Claude Hopkins's Books

Scientific Advertising

By: Claude C. Hopkins

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Scientific Advertising

By: Claude C. Hopkins

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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Page Count

115

Publisher

Courier Dover Publications

Published Date

ISBN 10

0486843920

ISBN 13

9780486843926

CRAZY FINGERS PB

By: VACHE WARREN W

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CRAZY FINGERS PB

By: VACHE WARREN W

A biography based on Claude Hopkins' journal chronicles the career of the bandleader and jazz pianist, offering insight into the jazz world from the 1920s to the 1970s

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Smithsonian

Published Date

ISBN 10

156098144X

ISBN 13

9781560981442

My Life in Advertising

By: Claude C. Hopkins

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“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

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Page Count

144

Publisher

Createspace Independent Pub

Published Date

ISBN 10

1503025667

ISBN 13

9781503025660

My Life in Advertising and Scientific Advertising

By: Claude C. Hopkins

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My Life in Advertising and Scientific Advertising

By: Claude C. Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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Page Count

318

Publisher

McGraw-Hill

Published Date

ISBN 10

0844231010

ISBN 13

9780844231013

Josephine Baker

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

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Josephine Baker

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

Based on twenty years of research and thousands of interviews, this authoritative biography of performer Josephine Baker (1906-1975) provides a candid look at her tempestuous life. Born into poverty in St. Louis, the uninhibited chorus girl became the sensation of Europe and the last century's first black sex symbol. A heroine of the French Resistance in World War II, she entranced figures as diverse as de Gaulle, Tito, Castro, Princess Grace, two popes, and Martin Luther King, Jr. Yet Josephine was also, as one critic put it, "a monster who made Joan Crawford look like the Virgin Mary." Jean-Claude Baker's book also reveals her outbursts that resulted in lasting feuds, her imperious treatment of family and entourage members, and her ambivalent attitudes concerning her ethnic background. Reconciling Josephine's many personas—Jazz-age icon, national hero of France, proponent of Civil Rights, mother of children from across the globe—Josephine: The Hungry Heart gives readers the inside story on a star unlike any other before or since.

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594

Publisher

Cooper Square Press

Published Date

ISBN 10

1461661099

ISBN 13

9781461661092

Masks of Authority

Fiction and Pragmatics in Ancient Greek Poetics

By: Claude Calame

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Masks of Authority

Fiction and Pragmatics in Ancient Greek Poetics

By: Claude Calame

Exploring a variety of literary texts representing different poetic genres, Claude Calame, an internationally known classicist, draws the lineaments of a real history of the means used by ancient Greek poets to create in their works a fictional authorship. In this collection of essays, he shows that they made of their poems, through various discursive strategies, texts to be performed, with the collective, ritual, and pragmatic values implicit in the ideas of craft and performance. How is it possible to distinguish between the external context and reception of a discursive work and the elaborate poetic effects produced in the text itself by means of language? Clearly, the partly fictional figure of the author "constructed" by the text is not the same as the biographical author. In ancient Greece, moreover, the person of the composer of a poem was often distinct from the person of its performer.Important examples in Masks of Authority include some of the Homeric Hymns, didactic poetry by Hesiod, a bucolic poem of Theocritus, performed poetry by Sappho and mimetic poems by Callimachus, Attic tragedy and comedy in masked performances (Sophocles and Aristophanes), an iconographic inscription, an authoritative scientific discourse by Hippocrates, and an initiatory commentary to an Orphic theogony. The result is a selective history of Greek poetics from the perspective of its authorial devices and social functions, its place between oral and written traditions.

