The telephone looms large in our lives, as ever present in modern societies as cars and television. Claude Fischer presents the first social history of this vital but little-studied technology—how we encountered, tested, and ultimately embraced it with enthusiasm. Using telephone ads, oral histories, telephone industry correspondence, and statistical data, Fischer's work is a colorful exploration of how, when, and why Americans started communicating in this radically new manner. Studying three California communities, Fischer uncovers how the telephone became integrated into the private worlds and community activities of average Americans in the first decades of this century. Women were especially avid in their use, a phenomenon which the industry first vigorously discouraged and then later wholeheartedly promoted. Again and again Fischer finds that the telephone supported a wide-ranging network of social relations and played a crucial role in community life, especially for women, from organizing children's relationships and church activities to alleviating the loneliness and boredom of rural life. Deftly written and meticulously researched, America Calling adds an important new chapter to the social history of our nation and illuminates a fundamental aspect of cultural modernism that is integral to contemporary life.
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
Twenty-five languages die each year; at this pace, half the world’s five thousand languages will disappear within the next century. In this timely book, Claude Hagège seeks to make clear the magnitude of the cultural loss represented by the crisis of language death. By focusing on the relationship of language to culture and the world of ideas, Hagège shows how languages are themselves crucial repositories of culture; the traditions, proverbs, and knowledge of our ancestors reside in the language we use. His wide-ranging examination covers all continents and language families to uncover not only how languages die, but also how they can be revitalized—for example in the remarkable case of Hebrew. In a striking metaphor, Hagège likens languages to bonfires of social behavior that leave behind sparks even after they die; from these sparks languages can be rekindled and made to live again.
McKay's account of his long odyssey from Jamaica to Harlem and then on to France, Britain, North Africa, Russia, and finally back to America. As well as depicting his own experiences, the author describes his encounters with such notable personalities as Charlie Chaplin, George Bernard Shaw, H. G. Wells, Leon Trotsky, W. E. B. Du Bois, Isadora Duncan, Paul Robeson, and Sinclair Lewis.
A monumental literary event: the newly discovered final novel by seminal Harlem Renaissance writer Claude McKay, a rich and multilayered portrayal of life in 1930s Harlem and a historical protest for black freedom One of The Atlantic’s Great American Novels of the Past 100 Years The unexpected discovery in 2009 of a completed manuscript of Claude McKay’s final novel was celebrated as one of the most significant literary events in recent years. Building on the already extraordinary legacy of McKay’s life and work, this colorful, dramatic novel centers on the efforts by Harlem intelligentsia to organize support for the liberation of fascist-controlled Ethiopia, a crucial but largely forgotten event in American history. At once a penetrating satire of political machinations in Depression-era Harlem and a far-reaching story of global intrigue and romance, Amiable with Big Teeth plunges into the concerns, anxieties, hopes, and dreams of African-Americans at a moment of crisis for the soul of Harlem—and America. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,800 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
In olden days, in a village peopled by animal creatures, lived Wild Cat (another name for Lynx). He was old and mangy, and he was constantly scratching himself with his cane. From time to time, a young girl who lived in the same cabin would grab the cane, also to scratch herself. In vain Wild Cat kept trying to talk her out of it. One day the young lady found herself pregnant; she gave birth to a boy. Coyote, another inhabitant of the village, became indignant. He talked all of the population into going to live elsewhere and abandoning the old Wild Cat, his wife, and their child to their fate . . . " So begins the Nez Percé myth that lies at the heart of The Story of Lynx, Claude Lévi-Strauss's most accessible examination of the rich mythology of American Indians. In this wide-ranging work, the master of structural anthropology considers the many variations in a story that occurs in both North and South America, but especially among the Salish-speaking peoples of the Northwest Coast. He also shows how centuries of contact with Europeans have altered the tales. Lévi-Strauss focuses on the opposition between Wild Cat and Coyote to explore the meaning and uses of gemellarity, or twinness, in Native American culture. The concept of dual organization that these tales exemplify is one of non-equivalence: everything has an opposite or other, with which it coexists in unstable tension. In contrast, Lévi-Strauss argues, European notions of twinness—as in the myth of Castor and Pollux—stress the essential sameness of the twins. This fundamental cultural difference lay behind the fatal clash of European and Native American peoples. The Story of Lynx addresses and clarifies all the major issues that have occupied Lévi-Strauss for decades, and is the only one of his books in which he explicitly connects history and structuralism. The result is a work that will appeal to those interested in American Indian mythology.
Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Monet's interpretations of light and shifting color revolutionized modern art. Enjoy 187 images of the master's finest Impressionist works — including Jerusalem Artichokes, Lady with Parasol, Water Lilies, and many more — presented here in full color for easy use in an array of creative projects.
The anthropologist Claude Levi-Strauss was one of the greatest intellectuals of the twentieth century. His work has had a profound impact not only within anthropology but also linguistics, sociology and philosophy. In this short book he examines the nature and role of myth in human history, distilling a lifetime of writing into a few sharp insights. It is a crystalline overview of many of the basic ideas underlying his work, including the theory of structuralism and the difference between 'primitive' and 'scientific' thought and shows why Levi-Strauss remains a hugely important intellectual figure. With a new foreword by Patrick Wilcken.
