Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills. Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions. Above all, how does a moderator keep participants focused? This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.
The book examines the nexus between political and religious thought within the Prussian old conservative milieu. It presents early-nineteenth-century Prussian conservatism as a phenomenon connected to a specific generation of young Prussians. The book introduces the ecclesial-political ‘party of the Evangelische Kirchenzeitung’ (EKZ), a religious party within the Prussian state church, as the origins of Prussia’s conservative party post-1848. It traces the roots of the EKZ party back to the experiences of the Napoleonic Wars (1806-15) and the social movements dominant at that time. Additionally, the book analyses this generation’s increasing politicization and presents the German revolution of 1848 and the foundation of Prussia’s first conservative party as the result of a decade-long struggle for a religiously-motivated ideal of church, state, and society. The overall shift from church politics to state politics is key to understanding conservative policy post-1848. Consequently, this book shows how conservatives aimed to maintain Prussia’s character as a Christian and monarchical state, while at the same time adapting to contemporary political and social circumstances. Therefore, the book is a must-read for researchers, scholars, and students of Political Science and History interested in a better understanding of the origins and the evolution of Prussian conservatism, as well as the history of political thought.
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