Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
First Published in 2002. This guide introduces students and scholars to the literature on Palestrina as well as the complicated history of the publication of his works. This bibliography is divided into four primary sections: historical background on musical, social, and cultural life; biographical literature; studies of sources, music, and style; and reception history. They are divided roughly into the periods dating from Palestrina's lifetime to about 1750; from about 1750 to about 1914; from 1914 to the present. This title also contains historical research on performance conditions and practices as they would have applied in Palestrina's time.
As we expect from Bradbrook, always a pleasantly readable scholar, these papers consistently convey rich, penetrating, informative, durable perspectives on Shakespeare and the English Renaissance. Strongly recommended for all English literature and drama collections in four-year educational institutions and in graduate schools.
In recent years historical studies on adoption and fosterage have greatly advanced, very likely due to the importance that such practices have acquired in our own societies. Also in the past – not only during Roman or Late Antique periods, but throughout the Middle Ages and the Modern Era as well – a rather significant number of family units went through adoption and fosterage, experiencing these kinds of ties and relationships on the daily basis. Articles collected in this volume are aimed at analysing the various forms and methods by means of which the concept of “adoption” was interpreted and practiced during the Medieval and Early Modern periods, identifying especially relevant chronological points, examples from different regional and local contexts, reciprocal influences, and family relationships shaped by adoption.
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