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Page Count

276

Publisher

Cornell University Press

Published Date

ISBN 10

0801438926

ISBN 13

9780801438929

Routledge Revivals: Henry Fielding and the Augustan Ideal Under Stress (1972)

'Nature's Dance of Death' and Other Studies

By: Claude Rawson

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Routledge Revivals: Henry Fielding and the Augustan Ideal Under Stress (1972)

'Nature's Dance of Death' and Other Studies

By: Claude Rawson

Originally published in 1972, Henry Fielding and the Augustan Ideal Under Stress, focuses upon the various disruptive forces in the literary culture of the Augustan period – upon ‘Nature’s Dance of Death’. His discussion centres on aspects of Fielding’s writing in relation to Augustan culture and civilization. He also relates the works of such Augustans as Pope, Swift and Smollett, as well as some twentieth century writings, to his overall theme. He treats, among other topics the crises in stylistic ‘urbanity’ and in the ‘mock-heroic’ styles of this historically and artistically fascinating period.

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Page Count

340

Publisher

Routledge

Published Date

ISBN 10

0429939310

ISBN 13

9780429939310

Readings on the Character of Hamlet

compiled from over three hundred sources.

By: Claude C H Williamson

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Readings on the Character of Hamlet

compiled from over three hundred sources.

By: Claude C H Williamson

First published in 1950. This volume contains the essence of over three hundred well-known literary critics who, between 1661 and 1947, considered the great literary riddle of the years · Entries arranged chronologically by date of publication · International authorship of material

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Page Count

800

Publisher

Routledge

Published Date

ISBN 10

1136566015

ISBN 13

9781136566011

The Cambridge Companion to English Poets

By: Claude Rawson

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The Cambridge Companion to English Poets

By: Claude Rawson

This volume provides lively and authoritative introductions to twenty-nine of the most important British and Irish poets from Geoffrey Chaucer to Philip Larkin. The list includes, among others, Shakespeare, Donne, Milton, Wordsworth, Browning, Yeats and T. S. Eliot, and represents the tradition of English poetry at its best. Each contributor offers a new assessment of a single poet's achievement and importance, with readings of the most important poems. The essays, written by leading experts, are personal responses, written in clear, vivid language, free of academic jargon, and aim to inform, arouse interest, and deepen understanding.

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580

Publisher

Cambridge University Press

Published Date

ISBN 10

1107495407

ISBN 13

9781107495401

The Poetics of Eros in Ancient Greece

By: Claude Calame

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The Poetics of Eros in Ancient Greece

By: Claude Calame

The Poetics of Eros in Ancient Greece offers the first comprehensive inquiry into the deity of sexual love, a power that permeated daily Greek life. Avoiding Foucault's philosophical paradigm of dominance/submission, Claude Calame uses an anthropological and linguistic approach to re-create indigenous categories of erotic love. He maintains that Eros, the joyful companion of Aphrodite, was a divine figure around which poets constructed a physiology of desire that functioned in specific ways within a network of social relations. Calame begins by showing how poetry and iconography gave a rich variety of expression to the concept of Eros, then delivers a history of the deity's roles within social and political institutions, and concludes with a discussion of an Eros-centered metaphysics. Calame's treatment of archaic and classical Greek institutions reveals Eros at work in initiation rites and celebrations, educational practices, the Dionysiac theater of tragedy and comedy, and in real and imagined spatial settings. For men, Eros functioned particularly in the symposium and the gymnasium, places where men and boys interacted and where future citizens were educated. The household was the setting where girls, brides, and adult wives learned their erotic roles--as such it provides the context for understanding female rites of passage and the problematics of sexuality in conjugal relations. Through analyses of both Greek language and practices, Calame offers a fresh, subtle reading of relations between individuals as well as a quick-paced and fascinating overview of Eros in Greek society at large.

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240

Publisher

Princeton University Press

Published Date

ISBN 10

0691159432

ISBN 13

9780691159430

Why Stop?

A Guide to Texas Historical Roadside Markers

By: Betty Dooley-Awbrey,Claude W. Dooley,Texas Historical Commission

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Why Stop?

