This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.
What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business. No-one can predict the future and we can’t predict the ultimate effect of any actions we take. What’s your Competitive Advantage? sets out an approach to managing change that reflects this complex reality. Built on insights from research into value creation and complex systems the book explains seven value creating strategies and the practices and change processes they require. Each play has an associated set of capabilities which deliver customer value efficiently: SPECIALISATION - choose to focus on a single product or product group and compete through superior product performance. ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs. LOW COST - Deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction INNOVATION - Competing through product innovations. EXCELLENCE - Continuous incremental improvement of product or service quality NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service. TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The book describes what it means to say the world is complex and explores what that means for managers, policy makers and individuals. The first part of the book is about the theory and ideas of complexity. This is explained in a way that is thorough but not mathematical. It compares differing approaches, and also provides a historical perspective, showing how such thinking has been around since the beginning of civilisation. It emphasises the difference between a complexity worldview and the dominant mechanical worldview that underpins much of current management practice. It defines the complexity worldview as recognising the world is interconnected, shaped by history and the particularities of context. The comparison of the differing approaches to modelling complexity is unique in its depth and accessibility. The second part of the book uses this lens of complexity to explore issues in the fields of management, strategy, economics, and international development. It also explores how to facilitate others to recognise the implications of adopting a complex rather than a mechanical worldview and suggests methods of research to explore systemic, path-dependent emergent aspects of situations. The authors of this book span both science and management, academia and practice, thus the explanations of science are authoritative and yet the examples of changing how you live and work in the world are real and accessible. The aim of the book is to bring alive what complexity is all about and to illustrate the importance of loosening the grip of a modernist worldview with its hope for prediction, certainty and control.
Extraordinary performance from ordinary people is a must read for the high performing manager with the ambition to reach corporate leadership status. The book is as practical as it is exciting. How to succeed and which personal qualities are required from those who display the capability for great responsibility, are the themes that run throughout. The book focuses on both the key value adding activities and disciplines for driving through change and the styles of corporate leaders that attract success Extraordinary performance from ordinary people highlights how the leaders of the company, as a corporate team, can adopt and adapt the four value creating styles. It emphasises how to recognise which leadership framework suits the challenges of particular competitive environments. This insight nurtures a confidence to act decisively adopting an approach to communication which harnesses the energies of the organisation to achieve stretching performance targets. It concentrates on how leaders make a difference by what they do. Diagnostic models that show what really works and under which circumstances are core to this book.
Providing a corporate configurations model which demonstrates four ways in which corporate centres can add significant value, this work presents international examples and cases from an array of well-known multi-national organizations that add practical value to the arguments raised.
Designing World Class Corporate Strategies considers the key role of corporate centres within very large, primarily multi-business organisations. At present, these corporate centres are under attack as not creating and value and merely adding cost to their groups. The authors have developed a corporate configurations model which demonstrates four ways in which corporate centres can add significant value. However this requires the centre to act in specific ways depending on the external environment in which the group is operating. Designing World Class Corporate Strategies is highly readable, with a large number of illustrative examples included in the text. Academic references and theoretical underpinnings are placed in the final chapter of the book, so that the book is focused on the professional market for strategy and creating value.
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the short course in management education and training by detailing the fundamental principles and techniques of the subject in one volume.
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