos ‘N’ Andy radio show in the 1930s. -- Why the Black press found itself at a disadvantage in reporting the Civil Rights Movement for which it had been largely responsible. -- What factors led to the strained relationship between the Black press and African American journalists who work for White-owned news organizations. Whither the Black Press? is a well written, interpretive historical account of African American newspapers and their struggle for survival against the backdrop of hegemonic White political, social and economic forces. It brings perspective and understanding of how a venerable African American institution journeyed through a glorious past into an uncertain future.
This fourth edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
This book on publisher and editor Lucile H. Bluford examines her journalistic writings on social, economic, and political issues; her strong opinionated views on African Americans and women; and whether there were consistent themes, biases, and assumptions in her stories that may have influenced news coverage in the Kansas City Call. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri and how her admissions rejection became the catalyst for her seven-decade career as a champion of racial and gender equality. Bluford’s work at the Kansas City Call demonstrates how critical theorists used storytelling to describe personal experiences of struggle and oppression to inform the public of racial and gender consciousness. Lucile H. Bluford and the Kansas City Call illustrates how she used her social authority in the formidable power base of the weekly Black newspaper she owned, shaping and mobilizing a broader movement in the fight for freedom and social justice. This book focuses on a selection of Bluford’s news stories and editorials from 1968 to 1983 as examples of how she articulated a Black feminist standpoint advocating a Black liberation agenda—equal access to decent jobs, affordable health care and housing, and a better education in Kansas City, Missouri. Bluford’s writings represented what the mainstream news ignored, exposing injustices and inequalities in the African American community and among feminists.
This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact
Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.
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