A Guide to Texas Historical Roadside Markers

By: Betty Dooley-Awbrey,Claude W. Dooley,Texas Historical Commission

This guide to more than 2,500 Texas roadside markers features historical events; famous and infamous Texans; origins of towns, churches, and organizations; battles, skirmishes, and gunfights; and settlers, pioneers, Indians, and outlaws. This fifth edition includes more than 100 new historical roadside markers with the actual inscriptions. With this book, travelers relive the tragedies and triumphs of Lone Star history.

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593

Publisher

Taylor Trade Publications

Published Date

ISBN 10

1589792432

ISBN 13

9781589792432

Dynamics of Pond Aquaculture

By: Hillary S. Egna,Claude E. Boyd

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Dynamics of Pond Aquaculture

By: Hillary S. Egna,Claude E. Boyd

The culmination of over a decade's worth of research by the Pond Dynamics/Aquaculture Collaborative Research Support Program (CRSP), Dynamics of Pond Aquaculture not only explains the physical, chemical, and biological processes that interact in pond culture systems, but also presents real-world research findings and considers the people who depend on these systems. This book uses data from CRSP field research sites in East Africa, Southeast Asia, Central America, and North America to present a complete picture of the pond system and the environment in which it exists. A thorough study of the principles and practices of aquaculture, the book reflects the state of the art in pond aquaculture and incorporates recent advances that have changed the science in the last decade or so. It provides a thorough review of the many methods, techniques, and ideas that comprise this complex and fascinating area of study.

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Page Count

472

Publisher

CRC Press

Published Date

ISBN 10

1351454072

ISBN 13

9781351454070

Alexander

Destiny and Myth

By: Claude Mossé

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Alexander

Destiny and Myth

By: Claude Mossé

Alexander the Great has many faces and, perhaps more than other figure from antiquity, debate continues over the extent to which his personality was dominated by light or by darkness.

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270

Publisher

JHU Press

Published Date

ISBN 10

0801879965

ISBN 13

9780801879968

University Governance in Canada

Navigating Complexity

By: Julia Eastman,Glen A. Jones,Claude Trottier,Olivier Bégin-Caouette

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University Governance in Canada

Navigating Complexity

By: Julia Eastman,Glen A. Jones,Claude Trottier,Olivier Bégin-Caouette

Universities play essential roles in Canadian society. The internal and external governance of these complex institutions faces ever-evolving challenges within a rapidly shifting international context. Written by a national team of scholars, University Governance in Canada asks how institutional decisions are made and who is behind these choices. By exploring the historical evolution and regional contexts of Canadian universities, as well as current trends, the book gives readers deep insight into how these institutions are governed. The authors explore the tensions between academic governance, external and internal stakeholder expectations, and societal demands as they relate to higher education and research in Canada. Comprising a case study of six major universities, the book examines the dynamics of governance at the institutional, provincial, federal, and international levels and reveals how Canadian universities make decisions and how well they are equipped to meet current and future opportunities and challenges. Canadians invest a lot of money, time, hope, and expectations in their universities. University Governance in Canada gives policy-makers, scholars, governors, leaders at all levels, faculty, staff, students, and citizens at large knowledge and tools that will help ensure the country’s universities excel in their missions and deliver fully on these investments.

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253

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0228012740

ISBN 13

9780228012740

Lipids

Nutrition and Health

By: Claude Leray

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Lipids

Nutrition and Health

By: Claude Leray

The role of lipids in nutrition science has evolved considerably in the past decade with new concepts following new discoveries. Lipids: Nutrition and Health reviews the role of dietary lipids in maintaining health, bringing the latest knowledge from a myriad of sources into one convenient resource. Taking a combined approach that integrates lipid

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Page Count

326

Publisher

CRC Press

Published Date

ISBN 10

1040054277

ISBN 13

9781040054277

Josephine

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

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Josephine

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

This revelatory biography of Folies Bergere dancer Josephine Baker (1906-1975) is a study of struggle, truimph and tragedy.

