Clara Shih's Books

Social Media Marketing with Established Technologies (Collection)

By: R. Scott Corbett,Jamie Turner,Clara Shih

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Social Media Marketing with Established Technologies (Collection)

By: R. Scott Corbett,Jamie Turner,Clara Shih

Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution. From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih

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Page Count

218

Publisher

Pearson Education

Published Date

ISBN 10

0132821966

ISBN 13

9780132821964

Social Media 101

A Beginner's Guide to Online Marketing (Collection)

By: Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett

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Social Media 101

A Beginner's Guide to Online Marketing (Collection)

By: Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett

Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast! Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast! From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.

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Page Count

687

Publisher

FT Press

Published Date

ISBN 10

0133087476

ISBN 13

9780133087475

The Facebook Era

Tapping Online Social Networks to Market, Sell, and Innovate

By: Clara Shih

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The Facebook Era

Tapping Online Social Networks to Market, Sell, and Innovate

By: Clara Shih

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

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Page Count

616

Publisher

Pearson Education

Published Date

ISBN 10

0132542455

ISBN 13

9780132542456

How to Make Money Marketing Your Business on Facebook

By: Clara Shih

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How to Make Money Marketing Your Business on Facebook

By: Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.

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Pearson Education

Published Date

ISBN 10

0132693518

ISBN 13

9780132693516

Hand and Wrist Arthroscopy, An Issue of Hand Clinics

By: Pak-Cheong Ho,Clara Wing-yee Wong

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Hand and Wrist Arthroscopy, An Issue of Hand Clinics

By: Pak-Cheong Ho,Clara Wing-yee Wong

This issue of Hand Clinics, edited by Drs. Clara Wong and Pak-Cheong Ho, will cover Hand and Wrist Arthroscopy. Topics discussed in the volume include, but are not limited to: Diagnostic Wrist Arthroscopy; Arthroscopic Management of Perilunate Injuries; Arthroscopic SL Ligament Reconstruction; Arthroscopic Management of TFCC Foveal Injury; TFCC Repair; Arthroscopy in Kienbock's Disease; Arthroscopic Synovectomy in Rheumatoid Arthritis; Arthroscopic Limited Carpal Fusion; Arthroscopic Management of STTJ Arthritis; Role of Finger Joint Arthroscopy; and Complication of Wrist and Hand Arthroscopy, among others.

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Page Count

289

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323548822

ISBN 13

9780323548823

Biographical Dictionary of Chinese Women: v. 1: The Qing Period, 1644-1911

By: Lily Xiao Hong Lee,Clara Lau,A.D. Stefanowska

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Biographical Dictionary of Chinese Women: v. 1: The Qing Period, 1644-1911

By: Lily Xiao Hong Lee,Clara Lau,A.D. Stefanowska

The first biographical dictionary in any Western language devoted solely to Chinese women, this reference is the product of years of research, translation, and writing by a team of over 60 China scholars from around the world. Compiled from a wide array of original sources, these detailed biographies present the lives, work, and significance of more than 200 Chinese women from many different backgrounds and areas of interest.

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388

Publisher

Routledge

Published Date

ISBN 10

1317475879

ISBN 13

9781317475873

The Imagery of Writing in the Early Works of Paul Auster

From Stones to Books

By: Clara Sarmento

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The Imagery of Writing in the Early Works of Paul Auster

From Stones to Books

By: Clara Sarmento

The early works of Paul Auster convey the loneliness of the individual fully committed to the work of writing, as if he were confined within the book that dominates his life. All through Auster’s poetry, essays and fiction, the work of writing is an actual physical effort, an effective construction, as if the words aligned in the poem-text were stones to place in a row when building a wall or some other structure in stone. This book studies the symbolism of the genetic substance of the world (re)built through the work of writing, inside the walls of the room, closed in space and time, though open to an unlimited mental expansion. Paul Auster’s work is an aesthetic-literary self-reflection about the mission of writing. The writer-character is like an inexperienced God, whose hands may originate either cosmos or chaos, life or death, hence Auster’s recurring meditation on the work and the power of writing, at the same time an autobiography and a self-criticism. The stones, the wall, and the room – the words, the page, and the book – are the ontological structure of the imaginary cosmos generated in Paul Auster’s mind, like a real world born of the magma of words lost in another, interior world.

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Page Count

155

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443870889

ISBN 13

9781443870887

The Social Business Imperative

Adapting Your Business Model to the Always-Connected Customer

By: Clara Shih

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The Social Business Imperative

Adapting Your Business Model to the Always-Connected Customer

By: Clara Shih

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life

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439

Publisher

Prentice Hall

Published Date

ISBN 10

0134263502

ISBN 13

9780134263502

The Facebook Era

Tapping Online Social Networks to Market, Sell, and Innovate

By: Clara Shih

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The Facebook Era

Tapping Online Social Networks to Market, Sell, and Innovate

By: Clara Shih

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616

Publisher

Pearson Education

Published Date

ISBN 10

0132542455

ISBN 13

9780132542456

The Social Business Imperative

Adapting Your Business Model to the Always-Connected Customer

By: Clara Shih

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The Social Business Imperative

Adapting Your Business Model to the Always-Connected Customer

By: Clara Shih

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439

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Prentice Hall

Published Date

ISBN 10

0134263502

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9780134263502

The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By: Clara Shih

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The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By: Clara Shih

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to... Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives

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Page Count

259

Publisher

Prentice Hall

Published Date

ISBN 10

0137153163

ISBN 13

9780137153169

Book's by Clara Shih

Social Media Marketing with Established Technologies (Collection)

Social Media Marketing with Established Technologies (Collection)

Social Media 101

Social Media 101

The Facebook Era

The Facebook Era

How to Make Money Marketing Your Business on Facebook

How to Make Money Marketing Your Business on Facebook

Hand and Wrist Arthroscopy, An Issue of Hand Clinics

Hand and Wrist Arthroscopy, An Issue of Hand Clinics

Biographical Dictionary of Chinese Women: v. 1: The Qing Period, 1644-1911

Biographical Dictionary of Chinese Women: v. 1: The Qing Period, 1644-1911

The Imagery of Writing in the Early Works of Paul Auster

The Imagery of Writing in the Early Works of Paul Auster

The Social Business Imperative

The Social Business Imperative

The Facebook Era

The Facebook Era

The Social Business Imperative

The Social Business Imperative

The Facebook Era

The Facebook Era

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