In a series of interviews, the distinguished scholar, Mircea Eliade, discusses his life, his literary career, and the development of his theories of the history of religion
THE STORY: The action takes place at the country estate of Madame Ranevskaya, an estate famed for its beautiful cherry orchard--and soon to be sold at auction unless the delinquent taxes are paid. As the play begins Madame Ranevskaya has returned from Pari
The acclaimed social psychologist offers an insider’s look at his research and groundbreaking findings on stereotypes and identity. Claude M. Steele, who has been called “one of the few great social psychologists,” offers a vivid first-person account of the research that supports his groundbreaking conclusions on stereotypes and identity. He sheds new light on American social phenomena from racial and gender gaps in test scores to the belief in the superior athletic prowess of black men, and lays out a plan for mitigating these “stereotype threats” and reshaping American identities.
This collection touches on a wide range of anthropological issues, including family and marriage, myths, and rites, the environment and its representation, and constraint and freedom. The essays encompass more than forty years of analysis and constrain arguments that are as relevant today as they were thirty years ago. "Hardly a field remains untouched—sociobiology, linguistics, botany, genetics, psychiatry, esthetics, ecology, politics, neuroscience, education, morality, psychology. . . . It's all breathtaking and alarming, some of it wonderful, some of it ridiculous. . . . At times the experience is exhilarating."—Richard A. Shweder, New York Times Book Review
Sixty years after the death of Albert Einstein, a physics student interested in his theories about the nonexistence of time finds the eminent scientist in a central European office building and together they discuss such topics as light, relativity, and world peace.
Since its release, The Magic of Believing has sold over one million copies worldwide, and for good reason – it works! Based on the original research of Claude M. Bristol into the nature of thought and the power of your subconscious mind, this book shows how anyone can overcome obstacles and achieve whatever goal they set their mind to, through the powerful methods of visualization, focused thinking, and having faith in yourself. The tried and tested techniques described in this book have been used by many to attain vast improvements in their personal and professional lives. The simplicity of the philosophy provides a powerful catalyst for change. If you seek to better yourself, look no further – The Magic of Believing has got you covered. Through this book, learn how to: • Dive deep into your subconscious mind and rely on its intelligent strength to overcome obstacles • Harness the powerful force that is thought and make your dreams come true • Turn your all-consuming desire for success into a motivating factor • Have faith in yourself and your creativity to enhance effectiveness Apply these techniques in your own life and then marvel as all your goals turn into reality faster than you would have ever thought possible. Now it’s your turn to believe in magic!
Set during the height of World War II, a powerful and unsettling tale about a woodcutter and his wife, who finds a mysterious parcel thrown from a passing train. Once upon a time in an enormous forest lived a woodcutter and his wife. The woodcutter is very poor and a war rages around them, making it difficult for them to put food on the table. Yet every night, his wife prays for a child. A Jewish father rides on a train holding twin babies. His wife no longer has enough milk to feed both children. In hopes of saving them both, he wraps his daughter in a shawl and throws her into the forest. While foraging for food, the wife finds a bundle, a baby girl wrapped in a shawl. Although she knows harboring this baby could lead to her death, she takes the child home. Set against the horrors of the Holocaust and told with a fairytale-like lyricism, The Most Precious of Cargoes is a fable about family and redemption which reminds us that humanity can be found in the most inhumane of places. Translated from the French by Frank Wynne
As Lévi-Strauss freely explores the mythologies of the Americas, with occasional incursions into European and Japanese folklore, tales of sloths and squirrels interweave with discussions of Freud, Saussure, "signification," and plays by Sophocles and Labiche. Lévi-Strauss critiques psychoanalytic interpretation and defends the interpretive powers of structuralism. "Electrifying. . . . A brilliant demonstration of structural analysis in action. . . . Can be read with pleasure and profit by anyone interested in that aspect of self-discovery that comes through knowledge of the universal and timeless myths that live on in all of us."—Jonathan Sharp, San Francisco Examiner-Chronicle "A characteristic tour de force. . . . One remains awed by him."—Colin Thubron, Sunday Times "With all its epistemological depth, the book reads at times like a Simenon or a Lewis Carroll, fusing concise methodology with mastery of style."—Bernadette Bucher, American Ethnologist "[An] engagingly provocative exploration of mythology in the Americas. . . . Always a good read."—Choice "A playful, highly entertaining book, fluently and elegantly translated by Bénédicte Chorier."—Wendy Doniger O'Flaherty, New York Times Book Review
Lévi-Strauss is a French savant par excellence, a man of extraordinary sensitivity and human wisdom . . . a deliberate stylist with profound convictions and convincing arguments. . . . [The Raw and the Cooked] adds yet another chapter to the tireless quest for a scientifically accurate, esthetically viable, and philosophically relevant cultural anthropology. . . . [It is] indispensable reading."—Natural History
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