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594

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0815411723

ISBN 13

9780815411727

On Wide Seas

The US Navy in the Jacksonian Era

By: Claude Berube

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On Wide Seas

The US Navy in the Jacksonian Era

By: Claude Berube

A detailed account of how the US Navy modernized itself between the War of 1812 and the Civil War, through strategic approaches to its personnel, operations, technologies, and policies, among them an emerging officer corps, which sought to professionalize its own ranks, modernize the platforms on which it sailed, and define its own role within national affairs and in the broader global maritime commons"--

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Page Count

249

Publisher

University of Alabama Press

Published Date

ISBN 10

0817321071

ISBN 13

9780817321079

The Secret Springs

An Autobiography

By: Claude Fayette Bragdon

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The Secret Springs

An Autobiography

By: Claude Fayette Bragdon

Originally published: London: Andrews Dakers, Ltd., 1917.

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Page Count

401

Publisher

Cosimo, Inc.

Published Date

ISBN 10

1596053569

ISBN 13

9781596053564

The Development of Postsecondary Education Systems in Canada

A Comparison between British Columbia, Ontario, and Québec, 1980-2010

By: Donald Fisher,Kjell Rubenson,Theresa Shanahan,Claude Trottier

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The Development of Postsecondary Education Systems in Canada

A Comparison between British Columbia, Ontario, and Québec, 1980-2010

By: Donald Fisher,Kjell Rubenson,Theresa Shanahan,Claude Trottier

Significant public investment and increased access to higher education lead to economic development - governments across the political and ideological spectrum believe this and have designed and implemented policy based on this understanding. The Development of Postsecondary Education Systems in Canada examines how these policies affect the structure and performance of postsecondary education. This comprehensive study compares the evolution and outcomes of higher education policy in British Columbia, Ontario, and Quebec over the past three decades. The authors begin with an understanding that in order to explain the role of postsecondary education in society, they must locate systemic change. Drawing on documentary analysis and interviews, the focus is on how policy priorities are reflected in "system" behaviours: performance, funding arrangements, design, and structural components. Current theories about the liberal-democratic state, academic capitalism, and marketization inform discussions of the changing role of higher education in a globalized knowledge society. The book presents policy and education as a multidimensional exchange between the postsecondary community, policy makers, and the behaviour and performance of educational systems and concludes that higher education is a key actor in the restructuring of the state. The Development of Postsecondary Education Systems in Canada shows how higher education policy has been driven by a changing political and economic imperative and examines the contradictions and unintended consequences of education policy. Contributors include Jean Bernatchez (Université du Québec à Rimouski), Robert Clift (PhD candidate, University of British Columbia), Donald Fisher (University of British Columbia), Glen A. Jones (Ontario Institute for Studies in Education of the University of Toronto), Jacy Lee (McMaster University), Madeleine MacIvor (University of British Columbia), John Meredith (independent consultant), Kjell Rubenson (University of British Columbia), Theresa Shanahan (York University), and Claude Trottier (emeritus, Université Laval).

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544

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773590439

ISBN 13

9780773590434

Avenues of Faith

Shaping the Urban Religious Culture of Richmond, Virginia, 1900–1929

By: Samuel Claude Shepherd

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Avenues of Faith

Shaping the Urban Religious Culture of Richmond, Virginia, 1900–1929

By: Samuel Claude Shepherd

The first thorough study of organized mainline churches in a major southern American city during the early 20th century

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431

Publisher

University of Alabama Press

Published Date

ISBN 10

0817310762

ISBN 13

9780817310769

National Healing

Race, State, and the Teaching of Composition

By: Claude Hurlbert

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National Healing

Race, State, and the Teaching of Composition

By: Claude Hurlbert

In National Healing, author Claude Hurlbert persuasively relates nationalism to institutional racism and contends that these are both symptoms of a national ill health afflicting American higher education and found even in the field of writing studies. Teachers and scholars, even in progressive fields like composition, are unwittingly at odds with their own most liberatory purposes, he says, and he advocates consciously broadening our understanding of rhetoric and writing instruction to include rhetorical traditions of non-Western cultures. Threading a personal narrative of his own experiences as a student, professor, and citizen through a wide ranging discussion of theory, pedagogy, and philosophy in the writing classroom, Hurlbert weaves a vision that moves beyond simple polemic and simplistic multiculturalism. National Healing offers a compelling new aesthetic, epistemological, and rhetorical configuration.

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286

Publisher

University Press of Colorado

Published Date

ISBN 10

1457184613

ISBN 13

9781457184611

The Anthropology of Slavery

The Womb of Iron and Gold

By: Claude Meillassoux

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The Anthropology of Slavery

The Womb of Iron and Gold

By: Claude Meillassoux

This study of the institution and system of slavery was first published in France in 1986. Drawing upon his knowledge of African society, Professor Meillassoux provides an analysis of the reproduction of the social order in societies relying heavily on slavery: within tribes, marauding bands and nations, and between the classes and sexes. He also examines the rivalry between military and aristocratic groupings and the merchant classes who conducted the slave trade.

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Page Count

436

Publisher

A&C Black

Published Date

ISBN 10

0485113953

ISBN 13

9780485113952

Les lipides – nutrition et santé

By: LERAY Claude

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Les lipides – nutrition et santé

By: LERAY Claude

Les substances lipidiques ont longtemps été négligées par les physiologistes, mais des recherches épidémiologiques les ont récemment portées sur le devant de la scène, notamment au travers de leur intérêt dans les domaines de la nutrition et surtout de la santé chez l’Homme. Outre leur importance énergétique, les lipides interviennent dans de nombreux mécanismes cellulaires dont les dérèglements peuvent conduire à des pathologies parfois graves. En effet, en plus de leur impact sur les maladies métaboliques, les systèmes cardiovasculaire et immunitaire et les processus de cancérisation, le système nerveux central peut lui aussi être altéré à des degrés divers par une carence ou un déséquilibre entre les constituants lipidiques ingérés. Après quelques rappels historiques sur la découverte des lipides et leur utilisation, une première partie décrit les principaux lipides présents dans notre ration alimentaire. Puis, les besoins avérés ou éventuels de l’Homme en divers acides gras, stérols et vitamines appartenant au groupe des lipides, sont passés en revue. Enfin, l’impact des principaux lipides sur des pathologies naguère encore peu explorées sous cet aspect est exposé en détail. Les lipides – Nutrition et santé présente, de façon synthétique, un très large panorama de toutes les facettes des lipides, des acides gras aux corps gras les moins abondants, mais tout aussi importants pour l’équilibre de notre organisme. Il permet aux spécialistes de revisiter les principales sources de lipides présentes dans notre alimentation en insistant sur leur production et leur composition. Cet ouvrage s’adresse aux chercheurs, médecins généralistes et spécialistes, diététiciens et étudiants évoluant dans de nombreux domaines tels que la biologie cellulaire, la nutrition ou encore la pharmacologie.

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354

Publisher

Lavoisier

Published Date

ISBN 10

2743064919

ISBN 13

9782743064914

Latin America 1810-2010

Dreams and Legacies

By: Claude Auroi,Aline Helg

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Latin America 1810-2010

Dreams and Legacies

By: Claude Auroi,Aline Helg

The book analyses present Latin American issues in their historical course since independence (beginning 1810) and its aftermath, up to the contemporary period. The authors focus on political, economic, social, environmental and cultural developments.It examines the legacies of the past and the multiple changes that have taken place in the last two centuries. Today's situation suggests that modernization is well under way and will continue. Offering broad insight into present and future concerns, the book enables readers to evaluate potential areas of economic and social growth, as well as assess risks stemming from past events.

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569

Publisher

World Scientific

Published Date

ISBN 10

1848168462

ISBN 13

9781848168466

Mankind Beyond Earth

The History, Science, and Future of Human Space Exploration

By: Claude A. Piantadosi

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Mankind Beyond Earth

The History, Science, and Future of Human Space Exploration

By: Claude A. Piantadosi

Seeking to reenergize Americans' passion for the space program, the value of further exploration of the Moon, and the importance of human beings on the final frontier, Claude A. Piantadosi presents a rich history of American space exploration and its major achievements. He emphasizes the importance of reclaiming national command of our manned program and continuing our unmanned space missions, and he stresses the many adventures that still await us in the unfolding universe. Acknowledging space exploration's practical and financial obstacles, Piantadosi challenges us to revitalize American leadership in space exploration in order to reap its scientific bounty. Piantadosi explains why space exploration, a captivating story of ambition, invention, and discovery, is also increasingly difficult and why space experts always seem to disagree. He argues that the future of the space program requires merging the practicalities of exploration with the constraints of human biology. Space science deals with the unknown, and the margin (and budget) for error is small. Lethal near-vacuum conditions, deadly cosmic radiation, microgravity, vast distances, and highly scattered resources remain immense physical problems. To forge ahead, America needs to develop affordable space transportation and flexible exploration strategies based in sound science. Piantadosi closes with suggestions for accomplishing these goals, combining his healthy skepticism as a scientist with an unshakable belief in space's untapped—and wholly worthwhile—potential.

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383

Publisher

Columbia University Press

Published Date

ISBN 10

0231531036

ISBN 13

9780231531030

Literary Authority

An Eighteenth-Century Genealogy

By: Claude Willan

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Literary Authority

An Eighteenth-Century Genealogy

By: Claude Willan

This book is the cultural history of an idea which now seems so self-evident as barely to be worth stating: through writing imaginative literature, an author can accrue significant and lasting economic and cultural power. We take for granted, now, that authority dwells in literature and in being its author. This state of affairs was not naturally occurring, but deliberately invented. This book tells the story of that invention. The story's central figures are Alexander Pope and Samuel Johnson. But its narrative begins in the 1680s, with the last gasp of the bond linking literary to political authority. While Jacobite poets celebrated (and mourned) the Stuart dynasty, Whig writers traced the philosophical and aesthetic consequences of the accession of William of Orange. Both groups left behind sets of literary devices ready-made to confer and validate authority. Claude Willan challenges the continued reign of the "Scriblerian" model of the period and shows how that reign was engineered. In so doing he historicizes the relationship between "good" and "bad" writing, and suggests how we might think about literature and beauty had Pope and Johnson not taken literary authority for themselves. What might literature have looked like, and what could we use it like for, he provocatively asks.

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376

Publisher

Stanford University Press

Published Date

ISBN 10

1503635279

ISBN 13

9781503635272

Protestant Thought in the Nineteenth Century, Volume 1

1799-1870

By: Claude Welch

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Protestant Thought in the Nineteenth Century, Volume 1

1799-1870

By: Claude Welch

This comprehensive study analyzes the theological concerns of the major Protestant thinkers in Europe and the United States during the early part of the nineteenth century. The discussion ranges from such influential literary religious thinkers as Carlyle and Emerson to theological critics such as Feuerbach and Kierkegaard.

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336

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1592444393

ISBN 13

9781592444397

No Farewell To Arms?

Military Disengagement From Politics In Africa And Latin America

By: Claude Welch

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No Farewell To Arms?

Military Disengagement From Politics In Africa And Latin America

By: Claude Welch

In many contemporary nations, particularly in Africa, Asia, and Latin America, the armed forces play a major role in governing. Historical, economic, and sociological factors have contributed to the political prominence of the military in developing countries. Nevertheless, in the 1980s several states in Latin America restored civilian rule followi

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Page Count

196

Publisher

Routledge

Published Date

ISBN 10

0429721927

ISBN 13

9780429721922

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